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Tag: McCann

  • Dettol launches anthem to spread the message of hope

    Dettol launches anthem to spread the message of hope

    New Delhi: With India struggling to combat the second wave of the coronavirus pandemic, Dettol on Monday launched an anthem to spread the message of positivity and hope. The brand has attempted to reiterate the criticality of good habits like hand hygiene, wearing masks, maintaining social distance and vaccination to fight the pandemic.

    The anthem to infuse positivity has been performed entirely by children across the nation from the safety of their homes and executed with complete adherence to current safety protocols, said the company.

    Reckitt, South Asia- Health and Nutrition, regional marketing director, Dilen Gandhi said, “Dettol has been driving mass behavioral change and has played an important part in creating a healthier and more hygienic environment. Children have played a crucial role in helping us spread awareness on the importance of health and hygiene. Today, our children have been massively impacted and facing extreme duress due to the virus. This campaign is our way of saluting the future of our country and spreading the message through them of hope, positivity and protection.”

    Elaborating on the concept, McCann, executive director and India head of creative, Ashish Chakravarty said, “This anthem is a message of positivity and hope. And who better to bring such a message than those in whom the hopes of a better tomorrow lie; the children of the nation. We hope that this simple message finds a voice in every home of India.”  

    Dettol has been focused on addressing the rising need of health, hygiene and sanitation in India. With Dettol’s Banega Swasth India initiative, Dettol has impacted more than 20 million children across India.

  • Wild Stone Code is for the discerning man

    Wild Stone Code is for the discerning man

    NEW DELHI: Wild Stone, a premium male grooming-personal care brand from the house of McNROE Consumer Products, recently launched its brand new TVC for its Code range of body perfumes with the tagline ‘Enjoy The Start’.

    The creative idea is to show how a great fragrance transports the user to a surrealistic landscape. The tagline of the commercial symbolises the ecstatic beginning of a day offered by each whiff of Wild Stone Code body perfume, that transports the wearer from the mundane to a whole new magical world. 

    Wild Stone is a leading player in the Indian deodorant market. The brand enjoys a strong market share and has continued to show steady growth. The latest commercial is a brand extension exercise by Wild Stone, whose premium offering Code is crafted for the more discerning man. 

    Conceptualized by McCann India, the commercial has been rolled out across all digital channels – including the official social media pages of Code – as well as television, targeting the urban youth with evolved tastes and preferences. The ad, launched by the brand after a span of two years, has already garnered over 72 lakh views on YouTube.

    McNROE Consumers Product head of business development Ankit Daga said, "Wild Stone Code is our premium offering and has built its set of loyalists. The current communication has been developed to highlight the mood transformation one feels while indulging with a fine fragrance. We hope the communication helps to build the association of Code with a premium deodorant experience, distinct from rest of the offerings in the market". 

    McNROE Consumers Product GM marketing Samrat Ghosh said, "Code communication has been developed to build the brand as the best in class offering, appealing to the evolved metrosexual man.”

  • RB launches nationwide #DisinfectToProtect awareness campaign

    RB launches nationwide #DisinfectToProtect awareness campaign

    MUMBAI:  In order to raise awareness on disinfection to help fight germs, RB’s leading disinfectant brand Lizol has launched anationwide awareness campaign #DisinfectToProtect. The campaign focuses on educating people on the need for keeping surfaces clean and disinfected to help break the chain of infection.

    RB Hygiene South Asia senior vice president and managing director Narasimhan Eswar said,“Post our pledge to donate one million litre of Lizol and Harpic to support the frontline workers and healthcare institutions across multiple Indian states, we are now looking to educate our consumers with the right information that will help them break the chain of infection.”

    The campaign will comprise of several short-educational films all shot at home featuring prominent faces of the film industry including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram and Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh & Genelia D’Souza urging people to stay at home and disinfect frequently used surfaces.

    Lizol Public Service Message – Saif Ali Khan
    Lizol public service message – Kareena Kapoor Khan

    RB Hygiene South Asia CMO and marketing director Sukhleen Aneja added, “At this point in time, protection and precaution are key to fighting viruses. It has become extremely critical to maintain good hygiene at home by regular hand washing, disinfecting surfaces, maintaining social distancing etc. These are the only way to help break the chain of this deadly infection. With Lizol’s #DisinfectToProtect campaign we would like to raise awareness on the need for disinfecting not just floors but multiple surfaces like tabletops, kitchen counters, door handles etc. We hope that with this campaign we can do our bit in raising awareness and making the world cleaner and healthier.”

    The public service message has been put together by McCann and inculcates necessary steps as has also been suggested by WHO on various platforms such as social distancing, hand washing and home disinfection.

    Commenting on this McCann Worldgroup CEO and COO Prasoon Joshi said, “While we are strictly adhering to the stringent guidelines of staying at home, this public service message is our way of educating people on taking utmost care of their home and their loved ones by keeping surfaces clean and germ free.”

  • Dettol’s new awareness campaign shot in the work from home model

    Dettol’s new awareness campaign shot in the work from home model

    MUMBAI: Dettol has launched a COVID 19 public service announcement. The advertisement is thoroughly filmed inhouse to drive home a point, in a simple illustrative manner on how a soap keeps germs away, during the lockdown while maintaining all precautions including social distancing. Practicing hand washing for 20 seconds is one of the best preventive measures to avoid the spread of viruses as recommended by WHO.

    In the ongoing battle to contain the spread of COVID-19, every measure will help to prevent its spread, from border controls to social distancing recommendations and even personal hygiene habits. Washing hands with soap has gained even more importance and critical focus as we collectively deal with a pandemic. Doctors, leading health experts and medical associations, the world over, are stressing on the need for hand hygiene.

    Commenting on the launch, RB Health South Asia SVP Gaurav Jain said, “In a difficult environment, Dettol as India's trusted germ protection brand, has a duty to shape the right personal hygiene habits. Handwashing with any soaps is an easily accessible and highly effective method to prevent the spread of germs and virus. Towards this, Prasoon and Mccann India did a great job shooting this innovatively and responsibly – keeping the thought of "social distancing" front and center. I extend my heartfelt thanks to them to be able to get this important message out in this time of need.” 

    Amidst the nationwide lockdown, the advertisement is shot throughout on mobile phones with minimal use of equipment and the cast being family members of the creative team. This output is a collaborative effort of teams within RB, Mccann India. Remarkably, even the post-production of the video was done by an editor and music composer from their respective homes and the grading was done on remote from Poland.

    Commenting on the same McCann Worldgroup CEO and COO  Prasoon Joshi said, “We are living in testing times, on one hand we have to make sure we strictly adhere to the guideline of staying at home at same time we need to find innovative ways of contributing from home, this is an example of the same.”

    Link of TVC:  https://youtu.be/R6tHdgHlMFs

  • Partha Sinha joins the Times Group

    Partha Sinha joins the Times Group

    Mumbai: McCann India Managing Director and Vice Chairman Partha Sinha has joined the Times Group as President Response. He will focus on growing revenue and enable interaction between brands and content.

    An alumnus of IIT Kharagpur and IIM Ahmedabad, Sinha had dabbled in nuclear design engineering, banking, strategy and marketing. Before joining McCann, Sinha had worked with Citibank, Zee, Ogilvy, etc.

  • Star India jointly wins client of the year Effie with Hindustan Unilever

    Star India jointly wins client of the year Effie with Hindustan Unilever

    MUMBAI:  It's added another feather to its cap. And not very surprisingly it's for brand and media effectiveness. Star India has trumped the Advertising Club Mumbai's coveted Effie  client of the year Award for 2020. It bagged this honour jointly with the marketing behemoth Hindustan Unilever Ltd (HUL).

    The Advertising Club's EFFIE Awards for 2020 were hosted at Mumbai's Taj Lands Hotel last evening and were presented by Colors. The awards, which have become a benchmark of effectiveness and breakthrough brand and media strategies, also saw both McCann Worldgroup India and Ogilvy Group being annointed jointly with the agency of the year title. The Grand EFFIE was sweetly pocketed by EightyTwo Point Five Communications  for  its Bisleri Packaged Drinking Water – “Samajhdar Jante hai" campaign.

    Said the Advertising Club president Partho Dasgupta : “I would first like to congratulate all the winners of the awards. Winning an EFFIE has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. EFFIE India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award we continue to be committed towards recognizing and rewarding thought leadership showcased by brands and advertisers.”

    Added EFFIEs chairperson Mitrajit Bhattacharya:  “Like every year, this year to we saw some of the best and game changing work being entered for the awards.  The superior quality of work has led to the marquee award categories like client of the year and the agency of the year for the first time in the history of the EFFIE’s being won by not one by two winners each. We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted.”

  • GREY India appoints Amish Sabharwal as executive creative director

    GREY India appoints Amish Sabharwal as executive creative director

    MUMBAI: GREY India has appointed Amish Sabharwal as Executive Creative Director, based in Gurgaon. He will work closely with  GREY India  chief creative officer Sandipan Bhattacharyya.

    Welcoming Amish on board, Sandipan said, “We’re thrilled to have Amish on board and to have a younger creative leader in our core team. We live in a world that’s being propelled by the phenomenal business ideas of a younger generation, so it’s only apt that advertising embraces the creative power of a new breed of thinkers. Amish is enormously talented, creatively restless and mature beyond his years. This is going to be an amazing ride!”

    Prior to GREY, Amish has had noteworthy stints at JWT, McCann and Dentsu Impact, where he led the launch campaign of one of the world’s most iconic brands -IKEA in India.

    At JWT, as a senior creative director, he was involved in the revamp of Gatorade with campaigns like ‘Sweat for Gold’ and ‘Hate your Teacher’, making the Times of India print supplements relevant to the youth with the iconic ‘Flirt with your city’ campaign and the launch of Sting, an energy drink from Pepsi. Apart from this, some other brands he’s worked on include Hindustan Times, Mint, Subway, Nescafe, Aircel, Nokia, Kurkure, Chevy Cruze, Lays, Airtel DTH, Pizza Hut and Indian Badminton League.

    His work has been awarded at the New York Festivals, Abbys, Effies and Kyoorius Awards. He has also been tagged as a ‘Hot Young Creative’ of advertising by The Economic Times.

    On joining GREY, Amish said, “For the last couple of years, GREY India has been signalling a creative shift with big wins at Cannes, D&AD, One Show, Effies and Spikes. What’s truly motivating is the vision to create work that moves consumers, trends and juries alike. A place where creative culture and love for ideas supersedes hierarchies, silos and egos. And with Sandipan and the talented team, I hope to further that vision.”

  • Rohitash Srivastava named Planning Head, Ogilvy North

    Rohitash Srivastava named Planning Head, Ogilvy North

    MUMBAI: Ogilvy Gurugram has appointed Rohitash Srivastava as the head of its planning unit. Rohitash was previously the National head of Planning at Orchard Advertising, based in Bangalore. 

    An alumnus of SRCC and MICA, Rohitash has explored the domain of strategy from various perspectives. As a communication planner in agencies like DDB, McCann and Leo Burnett; as a strategy consultant when he co-founded Water Consulting (now Interbrand India); and as an experience strategist when he led the function for SapientNitro in India.

    Rohitash believes in solutions that are powered by creativity and his portfolio also reflects this belief and diversity of experience – with work for brands like Amazon, Saffola, Thums Up, Limca; digital acts for British Airways, Nestle, Grants Whisky or even digital transformation programs for clients like the Taj Group of Hotels. His work has been awarded multiple times at the Effies (including the Grand Effie), APAC Effies, WARC and features in the Facebook India case study playbook.

    Kapil Arora, President, Ogilvy North:  Getting a multi-faceted planning lead like Rohitash on board, is in line with the One-Ogilvy approach to building brands, with strategic planning stringing together our channel-agnostic thinking and solutions. I’m looking forward to working with Rohitash in our Gurugram office, as he brings in an infectious energy, an envious track record and our shared passion for the creative product, as a means to deliver on client business objectives.

    Prem Narayan, Ogilvy India Planning lead: Clients today are looking for seamless end to end marketing solutions. An ideal strategic planner needs to have core brand building skills to craft big culture shaping brand ideas and have a sharp understanding of new media, data and technology to create great brand experiences. In Rohitash, we have some one who straddles both brilliantly. What I found refreshing in him is his ability to 'simplify', in a marketing world that is getting rather complicated. Above all, he is a happy person who we feel will build a happy culture. That is very important for us at Ogilvy.

    On his part, Rohitash sees his move to Ogilvy as an opportunity to further unleash the potential of its impressive portfolio of clients. He says, Even before I started a conversation with Ogilvy, I was aware that they have a huge leverage with clients, a great culture and and some of the best talent in the country. What I wasn't prepared for, was to meet a bunch of people who were unanimously obsessed about just one thing – their product. I am excited to be part of this team and my ambition for Ogilvy North is to build a cutting edge strategy team that further sharpens the work and leads to client solutions that help build business.

  • Saffolalife urges to pay attention to your belly fat

    Saffolalife urges to pay attention to your belly fat

    MUMBAI: Saffolalife, a not-for-profit initiative by Marico launched a new campaign on World Heart Day. This year, the campaign ‘Dil ki haalat, pet se pakad’ aims to build awareness and educate people on the impact of belly fat on heart health, thereby inspiring people to begin their journey towards a healthier heart and lifestyle.

    The campaign kicked off with a digital film conceptualised by McCann Mumbai. The film shows light-hearted moments of family and friends holding a dear one’s belly fat in jest, but in reality it is no laughing matter since belly fat puts your heart at risk. Through the film and campaign, Saffolalife aims to build awareness of a lesser known fact, that the presence of belly fat increases heart risk. The video was launched across social media platforms – YouTube, Facebook, Instagram and OTT platforms like VOOT and HotStar complemented with print releases and on-ground activities to amplify the message ‘pet pakad mein aaye, toh karo dil ka khayal shuru.’

    Consumers can also visit the Saffolalife microsite (www.saffolalife.com) and use the Heart Risk Calculator to get a deeper understanding of the extent of their heart risk.

    On World Heart Day, Saffolalife also released a research study on the ‘Impact of belly fat on heart health’ which highlighted some astonishing facts such as 67 per cent Indians with belly fat are at heart risk, 83 per cent Indians who are at heart risk due to belly fat do not consider belly fat to be a key reason for heart risk, 6 out of 10 Indians are at heart risk due to belly fat despite having normal weight and 63 per cent Indians under 35 years are at heart risk due to belly fat.

    Saffolalife has also partnered with a team of cardiologists and nutritionists who provided various insights on this issue and recommend ways to improve one’s heart health.

    Marico chief marketing officer Anuradha Aggarwal says, “We endeavour to build a Heart Healthy India by encouraging people to take charge of their heart health through small yet impactful measures. For over a decade, the Saffolalife initiative has been building awareness on heart health and inspiring people to take care of their heart. This year’s campaign drives an important message on how the presence of belly fat can impact one’s heart health. And, that people should start taking care of their heart if they can see fat around their belly.”

    Talking about the campaign, McCann Mumbai EVP GM and national head planning Suraja Kishore adds, “Every World Heart Day, Saffolalife has been raising consciousness of people towards heart health. This time we discovered a powerful insight that made us go one step further. The insight stems from something that most of us worry about but don’t link to heart health which is the presence of belly fat. This led us to the idea of – ‘self-check your heart-health’ by measuring your belly fat.”

  • Rajesh Mani joins McCann as EDC Mumbai biz

    Rajesh Mani joins McCann as EDC Mumbai biz

    MUMBAI: Rajesh Mani has joined McCann Mumbai as executive creative director.

    He has close to18 years of work experience in advertising and his last tenure was with Happy Mcgarrybowen, Bangalore.

    Mani mentions, “I am excited to come on board as McCann is truly raising the bar in terms of ideas, craft and effectiveness. It will be great to work under the leadership of Prasoon again and partner Abhinav to take things to the next level.”

    McCann Worldgroup chairman APAC CEO and chief creative officer Prasoon Joshi says, “I welcome Rajesh Mani back into the McCann family. Rajesh has a wealth of experience and talent. Moreover, he has immense maturity to create and guide great work. I am looking forward to his second innings with us and this time closely working along with Abhinav Tripathi.”

    Having worked with agencies like Triton, Ogilvy & Mather, Bangalore and Mumbai, Leo Burnett, Commonwealth, and BBH, he has also worked with clients like Ola, Suzuki Motor Cycles, Jabong, Marico, Magnum ice-creams, Tata Capital, Bajaj, Electrical and Appliances, HDFC Life Insurance, Vodaphone, General Motors, among others.