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Tag: McCann

  • O&M’s ‘Giant Footprints’ campaign bags silver at Cannes Lion 2015

    O&M’s ‘Giant Footprints’ campaign bags silver at Cannes Lion 2015

    MUMBAI: Filaria (vernacularly known as Haatipaon) is a venomous disease which gallops million lives in India due lack of awareness amongst people. The mandate to generate this awareness amongst the target, so that they could accept medication was given to Ogilvy and Mather Mumbai. The result of which was the creation of TVC ‘Giant Footprints’ by O&M executive creative director Sumanto Chattopadhyay.

     

    The TVC got not just a million feet to medical centers but also garnered a silver Lion at the ongoing Cannes Lions 2015.

     

    “I pushed hard to get the campaign registered at Cannes Lions, but the fact that it did not win any accolades in India was raising doubts in my mind. Now the fact that it indeed won a silver Lion is extremely satisfying,” says Chattopadhyay to indiantelevision.com.

     

    The TVC was shot in Apte village in Bhor district of Maharashtra, and was targeted towards all the rural and semi rural parts of the country. “The core idea behind the video was to make it look like a universal India video which is relevant to each and every part of the country. So, be it for someone watching it in east or south India, it should resemble his or her locality,” informs Chattopadhyay.

     

    “Cannes Lion is an amazing recognition but the number of people who reached medical centers after watching the video is something more inspiring,” asserts Chattopadhyay.       

     

    Besides O&M’s silver Lion is for the ‘Giant Footprints’ campaign for Sabin Vaccine Institute, Indian Ministry of Health & Family Welfare (Filaria Dose) India had one more winner in the Pharma category. Medulla won a bronze Lion for the ‘Spinning Living Room’ campaign for Johnson & Johnson’s Cinnarazine in the Print section.

     

     

    McCann won two silver Lions, one for its campaign for Dabur’s Gastrina and other for Essel Group’s Dish TV. The agency is the only Indian organization so far to win two Lions in 2015. Grey won one silver Lion for its campaign for DHL while Taproot Dentsu bagged a bronze Lion for its Pimp creative for Bennett Coleman’s Mumbai Mirror.

  • Prasoon Joshi creates new Saavn ad campaign

    Prasoon Joshi creates new Saavn ad campaign

    NEW DELHI: Saavn has announced a new campaign with renowned ad film visionary and lyricist Prasoon Joshi.

     

    The music app has collaborated with Joshi and his team at McCann to help drive the music company’s evolution as one of the most innovative advertising voices across India’s top technology brands. The first campaign created under the association is on air now and features a comical series of five spots that promote Saavn’s innovative social features: Tag, Chat, Follow, and Share.

     

    Saavn’s previous campaigns, featuring Bollywood star Ranbir Kapoor were launched in India and select international networks, and generated more than seven million combined YouTube views, while attracting millions of new users to the Saavn app. 

     

    Until now, Saavn’s ad creative has been completed entirely in-house. Saavn’s creative director Teddy Stern and vice president and editor-in-chief Sneha Mehta independently conceptualized, directed, and co-wrote each spot.

     

    The new campaign, titled They Listen to Me was also directed and written by Stern and Mehta, but this time the duo’s sensibilities and creative execution is combined with the McCann team’s globally-renowned expertise. The result is a unique and fresh concept that builds on Saavn’s history of pushing groundbreaking creative.

     

    “The last year has been pivotal for Saavn as both a brand and advertiser, starting with the Ranbir Kapoor TVC in August. The next step in our brand evolution is collaborating with the immensely-talented Prasoon Joshi and his team at McCann,” Stern said. “Music connects people, and Saavn amplifies that connection. Our app empowers our listeners to share in the joy of music with each other. That’s the Saavn ethos, and McCann is the perfect team to help us broadcast that message to millions of music lovers, in Saavn’s own quirky and innovative way.”

     

    The new They Listen to Me campaign is a series of five short TVCs, plus creative for radio, theatrical, and digital platforms. The spots demonstrate how people of all walks of life are empowered by Saavn, through the app’s new social features. The spots feature multiple genres of music, with tracks ranging from “Jumme Ki Raat” from Kick, starring Salman Khan, to “Uptown Funk” by Mark Ronson ft. Bruno Mars.

     

    “From concept phase to production, and now to launch, the Saavn team has been a joy to work with on this campaign,” McCann APACCEO and chairman Joshi said. “When Saavn’s creative team came to us with the idea of empowering users through Saavn Social, McCann’s creative and strategic team knew we wanted to deliver something that not only reflects Saavn’s unique and progressive brand mentality, but also tells the stories of their users – everyday people who have the power to influence their peers on a daily basis through music.”

     

    The five spots range from 20 to 30 seconds in duration and were shot in just three days. Each spot will air in three languages (Hindi, Tamil, and Telugu), for a total of 15 television commercials. The five spots, which will roll out throughout the summer across key networks in India, are titled: “The Wrestlers,” “The Office,” “The Professor,” “The Newsroom,” and “The Dentist.”

  • McCann appoints Joe DiMeglio to handle General Motors account

    McCann appoints Joe DiMeglio to handle General Motors account

    MUMBAI: McCann Worldgroup has appointed Joe DiMeglio as EVP, worldwide account director for its global General Motors business including Chevrolet, Vauxhall, Opel and Holden.

     

    DiMeglio, joins from Organic, where he was EVP, chief client officer, and also has extensive automotive marketing experience from his previous positions at J. Walter Thompson Co. in Detroit.

     

    In taking on operational and management oversight of McCann Worldgroup’s global General Motors business, DiMeglio will leverage Worldgroup’s full worldwide and multidiscipline capabilities to deliver multiplatform strategic and creative solutions. This will encompass working collaboratively across all Worldgroup business units currently serving GM brands, including Commonwealth//McCann (Worldgroup’s globally dedicated Chevrolet agency), MRM//McCann, Weber Shandwick, Momentum and Craft.

     

    Commonwealth//McCann chairman and CEO Bill Kolb said, “We are pleased to welcome Joe. He has been associated with outstanding work. His deep understanding of the automotive category combined with his digital and multiplatform communications expertise will help strengthen our ability to grow and develop GM’s Chevrolet brand across the globe.”

     

    As EVP and chief client officer for Organic, DiMeglio led the client service discipline, overseeing the management of Organic’s clients. Previously, he was general manager of Organic’s Detroit office. During his decade-long tenure with Organic he managed the overall relationship and project execution for many of the agency’s largest clients, including Chrysler, Hilton, Toyota and Volkswagen.

     

    Prior to joining Organic, DiMeglio was SVP and group director at J. Walter Thompson, where he successfully managed cross-functional teams for the Ford Truck and SUV account.

  • TRAI proposes more data pack usage for mobile users; Khullar non-committal on net neutrality

    TRAI proposes more data pack usage for mobile users; Khullar non-committal on net neutrality

    NEW DELHI: The Telecom Regulatory Authority of India (TRAI) wants telecom service providers to provide ample information about subscribed data pack usage.

     

    TRAI said in the draft ”Telecom Consumers Protection (Eighth Amendment) Regulations, 2015” that it proposes to mandate the service providers to provide information, through SMS or unstructured supplementary service data (USSD), to mobile users, who have subscribed to data connection other than through data packs about quantum of data used and the tariff thereof after every 5,000 kilobytes of data usage.

     

    The draft was released on 29 April and comments of stakeholders can be submitted till 12 May.

     

    TRAI has been receiving several complaints from consumers regarding non-availability of information relating to the amount of data used during a data session.

     

    The service providers offer concessional tariff for data, up to a certain limit, through special tariff vouchers or combo vouchers (data packs) and also through certain tariff plans. The tariff for any usage beyond the specified limit is substantially higher, and in case the customer does not know about reaching the limit for concessional tariff, it results in substantial charges levied, leading to sudden bill shock or unexpected deduction of balance amount.

     

    ”The consumers have also voiced their concern about activation of internet service on mobile phones without their consent and knowledge leading to sudden deduction of charges for data usage,” the statement said.

     

    TRAI has examined these complaints and has felt that measures need to be taken for addressing these genuine concerns of customers. In this regard, TRAI proposes to amend the Telecom Consumers Protection Regulations, 2012.

     

    The regulator also proposed to mandate the service providers to provide the mobile subscriber who has taken data connection through data packs or through tariff plan with discounted tariff up to certain limit, an alert through SMS or USSD, whenever the limit of data usage reaches 50 per cent, 90 per cent and 100 per cent of data limit.

     

    ”Also when the usage reaches 90 per cent of the limit, information about the applicable tariff beyond the data limit shall also to be communicated,” the statement added.

     

    It is proposed that data services should be activated or deactivated only with the explicit consent of the subscriber through toll free short code 1925, following the prescribed procedures for obtaining explicit consent of the consumer and for deactivation data.

     

    In fact, TRAI chairman Rahul Khullar recently said that TRAI is likely to announce new parameters for improvement of quality of service for telecom operators in a month’s time to tackle call dropping and other problems being faced by customers.

     

    He was speaking at the 2nd National Summit on ‘IT & Mobile Banking: Digital Transformation of Indian Banking. Enabling Financial Inclusion,’ organised by the Associated Chambers of Commerce and Industry of India.

     

    Regarding the ongoing debate on net neutrality, Khullar said, ”The consultation process on network neutrality is still on till that consultation is complete, I will not make any statement.”

     

    Khullar also said that financial inclusion could be deeply achieved by harnessing new technology, which does not cater exclusively to those who are already banked or those living in urban areas.

     

    ”Do not delude yourself into believing that merely because technology exists, it will be suddenly harnessed for everybody’s good. The way it has worked so far at least, it has been harnessed for the good of a very few as it’s only those having devices and are electronically savvy who are in good shape,” he added.

  • Paytm launches Rs 50 crore marketing campaign for IPL

    Paytm launches Rs 50 crore marketing campaign for IPL

    MUMBAI: Paytm has launched its new brand campaign on the Indian Premier League (IPL). Through this brand film, it aims to reinforce its position as the leader in the mobile commerce space. The outlay for this marketing campaign is in the range of Rs 50 crores, where Paytm is an associate sponsor on Sony and is also the official partner of Mumbai Indians.

     

    The campaign is led by TV and the thematic film tries to establish Paytm as the simpler, more convenient solution to a significant number of slice of life, everyday situations. It weaves together an interesting narrative of the broad range of services such as mobile wallet, mobile and DTH recharges, money transfer and online shopping that Paytm provides. The campaign will be amplified through radio, outdoor and other media vehicles.

     

    McCann is the creative agency on the account, and the TVCs are directed by Pushpinder Singh. Flying Saucer is the production house. 

     

    McCann was recently appointed as the Agency on Record (AoR) for Paytm and will be handling the creative account for Paytm going forward.  

     

    The montage ad begins with a rakhi scene in which a brother surprises his sister by transferring money in her Paytm wallet after the ritual. Next comes the scene where a husband is in the middle of preparing a dish for his wife by taking tips from a TV show, when suddenly the show stops as the DTH recharge gets over. This is when his wife activates the recharge through Paytm and the cooking continues. The ad moves on to showing a homesick son, going to the war front and how he brings a smile on his mother’s face by sending her a mobile recharge through Paytm, making sure distance doesn’t separate them. The ad then shows how a passenger transfers money into the Paytm wallet of his taxi driver as he doesn’t have change, showing the convenience of money transfer in a last minute situation. Lastly, the TVC ends with a lady bargaining while shopping online and making the purchase at the price of her choice, which again is another crucial feature that Paytm offers.

     

    Paytm SVP Shankar Nath said, “The one minute long commercial knits together the multiple services (mobile wallet, mobile and dth recharges, money transfer and online shopping) that we provide to make life simpler, easier and hurdle-free for our customers. The TVC dovetails perfectly with our objective of making everyday life simpler for a vast majority of Indians. We have attempted to illustrate our solutions through a warm, slightly emotional narrative and are confident that it will resonate well with our audience. We already enjoy a significant goodwill among our users and our marketing initiatives on IPL will help in establishing us even more as credible, mass and consumer friendly brand.”

     

    Paytm’s app regularly features among the top five apps in the country, and is currently the second most popular app on Google Play and Apple’s App store.

     

  • Uncertainty over KKR’s participation in IPL 2015

    Uncertainty over KKR’s participation in IPL 2015

    MUMBAI: Indian Premier League (IPL) defending champions and the Shah Rukh Khan owned franchise Kolkata Knight Riders’ (KKR) participation in IPL 2015 is as yet uncertain.

     

    KKR has made its stand clear that if Sunil Narine, who is the trump card when it comes to their bowling attack, is restricted to bowl, the team will opt out of the cricketing extravaganza.

     

    It all started during the Champions League T20, where Narine was banned following a suspect bowling action. The spinner then went to the nets and rectified his action, which met the criteria. International Cricket Council (ICC) has cleared Narine’s action and allowed him to bowl in the Cricket World 2015. However, the West Indian voluntarily opted out of the World Cup as he was not prepared to bowl at a competitive level in his new action.

     

    The Board of Control for Cricket in India (BCCI) on the other hand refused to surrender to the threats of KKR and asked them to get Narine’s bowling action tested at Sri Ramachandra Medical College in Chennai. As per media reports, BCCI president Jagmohan Dalimiya said, “I have had a word with them (KKR). He will have to appear for the test again, does not matter once or twice.”

     

    Soon after Dalmiya’s words KKR arranged the bowler’s travel to Chennai. Narine reached Chennai on the morning of 2 April, 2015 and went through the tests in the presence of a top KKR official and other experts before leaving for Kolkata in the evening.

     

    “We can only say that he has undergone the tests. We cannot give any further details,” a The Times of India report quoted a KKR official as saying.

     

    The official broadcaster of IPL, Multi Screen Media (MSM) has already sold its ad inventory and is preparing aggressively for the eighth edition of the tournament. When asked about the impact of the KKR – BCCI spar, MSM president Rohit Gupta told Indiantelevision.com, “It is something between BCCI and KKR, and whatever happens will be decided by both of them.” 

     

    If BCCI restricts Narine and KKR opts out of IPL, it will affect the ratings of the tournament and advertisers reach will be curtailed by 14 matches, which KKR is supposed to play against all other franchises.

  • Maxus wins media mandate for ICC Cricket World Cup 2015

    Maxus wins media mandate for ICC Cricket World Cup 2015

    MUMBAI: GorupM’s agency Maxus has won the media investment mandate in India for the International Cricket Council (ICC) Cricket World Cup 2015, which is taking place in Australia and New Zealand.

     

    Maxus MD Kartik Sharma said, “Cricket is one of the important sports in India and the frenzied excitement and popularity it has is unprecedented as compared to other sports. Maxus is extremely proud and excited to manage the media duties for the ICC Cricket World Cup 2015. The World Cup is the pinnacle of one day cricket expected to draw tremendous excitement all over the world.”

     

    Maxus has previously handled four campaigns in India for the ICC including the ICC Cricket World Cup 2011, ICC World Twenty20 Sri Lanka 2012, ICC Champions Trophy England & Wales 2013 and ICC World Twenty20 Bangladesh 2014.

     

    ICC Cricket World Cup 2015, which will commence on 14 February, will conclude in Melbourne on 29 March, during which a total of 49 matches and 14 participating nations will test their mettle.

  • ICC Cricket WC 2015 announces opening events

    ICC Cricket WC 2015 announces opening events

    MUMBAI: Melbourne is to host the Australian opening event for the ICC Cricket World Cup 2015 on 12 February, next year.

     

    Tournament co-hosts New Zealand will stage its opening event on the same evening in Christchurch.

    The Melbourne celebration will involve World Cup players and legends, cultural and music performances, a spectacular fireworks display and a yet to be revealed “special moment”.  It will reflect the diversity and excitement of the 14 competing nations and include some icons in Australian entertainment.

     

    The opening events in both Melbourne and Christchurch will form part of a broadcast package to be televised around the world by Star Sports and its licensees. In Australia it will broadcast by FoxSports and the Nine Network.

     

    Victorian Minister for major events, tourism and sport, John Eren said the privilege of hosting the opening event meant that Melbourne would be the scene for the start of the tournament in Australia and its end, with the final to be played at the Melbourne Cricket Ground on 29 March.

     

    “We are delighted that Melburnians and visitors from all over the world will have a chance to attend this once in a generation event at the Sidney Myer Music Bowl,” Minister Eren said.

     

    ICC Cricket World Cup 2015 chief executive John Harnden said, “Melbourne will welcome the ICC Cricket World Cup 2015 to Australia for the first time in 23 years with this opening event. The Victorian government along with Victorian Major Events Company is giving us great support to put on this show for the tournament in Australia and I’m sure it will get us off to a great start.”

     

    The opening event is produced by George P Johnson with artistic director, Michael Reid whose past credits include the opening ceremony of the 2011 Rugby World Cup.

     

    The ICC Cricket World Cup 2015 Opening Event in Australia is a free event, which will be ticketed.

     

    Tickets will be available to the public on a first come, first served basis.

     
    The event in Christchurch will feature some of New Zealand’s best known performers, cricket legends including Sir Richard Hadlee and Stephen Fleming and a special segment to recognise the rebuilding of the city following the disastrous earthquakes.

     

    Fast Facts:
    •         ICC Cricket World Cup 2015 will be hosted by Australia and New Zealand
    •         14 teams: Afghanistan, Australia, Bangladesh, England, India, Ireland, New Zealand, Pakistan, Scotland, South Africa, Sri Lanka, United Arab Emirates, West Indies and Zimbabwe
    •         14 host cities: Adelaide, Auckland, Brisbane, Canberra, Christchurch, Dunedin, Hamilton, Hobart, Napier, Nelson, Melbourne, Perth, Sydney, Wellington
    •         42 pool matches – three in each host city
    •         Every visiting team plays in both countries
    •         Children’s tickets available for every match
    •         Children’s tickets $5 for every pool match
    •         Children’s ticket for quarterfinals are $20, semifinals are $30, and final are $60
    •         Adults tickets from $20
    •         Two-thirds of total tickets $50 or less
    •         Travel Packages are on sale, go to www.icctravel.net
    •         Buy tickets and hospitality at www.cricketworldcup.com

     

  • 2014 was the year of innovations in digital advertising: CVL Srinivas

    2014 was the year of innovations in digital advertising: CVL Srinivas

    From a media perspective 2013 was the year of the perfect storm and something tells me that there is lots waiting to unfold in 2015.  Was 2014 the lull before another storm? The major event that dominated 2014 was of course the general election and the wave of optimism and hope that has been spreading ever since the new government came to power. Not only was this the most bitterly fought election from a media standpoint; it was the most well orchestrated win combining strategy with clever tactics.  Advertising was only one part of the strategy. 2014 will go down in history as the year that gave a new meaning to marketing of political parties. We now realise that the general election was only the beginning. With a slew of schemes, clever branding and initiatives that touch the common man, the government is turning out to be a very savvy marketer. One hopes the product lives up to its promise.

    The extension granted to TV digitisation was a bit of a dampener for the broadcast sector. There has been some indication that the phase III licensing for radio will soon go through. Meanwhile, India became the second biggest market for Facebook, the overall Internet penetration crossed 200 million and mobile Internet became the most dominant force of change. And yet we have bandwidth issues, call drops and sometimes feel like going back to the old faithful ‘landline’.  As a nation we need to play catch up in digital infrastructure and going forward I hope this is given the highest priority.

    As for the advertising industry, 2014 saw a 12.5 per cent growth (as per GroupM TYNY estimates) as against a global ad spend growth of 4.5 per cent. Apart from political advertising, if there was one sector that stood out was ecommerce. This sector will end up with more than 50 per cent growth over last year closing the year at Rs 2500 crore of ad spend. The upsurge in this sector is expected to continue. FMCG (which remains by far the biggest sector in terms of ad-spend contributing about a third of total advertising) continued to invest in advertising despite supply side pressures, poor volume growth and an uncertain monsoon season. We expect FMCG to end the year with 12-14 per cent growth. Auto has seen a revival both in terms of sales and ad spends. The sector is expected to see a 15-17 per cent ad spend growth in 2014. With petrol/diesel prices coming down, we expect more action in the months to come. Telecom brands are back after a lull, adding to the overall positive trend. All in all it was a good year, although anything less than 15 per cent ad spend growth still seems low for our market. As expected digital advertising grew at 35 per cent, while TV continued to do well with approximately 15 per cent growth. Regional language dailies helped grow the print sector. Cinema turned out to be the dark horse, with 25 per cent growth though on a relatively small base. Unlike the past few years, we had a clear blip during the festive season this year across all media.

    2014 saw a great deal of innovation in digital media advertising. GroupM and our agencies have been at the forefront of many exciting developments. Digital video has emerged as one of the biggest growth drivers of digital ad spend. Mashup, our digital video content unit has seen a lot of traction, we have made over 1500 pieces of digital video content in the past year. Across the industry, we saw many memorable campaigns launched first on digital media. More brands have taken to social media platforms to keep the conversation going, social listening is emerging as a key input for advertising and media planning.  We have worked with clients (like Nestle) to establish social command centers that have given our media and content planners real time insights. Mobile as a medium continues to grow and will soon account for nearly 20 per cent of the digital ad spend. Madhouse is our mobile center of excellence that is now in its third year of operation. Another emerging trend is audience planning, where digital inventory is combined with data to ensure better ROI for brands. GroupM’s Xaxis is a platform that is at the forefront of innovation in this space.

    We have lots to look forward to in 2015 including the ICC Cricket World Cup.

    Here’s wishing you all a Very Happy New Year.

    (These are purely personal views of GroupM south Asia CEO CVL Srinivas and indiantelevision.com does not necessarily subscribe to these views.)

  • Rei Inamoto is ADFEST 2015’s Grand Jury president

    Rei Inamoto is ADFEST 2015’s Grand Jury president

    MUMBAI:  Worldwide chief creative officer and vice president Rei Inamoto at AKQA has joined ADFEST 2015 as its Grand Jury president.

    Originally from Tokyo and now based in New York, Inamoto has been instrumental in putting AKQA on the map as one of the world’s most formidable agencies whose clients include Audi, Nike and Red Bull, among other leading brands. He oversees AKQA’s creative vision and output globally and played a pivotal role in the agency’s selection as one of Fast Company’s 50 Most Innovative Companies as well as multiple Agency of the Year accolades.

    “The true insight of this highly technological world we live in is this: the most powerful force in our universe isn’t technology, it’s imagination,” said Inamoto.

    He added, “It’s our imagination that allows technology to advance our industry, society and most importantly, humanity. As Grand Jury President of ADFEST 2015, I look forward to witnessing the most imaginative ideas that force us into the next chapter of our universe.”

    Inamoto helped launched AKQA in New York in 2004 and now provides global creative leadership across all of AKQA’s 14 offices. He has been named twice on Creativity Magazine’s annual “Creativity 50”list, was named one of “The Top 25 Most Creative People in Advertising” by Forbes, and was inducted into “The Hall of Achievement” by the American Advertising Federation.  

    “Rei is without doubt one of the most influential thought leaders in the creative industry today. As Grand Jury President, his responsibilities are large – not only will he preside over all 18 Lotus categories, he will also oversee a super panel of Jury Presidents judging the Integrated Lotus, INNOVA Lotus, and the very unique Lotus Roots categories. We can’t wait to welcome him to Thailand next year,” said ADFEST president Jimmy Lam.

    ADFEST 2015 will take place from 19 to 21 March at the Royal Cliff Hotels Group in Pattaya, Thailand.