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Tag: McCann Worldgroup

  • Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization, has announced the jury for the 14th edition of its annual awards and conference, PromaxBDA India 2017. Industry veterans McCann Worldgroup Asia Pacific chairman Prasoon Joshi and Viacom18 Hindi Mass Entertainment CEO Raj Nayak, will chair the PromaxBDA Awards and conference respectively in its 2017 edition.

    Indian Television industry’s biggest event of the year, PromaxBDA Conference – India, will host a line-up of the who’s who of the space among speakers, jury and partners. An exclusive and one-of-its kind Television and broadcast industry event, PromaxBDA Awards 2017 in India felicitates industry professionals across segments via award categories. While the awards will honor members of the industry, the conference aims to highlight topics, future plans, trends observed, etc.

    Speaking about his role at the PromaxBDA Awards 2017, Joshi said, “I look forward to chairing the 14th edition of the PromaxBDAAwards. The platform recognizes creative talents in the television and broadcast industry and has been aspirational for enterprising individuals. It would be interesting to study and award work that showcases insightful cross-pollination of ideas. And focus the limelight on forward thinking individuals, those of who have shown tremendous potential to truly disrupt the space.”

    Nayak added, “Viacom18, air the PromaxBDA Conference in India once again as we step into its 14th edition. This year, we hope to elicit the same excitement as we present prolific speakers who will speak about the future of the television industry. Our endeavor, with this edition, is to initiate discussions on the changes we have seen and will soon witness, as well as how these affect the space and the people as a whole. “

    PromaxBDA India country head and director for strategic partnerships Rajika Mittra said, “We look forward to hosting yet another successful conference in India. PromaxBDA, as an entity, aims to be facilitators by which the platform can inspire emerging television and broadcast industry professionals, while making the industry as a whole future-ready. With a successful run of 13 editions, we hope that we can encourage the next generation of creative thinkers to disrupt all barriers in the space to emerge as revolutionaries in the field.”

    PromaxBDA Conference India 2017 will see a host of prominent speakers and jury members felicitating television industry’s rising stars. Some of the categories for the PromaxBDA Awards in India include, Something for Nothing, The Big Small Idea – Best Use of Digital, Best Drama Campaign and Best Holiday/Seasonal Promo to name a few.

  • Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization, has announced the jury for the 14th edition of its annual awards and conference, PromaxBDA India 2017. Industry veterans McCann Worldgroup Asia Pacific chairman Prasoon Joshi and Viacom18 Hindi Mass Entertainment CEO Raj Nayak, will chair the PromaxBDA Awards and conference respectively in its 2017 edition.

    Indian Television industry’s biggest event of the year, PromaxBDA Conference – India, will host a line-up of the who’s who of the space among speakers, jury and partners. An exclusive and one-of-its kind Television and broadcast industry event, PromaxBDA Awards 2017 in India felicitates industry professionals across segments via award categories. While the awards will honor members of the industry, the conference aims to highlight topics, future plans, trends observed, etc.

    Speaking about his role at the PromaxBDA Awards 2017, Joshi said, “I look forward to chairing the 14th edition of the PromaxBDAAwards. The platform recognizes creative talents in the television and broadcast industry and has been aspirational for enterprising individuals. It would be interesting to study and award work that showcases insightful cross-pollination of ideas. And focus the limelight on forward thinking individuals, those of who have shown tremendous potential to truly disrupt the space.”

    Nayak added, “Viacom18, air the PromaxBDA Conference in India once again as we step into its 14th edition. This year, we hope to elicit the same excitement as we present prolific speakers who will speak about the future of the television industry. Our endeavor, with this edition, is to initiate discussions on the changes we have seen and will soon witness, as well as how these affect the space and the people as a whole. “

    PromaxBDA India country head and director for strategic partnerships Rajika Mittra said, “We look forward to hosting yet another successful conference in India. PromaxBDA, as an entity, aims to be facilitators by which the platform can inspire emerging television and broadcast industry professionals, while making the industry as a whole future-ready. With a successful run of 13 editions, we hope that we can encourage the next generation of creative thinkers to disrupt all barriers in the space to emerge as revolutionaries in the field.”

    PromaxBDA Conference India 2017 will see a host of prominent speakers and jury members felicitating television industry’s rising stars. Some of the categories for the PromaxBDA Awards in India include, Something for Nothing, The Big Small Idea – Best Use of Digital, Best Drama Campaign and Best Holiday/Seasonal Promo to name a few.

  • ‘Unbox Zindagi’ Snapdeal’s new identity

    ‘Unbox Zindagi’ Snapdeal’s new identity

    MUMBAI: Snapdeal India has announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India.

    The new identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi.”

    Starting today, Snapdeal users will be able to experience the new identity across multiple touch points ranging from brand communication to browsing, from discovery to decision and culminating in the key moment when the new boxes will be delivered to the users.Highlighting the philosophy behind the brand re-positioning, Snapdeal CEO and co-founder Kunal Bahl said “India is transforming rapidly. Their aspirations and desires are based not on where they come from but where they can reach. We seek to engage with the next 100 million online shoppers from all parts of an increasingly connected India.”

    Snapdeal co-founder Rohit Bansal said, “The impact of e-commerce allows consumers to overcome third world constraints and aspire for better lives. At Snapdeal, the delivery of functional benefits like speed, convenience and value is everyday work, but our larger journey is about being the bridge between access and aspiration”.

    Prasoon Joshi and his team at McCann have conceived and executed the “Unbox Zindagi” campaign. Elaborating on the concept of the campaign, McCann Worldgroup CEO India and chairman Asia Pacific Prasoon Joshi said “When a ‘boxed’ existence is opened up, it unleashes great human potential.”

    The campaign has brought to life by series of films directed by Amit Sharma and his team at Chrome. The lyrics of “Unbox Zindagi” have been written by Prasoon Joshi and set to uplifting soundtrack by the legendary musical genius of Shankar, Ehsaan & Loy. Raj Kamble, Founder and CCO of Famous Innovations has created the striking visual imagery for the logo launch film and print campaigns.

    The brand design, built around the distinct red box and the possibilities that each unboxing brings, has been led personally by Design Studio CEO Paul Stafford.

    The new brand identity has been rolled out on the app, website, m-site and through all brand communication. A campaign, with the new brand identity, will appear in the form of TVCs, print, outdoor and all digital media including YouTube, Facebook, Twitter and Instagram.

  • ‘Unbox Zindagi’ Snapdeal’s new identity

    ‘Unbox Zindagi’ Snapdeal’s new identity

    MUMBAI: Snapdeal India has announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India.

    The new identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi.”

    Starting today, Snapdeal users will be able to experience the new identity across multiple touch points ranging from brand communication to browsing, from discovery to decision and culminating in the key moment when the new boxes will be delivered to the users.Highlighting the philosophy behind the brand re-positioning, Snapdeal CEO and co-founder Kunal Bahl said “India is transforming rapidly. Their aspirations and desires are based not on where they come from but where they can reach. We seek to engage with the next 100 million online shoppers from all parts of an increasingly connected India.”

    Snapdeal co-founder Rohit Bansal said, “The impact of e-commerce allows consumers to overcome third world constraints and aspire for better lives. At Snapdeal, the delivery of functional benefits like speed, convenience and value is everyday work, but our larger journey is about being the bridge between access and aspiration”.

    Prasoon Joshi and his team at McCann have conceived and executed the “Unbox Zindagi” campaign. Elaborating on the concept of the campaign, McCann Worldgroup CEO India and chairman Asia Pacific Prasoon Joshi said “When a ‘boxed’ existence is opened up, it unleashes great human potential.”

    The campaign has brought to life by series of films directed by Amit Sharma and his team at Chrome. The lyrics of “Unbox Zindagi” have been written by Prasoon Joshi and set to uplifting soundtrack by the legendary musical genius of Shankar, Ehsaan & Loy. Raj Kamble, Founder and CCO of Famous Innovations has created the striking visual imagery for the logo launch film and print campaigns.

    The brand design, built around the distinct red box and the possibilities that each unboxing brings, has been led personally by Design Studio CEO Paul Stafford.

    The new brand identity has been rolled out on the app, website, m-site and through all brand communication. A campaign, with the new brand identity, will appear in the form of TVCs, print, outdoor and all digital media including YouTube, Facebook, Twitter and Instagram.

  • McCann appoints Sabyasachi Sengupta as national chief of films and content

    McCann appoints Sabyasachi Sengupta as national chief of films and content

    MUMBAI: Sabyasachi Sengupta popularly known as Zap has joined McCann Worldgroup India as National Chief of Films and Content effective from July 2016. Working from McCann Delhi he will have a national responsibility.

    On the appointment McCann India CCO and CEO and Asia Pacific chairman Prasoon Joshi commented, “Zap is from a rare breed of professionals who have integrity and unmatchable work ethic. He’s an exceptional creative mind and has also explored multiple disciplines of Advertising. He will add another dimension to McCann’s client offerings especially in today’s complex media world where he need for such layered talent is high.”

    Zap is a highly respected name in the Indian creative Industry. He began his career in Delhi two decades back, working at agencies like JWT and O&M and created some of the most famous work of the times- Pepsi- Nothing official about it, Adidas, Kit Kat- Have a break, Seagram’s -100 Pipers etc.

    Zap expressed his excitement for this new chapter “Films are the most powerful narratives of the contemporary world, and McCann has acquired a creative edge with its own unique signature. I look forward to further stimulating, synchronizing and streamlining the whole process within an expanded McCann framework.”

    He has been “Copywriter of the year” and won many other accolades. Zap in his second avatar became an Advertising Film maker and launched Gingerwater Films. He went on to direct some of highly significant work for brands like Nescafe, Saffola, Vaseline, Maggi, Bajaj, Carat lane, Stayfree etc.

  • McCann appoints Sabyasachi Sengupta as national chief of films and content

    McCann appoints Sabyasachi Sengupta as national chief of films and content

    MUMBAI: Sabyasachi Sengupta popularly known as Zap has joined McCann Worldgroup India as National Chief of Films and Content effective from July 2016. Working from McCann Delhi he will have a national responsibility.

    On the appointment McCann India CCO and CEO and Asia Pacific chairman Prasoon Joshi commented, “Zap is from a rare breed of professionals who have integrity and unmatchable work ethic. He’s an exceptional creative mind and has also explored multiple disciplines of Advertising. He will add another dimension to McCann’s client offerings especially in today’s complex media world where he need for such layered talent is high.”

    Zap is a highly respected name in the Indian creative Industry. He began his career in Delhi two decades back, working at agencies like JWT and O&M and created some of the most famous work of the times- Pepsi- Nothing official about it, Adidas, Kit Kat- Have a break, Seagram’s -100 Pipers etc.

    Zap expressed his excitement for this new chapter “Films are the most powerful narratives of the contemporary world, and McCann has acquired a creative edge with its own unique signature. I look forward to further stimulating, synchronizing and streamlining the whole process within an expanded McCann framework.”

    He has been “Copywriter of the year” and won many other accolades. Zap in his second avatar became an Advertising Film maker and launched Gingerwater Films. He went on to direct some of highly significant work for brands like Nescafe, Saffola, Vaseline, Maggi, Bajaj, Carat lane, Stayfree etc.

  • The ad trinity attends Goafest 2016

    The ad trinity attends Goafest 2016

    MUMBAI: A couple of a months ago, ad guru Prasoon Joshi pleasantly surprised the advertising fraternity by announcing McCann Worldgroup India’s presence at the 11th edition of Goafest, after three consecutive years of no show from the agency at the Creative Abbys. The agency sent symbolic token entries to honour the festival in all the categories and their delegates participated and attended the fest in large numbers.

    Naturally anticipation was high to see if the other heavy metals in the industry like Ogilvy and Mather, Lowe Lintas and Leo Burnett, who had long refrained from attending the Creative Abbys, would also follow suit and rejoin the biggest celebration of Indian advertising under Ad club president Raj Nayak’s leadership.

    Though the other two agencies didn’t participate at the Creative Abbys this year either, Goafest 2016 lived up to the anticipation to a certain extent as the top honchos of Ogilvy and Mather and Lowe Lintas graced the conference individually.

    The second day of Goafest 2016 leadership summit saw an auditorium full of creatives and media honchos at the edge of their seats listening to Mullen Lowe Lintas chairman R Balki having a tete a tete with film maker Karan Johar on the stage.

    When the curious audience couldn’t help but ask him — “What will it take to get Lowe Lintas back to Goafest? — Balki’s quick response was “Better ask Arun Iyer this question” before he gave a knowing smile.

    “It’s not about returning to Goafest. Just like Karan is happy just making Hindi cinema, as an advertising agency, we are happy making campaigns that touch people.  We are currently positioned in a way that we can say we are not ‘judged’ to be creative. I don’t think we will be back only because it works for us. We are positioned in a way that we can call ourselves good without recognition, we are doing good work given the credentials that come from clients. So when something like this is handed to us by default, it will be foolish to sort of give it away.”

    It didn’t stop at that. The trinity was finally complete later that day when the advertising fraternity came together to felicitate O&M India creative director and executive chairman Piyush Pandey on receiving the Padma Shri award.

    “We haven’t changed our stand. But, this invitation that has been extended to me pertains to my felicitation  by the organisers for getting the Padma Shri this year. I have accepted it and feel honoured to be part of an industry show such as Goafest,” Pandey informed when asked about his presence at Goafest 2016.

    The industry witnessed something similar when Prasoon Joshi was felicitated last year at the Goafest 2015. Given the indications, the industry is hopeful that the next edition of the advertising festival will see a full participation from all the industry heavy weights.

     

  • The ad trinity attends Goafest 2016

    The ad trinity attends Goafest 2016

    MUMBAI: A couple of a months ago, ad guru Prasoon Joshi pleasantly surprised the advertising fraternity by announcing McCann Worldgroup India’s presence at the 11th edition of Goafest, after three consecutive years of no show from the agency at the Creative Abbys. The agency sent symbolic token entries to honour the festival in all the categories and their delegates participated and attended the fest in large numbers.

    Naturally anticipation was high to see if the other heavy metals in the industry like Ogilvy and Mather, Lowe Lintas and Leo Burnett, who had long refrained from attending the Creative Abbys, would also follow suit and rejoin the biggest celebration of Indian advertising under Ad club president Raj Nayak’s leadership.

    Though the other two agencies didn’t participate at the Creative Abbys this year either, Goafest 2016 lived up to the anticipation to a certain extent as the top honchos of Ogilvy and Mather and Lowe Lintas graced the conference individually.

    The second day of Goafest 2016 leadership summit saw an auditorium full of creatives and media honchos at the edge of their seats listening to Mullen Lowe Lintas chairman R Balki having a tete a tete with film maker Karan Johar on the stage.

    When the curious audience couldn’t help but ask him — “What will it take to get Lowe Lintas back to Goafest? — Balki’s quick response was “Better ask Arun Iyer this question” before he gave a knowing smile.

    “It’s not about returning to Goafest. Just like Karan is happy just making Hindi cinema, as an advertising agency, we are happy making campaigns that touch people.  We are currently positioned in a way that we can say we are not ‘judged’ to be creative. I don’t think we will be back only because it works for us. We are positioned in a way that we can call ourselves good without recognition, we are doing good work given the credentials that come from clients. So when something like this is handed to us by default, it will be foolish to sort of give it away.”

    It didn’t stop at that. The trinity was finally complete later that day when the advertising fraternity came together to felicitate O&M India creative director and executive chairman Piyush Pandey on receiving the Padma Shri award.

    “We haven’t changed our stand. But, this invitation that has been extended to me pertains to my felicitation  by the organisers for getting the Padma Shri this year. I have accepted it and feel honoured to be part of an industry show such as Goafest,” Pandey informed when asked about his presence at Goafest 2016.

    The industry witnessed something similar when Prasoon Joshi was felicitated last year at the Goafest 2015. Given the indications, the industry is hopeful that the next edition of the advertising festival will see a full participation from all the industry heavy weights.