Connect with us
MUMBAI: Lights, camera, algorithm. Animeta, the Singapore-based creator tech company, has launched its brand-new vertical, Animeta AI Film Studio, in Mumbai, promising to shake up the...
MUMBAI: Social Panga has added a fresh stroke of creativity to its canvas with the appointment of Soumabha Nandi as executive vice president for creative strategy...
Mumbai: Fans of the beloved Minions are in for a delicious treat as McDonald’s India – North & East in partnership with Universal Pictures is getting...
Mumbai: McDonald’s Corporation (NYSE: MCD) and Accenture (NYSE: ACN) announced an expansion of their strategic partnership to help execute McDonald’s strategy to leverage the latest edge...
Mumbai: McDonald’s India North and East’s new heart-warming video captures the essence of Diwali with a twist. Titled “Celebrating #ForyourotherDiwali” the film showcases the joy of...
MUMBAI: McDonald’s India- north & east on Tuesday appointed Rajeev Ranjan as chief operating officer and Rajeev Goel as chief financial officer of the company. Both...
MUMBAI: As the country gears up to come out of the two-month long Covid2019-led lockdown, Westlife Development, the company that owns and operates McDonald’s restaurants in...
MUMBAI: From ‘Happy Meals’ to breakfast meals, McDonald’s has been an integral part of all our lives with its unique product propositions and more than that,...
MUMBAI: McDonald’s is often looked at as the quintessential ‘western brand’. This often leads people to assume that the house favourite burgers from McDonald’s India are...
MUMBAI: Events are an effective and economical way for companies to interact directly with their target audience. It is the interactive and personal nature of this...
MUMBAI: The National Basketball Association (NBA) and McDonald’s today announced a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald’s locations in...
MUMBAI: McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or whatever may the reason to...
MUMBAI: Two decades ago, McDonald’s began its incredible journey of introducing the concept of burgers to India. And today, as the company moves into its 21st...
MUMBAI: It’s new-age fast food, known by a brand, a meeting place. India’s most beloved food brand, McDonald’s, is celebrating its 20th year in India. To...
MUMBAI: It’s new-age fast food, known by a brand, a meeting place. India’s most beloved food brand, McDonald’s, is celebrating its 20th year in India. To...
MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues....
MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues....
MUMBAI: Publicis Communications has made an important leadership transition at Leo Burnett Worldwide. Effective 1 February, 2016, Leo Burnett North America CEO Rich Stoddart will be...
MUMBAI: Publicis Communications has made an important leadership transition at Leo Burnett Worldwide. Effective 1 February, 2016, Leo Burnett North America CEO Rich Stoddart will be...
MUMBAI: Social networking site Twitter has named American Express EVP – global advertising, marketing & digital partnerships Leslie Berland as its chief marketing officer (CMO). ...
MUMBAI: Social networking site Twitter has named American Express EVP – global advertising, marketing & digital partnerships Leslie Berland as its chief marketing officer (CMO). ...
MUMBAI: Over the last four weeks Omnicom Media Group has successfully launched and delivered the first two Instagram self-serve advertising campaigns in the Australia market, for...
MUMBAI: Food is emerging as one of the most interesting territory in the online business world (e-commerce). If international brands like Dominos, McDonald’s and Pizza Hut...
MUMBAI: Leo Burnett has launched a new campaign inviting people to share some offline moments at McDonald’s. The campaign urges people to take a break from...
MUMBAI: Hardcastle Restaurants Private Limited (HRPL), a master franchisee for west & south India operations of McDonald’s and a subsidiary of Westlife Development, has announced the...
MUMBAI: After a slew of significant senior level appointments, Leo Burnett India has announced the appointment of Hitesh Mehta as vice president to be based at...
MUMBAI: McDonald’s and RAPP India have recently launched the #McDElections campaign for the launch of two premium burgers – the Grilled Chicken Royale and the McPaneer...
MUMBAI: Winning a Cannes Lions is every brands and agency’s ultimate vision. And, for McDonald’s it has been a common phenomenon. Since 1979, it has...
Mumbai, August 27, 2013: Mr B L Jatia, Chairman of Westlife Development Limited, a company listed on the Bombay Stock Exchange (BSE: 505533), today sounded the...
VARCA,GOA: Digital is not is not a media; it is not even a channel; it is the new infrastructure of the world, believes DDB Worldwide chief...
MUMBAI: Leo Burnett has appointed Kapil Sawant as executive creative director. Sawant‘s last stint was with Contract Advertising where he was designated as senior vice-president and...
MUMBAI: National TV sports in the US generated $10.9 billion in advertising expenditure last year, compared to $10.3 billion one year prior, according to Nielsen’s State...
MUMBAI: The International Olympic Committee (IOC) and McDonald‘s Corporation have announced that McDonald’s has extended its global sponsorship agreement until 2020. The announcement was made at...
MUMBAI: Ahead of the release of the movie Agneepath, Dharma Productions has collaborated with fast food chain McDonald‘s to roll out a promotional activity. McDonald‘s India...
MUMBAI: Cannaught Plazarestaurant Pvt Ltd (CPRL), the joint venture between Cannaught Plazarestaurant and McDonald‘s Corporation, has roped in OMD to handle its digital duties. OMD will...
MUMBAI: UK pucaster The BBC has become the first UK broadcaster to have all of its online content made available free via Wi-Fi. The non-exclusive venture...
MUMBAI: Continuing with our review of how different genres have fared over the last six months we now cast our eye on the infotainment space. Tam...
MUMBAI: Nickelodeon and MTVN Kids and Family Group president Cyma Zarghami, joined president Bush and the first lady at the White House to discuss the current...
MUMBAI: The controversy over the role TV ads play in kids obesity in the US is growing. US Senator Sam Brownback, and US media watchdog Federal...
MUMBAI: Mumbai Central residents who love McDonald’s have good reason to cheer as the worlds leading chain of fast food restaurants; McDonald’s opened its 2nd restaurant...
MUMBAI: Food service retailer McDonald’s has kicked off the ‘Hong Kong Disney Land Contest’ that will give kids the opportunity to win a free trip to...
MUMBAI: World Children’s Day at McDonald’s, which is the company’s largest annual fundraiser for children, turned five years old. Entertainers, musicians, executives and children came together...
MUMBAI: As a worldwide sponsor and Official Partner of the 2006 Fifa World Cup McDonald’s introduces the Player Escort Program, which allows 1,408 children aged 6...
MUMBAI: Children will be entertained and inspired to achieve happy active lives as McDonald’s and Warner Home Video (WHV) unveil two live-action home entertainment specials, with...
When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random selection of a weird strategy. This gives birth...
MUMBAI: In a bid to strengthen its ties with the fast food Indian fan McDonald’s India has launched a Music Meal campaign. This is being done...
MUMBAI: We all know it’s a mad ad world out there. But, going by what was said at the concluding day of FICCI Frames in Mumbai...
MUMBAI: In around 100 days time the world’s attention will be on Torino, Italy, for the start of the 2006 Olympic Winter Games. As a Top...
MUMBAI: McDonald’s mein hai kuch baat! (There’s something in McDonald’s!) While, last year it was the ‘What your bahana is?’ campaign rolled out by the fast...
Brands are an important influence on our lives. They are central to free markets and democratic societies. They represent free choice. They also have a profound...
