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Tag: McCann Worldwide

  • Weekend Unwind with: BBH ECD Priya Gurnani

    Weekend Unwind with: BBH ECD Priya Gurnani

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, BBH India’s recently elevated executive creative director Priya Gurnani poured out her thoughts.

    With over 15 years of experience, Gurnani specialises in building creative communication that is at the intersection of brands, culture, and consumer behavior. In the past, she has worked with Ogilvy, Leo Burnett, McCann Worldwide, and Contract Advertising.

    In her advertising career, Gurnani has created culture-defining work for brands like Stayfree, Yatra.com, Heineken, Kingfisher Ultra, Amstel, and Zee5. Most recently, she conceptualised and wrote the lyrics to a rap song for Zing’s “Apni Vibe Apni Tribe” campaign. In 2009, she was amongst the winners of the Cannes Young Lions.

    So, without further ado, here it goes…

    ·         Your mantra for life

    To have fun while pursuing my dreams. Because if you aren’t enjoying what you are doing, you are just wasting your precious time.

    ·         A book you are currently reading / plan to read

    I love to read new perspectives on humankind and human psychology. Currently reading “Homo Deus” by Yuval Noah Harari.

    ·         Your fitness mantra, especially during the pandemic

    Strong believer of “Yoga se hi hoga.” Post-covid I had a really tough time coming to a complete recovery. Yoga is what healed me and kept me going through the difficult health issues.

    ·         Your comfort food

    Anything that my mum cooks.

    ·         When the chips are down a quote/philosophy that keeps you going

    In an actors’ round table, Tom Hanks mentioned how he always reminds himself, “This too shall pass.” This phrase, he said, is particularly important when you are at the peak of success, as it helps keep you grounded. I keep these words close by in good times and bad.

    ·         Your guilty pleasure

    Watching mindless reality TV, especially “The Real Housewives of Beverly Hills.”

    ·         When was the last time you tried something new?

    Last week. I love experimenting with food. Bought these Chinese glass noodles to try.

    ·         A life lesson you learnt the hard way

    I am not that important in the bigger scheme of things, and the world doesn’t revolve around me.

    ·         What gets you excited about life?

    Travelling to different countries and experiencing new cultures and cuisines really fills my happiness cup.

    ·         What’s on top of your bucket list?

    Travel to New York and watch Broadway.

    ·         If you could give one piece of advice to your younger self, what would it be?

    Why so serious? Live a little.

    ·         One thing you would most like to change about the world

    I propose “Free movement for all.” I want a world without borders, or passports, to be precise. A world where there are no immigrants and refugees, just people migrating at will like birds.

     ·         An activity that keeps you motivated / charged during tough times

    Painting has seen me through my highs and lows. I am no M. F. Hussain, but expressing my artistic self without judgement and freely is very liberating.

     ·         What lifts your spirits when life gets you down?

    It changes from time to time. Sometimes it’s cooking, sometimes taking a dance class, at times listening to Badshah’s songs, and sometimes just chit-chatting with a friend about a show we both watch.

    ·         Your go-to stress buster

    I can always bank on a good workout to bust that stress.

  • Ishrath Nawaz joins Publics India as ECD

    Ishrath Nawaz joins Publics India as ECD

    MUMBAI: Publicis India has appointed Ishrath Nawaz as its new executive creative director. 

    Nawaz joins Publicis India from McCann Worldwide where he was senior creative director. He will be based out of Mumbai and report to Bobby Pawar, CCO and MD of South Asia for Publicis India.

    As part of his remit, Nawaz will manage the creative mandate and drive the next phase of growth for a host of brands under Publicis India.

    Nawaz is a seasoned creative professional whose illustrious career spans nearly two decades across agencies. At McCann Worldwide, he has managed brands like Saffola and Parachute from Marico, Jet Airways, Asian Paints, Radio Mirchi 98.3, Western Union and Bosch amongst others. Prior to that, he was the creative director at Soho Square where he lent his ideas and creative skills in launching the Tiago from Tata Motors, YES Bank, Aprilia and Franklin Templeton. Ishrath has also worked in senior roles across other agencies including Saatchi & Saatchi, Draft FCB + Ulka and Rediffusion DYR. He has worked on a range of brands including Airtel, Bajaj Electricals, P&G – Head & Shoulders, Pampers, Ariel; Skoda, Carlsberg, Indian Oil Corporation Ltd, Jet Airways and Thomas Cook.

    Welcoming him to the agency, Bobby Pawar says: “We’ve been on this journey of upping our creative game for the last three, four years. It’s resulted in some landmark campaigns. Ishrath adds to our talent pool, leadership pool and our drive. He’s a bright guy with a body of cool stuff in his bag, and I’m confident he will help us raise our game even more. Plus, he shares my love for poetry.”

    Commenting on the appointment, Publicis India MD Srija Chatterjee adds, “Ishrath comes with a rich creative background having handled a host of brands across multiple agencies. His knack to come up with quick and customisable solutions on any given creative brief is what makes him a talent to watch for. Not to forget the many laurels his works have won across multiple award shows. We are happy to have him in our fold and look forward to a creative transformation on the brands that he will handle.”

    Sharing his views on joining the agency and also his role, Nawaz mentions, “There are but a few times in your life when you get an opportunity to make a difference. To change, create, shape and mould things, into something extraordinary. To me, this is one of those times. Because Publicis India is on the brink of something special. The market is ripe for the vision that the agency has. And I, therefore, count myself lucky. With a powerhouse leadership team in Bobby Pawar, Srija Chatterjee, and Ravpreet Ganesh, there are great things in store in the days to come. My mandate is simple: take Publicis to the next level. And with their support, I hope to be able to do that, and more.”

  • Tourism Ministry denies removing Aamir Khan as Incredible India’s brand ambassador

    Tourism Ministry denies removing Aamir Khan as Incredible India’s brand ambassador

    MUMBAI: The Tourism Ministry has denied removing Aamir Khan as the brand ambassador of the Incredible India ad campaign.

     

    In response to media reports citing that Khan would no longer be endorsing the campaign in light of the ‘intolerance’ controversy that broke out late last year, the Tourism Ministry has clarified that “there is no change in the stand of the ministry in this matter.” 

     

    The Ministry further clarified that at present it had a contractual agreement with creative agency McCann Worldwide to produce social awareness campaign and the said campaign featured Khan.

     

    It may be recalled that at a public event last year, Khan said that his wife Kiran Rao fears for the safety of their child and was mulling the option of leaving the country.

     

    However, as of now it looks as if Khan will continue to be the face of the Incredible India brand campaign.

  • Star Sports campaign for Oz series focuses on new Team India

    MUMBAI: As the India-Australia series approaches, Star Sports has launched a full-fledged campaign, with the core theme ‘Asli Test Baaki Hai‘, to promote the India-Australia Test series which gets under way in Chennai on 22 February.

    McCann Worldwide Tag Ideation has designed the campaign for the series called as Border-Gavaskar Trophy. The television ads in the campaign have been shot by Red Ice Films.

    The campaign is based on the concept that for Indians to idolise next generation of cricketers they need to prove their mettle on field with the Test series against Australia. It highlights the fervour of budding cricketers who would not take anything lying down.

    The advent of new stars like Pujara, Ashwin, Kohli, Maxwell, Starc and Pattinson ensure that the series still remains a stern test of cricketing excellence. Hence the campaign line – ‘Asli Test Baaki Hai‘.

    Star India COO Sanjay Gupta said, “Through the BCCI season we have been focusing on a new team India with its new set of heroes. While we applaud the new talent we are also cognizant that in the future they will have to face a lot of stern tests before they can truly become world beaters. The overarching creative thought comes out from this – ‘True heroes only emerge from the toughest battles‘.”

    The sports broadcaster has also lined up an expert panel of cricketing stars for commentary as well as studio analysis on every match day in English (Star Cricket and Star Cricket HD) and Hindi (Star Sports). The commentary line-up includes legends like Sunil Gavaskar and Allan Border.

    “We‘re delighted to welcome VVS Laxman on board the Star Sports commentary, presentation and analysis team. He is famous for his prolific record against the Aussies,” Gupta added.

    MWG Tag chief creative Ashish Chakravarty said, “The idea of the campaign is to highlight the increasing expectations of the viewers from the new team India. It is time for them to step up and showcase the nation that they can stand up to their expectations. In their unique and simple way, Red Ice Films translated this vision to reality.”

    Red Ice Films‘ owner and founder Gary S said, “This campaign was challenging as it was an attempt to bring out the mindset of the audience. That they need to choose the first among equals, so the trick was to communicate that without passing a judgement on any talent.”

  • 22 Indian entries in fray for Outdoor Lions

    MUMBAI: The Outdoor Lions shortlist at this year’s Cannes Lions has 22 entries from India with four each from McCann Worldwide, Leo Burnett and Brand David Communications, three each from Ogilvy and Mather and the DDB Mudra Group, two from Bates Mumbai and one each from Grey Worldwide and DraftFCB+Ulka.

    The McCann’s campaign for Western Union Money Transfer earned it three entries in the sub category of Banking, Investment and Insurance for the Franklin Gandhi, Lincoln Fahd and Queen Mao executions.

    The fourth entry from McCann is for the Keeping the Legends Alive for SaReGaMa India during the Sawai Gadharva music festival in the Special Build sub category.

    All four entries of Leo Burnett’s are in the sub category Home Appliances, Furnishings, Electronics and Audio-Visual for its executions themed Cigarette, Socks, Fish and Eggs for Bajaj
    Electricals Exhaust Fans.

    Brand David’s entries are Pig Attack, Buffalo Attack, Deer Attack and Goose Attack in the sub category Cosmetics and Beauty, Toiletries & Pharmacy. The agency carried out the executions for Soliance Pharma Products Peptocid Antacid Tablets.

    O&M’s work for Yahoo earned it two shortlist spots: one in the Special Build sub category (Carry Heavy Attachments) and one in the Transit sub category (Truck Attachment). Its third entry came in the form of the Chanting Lighter campaign it conceptualised and executed for the Cancer Patients Aid Association’s Anti Smoking Initiative. This entry falls in the Small Scale Special Solutions sub category.

    The DDB Mudra Group secured its three shortlist entries for its work on Steadfast Shredders titled Elvis, JFK and Roswell in the Business Equipment and Services sub category.

    Bates’ two spots on the shortlist were for the agency’s work for Park Avenue Wrinkle Free Shirts in the sub category Clothing, Footwear and Accessories.

    Grey’s entry was shortlisted in the Home Appliances, Furnishings, Electronics & Audio-Visual sub category for its work on FujiFilm India, while DraftFCB+Ulka’s entry came in the sub category
    Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages for its campaign titled Falling Hoarding for Mumbai Traffic Police.

  • Cannes 2011: Two Indians at Young Marketers Competition

    Cannes 2011: Two Indians at Young Marketers Competition

    MUMBAI: Hindustan Unilever’s Mukesh Pawar and ITC Kolkata’s Tanmay Prusty are representing India in the second annual Young Marketers Competition at the 58th Cannes Lions International Festival of Creativity currently taking place in Cannes, France.

    There are 34 participants, sent from 17 countries, competing for the title.

    The contest aims to recognise in-house marketers, age 30 or under, from around the world and give them the opportunity to showcase their work in front of industry leaders at the festival.

    The competition challenge was revealed on 22 June, when teams were given 30 hours to produce a creative brief on a product or service.

    The contest will be judged by leading creatives and strategists. Gold medals will be presented to the winners at an Integrated Awards Ceremony on 25 June.

    The jury includes Ketchum senior partner and president of Europe David Gallagher; Ogilvy and Mather U.K. planning director Rachel Hatton; and McCann Worldwide global strategy director Eric Einhorn.

    Public relations agency Ketchum is the exclusive sponsor of the competition.