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Tag: McCann

  • McCann appoints Rajeev Rakhsit as GM for Delhi

    MUMBAI: McCann Worldgroup has appointed Rajeev Rakhsit as general manager for McCann Delhi.

    Rakhsit has moved in from Saregama where he was head – new initiatives.

    McCann Worldgroup India chairman and CEO Prasoon Joshi added, “I am extremely happy to have Rajeev come aboard in a key role. He is passionate about the business and I am sure this will further strengthen our north operation led by Alok Lall.”

    McCann handles several big clients like Aircel, GM, Greenply, ICI Dulux, Coca-Cola, Videocon, Metlife, Unicef, Dish TV, Subway, Reebok and Chloromint from Delhi.

    Rakshit comes in with over 17 years of experience. Prior to Saregama, he has also worked wih MAA Bozell and Bates Clarion. He has handled businesses such as JK Tyres, Nestle – Maggie Noodles, Peter England, HP, Compaq, Intel, Dell Computers, Wipro Technologies and DLF.

     

  • Niranjan Kaushik quits McCann to float Acid with Sameer Desai

    Niranjan Kaushik quits McCann to float Acid with Sameer Desai

    MUMBAI: After serving McCann, Mumbai, as senior creative director for two and half years, Niranjan Kaushik has quit the agency to launch Acid Brand Communications (ABC) with Sameer Desai, founder of DesignCode.

    Says Kaushik, “It‘s the era of entrepreneurial agencies, thanks to Mark Zuckerberg for setting a fine example. Our effort is to provide clients with top notch creative and strategic thinking minus the fanfare of a multinational set up. Our collective years of experience across industries will help us bring a lot of value to the table.”

    Kaushik and Desai have been a team since 1998 at Ogilvy, Mumbai with the duo having worked together on brands like Indian Express, Onida and Samsonite in the past.

    Having launched a brand campaign for ISTA Group of Hotels recently, they are currently working on the brand launch for ASK, a wealth management firm.

    Kaushik‘s career spans over 13 years, across agencies like Ogilvy, Batey Singapore, LHM Singapore, Contract Mumbai and McCann Mumbai. Over the years, he has worked on brands like HSBC, Asian Paints, Shoppers‘ Stop, Mercedes Singapore, Singapore Tourism Board, Singapore Airlines, Disney, Kotak Mahindra Bank and Loreal.

    Over a career spanning 17 years, Desai has worked with agencies like DaCunha, Lowe, Ogilvy, Ambience Publicis and Contract before setting up Design Code. He has worked on brands like Park Avenue, Marico Industries, HSBC, Shoppers Stop and Asian Paints.

     

  • Jitender Dabas joins McCann Delhi

    Jitender Dabas joins McCann Delhi

    MUMBAI: McCann Erickson has roped in Jitender Dabas McCann Delhi to head and strengthen its planning function.

    In his new role, Sandip Mahapatra, Dabas‘ predecessor at McCann, will spearhead integrated planning for McCann Worldgroup.

    In his previous stint, Dabas was working with JWT as executive planning director and vice-president.

    Said McCann Worldgroup executive chairman Prasoon Joshi, “I immediately knew that Jitender is the kind of planner I have always respected. Incisive, clear thinking, passionate, he has vision. His reputation precedes him and I am looking forward to having him work along with our Delhi branch on our extensive brand portfolio.”

    An IIT Delhi Alumnus, Dabas has spent 14 years in the advertising and communication industry. Starting as an account management executive with FCB Ulka, he moved on to strategic planning with Grey and was with the JWT Delhi branch for the last five years.

    Dabas has worked with brands such as Compaq Presario, GPI, Hyundai motors, SBI, Aviva, GE Money, Hero Honda, Nokia and Pepsi Foods.

    Last year Dabas also won WPP‘s Atticus award for original thinking in marketing and communication.

  • Despite technology, content will continue to remain king: McCann

    Despite technology, content will continue to remain king: McCann

    MUMBAI: “Television remains a strong, growth oriented business and despite fragmentation, rising internet interest and many gloomy forecasts, television viewership around the world is on the rise,” said Nielsen Media Research, International chairman Robert L McCann.

    McCann was speaking at the third day of Ficci Frames 2006 in Mumbai. “PVRs and DVRs seem threatening but the focus should be on these infernal time shifting machines,” he added.

    Throwing in some figures from the US, McCann said that more than $ 130 billion was spent in the US on television advertising. “The emerging truth is that the consumer is the boss. With the coming in of PVRs and DVRs, time shifting viewing, instant replay of live television, commercial zapping are all becoming a reality,” McCann said.

    “Another reality is that emerging technologies may alter traditional advertising supported television business model. However, despite all these changes, content remains the king. Those who will embrace these changes will win and those who will ignore them may suffer,” McCann concluded.