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Tag: McCann

  • McCann terminates global CCO Jeremy Perrot

    McCann terminates global CCO Jeremy Perrot

    MUMBAI: Based on employee complaints for violating the company’s code of conduct, McCann Health’s global chief creative officer Jeremy Perrott has been terminated. This marks the second termination of a prominent global industry figure this week based on employee complaints, following Ogilvy’s firing of Tham Khai Meng.

    A person with knowledge of the matter said the complaint surrounded allegations of “offensive and inappropriate language”, according to Campaign India.

    Perrott has been with the Interpublic Group company for nearly three decades was let go in the days leading up to the 2018 Cannes Lions International Festival of Creativity.

    A statement from McCann reads, “We received a complaint about a violation of our Code of Conduct by McCann Health’s Jeremy Perrott. As a result, following an investigation, he is no longer with the company.

    “Our foremost priority is to foster a workplace where people are respected and valued, and importantly, an environment where people feel safe and protected to come forward to report actions that run counter to our values and code of conduct,” the company added.

    McCann Health is in the process of replacing Perrott. Other members of his former leadership team are taking on his responsibilities in the interim.

  • Alpenliebe bring family closer in new campaign

    Alpenliebe bring family closer in new campaign

    MUMBAI: Alpenliebe, the flagship candy brand of Perfetti Van Melle India, has launched a new campaign: ‘Alpenliebe Ghuley toh Dil Milein’.

    The TVC is centred around the sweet, rich taste of Alpenliebe and is the result of a comprehensive consumer demand space mapping.

    Over the years, Alpenliebe has found its space in the Indian family set up. In India, joint families are still popular and research showed that the inevitable tiffs between generations are still commonplace. The story was thus based on the insight that making the first move to apologise is still the biggest barrier to get family members talking again.

    The commercial revolves around a little girl who, irked by the tension between her father and grandfather, uses her grandfather’s love for Alpenliebe to bring the duo closer. Using the candy as a bait, she lures the old man into walking up to the chess table where the father-son would often play each other before the fight. As the grandfather relishes the candy by the chess table, she leads her father into believing something that’s completely the opposite of reality. The campaign also stars Boman Irani to improve campaigns memorability, sweet charm and reinforce the message that Alpenliebe candy is for a treat for kids and adults alike.

    Perfetti Van Melle India director marketing Rohit Kapoor says, “The new ad campaign is in a warm and comforting space. The emotional story very beautifully involves the three generations of the family members and conveys the core message powerfully that rich indulgent taste of Alpenliebe triggers resolution of small tension points in the family. The communication tone is very consistent with brand values built over the years and hopefully should connect well with the audience.”

    McCann Delhi Creative head Kapil Batra adds, “The task was to dramatise the indulging experience that comes with an Alpenliebe and make it equally relevant to adults as well. With this campaign, we have managed to do that in a fun, light-hearted way.”

    The new campaign will be aired across all mainstream TV channels and further amplified on digital medium.

  • Agencies in India Have 18 Finalists in 45th Annual One Show, Including 10 for McCann Worldgroup India

    Agencies in India Have 18 Finalists in 45th Annual One Show, Including 10 for McCann Worldgroup India

    Agencies in India have 18 finalists’ entries for the 45th annual One Show, as announced by The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design.

    McCann Worldgroup India, Mumbai leads the way with 10 finalists, including seven with McCann Health, Delhi for Ministry of Public Health, Afghanistan “The Immunity Charm”.  

    Hindustan Petroleum has five finalists for its own “Roads That Honk”.  

    Agencies in India with one finalist each are Ogilvy & Mather, Mumbai for RNW Media “#NotMusicToMyEars”, FCB India, Mumbai for Times of India“Shindoor Khela – No Condition Apply” and Famous Innovations, Mumbia for CaratLane “The Personalised Ring Box That’ll Get You a Yes”.

    To view the complete list of The One Show 2018 finalists by discipline, please visit http://www.oneshow.org/finalists/2018/.

    This year’s One Show has 1,643 finalists representing 42 countries, selected from 19,800 total entries.  The US has the most finalists with 669, followed by the UK with 117, Japan with 94, Canada with 86, Germany with 78, Brazil with 70, France with 65 and Australia with 59.

    Globally, BBDO New York is the agency office with most One Show finalists with 68, including 10 for Downtown Records’ “Live Looper” featuring the band the Academic and eight for P&G “The Talk”. 

    Ogilvy & Mather, Chicago has 34 finalists, including 16 for SC Johnson “Kiwi Portraits Completed” campaign and individual ads, and Wieden+Kennedy, Portland has 33 finalists, including 11 for a variety of KFC work and eight each for Old Spice and Nike entries.  

    Other offices with the most One Show finalists entries are Dentsu Tokyo with 32, McCann New York with 29, Droga5 New York with 25, Jung von Matt in Hamburg and DDB Paris both with 21, and AlmapBBDO, São Paulo and DAVID Miami with 20 finalists each.

    The entry collecting the most finalists is SC Johnson “Kiwi Portraits Completed” campaign and individual ads by Ogilvy & Mather, Chicago with 16 spots.  

    Droga5 New York’s “The Truth is Hard to Find” campaign and ads for The New York Times picked up 14 finalists, while McCann New York’s “Fearless Girl” for State Street Global Advisors has 13 finalists spots.  Both Cossette Toronto’s “SickKids VS” work for SickKids Foundation and DAVID Miami’s “Google Home of the Whopper” for Burger King have 11 finalist spots.

    The One Club for Creativity awards shows each have their distinct focus.  The The One Show focuses on creativity of ideas and quality of execution, while theADC Annual Awards maintains its historical concentration on craft, design and innovation.

    This year’s winners will be announced on two nights of The One Show during The One Club for Creativity’s Creative Week, May 7-11, 2018 in New York (http://www.oneclub.org/creativeweek/).  

    The first night of The One Show, covering Branded Entertainment, Design, Direct Marketing, Health, Wellness & Pharma, Intellectual Property, Moving Image Craft, Public Relations, Responsive Environments, Green Pencil and Cultural Driver will be Wednesday, May 9, 2018, 6:00 pm-12:00 am at the Ziegfeld Ballroom, 141 West 54th St.

    The second night of The One Show, awarding work in Cross Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media, UX / UI, Penta Pencil, Best of Show and other special awards, takes place on Friday, May 11, 2018, 6:00 pm-2:00 am at Cipriani, 55 Wall St.  

    The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 97th Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).

    The One Club for Creativity (http://www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world’s foremost non-profit organization recognizing creative excellence in advertising and design.  The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

  • Bourbon celebrates friendship in new TV commercial

    Bourbon celebrates friendship in new TV commercial

    MUMBAI: Britannia has launched a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends.

    As a brand that has been around for years, Britannia Bourbon recognised the need for a revamp. The brand redefined itself in the context of this friendship and connected it to people whose lives revolve around their friends. The company has designed a campaign that is built on the fulfilling moments shared between best friends.

    Video Link: https://wetransfer.com/downloads/65070e8c73fd80a51f4eb1401531460820171117073706/a7fd45

    Britannia vice president of marketing Ali Harris Shere says, “Through this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Our target audience is not constrained by age, as this feeling of friendship cuts across all ages, including adults for whom moments spent with their best friends is a pivot on which their life revolves (around). We want to find a place in each friends’ group and this campaign is our first salvo in that direction.”

    McCann executive vice president and head South Dileep Ashoka adds, “Competition in the premium creams segment has intensified and Britannia aims to increase their market share in this category over the next few years. Our task was to create a strong consumption context for brand Bourbon by redefining the functional and emotional role of the brand in consumers’ life. This led to the campaign being based on a brand space of Bourbon Friends Forever, wherein Bourbon fuels real friendship moments.”

    McCann Bangalore executive creative director Puneet Kapoor adds, “There are generations of kids that loved and grew up on the fulfilling snack of Britannia Bourbon. Those men and women have grown up to have children of their own. It’s amazing how, despite the explosion of choices, Britannia Bourbon is still much loved. A strong brand like this just needs a priming to be relevant to the generations coming in. Which is exactly what the ad does in an interesting way. Marrying the good old favourite fulfilling chocolate snack with the new age thought of BFF.”

  • GroupM’s Shan Jain joins Publicis Media India

    GroupM’s Shan Jain joins Publicis Media India

    MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

    Jain comes with more than 24 years of rich and diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. Some of the key clients she has led and contributed to are HUL Personal Care, HUL Foods and beverage, GSK, ITC, Maruti and Gillete. She is passionate about brands and consumer journeys and has to her credit multiple awards including Spikes and Festival of Media Asia and Festival of Media Global. While it is a national role, she will be based out of Gurgaon.

    Publicis Media India CEO Anupriya Acharya said, “Business Transformation Practice of Publicis Media unlocks growth by re-engineering our client’s customer experience through a combination of talent and technology. Shan will be supported by Gautham Ram Pingali in this area who himself has a great experience around technology and its far-reaching impact on clients businesses. He also continues to lead the Content Practice in PM India.”

    Jain said, “The excellent data, analytics and tech support that I can lean on within the group as well as the extended expertise for Publicis. Sapient puts us in a very advantageous position in the market to strike these conversations with clients.

  • GroupM’s Shan Jain joins Publicis Media India

    GroupM’s Shan Jain joins Publicis Media India

    MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

    Jain comes with more than 24 years of rich and diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. Some of the key clients she has led and contributed to are HUL Personal Care, HUL Foods and beverage, GSK, ITC, Maruti and Gillete. She is passionate about brands and consumer journeys and has to her credit multiple awards including Spikes and Festival of Media Asia and Festival of Media Global. While it is a national role, she will be based out of Gurgaon.

    Publicis Media India CEO Anupriya Acharya said, “Business Transformation Practice of Publicis Media unlocks growth by re-engineering our client’s customer experience through a combination of talent and technology. Shan will be supported by Gautham Ram Pingali in this area who himself has a great experience around technology and its far-reaching impact on clients businesses. He also continues to lead the Content Practice in PM India.”

    Jain said, “The excellent data, analytics and tech support that I can lean on within the group as well as the extended expertise for Publicis. Sapient puts us in a very advantageous position in the market to strike these conversations with clients.

  • OgilvyOne hires Shukla who feels like a kid on his first date!

    OgilvyOne hires Shukla who feels like a kid on his first date!

    MUMBAI: OgilvyOne Worldwide India has appointed Sidharth Shukla as its new vice president and head of office for OgilvyOne Worldwide Delhi.

    OgilvyOne Worldwide India president Vikram Menon said, “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.”

    Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7.

    As the national head for digital and digital strategy at MRM / McCann for close to four years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, Direct Marketing and B2B marketing. More recently he has spent the past few years driving larger organization agendas such as digital expertise, thought leadership, integration, new business acquisitions winning accounts such as Bata, Adidas, HCL Healthcare, Logitech, UC Browser.

    Ogilvy Group North president and branch head Kapil Arora, “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

    With 14 years work experience behind him at agencies such as McCann, Timesjobs, Indian Express, Cheil and Tyroo: Quasar, Shukla is well poised to enhance OgilvyOne’s already existing strengths in the Northern part of its India network.

    Shukla asserted, “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”

  • OgilvyOne hires Shukla who feels like a kid on his first date!

    OgilvyOne hires Shukla who feels like a kid on his first date!

    MUMBAI: OgilvyOne Worldwide India has appointed Sidharth Shukla as its new vice president and head of office for OgilvyOne Worldwide Delhi.

    OgilvyOne Worldwide India president Vikram Menon said, “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.”

    Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7.

    As the national head for digital and digital strategy at MRM / McCann for close to four years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, Direct Marketing and B2B marketing. More recently he has spent the past few years driving larger organization agendas such as digital expertise, thought leadership, integration, new business acquisitions winning accounts such as Bata, Adidas, HCL Healthcare, Logitech, UC Browser.

    Ogilvy Group North president and branch head Kapil Arora, “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

    With 14 years work experience behind him at agencies such as McCann, Timesjobs, Indian Express, Cheil and Tyroo: Quasar, Shukla is well poised to enhance OgilvyOne’s already existing strengths in the Northern part of its India network.

    Shukla asserted, “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”

  • Publicis Capital Delhi appoints Nitin Pradhan as head of creative

    Publicis Capital Delhi appoints Nitin Pradhan as head of creative

    MUMBAI: Publicis Capital Delhi has appointed Nitin Pradhan as head of creative. Pradhan has, in the past, worked with Mudra, Ogilvy, Leo Burnett, McCann, JWT and his last stint was as a director with Curious Films.

    Publicis Capital CCO & MD South Asia Bobby Pawar commented: “I’m a firm believer that great work comes from a culture that is a greenhouse for creativity. It’s fragile and it depends on great leaders. I’m really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas.”

    Publicis Capital CEO Hemant Misra added: “Nitin has proven leadership skills and I look forward to him further strengthening the talented creative pool we already have at Publicis Capital.”

    “Publicis Delhi has a great mix of high visibility brands and potential head turners in its kitty. The idea is to spot opportunities and help push the creative envelope so that it’s not just clients but people who talk about the work. Most importantly, we need to make sure that each one of us has a great time doing that as a team,” said Pradhan.

    Nitin, an alumnus of MICA, has more than 15 years of experience and has to his credit many successful campaigns such as – KBC Season 2: Umeed Se Dugna, KBC Season 3 : Kuchh Sawaal Zindagi Badal Saktey Hain, Amaron, Bank of India (Rishton ki Jamapunji campaign) Tata Sky and Tata Sky Plus (campaigns featuring Aamir Khan), Red Label & 3 Roses Tea, Ceat tyres and Nestle Alpino among others.