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Tag: McCann Worldgroup

  • McCann Worldgroup realigns global leadership

    McCann Worldgroup realigns global leadership

    NEW DELHI: McCann Worldgroup has realigned its senior leadership across its global agency networks. Chris Macdonald has taken on the role of chairman and CEO of McCann, the advertising agency brand, and Harjot Singh has been promoted to global chief strategy officer. 

    Macdonald, who previously served as president – advertising and allied brands for McCann, will now focus on leading the advertising network, along with Singh, previously chief strategy officer for McCann Worldgroup EMEA. Since its first major international expansion over 90 years ago, McCann has been recognised as a leader in global advertising.

    The two global appointments follow other recent moves by incoming McCann Worldgroup CEO Bill Kolb to underline the importance of the individual agency brands in the global integrated marketing services network.

    "The foundation of McCann Worldgroup, since its inception over 20 years ago, has always been to offer both best-in-class expertise through each agency and best-in-class integrated solutions to meet our clients' needs," Kolb said. "The work, the talent, and most critically, the creative effectiveness that we have been recognised for—more than any other network over the last five years—must flourish within each of our agency brands. And each of these brands has its own unique culture while all sharing the same McCann Worldgroup core mission, values, and methodologies."

    Macdonald said, "I have been lucky enough to work for McCann in many different roles over the last 15 years. McCann has an incredibly rich history of creativity and innovation, partnering with some of the world's biggest and best brands and is full of fantastically talented people. I look forward to building the best future for our clients, partners and all our people around the world."

    McCann Worldgroup global president & CSO Suzanne Powers said, "Harjot is one of the world's best and brightest. His strategic chops, deep passion for bringing out the best in our talented teams, and overall leadership abilities make him the perfect choice to lead McCann into the future strategically. Further, through this appointment, we now have in place the industry's top leadership across all of our agency networks, further cementing our belief that the triumvirate of leadership (creative, strategy and business) leads to best-in-class creative effective work." 

    Macdonald added, "Colleagues and clients consistently credit him with bringing clarity and delivering measurable impact. He has led our network in Europe to an unprecedented industry record of being ranked the most creatively effective agency network in the region for five consecutive years and I am delighted that he will be bringing that track record of success to the global McCann team."

    In addition to the current promotions of  Macdonald and  Singh, Kolb announced that Kate MacNevin, the CEO for MRM, will add the title of chairwoman. 

    "Kate has one of the most passionate, deliberative and exceptional minds in all of marketing," remarked Kolb. "She is respected not just among our partners, but across every level of our organisation because of her relentless dedication and determination. I have worked with Kate for over a decade, and she has earned this role based on her historic success of advancing growth, capability expansion and overall leadership of our global MRM team."

  • Akshay Kumar takes the immunity pledge with Dabur Chyawanprash

    Akshay Kumar takes the immunity pledge with Dabur Chyawanprash

    NEW DELHI: Embattled FMCG Dabur India, whose flagship product Dabur Honey was at the centre of a controversy after failing the NMR purity test, is now relying on star power to turn around its dented fortunes. The company has signed on A-list actor and fitness icon Akshay Kumar as the new face of its health supplements brand Dabur Chyawanprash.

    A new campaign featuring Kumar, a paragon of what it means to live healthy, calls on the nation to come together and pledge to build “inner strength and fighting spirit” in these uncertain times.

    “Strong immunity is the need of the hour with the threat of illnesses looming around us,” said Dabur India Ltd CEO Mohit Malhotra. “Dabur Chyawanprash, with the power of more than 40 herbs like Ashwagandha, Giloy  and Amla, has always stood for boosting immunity to fight illnesses. Dabur Chyawanprash has always celebrated and championed the cause of building the health of the nation. Akshay Kumar is emblematic of health, fitness and inner strength, the properties of Dabur Chyawanprash. We are happy to welcome him to the Dabur family.”

    The new campaign serves as a rallying cry, inviting Indians to keep their immunity strong for themselves and for the nation.

    “With this communication, Dabur Chyawanprash, along with the charismatic Akshay Kumar, are also establishing our strong sense of pride about ‘Made in India, by Indians, for Indians’, and caring for every Indian household’s immunity and well-being,” added Malhotra.

    Conceptualised by McCann Worldgroup India, the film attaches a deeper purpose to why each one of us needs to keep our immunity high. It takes the idea of immunity from safety for an individual to the strength for an entire nation. And it does that by inviting Indians to take a pledge for becoming strong from within so that we can support each other in this journey and emerge stronger.

    “Har ghar me, har kisi ko, leni he ek shapat khud ko strong banane ki, kyuki hum strong rahenge tabhi toh har mushkil se ladenge. Bharat kare vishwas, har din Dabur Chyawanprash.” Leading this pledge is Akshay Kumar, who helps galvanise the masses in joining this movement.

    Prasoon Joshi, chairman, McCann Worldgroup, Asia Pacific CEO & CCO McCann Worldgroup India, said: “Akshay is a fitness icon in our country and so is the brand Dabur Chyawanprash. I have always believed that there should be an inherent resonance between the brand and its endorser, which is absolutely so in this case. I have been part of Dabur’s communication for more than two decades and seen the journey to the top. This will be another great chapter in the brand’s journey and would strengthen the relationship with the consumers.”

    Akshay Kumar said: “I am immensely proud and happy to be a part of the Dabur family. Dabur has relentlessly nurtured the country’s health and fitness through the science of authentic Ayurveda. I really believe that together, Dabur and I, will take Dabur Chyawanprash to every household, every person – so that collectively our nation’s immunity becomes stronger and we can conquer every challenge.”

    The film’s essence is in activating and tapping into the power of immunity and collective action. It portrays Indians from different walks of life who are doing their bit to keep the nation going. And at the heart of it is their inner strength driven by the core of benefit of Dabur Chyawanprash – 2X immunity. 

  • Are brands and agencies getting women portrayal right?

    Are brands and agencies getting women portrayal right?

    MUMBAI: A new deodorant has come into the market, a man uses it and suddenly all the ladies go gaga over him. Then enter a common household, a woman doing all the dishes or washing all the dirty clothes of her husband to make him more presentable at work place. And if you are an independent dark-skinned woman, using fairness cream is a necessity to be equal to men or to succeed. This is just how commercials have been working till now.

    In the last two decades, gender roles have transcended and both men and women are taking part in offices, household chores. While for a long time women have been objectified and degraded in narratives of advertisements, the socio-economic change has started influencing marketers and advertising agencies too. Although the change is happening at a slow pace, many brands in India are going in the right direction.

    Campaigns like Ariel detergent powder’s Share the Load asking why laundry is women’s work reaffirms the progress. A recent campaign by Metro Shoes also ridicules the idea of always prioritising men through our words and asks to "change words".

    Marketers and advertising professionals also believe that certain progress is noticeable but there's a long way to go. Adman Prahlad Kakkar  who believes the way women are being portrayed is changing, also mentions one of the changes is that there are a lot more women in advertising than there were in the beginning. He points out, "When the demographic of a profession changes, when you get a lot more women in advertising and media field, you will see a difference compared to ten years ago and what there is today. There are a lot more women now in offices. Don't you think that makes a difference in sensitivity, whatever you are trying to sell? When women are dealing with female issues and products, they will be much more sensitive."

    TheSmallBigIdea CEO Harikrishnan Pillai says  marketers, film makers, advertising agencies, the entire advertising ecosystem has become more sensitive to how they portray women. Pillai believes it’s a representation of where our society is heading. There is a larger women representation in the workforce, especially in decision making positions. Thought leaders are voicing their concerns and social media has become a powerful medium to express dissent. He mentions that one cannot get away with misogyny.

    Kakkar adds that nobody realised that advertising being popular with men did not matter because men don't buy products, it's women who buy the products. Therefore, brands have to appeal to women. He adds that the ecosystem is getting a lot more women creators, advertising professionals and they are writing for women.

    "Also, advertising is something where people will not start a revolution for the sake of starting a revolution. They will follow market trend. If women find you are objectifying women, they won't buy the product. So, it comes to actually commerce. Market demanded, so they changed," Kakkar adds.

    McCann Worldgroup vice chairman and managing director Partha Sinha says now it’s almost compulsory that in a three ad campaign, one story has to be that of a woman. But he finds it as tokenism. "The problem with tokenism is that it comes more from the pressure to be correct than to be right and natural. You have to be right and natural, not correct. The desire to be correct, at times, becomes dishonest. If you have respect and understand the gender, then you will not try to force fit. I don’t think there is a natural understanding and appreciation of the gender in advertising," he mentions.

    The Ad Reaction Report 2019 by Kantar mentioned that earlier 76 per cent of female consumers and 71 per cent of male consumers believe the way they are portrayed in advertising is completely out of touch. It was also found that men speak seven times the amount women do in ads. Men get four times more screen time than women. And men are 62 per cent more likely to be shown as ‘smart’.

    Advertising and marketing professional Jishnu Sen says that brands have been inclusive of women for relevant categories. He mentions that a lot of brands like Clinic Plus, Bournvita, Times of India have done good work in terms of portraying women properly. But he also accepts that brands can be found which have not shown women in proper light. While he mentions that mainstream Bollywood also objectifies women and has not changed, he believes brands and marketers are going in the right direction.

    Sen cites the example of Surf Excel's Lalita Ji who has been shown as a home-maker but as the "CEO of the house" which he thinks is not regressive. He also adds that women always take the decision while buying groceries, the target group for FMCGs. Hence, a tale of a mom in a Maggie ad is not sexist in nature.

    "However, the market dynamic is changing in the extent that the women you are selling to have evolved a lot in the last 10-20 years. TG remains the same but consumer insight has changed," Sen says.

    "Creators are now sensitised and careful with their ideas and representation. And inclusion at large is a great sign of things to come. We are seeing better representation of the LGBTQ community, we are being more body positive, and every box made to ridicule through the eyes of self-created perfect world is now been shattered. Is it enough? Not yet. Is it a good sign? About time," Pillai states.

    But what makes misogyny persist? "If you look at North India, the strong market of advertisers and brands, they are way behind other parts of India in their attitude to women. Moreover, there is a Bollywood influence in advertisings as well. And Bollywood, in turn, has a huge North Indian influence. So advertising ends up carrying an underlying sense of misogyny. People try hard, but they can’t go beyond their inherent limitations. We are progressing but the prejudice is still deep rooted," Sinha reminds. As he sums up,  "I don’t want to see empowered women in advertising. I want to see powerful women."

  • What is fun for your child, can also be good for your child, says the Voot Kids launch campaign – #MastiMeinAchhai

    What is fun for your child, can also be good for your child, says the Voot Kids launch campaign – #MastiMeinAchhai

    MUMBAI: VOOT Kids, India’s first and only multi-format app for kids, accredicted by the Early Childhood Association, unveiledits launch brand campaign, #MastiMeinAchhai. The film that is all about highlighting how Voot Kids is making screen time meaningful like never before, shows a mother’s happystance at the offering that is Voot Kids – lots of fun, with the goodness of learning – such that she herself introduces her son to the Voot Kids world. The film created and directed by McCannWorldgroupIndia for VOOT Kids is a charming reminder that in today’s digital age, rather than keeping the kids away from screens, it ismore important to make that screen time matter and provide access to an app that nurtures early learning by blending fun andlearning together.

    According to a Kantar research undertaken for Viacom18, 87% of Indian Parents agree that mobile helps immensely with their kid’s learning, with as much as 84% believing that mobile in fact helps them learn faster than a book. Keeping that as the focus, the film sheds light on the significance of letting kids explore the choicest of content in versatile and interactive formats across Watch, Read, Listen and Learn that genuinely define ‘edutainment’. It also emphasizes that kids’ digital journey can become more engaging with parents co-viewing, monitoring andmoderating content kids are consuming. The TVC showcases a young kid’s multiple unsuccessful attempts in accessing his parent’s phone to finally being surprised by his mother who introduces him tothe world of VOOT Kids–which has one of the largest and most extensive content library with over 20,000 + content pieces across  e-books, audio stories, fun learn quizzes, nursery rhymes, videos and more.

    Commenting on the campaign, Saugato Bhowmik, Business Head, VOOT Kids, said, “Digital literacy is important, and we strongly believe parents play a pivotal role in making the digital journey of their kids more profound by exposing them to appropriate and entertaining content. VOOT Kids is the only app to offer Watch, Read, Listen & Learn all in one platform and our brand campaign #MastiMeinAchhaidecodes this proposition and bridges the gap for parents and kids to explore Edutainment in its truest form.”

    Speaking on the key insight that lead to the campaign ideas Abhinav Tripathi, Executive Creative Director, McCann Worldgroup India from McCann Worldgroup said “The story in the film revolving around the constant tussle between parent and child over mobile screen time is a highly relatable one and will find resonance in every household with kids in India, we feel. What is fun to watch in the film, is the story told both from the perspective of the kid and the parent. The little boy -a bonafide James Bond scheming and plotting for his parents’ mobile phone and the parent who is in-the-know all along. The nostalgic track Akkad Bakkad takes us down memory lane, captures the mood and sentiment of the ‘cat and mouse’ situations and complements the film perfectly!”.

    Kids of today are digital natives, and VOOT Kids with its largest repository of content experiences offers a safe digital playground for them to grow up in. With great parental features that equip parents with tools to evaluate progress, limit screen time and track content, it is a step towards solving parents’ concerns around enriching their kid’s screen time.

    VOOT Kids will bring alive the ‘Masti Main Acchai’ brand idea through a high decibel integrated marketing plan that will reach over 50Mn Households driven by a mix of television, print, on-air, on-ground activations and digital outreach.  Priced at INR 799 for a year with a 30day free trial  and 99 per month with a 7 day free trial, the VOOT Kids app is available to download on iOs and Android.
     

  • Coca-Cola urges to make Diwali special for someone

    Coca-Cola urges to make Diwali special for someone

    MUMBAI: With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make this Diwali special for someone.

    The campaign has a joyful message, that the happiness we derive from moments of genuine human connection will always continue to transcend any differences we may perceive.

    Coca-Cola has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actors Ayushmann Khurrana and Anupriya Goenka.

    The TVC opens in a porch area of a South Indian house where a North Indian boy is seen leaving the house while talking to his mother on phone. The boy is seen reminiscing about the times he celebrated Diwali back home. His neighbour, a South Indian lady happens to overhear the conversation and starts thinking about it. Upon his return in the evening, the boy witnesses the porch beautifully decorated with diyas and rangoli with ‘Shubh Deepawali’ adorning the entrance of neighbour’s home. 

    The boy is elated when he sees the neighbour’s family standing at the door, as he realises that the family made all these efforts to make his festival special. Overwhelmed with joy, the boy asks the family if he could do anything to thank them, to which the lady suggests he can share his Coca-Cola with them. The boy smiles and pours Coca-Cola for everyone and starts enjoying the festival.

    Coca-Cola India VP of sparkling category Shrenik Dasani says, “Diwali is a special time of the year which we seek to celebrate at home, with those we love and consider our own people. Sometimes though, we find ourselves away from home and while we celebrate, we are always thinking about that feeling of being among our own people – our family, friends and those who share our cultural background. With this in mind, Coca-Cola’s Diwali campaign brings to audiences a message of sharing and celebrating moments of joyful human connection. It gives a festive call to take that small step and make someone’s Diwali more special.”

    McCann Worldgroup CEO and CCO India, chairman Asia Pacific Prasoon Joshi adds, “India is a beautifully diverse country and specially when it comes to festivals, we have a lot to celebrate and share. This campaign is trying to suggest that let’s know each other’s festivals better and

    celebrate them together for a more united and connected world.”

    The multi-faceted campaign includes a number of consumer touch points, including multi-city social media marketing activations like #ShareAWish, where consumers can share their customised Diwali wishes on Coca-Cola India’s social media channels and journey in their own languages through greetings, GIFs and voice messages. These messages will also be displayed through outdoor marketing along with the name of the well-wishers.

    Coca-Cola has also extended the range of festival special gift packs to offer excellent gifting option for consumers that will be available in attractive new design with gold motifs.

  • Rajesh Mani joins McCann as EDC Mumbai biz

    Rajesh Mani joins McCann as EDC Mumbai biz

    MUMBAI: Rajesh Mani has joined McCann Mumbai as executive creative director.

    He has close to18 years of work experience in advertising and his last tenure was with Happy Mcgarrybowen, Bangalore.

    Mani mentions, “I am excited to come on board as McCann is truly raising the bar in terms of ideas, craft and effectiveness. It will be great to work under the leadership of Prasoon again and partner Abhinav to take things to the next level.”

    McCann Worldgroup chairman APAC CEO and chief creative officer Prasoon Joshi says, “I welcome Rajesh Mani back into the McCann family. Rajesh has a wealth of experience and talent. Moreover, he has immense maturity to create and guide great work. I am looking forward to his second innings with us and this time closely working along with Abhinav Tripathi.”

    Having worked with agencies like Triton, Ogilvy & Mather, Bangalore and Mumbai, Leo Burnett, Commonwealth, and BBH, he has also worked with clients like Ola, Suzuki Motor Cycles, Jabong, Marico, Magnum ice-creams, Tata Capital, Bajaj, Electrical and Appliances, HDFC Life Insurance, Vodaphone, General Motors, among others.

  • PROMAXBDA INDIA 2018 ANNOUNCE PRASOON JOSHI AS THEIR AWARDS CHAIR

    PROMAXBDA INDIA 2018 ANNOUNCE PRASOON JOSHI AS THEIR AWARDS CHAIR

    MUMBAI: Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific, and CEO & Chief Creative Officer of McCann Worldgroup India, is to chair the 15th edition of the Promax BDA Awards and Conference. An internationally acclaimed advertising professional, Prasoon comes with several awards under his belt, including Cannes Lions, Clio and D&AD. 

    Prasoon has worked with iconic brands and award-winning films alike, and his campaigns with UNICEF, Pulse Polio, HIV Breakthrough, the critical Malnutrition Campaign and UN’s stand up against Poverty, has not only moved hearts but also impacted mass consciousness. 

    While Prasoon has his finger on the pulse of our nation, he realises that human emotions are the same all over the world — it is their expression alone that is different. So, when it comes to promotion, Prasoon says, “It doesn’t matter if the promo is 15-second or 90-second long; for the linear, digital, OTT, VOF, SVOD or any other alphabet soup. It is still the ideas, great scripts, flawless editing that perfectly conveys the powerful message that stays in the hearts and minds of the viewers.” 

    Speaking about this year’s theme Memory Makers, Prasoon says, “Promo makers are content creators who have to do a lot with little. Not everyone has what it takes to be part of this outstanding group of Memory Makers. You have to be a jack-of-all-trades: a writer, editor, producer, and director. In 30 seconds, you have to tell a story which excites, entices or intrigues a viewer to sample or try a show.” Prasoon is looking forward to saluting these unsung heroes of great promos who have given their blood, sweat and tears for reinventing and making developments in the creative industry.

    This year’s Masterclass promises to pack a punch with its incredible line up of creative masterminds: Glenn Urquhart, Puja Vohra, Bex Schwartz, Tim Horwood and Harry Ead.

    Harry Ead, Design Director at DixonBaxi, will be sharing valuable insights about three landmark projects starting with the biggest rebrand in the Eurosport’s 26-year history through to the most recent work in redefining the Olympic Games for a new generation.

    Next comes Bex Schwartz’s roundtable session with Rob Middleton and Pete Bishop about the differences between life at a network and life as a vendor? Find out the answer to the age-old question: is it better to work at a network or at a vendor?

    The masterclass sessions follow the much sought after Bootcamp and this year, PromaxBDA India has 2 workshops – Marketing Workshop by social media guru Bex Schwartz and Promo Workshop: THE TIME [V]ACHINE, which are scheduled to take place on 22nd May 2018, at Indian School of Design and Innovation, Mumbai. The TIME [V]ACHINE offers to be a unique drill where three hardcore creative geniuses: Rob Middleton, Arnab Chaudhuri and Pete Bishop come together and dive into the technicalities of creating promos that are versatile and relevant for all platforms. 

    Registration for Bootcamp and Masterclass will end this week – May 11th, 2018 so hurry and register!

  • Udacity launches campaign for #JobsofTomorrow

    Udacity launches campaign for #JobsofTomorrow

    MUMBAI: Silicon Valley-based learning platform Udacity has launched its first Indian campaign in order to promote its superlative Nanodegree programs and enable Indian engineers and tech enthusiasts to become ready for the #JobsofTomorrow.

    The campaign, created by McCann Worldgroup India, aims to help break the clutter of a vast number of ed-tech companies in India and firmly establish Udacity’s differentiation of delivering lifelong learning, the Silicon Valley way.

    The ad film features core technology Nanodegree programs including machine learning, robotics, and self-driving car. The film aims to illustrate how futuristic technologies can be the best avenue for students to drive the change in our everyday lives and be prepared for the #JobsofTomorrow.

    Udacity managing director India Ishan Gupta says, “We expect that this film will make our value proposition clearer, and inspire many of India’s young and driven students and technology enthusiasts to learn cutting-edge skills that would propel them ahead of their peers.”

    McCann Worldgroup India chief strategy officer Jitender Dabas mentions, “The brief was simple – to establish what sets Udacity apart from all others. In a time when higher education has come under attack for lax standards and low barriers to entry, our strategy was to tell young Indians that the source makes all the difference.”

    In 2017 alone, Udacity has partnered with companies like Infosys and Google India to upskill Indian youth. As technology and its development continue to create new opportunities in the global marketplace, Udacity looks forward to imparting relevant skills to its students in nascent and emerging technologies to improve their job prospects and unlock their true potential.

    With over nine million students globally, Udacity is on a mission to make the most advanced tech education accessible to aspiring students and enthusiasts across the globe.

  • Ogilvy & Mather snags the Grand EFFIE 2018

    Ogilvy & Mather snags the Grand EFFIE 2018

    MUMBAI: The Advertising Club (TAC) India hosted the 18th edition of the coveted EFFIE awards 2018 in Mumbai last night. The event saw category game-changers and innovators for the year being celebrated for their ground breaking  media and brand strategies.

    The coveted Grand EFFIE was won by Ogilvy & Mather Group while client of the year was awarded to One97 Communication and McCann Worldgroup India became agency of the year.

    President of TAC and chairperson EFFIEs Vikram Sakhuja says, “With the bar raised higher year on year,  winning an EFFIE  has become more competitive and rewarding. This year we are seeing a new Client of the Year and a new Agency of the Year. My congratulations to them and all the 93 winners.”

    Speaking about the ethos of the awards he further adds,  “The four pillars of effectiveness are strategy, idea, execution and results. To win an EFFIE we are finding that effectiveness in advertising is getting increasingly medium agnostic. Accordingly ideas are being brought to scale in a remarkable number of ways. The one area I would like to further challenge us all is in the description of results.”

    EFFIEs co-chairperson Mitrajit Bhattacharya mentions, “The EFFIEs 2018 once again  witnessed patronage from industry veterans and category leaders, establishing its eminence as a coveted industry award that recognises great ideas and superior execution. EFFIEs 2018 saw the entire fraternity come together to laud and celebrate successful campaign stories that are ahead of the curve on innovation and engagement.”

    EXCEL SHEETS  :

    EFFIE 2018 AGENCY OF THE YEAR

    EFFIE 2018 CLIENT OF THE YEAR

    EFFIE 2018 RESULTS

  • Snapdeal launches five commercials to ‘Unbox your style’

    MUMBAI: Snapdeal has launched five interesting commercials on how fashion has the power to unbox something exquisite in an individual irrespective of the age, gender and lifestyle.

    Each of the five commercials focus on a distinct segment and life stage, from working men to a newlywed bride to a bunch of college girls lays emphasis on the transformative power of fashion in a person’s life. The commercials focus on characters who use fashion in pivotal moments of their life to transform & unbox undiscovered sides of themselves. 

    Each commercial in the series re-emphasises Snapdeal’s focus on building its fashion vertical. The company had recently added 120 more brands on its platform including popular names like United Colors of Benetton, Puma, Nautica, U.S Polo Association and Steve Madden etc.  Fashion contributes to almost 40 per cent  of Snapdeal’s sales volumes and has grown by 50 per cent YoY with majority of the growth fuelled from tier 1 and tier 2 cities.

    Talking about the advertisements, Snapdeal and FreeCharge vice president marketing Kanika Kalra stated, “Fashion as a category is growing exponentially at Snapdeal. We are constantly diversifying our fashion assortment to match the taste and preferences of the dynamic set of fashion consumers. Fashion is uniquely the most personal yet the most public signal when you transition life stages, relationships or mindsets. Taking forward the brand narrative on Unbox Zindagi- these films explore moments where fashion is instrumental to defining a new phase of life.”

    Created by McCann WorldGroup, the commercials explore a mélange of life experiences; from group of hip college girls taking their first step into womanhood when they wear their first sarees; three colleagues who have quit their corporate jobs to start their own firm and decide to replace their formal wear with relaxed and casual clothing more in sync with their personalities; a mother-in-law welcoming a new bride to the family by gifting her with modern and fashionable lehenga so she can be comfortable on her wedding day; a new mother returning to her skinny jeans and getting comfortable in her new role as a caregiver and a college boy pampering himself with a makeover after a break up to regain his confidence. 

    The narration for every commercial has been held together with the new version of the popular Unbox Zindagi jingle, composed by the legendary musicians, Ehsan and Loy. The advertisements will go live across all prominent channels and will be cross promoted via Snapdeal’s Youtube channel, social media platforms and website.