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Tag: McCann

  • Cannes Lions 2014: Indian agencies bring home 27 metals

    Cannes Lions 2014: Indian agencies bring home 27 metals

    MUMBAI: The last day of the 61st edition of Cannes Lions saw JWT India grabbing a total of four Lions. With this the agency made its way to lead the Indian score chart in this edition of Cannes Lions.

    The agency won a silver Lion for Nike Cricket’s ‘Make Every Yard Count’ campaign in the Film Craft and two silver Lions in the ‘Branded Content & Entertainment’ category. This particular work by JWT also fetched a bronze in the film category. 

    Lowe & Partner’s HUL campaign titled ‘Kaan Khajura Tesan’ received a bronze Lion in the ‘Branded Content & Entertainment’ category.

    With seven Lions in its kitty, McCann has grabbed the second spot, while O&M with its six Lions came third.

    In the Young Lions competition for marketers, the Indian team from Hindustan Unilever bagged a silver metal. No Indian entry won the Titanium and Integrated Lions.

    Though this year the number of Lions won by Indian agencies have dropped but discussions around a few Indian campaigns such as ‘Google Reunion,’ HUL’s ‘Kaan Khajura Tesan’ and few others made a significant impression in front of the global creative fraternity.

    While this year, India bagged 27 Lions, last year it had won 33.

     

  • Cannes Lions: McCann, BBH India, O&M enters Design shortlist

    Cannes Lions: McCann, BBH India, O&M enters Design shortlist

    MUMBAI: Day three of Cannes Lions 2014 looked positive for India as eight pieces of work qualified in the Radio & Design shortlist.

     

    In the Radio Lions category, McCann Worldgroup India’s ‘The Finder’ campaign for travel portal Yatra.com made it to the shortlist. The entry was submitted under the sub category travel, transport & tourism.

     

    Mukti Foundation’s ‘Police Station’ campaign executed by JWT India also made it to the finale. This campaign entered under the sub category public awareness messages.

     

    O&M India work for Mumbai Police called ‘Train’ made it to the shortlist under subcategory public awareness messages.

     

    In the Design Lions category, McCann Worldgroup India’s three ads ‘Mango’, ‘Pear’ and ‘Tangerine’ for Perfetti Van Melle’s product Big Babol has made it to the shortlist. The campaign was sent under the sub category print and poster.

     

    BBH Communications India’s ‘Vote For Child Rights’ campaign for Child Rights and You (CRY) also has a chance of winning a Lion as it got shortlisted in Direct Lions category.  The entry has qualified under the sub category broadcast and animated communication – other video content.

     

    O&M India’s cleft awareness campaign for Operation Smile India has been shortlisted under the sub category large scale logo.

  • Cannes Lions 2014: 20 Indian entries qualify for Outdoor Lions finals

    Cannes Lions 2014: 20 Indian entries qualify for Outdoor Lions finals

    MUMBAI: Outdoor campaigns by McCann, Grey, Ogilvy & Mather and Havas Worldwide have made it to the final round of Outdoor Lions this year.

     

    McCann’s campaign for Prefetti Van Melle and Premier Tissues have been shortlisted in the ‘Food’ and ‘Household’ subcategories respectively. On the other hand, Grey’s campaign titled ‘Traffic’ for Killer Jeans has been shortlisted under the ‘Clothing, Footwear and Accessories’ subcategory.

     

    The agency’s campaign for Duracell Batteries called ‘Choo-Choo’ and ‘Remote Control’ qualified for the finals under the subcategory ‘Household.’ O&M’s three entries for Hot Wheels (Mattel Toys) has got shortlisted in the ‘Entertainment & Leisure’ subcategory.

     

    Havas Worldwide India’s ‘Arm’ and ‘Cleavage’ campaigns for Durex Condoms (Reckitt Benckiser) have also been shortlisted in the ‘Cosmetics & Beauty, Toiletries & Pharmacy’ subcategory. It can be noted that last year 43 entries were shortlisted in this category and the number this time has gone down to almost half.

     

    While the Outdoor Lions category was introduced in 1992, it was in 2002, that Cannes Lions recognised Press and Outdoor as separate advertising media categories, awarding each their own Grand Prix. Since 2006 Outdoor is judged by a separate and dedicated jury.

  • Contract appoints Mayur Hola as ECD

    Contract appoints Mayur Hola as ECD

    MUMBAI: Mayur Hola has joined Contract India as executive creative director, based in Delhi.

     

    Prior to this, Mayur was with McCann on some of the most talked about and award winning campaigns like Pan Vilas’ ‘Shauq Badi Cheez Hai’ and the Nescafe – Shankar-Ehsaan-Loy work, for which his team won an integrated ABBY and the marketing campaign of the year at the CMO Asia awards.

     

     “Mayur is a fantastic new addition to our rapidly growing Delhi branch, and he will lead the creative charge of that office from here on. In the last few years, his work on brands like Nescafe, Dish TV, and Chevrolet, has been noticed, applauded and awarded. Plus he is a fabulous team-builder, so I am positive that with him on board, Contract, Delhi is going to be a revved up, happy place”, said Contract’s NCD Ashish Chakravarthy on the appointment.

     

    This would be Mayur’s second stint at Contract. He started his career in advertising with McCann as a writer, where he spent close to seven years over three stints. At McCann he launched the life insurance brand PNB MetLife with its ‘Be Double Sure’ work, conceived the madness of Dish TV’s ‘Dish Sawaar Hai’ campaign and carried forward the power brand Chevy Cruze for GM in addition to the most awarded Nescafé campaign.

     

    Over the course of his career, Mayur has worked with TBWA where he headed the Delhi office, Grey and Contract.

  • McCann takes forward Greenlam Laminate’s message of beauty

    McCann takes forward Greenlam Laminate’s message of beauty

    Mumbai: Greenlam Laminates has created a new campaign, taking forward the idea of “Zamaane ko Sajana hai”.

    The campaign – ‘Mahaul Sundar toh Khayal Sundar’ – plans to bring the message in a more interesting and engaging manner to the masses. In keeping with the brief given by the client, the TVC created by McCann depicts social evils and day to day happenings in a more positive manner.  

    MWG India CEO and chief creative officer Prasoon Joshi says, “This is a special client who allows space for such creative flights for the brand. This ad is a satire and creative take by the brand, which exaggerates how a product like Greenlam transforms not only your physical being but also transforms your state of mind and thinking. The script carefully takes care of striking a balance between cynicism and humour. Music enhances it to make you really think and question… And it was as usual enriching to work with Ram.”

    The cue for the creative was taken from the New York metro case study. A research done in New York highlighted the fact that keeping the surroundings and environment clean reduced the crime rates drastically as compared to unkempt and filthy environment.

    Hence, the agency took the social angle but by sticking to the brief of –‘When your environment is beautiful it results in getting positive thoughts.’

    On the campaign, Greenlam Laminates marketing and communications vice president Alex Joseph says, “Greenlam Laminates has taken a leap forward from its last year’s ‘Zamane ko Sajana hai’ campaign which goes on to evoke beautiful, positive and refreshing thoughts amongst the masses. Our belief that beautiful surroundings lead to happy thoughts has been highlighted in the TVC in a satire manner.  We intend to touch the human hearts with emotions of happiness and comfort, thus instilling the need of a beautiful ambience.”

    A complete 360 degree media campaign is planned for the campaign. The TVC was aired on 70 channels. Prior to the TVC, the teasers were used in print media where half page jackets in almost all leading publications informed the readers on ‘changing india’. RJ’s in various FM channels asked their listeners to be tuned in to their favorite channel to witness ‘changing india’. A complete online campaign also ran informing the surfers about the change.

  • Dish tv launches new ad campaign featuring SRK

    Dish tv launches new ad campaign featuring SRK

    Mumbai: Direct to home service provider Dishtv has unveiled its latest ad campaign featuring Shah Rukh Khan. The actor dons the hat of an HD Inspector for this latest commercial that promises maximum ‘tru HD channels‘.

    The TV commercial is created by McCann Delhi and is directed by Piyush Raghani. The campaign will feature three TV commercials set on the making of TV programs across different genres like daily soaps, movies and wildlife documentary.

    This TVC showcases Khan keeping an eye on the minor details of production like the bindi of the bahu not being perfectly round in a Hindi daily soap, dancer’s nail not being chipped in a bollywood item song and crocodile’s tooth not looking clean in wildlife documentary. He points and rectifies these mistakes because Dish truHD+ ’’mein sab dikhta hai’.

  • Promart Retail brings McCann on board as creative partner

    MUMBAI: Promart Retail, a chain of stores based on the discounted retail chain and value format concept, has decided to go with IPG’s McCann Erickson as its creative agency. This is the first time that Promart planned to hire a full-fledged creative agency.

    The agency’s Mumbai office will handle the account. Up until now, the creative duties for Promart were being handled by an in-house team. As a part of this mandate, McCann Mumbai will be responsible for all brand communications.

    The development is the result of a multi-agency pitch process that was held in Mumbai.

    Promart MD Ashish Garg said, “We are happy to have McCann as our creative partner as the agency will be responsible for providing 360 degree creative inputs on print, store visuals and retail merchandising to start with. McCann has a proven track record in building iconic brand strategies which will help elevate the positioning of our brand.TV and social media will be looked upon at a later stage as we are a relatively new and are a growing brand.”

    Promart CEO Punit Agarwal said, “We were quite impressed with McCann, as after a multi-agency pitch, they came across as the best choice in terms of understanding the brief and what they could bring to the table. Their innovative approach to positioning brand Promart helped the agency clinch this win. The new concept of Promart’s business was easily understood by the team and we feel their level of understanding is aligned with our strategic roadmap. Hence, we feel they will do justice to our brand.”

    McCann Worldgroup India executive chairman, CEO and chief creative officer Prasoon Joshi said, “We are thrilled to work with Promart as it’s a brand that seems to be on a new journey in the retail space. The team’s bold ambition excites us and together we will democratize apparel in a world where fashion has always been about exclusivity.”

    McCann Mumbai has diverse expertise in servicing clients across categories. Some of their clientele list includes Johnson and Johnson, Marico, Nestle, Coca-Cola, L’Oreal, Cathay Pacific, Aircel, TVS, Britannia and Master Card.

    Lifestyle retailing brand Promart bought out the IP and assets from Provogue in November 2011 and targets the youth in the age group of 15-25 years with providing discounts all through the year. Promart houses over 50 brands which include Levis, Pepe, Lee, Wrangler, Spykar, Gini and Jony under one roof.

  • Everest appoints Deepti Sakhuja as VP for Delhi

    MUMBAI: Deepti Sakhuja has joined Everest Delhi as vice president and will be closely working with COO Naveen Saraswat.

    Sakhuja has 14 years of experience in brand management across organisations like Publicis Capital, JWT, Lowe, Bates Enterprise and McCann. Her last assignment was with Publicis Capital as AVP, client servicing. Sakhuja has worked across categories on leading brands like Nestle, Perfetti, Reckitt Benkiser, Pepsi, Wills Lifestyle, Monte Carlo, Citi-financial, Nokia and Escorts.

    Saraswat said, “We welcome Deepti on board. Her substantial experience of working on leading brands across different verticals shall add strength to our Delhi operations. We look forward to her valuable contribution in acquiring new business and growth of the agency.”

    Everest president Dhunji S Wadia said, “Our increasing presence in Delhi necessitates a powerful Head of Client Servicing. I have no doubt that Deepti will add to the fire-power of Everest.”

  • Cannes Lions 2012: McCann takes home India’s first Gold

    MUMBAI: McCann Erickson takes home India’s first gold at Cannes Lion 2012, holding high the trophy for its Western Union Money Transfer campaign.

    The agency’s win after a long gap at Cannes comes in the Outdoor category.

    McCann’s was the solo win in a category where India enjoyed 22 shortlisted entries.

    McCann’s win was expected as it converted a static into an interactive medium, communicating images of Abraham Lincoln to Gandhi and Queen Elizabeth II on a billboard that represented the change from Dollar or Pound to Rupee and demonstrated the strength of Western Union in transferring the money of Indians working overseas to their folks in India.

    The Outdoor category had two Grand Prix winners this year. Ogilvy Shanghai won for the Coke poster, created by 19-year-old artist Jonathan Mak. The campaign used the traditional media, showing the Coca-Cola logo as the bootle of drink passed on to a couple of hands.

    The other Grand Prix victor was the Mercedes Benz campaign that used technology by showing the invisible car from Germany. LED tiles covered the car to make it appear invisible. The basic communication was to stress on the zero emission proposition of the car.