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Tag: McDonald

  • NBA AND MCDONALD’S ANNOUNCE MARKETING PARTNERSHIP IN INDIA

    NBA AND MCDONALD’S ANNOUNCE MARKETING PARTNERSHIP IN INDIA

    MUMBAI: The National Basketball Association (NBA) and McDonald’s today announced a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald’s locations in 39 cities across India.

    From Nov. 14 till Dec. 12, McDonald’s will give away an NBA-branded basketball with every family meal purchase at any McDonald’s restaurant in the West and South region while stocks last.  McDonald’s will also introduce NBA Zones in more than 30 outlets, providing fans the chance to experience the atmosphere of being at an NBA game through a range of interactive experiences.

    “We at McDonald’s believe that playing sport is crucial to the overall development of children,” said Seema Arora Nambiar, Sr. Vice President of Strategy, Innovation and Capability, McDonald’s India.  “Globally McDonald’s is associated with various sports and this Children’s day we are partnering with the NBA to encourage children to step out and play to have fun and create happy childhood memories.”

    “We are excited to partner with a global iconic brand like McDonald’s,” said Yannick Colaco, NBA India Managing Director.  “This campaign with McDonald’s is a perfect way for us to deliver new and engaging NBA experiences to our fans.”

    McDonald’s in India aims to convey the message of encouraging kids to be more active and participate in sports.  The family meal was created with McDonald’s core values of sharing in mind, and consists of a Burger, Naan, Rice Bowl, French Fries, Potato Wedges, two servings of Coke, as well as a Dessert.

  • ‘McCafé for everything’ digital campaign launched

    ‘McCafé for everything’ digital campaign launched

    MUMBAI: McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or whatever may the reason to go out and have a beverage, there’s always McCafé for it. 

    Need a break from shopping? Meeting a long lost friend? Celebrating a good exam result? Dealing with a break up? Sympathising with a friend who has broken up? Want to blow the first-ever paycheck? There’s a McCafé for that, and more.

    The new film, that will be launched on digital and social channels, uses chalk animations cleverly interspersed with food and beverages from the McCafé menu. A fun, catchy song the film also lends itself to the film. Apart from digital, the campaign will also have touchpoints on social media, radio and in-store.

    Present in over 121 locations, McCafé has been delivering a unique experience to coffee connoisseurs with coffee made from cent per cent Arabica beans. The brand extension offers an assortment of over 30 beverages ranging from handmade specialty coffees and iced coffees to smoothies, iced splash beverages and share shakes. Catering to everyone alike, McCafé stays true to brand McDonald’s core value: of celebrating life’s moments over great food and beverages, however big or small. The new campaign has been conceptualized and executed by Leo Burnett India.

    McDonald’s India SVP – strategy, innovation & capability Seema Arora Nambiar  said, “Since the launch of McCafé in 2013, we have seen tremendous growth and received an overwhelming response from our existing customers. As a brand extension, McCafé offers great handmade coffees and beverages that connect with the consumer need for having more options with their food. It adds a new segment of customers who have higher affinity for premium coffee or the other specialized beverages that we serve.”

    Leo Burnett South Asia chief creative officer Rajdeepak Das said, “McDonald’s has always been a happy, joyful brand, and McCafé is the perfect extension of this intrinsic happiness. People come to McCafé to celebrate everything going on in their lives, over a beverage – highs and lows, love, romance, friendship, reunions. Every item on the McCafe menu means something different to each person, and has a story. The execution of the film also weaves this thought in beautifully. To me, this is HumanKind work that makes viewers feel a strong emotion; happiness, in this case.”

  • McDonald’s launches first ‘Experience of Future’ restaurant

    MUMBAI: Two decades ago, McDonald’s began its incredible journey of introducing the concept of burgers to India. And today, as the company moves into its 21st year of operations in India, it has embarked on a brand revolution in the quick service restaurant industry with the launch of its first ‘Experience of the Future’ restaurant (EOTF) in Mumbai.

    Enhancing digital capabilities and the use of technology to dramatically elevate the customer experience.

    Redefining customer convenience through Table Service. 

    Broadening our menu to provide balanced & wholesome choices. 

    Caring for the environment to contribute to a better planet, strengthen the communities and help maintain a world that can carry all of us well into the future.

    This new concept restaurant, at CR2 Mall in Nariman Point, is the brand’s boldest move yet and will re-write the rules of the QSR industry with customizable menu options, new technology and a best-in-class customer experience. As part of its brand transformation, the company has evolved its menu, ordering processes and staff roles to bring greater control, convenience and personalization to its customer.

    Using self-order kiosks, customers will be able to customize and build their own perfect burgers and skip the front counter entirely, with their food being served right at their table. Customers will also be able to enjoy interactive table-top games whilst they share a meal and even charge their smart phones using wireless charging devices in a contemporary and stylish ambience. The result is a more comfortable and personalized experience.

    Westlife Development Limited vice-chairman Amit Jatia said, “We’re innovating and evolving for the future, and we’re excited to bring our customers along on this journey with us. With the EOTF restaurant, we are kicking off a bold and progressive plan to transform the customer experience. We want our customers to walk in and be wowed by the experience that’s modern and personalised, but still the McDonald’s they know and love.”

    The new McDonald’s Experience includes:

    Enhanced Customer Experience

    The Guest Experience Leaders will provide customers the warmth and genuine hospitality McDonald’s is known for. From hello to goodbye, the Guest Experience Leaders will help customers to choose between self-order kiosks or counter service, assist with finding their seats, and provide table delivery service.

    Advanced Customer Convenience

    The introduction of Self-Order Kiosks at the restaurants will give customer a modern and convenient opportunity to try their own hand at personalising their menu and order at their own pace. Various payments modes, high speed wi-fi, air-chargers and tablets will provide consumers with more convenience and give them more reasons to visit McDonald’s.

    Sustainability

    The Company has enhanced its efforts in the area of sustainability by installing smart hand wash systems which will enable the restaurant to save approximately 400,000 litres of water per year. Additionally, the restaurant will save upto 6,000 units of energy with the LED lighting. Besides this, the restaurant will use bio-degradable cutlery, reusable cups and recycle its waste with the vision to send zero waste to landfill.

    Wholesome Food Choices

    For the first-time ever, McDonald’s India is launching farm fresh salads and transitioning its existing wraps into whole grain wraps. The launch follows consumer demand for more variety, lighter and wholesome balanced choices. Additionally, customers will have the choice to opt for milk based beverages (chocolate milk, smoothies or shakes) with their Happy Meals or simply replace their fries with a bowl of salad.

    Table Service

    Customers can now experience table delivery complete with the warm and genuine hospitality. Once an order has been placed, customers can take a seat while they wait for their order, guided by a Radio frequency identification device (RFID) right to their table.

    McDonald’s India is driving the customer experience forward at full speed and bringing unrivalled innovation to the Quick Service Restaurant industry. The changes announced today allow for the brand to deepen its customer experience, build on its employer of choice reputation and keeping Indians loving it.

  • ‘Nothing has changed’ at McDonald’s in 20 years

    ‘Nothing has changed’ at McDonald’s in 20 years

    MUMBAI: It’s new-age fast food, known by a brand, a meeting place. India’s most beloved food brand, McDonald’s, is celebrating its 20th year in India. To commemorate the occasion, the brand is all set to celebrate the milestone in style with the launch of a thematic brand campaign called, ‘A lot has changed. Nothing has changed’. The campaign focuses on the brand by chronicling a life-cycle of a couple with McDonald’s over the years in India through this TVC. The new TVC will take you through McDonald’s astonishing journey in the emerging QSR industry established in 1996 in India and how it has transitioned to stay relevant today with its presence of over 400+ restaurants across India and serve over 320 million people annually. 

    The campaign thrives on the idea that every day, millions of people visit McDonald’s and it has not just been about grabbing a quick bite. In fact, a lot has happened in the last 20 years at McDonald’s where the brand has noticed its customers’ evolved lifestyle and preferences, traversed through their various emotions, ups and downs in life. McDonald’s has been there constantly witnessing these changes and evolving itself by introducing digital platforms and brand extensions to ensure convenience and broaden accessibility, refreshed interiors of the restaurants to offer a modernized experience to consumers.

    McDonald’s director marketing and digital, Kedar Teny says, “McDonald’s through its marketing communication has always strived to create differentiation and strike a chord with its ever evolving consumers and their needs. While creating ‘A lot has changed. Nothing has changed’ brand campaign, we were inspired by real life experiences between a beautiful and steady relationship, there are some things that haven’t changed when it comes to McDonald’s and its consumers. The fight over the last fries, the feeling of mayo oozing out of the burger while taking a bite, the ‘softy’ moustache, taking pictures with Ronald McDonald, both, as a child and as an adult – some moments remain the same no matter what. The campaign takes this same paradoxical proposition forward, through the story of a couple, who has seen some of their most important life-changing moments at McDonald’s.”

    He added, “Over the years, McDonald’s gave people an opportunity to bond with their family and friends and create those special moments which have lasted with them forever. We hope after seeing this ad, our customers will remember and cherish the memories built at our restaurants.”

    The campaign has been conceptualised by Leo Burnett India and the film, directed by renowned ad film Director Ram Madhvani of Equinox Films, opens to a teenaged boy and girl at McDonald’s first outlet in Bandra, Mumbai. The boy opens his Happy Meal box with sheer excitement, but the girl next to him can’t find her toy. The boy hands over her toy from the floor, and thereon begins the friendship that blossoms into a companionship over the years. The film captures various phases of life and the different moments of joy, sadness, celebrations, responsibilities shared between the couple at their favourite destination, McDonald’s, which has become a part of their life.

    Leo Burnett, South Asia chief creative officer Raj Deepak Das said, “The campaign ‘A lot has changed. Nothing has changed’ articulates how the small, but important joys have remained the same, despite so much else changing. Even 20 years later, a child opening a Happy Meal box will have the same unparalleled joy on his face, like children did 20 years ago. While executing the campaign, we tried recreating the details from the past 20 years for the story to come alive – right from the staff’s uniforms, the events that happened around the time, the whole hog.”

  • ‘Nothing has changed’ at McDonald’s in 20 years

    ‘Nothing has changed’ at McDonald’s in 20 years

    MUMBAI: It’s new-age fast food, known by a brand, a meeting place. India’s most beloved food brand, McDonald’s, is celebrating its 20th year in India. To commemorate the occasion, the brand is all set to celebrate the milestone in style with the launch of a thematic brand campaign called, ‘A lot has changed. Nothing has changed’. The campaign focuses on the brand by chronicling a life-cycle of a couple with McDonald’s over the years in India through this TVC. The new TVC will take you through McDonald’s astonishing journey in the emerging QSR industry established in 1996 in India and how it has transitioned to stay relevant today with its presence of over 400+ restaurants across India and serve over 320 million people annually. 

    The campaign thrives on the idea that every day, millions of people visit McDonald’s and it has not just been about grabbing a quick bite. In fact, a lot has happened in the last 20 years at McDonald’s where the brand has noticed its customers’ evolved lifestyle and preferences, traversed through their various emotions, ups and downs in life. McDonald’s has been there constantly witnessing these changes and evolving itself by introducing digital platforms and brand extensions to ensure convenience and broaden accessibility, refreshed interiors of the restaurants to offer a modernized experience to consumers.

    McDonald’s director marketing and digital, Kedar Teny says, “McDonald’s through its marketing communication has always strived to create differentiation and strike a chord with its ever evolving consumers and their needs. While creating ‘A lot has changed. Nothing has changed’ brand campaign, we were inspired by real life experiences between a beautiful and steady relationship, there are some things that haven’t changed when it comes to McDonald’s and its consumers. The fight over the last fries, the feeling of mayo oozing out of the burger while taking a bite, the ‘softy’ moustache, taking pictures with Ronald McDonald, both, as a child and as an adult – some moments remain the same no matter what. The campaign takes this same paradoxical proposition forward, through the story of a couple, who has seen some of their most important life-changing moments at McDonald’s.”

    He added, “Over the years, McDonald’s gave people an opportunity to bond with their family and friends and create those special moments which have lasted with them forever. We hope after seeing this ad, our customers will remember and cherish the memories built at our restaurants.”

    The campaign has been conceptualised by Leo Burnett India and the film, directed by renowned ad film Director Ram Madhvani of Equinox Films, opens to a teenaged boy and girl at McDonald’s first outlet in Bandra, Mumbai. The boy opens his Happy Meal box with sheer excitement, but the girl next to him can’t find her toy. The boy hands over her toy from the floor, and thereon begins the friendship that blossoms into a companionship over the years. The film captures various phases of life and the different moments of joy, sadness, celebrations, responsibilities shared between the couple at their favourite destination, McDonald’s, which has become a part of their life.

    Leo Burnett, South Asia chief creative officer Raj Deepak Das said, “The campaign ‘A lot has changed. Nothing has changed’ articulates how the small, but important joys have remained the same, despite so much else changing. Even 20 years later, a child opening a Happy Meal box will have the same unparalleled joy on his face, like children did 20 years ago. While executing the campaign, we tried recreating the details from the past 20 years for the story to come alive – right from the staff’s uniforms, the events that happened around the time, the whole hog.”

  • Rajeev Sharma moves on from Leo Burnett

    Rajeev Sharma moves on from Leo Burnett

    MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

    Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

    Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

    Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

    Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

    Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

  • Rajeev Sharma moves on from Leo Burnett

    Rajeev Sharma moves on from Leo Burnett

    MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

    Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

    Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

    Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

    Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

    Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

  • Leo Burnett ups Rich Stoddart as worldwide CEO; Tom Bernaddin named chairman

    Leo Burnett ups Rich Stoddart as worldwide CEO; Tom Bernaddin named chairman

    MUMBAI: Publicis Communications has made an important leadership transition at Leo Burnett Worldwide.

    Effective 1 February, 2016, Leo Burnett North America CEO Rich Stoddart will be taking over as CEO of Leo Burnett Worldwide. He will, however, continue to hold his post as Leo Burnett North America CEO.

    Leo Burnett chairman and CEO Tom Bernardin will remain chairman through June 2017. Both Bernardin and Stoddart also serve on the Publicis Communications ComEx and Stoddart is one of the U.S. country leads for the new organisation led by Publicis Communications CEO Arthur Sadoun.

    “Leo Burnett is a leading force within Publicis Communications. We want to make sure that this brand and its unique culture are stronger than ever as we pursue our ultimate goal – to be the indispensable creative partner to our clients,” Sadoun said. “Maurice Lévy and I are both confident that Rich is the best person to incarnate Leo Burnett on this new journey and lead the teams to great successes for our clients and our agencies. And we know we can count on Tom and his wealth of experience to actively help the Publicis Communications ComEx achieve its objectives.”

    Bernardin joined Leo Burnett Worldwide as CEO in 2004 and the following year hired Stoddart back to the agency to run Leo Burnett Chicago. Under Stoddart’s leadership, Leo Burnett North America has seen significant growth and client acquisition, strong integration and collaboration across business units including Arc, Lapiz and Rokkan while delivering some of the most effective and integrated campaigns for clients including Allstate, GM, Kellogg’s, McDonald’s, P&G and Samsung.

    “Rich Stoddart is an incredibly talented business leader, a tremendous champion for creativity and talent and my obvious successor. I’m very proud, after 11 years, to have been the longest serving chairman and CEO of Leo Burnett Worldwide since Leo Burnett the man. After 40 years in the business, it is the perfect time to pass the reins to Rich. As chairman of Leo Burnett, I will assist both Rich and Arthur in the continued success of Leo Burnett and of the new Publicis Communications,” said Bernardin.

    “I’m so energised by the opportunity to lead this global company and the amazing talent within it during a time of unprecedented change, opportunity and reinvention,” Stoddart added. “In partnership with Arthur and Tom, we will deliver upon the promise and potential of Leo Burnett – ‘the best in the world bar none.’ To me this means the very best talent, the very best work and the very best business results for our clients.”

    Stoddart will remain based at Leo Burnett global headquarters in Chicago.

  • Leo Burnett ups Rich Stoddart as worldwide CEO; Tom Bernaddin named chairman

    Leo Burnett ups Rich Stoddart as worldwide CEO; Tom Bernaddin named chairman

    MUMBAI: Publicis Communications has made an important leadership transition at Leo Burnett Worldwide.

    Effective 1 February, 2016, Leo Burnett North America CEO Rich Stoddart will be taking over as CEO of Leo Burnett Worldwide. He will, however, continue to hold his post as Leo Burnett North America CEO.

    Leo Burnett chairman and CEO Tom Bernardin will remain chairman through June 2017. Both Bernardin and Stoddart also serve on the Publicis Communications ComEx and Stoddart is one of the U.S. country leads for the new organisation led by Publicis Communications CEO Arthur Sadoun.

    “Leo Burnett is a leading force within Publicis Communications. We want to make sure that this brand and its unique culture are stronger than ever as we pursue our ultimate goal – to be the indispensable creative partner to our clients,” Sadoun said. “Maurice Lévy and I are both confident that Rich is the best person to incarnate Leo Burnett on this new journey and lead the teams to great successes for our clients and our agencies. And we know we can count on Tom and his wealth of experience to actively help the Publicis Communications ComEx achieve its objectives.”

    Bernardin joined Leo Burnett Worldwide as CEO in 2004 and the following year hired Stoddart back to the agency to run Leo Burnett Chicago. Under Stoddart’s leadership, Leo Burnett North America has seen significant growth and client acquisition, strong integration and collaboration across business units including Arc, Lapiz and Rokkan while delivering some of the most effective and integrated campaigns for clients including Allstate, GM, Kellogg’s, McDonald’s, P&G and Samsung.

    “Rich Stoddart is an incredibly talented business leader, a tremendous champion for creativity and talent and my obvious successor. I’m very proud, after 11 years, to have been the longest serving chairman and CEO of Leo Burnett Worldwide since Leo Burnett the man. After 40 years in the business, it is the perfect time to pass the reins to Rich. As chairman of Leo Burnett, I will assist both Rich and Arthur in the continued success of Leo Burnett and of the new Publicis Communications,” said Bernardin.

    “I’m so energised by the opportunity to lead this global company and the amazing talent within it during a time of unprecedented change, opportunity and reinvention,” Stoddart added. “In partnership with Arthur and Tom, we will deliver upon the promise and potential of Leo Burnett – ‘the best in the world bar none.’ To me this means the very best talent, the very best work and the very best business results for our clients.”

    Stoddart will remain based at Leo Burnett global headquarters in Chicago.

  • Twitter names American Express’ Leslie Berland as CMO

    Twitter names American Express’ Leslie Berland as CMO

    MUMBAI: Social networking site Twitter has named American Express EVP – global advertising, marketing & digital partnerships Leslie Berland as its chief marketing officer (CMO).

     
    On her appointment, Twitter CEO Jack Dorsey tweeted, “Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!”

     

    To which, Berland replied, “Thanks @Jack! Excited to join you and the amazing teams to bring to life the power, uniqueness and magic of Twitter!”

     

    On joining the company, Berland said, “Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we’re entertained, informed and inspired. It represents everything that’s relevant at each and every moment – to me, there’s nothing more powerful. I’m thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter.”

     

    Berland will be responsible for the company’s global consumer, product, and sales marketing.

     

    Having worked at American Express since 2005, she led a global team responsible for creating marketplace demand and driving commerce through differentiated and innovative products, marketing and customer experiences globally.

     

    As a member of the company’s global management team, Berland oversaw advertising, media, sponsorships, content, brand identity and digital partnerships for the enterprise. Under Berland’s leadership, American Express forged relationships and created first-ever marketing and digital experiences with partners like Apple, McDonald’s, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook, Jawbone and Google. 

     

    During her tenure at American Express, Berland played a critical role in creating the company’s first social media strategies and presences, and led the social media partnerships and strategy for the first Small Business Saturday.

     

    A two-time recipient of the American Express Chairman’s Award for Innovation, Berland also provided strategic guidance to the American Express executive team and was a trusted advisor to numerous corporate partners of American Express on their brand, social media and digital endeavors.

     
    Prior to American Express, Berland led PR and online communications strategies for global brands on the agency side.