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Tag: McDonald

  • McDonald’s ‘Happy Meal’ can win kids a trip to Disney Land in Hong Kong

    McDonald’s ‘Happy Meal’ can win kids a trip to Disney Land in Hong Kong

    MUMBAI: Food service retailer McDonald’s has kicked off the ‘Hong Kong Disney Land Contest’ that will give kids the opportunity to win a free trip to Disney Land in Hong Kong.

    Two families (one child + Mom and Dad) will win the free trip for two nights and three days (including air tickets) to Hong Kong Disney Land.

    With every ‘Happy Meal’ kids need to SMS the six-digit code from the contest coupon inside the box to 7007, states an official release.

    In addition, kids get to take home toys of Disney characters including Mickey, Donald and Pluto with every Happy Meal. The ‘Hong Kong Disney Land Contest’ will be available at all McDonald’s restaurants across Mumbai, Pune, Ahmedabad, Vadodara, Indore, Bangalore and Hyderabad.

    Winners of the ‘Hong Kong Disney Land Contest’ will be chosen randomly and announced at the McDonald’s restaurants at the end of the promotion, which concludes on 10 December 2006.

  • McDonald’s celebrates World Children’s Day

    McDonald’s celebrates World Children’s Day

    MUMBAI: World Children’s Day at McDonald’s, which is the company’s largest annual fundraiser for children, turned five years old. Entertainers, musicians, executives and children came together in New York City for a worldwide celebration to support fundraising efforts conducted in over 100 countries for Ronald McDonald House Charities (RMHC(R)) and other children’s causes.

    Dancing With The Stars season finale, winner Emmitt Smith and dance partner Cheryl Burke, along with runner-up Mario Lopez and dance partner Karina Smirnoff, joined McDonald’s CEO Jim Skinner, World Children’s Day global ambassador Sarah Ferguson, the Duchess of York, actress Sofia Vergara and other entertainers at the 42nd Street McDonald’s. After meeting with children and families staying at the Ronald McDonald House of New York City, event participants stopped behind the counter to help raise funds for World Children’s Day, informs an official release.

    “McDonald’s has a rich tradition of being a good community partner and neighbour,” said Skinner. “As the needs of the world’s children have increased over time, so has the need for companies and citizens to play a more active role in affecting positive change.”

    For the fifth consecutive year, World Children’s Day at McDonald’s will take place in almost 31,000 restaurants around the world. McDonald’s customers, franchisees and suppliers have raised funds to help support more than 260 Ronald McDonald Houses, 105 Ronald McDonald Family Rooms, 31 Ronald McDonald Care Mobile programs and other children’s causes around the world.

    A new global World Children’s Day TV campaign includes the voiceover of actor Paul Newman and features children and families staying at the Ronald McDonald House of Buenos Aires, Argentina. The commercial aired in the US from 10 to 19 November and in select countries around the world throughout the month, adds the release.

    Additionally, the Duchess of York taped a Public Service Announcement (PSA) about World Children’s Day at McDonald’s. The PSA, which will air throughout November, reminds viewers they can help improve the lives of children around the world by participating in World Children’s Day and supporting Ronald McDonald House Charities.

    The Ronald McDonald House Charities (RMHC), a non-profit, 501 (c)(3) corporation, creates, finds and supports programs that directly improve the health and well being of children. Its programs, the Ronald McDonald House(R), Ronald McDonald Family Room and Ronald McDonald Care Mobile, are grassroots-driven to enable the Charity to offer help where children in their own communities. RMHC and its global network of local Chapters have awarded more than $440 million in grants and program services to children’s programs around the world.

  • McDonald’s gets a bite of Fifa WC with Player Escort Program

    McDonald’s gets a bite of Fifa WC with Player Escort Program

    MUMBAI: As a worldwide sponsor and Official Partner of the 2006 Fifa World Cup McDonald’s introduces the Player Escort Program, which allows 1,408 children aged 6 to 10 years to walk onto the field hand-in-hand with the world’s best football players, at the start of all 64 official World Cup matches.

    Selected from a total of 51 countries, this year’s Player Escort Program consists of 226 international children and 1,182 children from host country Germany, informs an official release.

    In addition, the McDonald’s Player Escorts will also get a chance to experience the thrill of the Fifa World Cup through friendly football matches as part of their own tournament held in select cities in Germany during the World Cup, adds the release.

    As a key marketing strategy, McDonald’s outlets around the world, are involving customers through special promotions, contests, advertisements, in-store activations and special menu items to bring the excitement of Fifa World Cup to local communities. For example, McDonald’s outlets in India have introduced a Foosball Freekick indoor table football game, where kids get the chance to take penalty shots against a goalkeeper and win prizes. In addition, special meals centred around the football theme cater to kids and adults alike.

    Using the Internet as a medium, McDonald’s customers around the world have a chance to participate in the Fifa World Cup experience through an exclusive global sponsorship of the McDonald’s/FIFA Fantasy Game on http://www.FIFAworldcup.com, available in nine languages. The game offers football fans the opportunity to manage a squad of football superstars and compete against celebrity fantasy teams.

    To top it all, McDonald’s is also giving away thousands of 2006 Fifa World Cup tickets through in-restaurant promotions, media tie-ins and special employee incentives in select McDonald’s markets, adds the release.

    McDonald’s corporate VP Global Marketing Jeff Carl said, “McDonald’s has the ability to touch more than 50 million people each day, so we are in the unique position to deliver the fun and excitement of one of the world’s most prestigious football events in truly engaging and surprising ways.”

    In keeping with the company’s “i’m lovin’ it” strategy of developing stronger connections with its customers around the world, Carl added, “Because we want our customers to feel closer to the World Cup, we have created a wide range of exclusive activities to bring the tournament to life.”

    McDonald’s has served as sponsor and Official Partner of the Fifa World Cup since 1994 in the United States, continuing through 1998 in France, 2002 in Korea and Japan and 2006 in Germany and in true football spirit, their active efforts once again keep the fever rising high!

  • McDonald’s and Warner Home Video introduce new live action home entertainment DVDs

    McDonald’s and Warner Home Video introduce new live action home entertainment DVDs

    MUMBAI: Children will be entertained and inspired to achieve happy active lives as McDonald’s and Warner Home Video (WHV) unveil two live-action home entertainment specials, with McKids Adventures Volume 1: Get Up and Go with Ronald and McKids Adventures Volume 2: Treasure Hunt with Ronald. Both will be available on 15 August 2006 and will be available globally.

    Produced in association with Dic Entertainment, the worldwide licensor for the McKids brand, The McKids Adventures DVD specials are part of McDonald’s active lifestyle campaign which promotes physical activity.

    In each DVD, Ronald McDonald leads a group of children through various adventures that entertain, engage and inspire while providing opportunities for singing and dancing along the way. Volume 1 and 2 will be sold separately and each will retail at $14.98.

    “We are pleased to be able to offer parents high-quality videos that not only educate and entertain children, but also encourage them at an early age to develop an active lifestyle. Ronald McDonald is loved and admired by kids around the world. Children look up to him as a wonderful role model and he’s the ideal personality to star in this DVD series,” said Warner Home Video vice president kids and sports marketing Dorinda Marticorena.

    “This new high-energy series is another way that McDonald’s is committed to helping families lead active lifestyles. Ronald McDonald makes it easy for kids to learn how much fun being active can be,” said McDonald’s senior director global marketing Cathy Nemeth.

    The DVDs are packed with original music videos which are sure to get kids up on their feet and participating in the fun.

    WHV will promote the debut of McKids Adventures Volume 1: Get Up and Go with Ronald and McKids Adventures Volume 2: Treasure Hunt with Ronald with a broad consumer advertising campaign that encompasses national television and print media outlets. McKids Adventures will be trailered on all WHV Kids Summer and Fall DVD releases as well as in select McDonald’s restaurants.