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Tag: McCann Worldgroup India

  • McCann Worldgroup appoints Sanjeev Chopra as SVP & head, McCann Health – Delhi

    McCann Worldgroup appoints Sanjeev Chopra as SVP & head, McCann Health – Delhi

    MUMBAI: Sanjeev Chopra has joined McCann Health as senior vice president and head McCann Health – Delhi. He has over 25 years of experience in healthcare advertising, marketing & sales. He moves from Publicis Health.

    Chopra has earlier worked with companies like Wockhardt, Crosslands, a division of Ranbaxy Laboratories Ltd., McCann Health, Publicis India, Aspire Cerebro. He has worked on clients like Sanofi, Sanofi Pasteur, Abbott, Sun Pharma, Pfizer, Lupin, Zydus, Novartis, Astra Zeneca, Novo Nordisk, Draeger, J&J, Dr. Reddy’s, GSK, Glenmark, Wockhardt Pharma, Perkin Elmer, Pregna, MSD, Cipla, Lupin, Narottam Seksaria Foundation (Anti-tobacco), BMC Mumbai, Wockhardt Hospitals, Sion Hospital, KEM Hospital & Baljiwan Pharma, etc.

    Commenting on Chopra’s appointment, McCann Asia Pacific Chairman, and McCann Worldgroup India CEO & CCO Prasoon Joshi said, “I am extremely happy to have Sanjeev come on aboard in a key role. He is passionate about the business and I am sure this will further strengthen our McCann Health operations in Delhi with his vast experience in healthcare space.”

    On joining the agency, Chopra said, “I am thrilled to join back McCann Health, a place from where I had started my agency journey. McCann Health has all that makes it a leader agency – enjoys amazing confidence of well-known clients in health & nutrition domain, has extraordinary talent and exhibits ever-growing hunger to win reputed awards. Healthcare communication industry is currently experiencing exciting times – clients are implementing ideas generated by out-of-box thinking and technology is playing a role like never before. Indeed, this is the best time for me to join the best agency.”

  • Dileep Ashoka joins McCann to head South India operations.

    Dileep Ashoka joins McCann to head South India operations.

    MUMBAI: Dileep Ashoka has joined McCann to head South India operations.  He is credited with establishing McCann’s significant presence in the south region during his earlier stint with McCann before he took a break from advertising for personal reasons.

    Announcing Dileep’s appointment McCann Worldgroup India chairman APAC and CEO Prasoon Joshi said, “I am delighted to have Dileep back in the McCann family. He is an organisation builder and I am sure he will take our south operations to newer heights.”

    McCann vice chairman and MD Partha Sinha shared his joy about the decision, “It’s great to have Dileep back in the system. South is strategically important for us and having someone as reputed as Dileep coming back here is really significant. I am looking forward to this office doing great things under his leadership.”

    Commenting on this appointment Dileep said,”Ït is a matter of great pride and joy for me to return to McCann after a few years away from the industry. The sentiment is old but the task, team and challenges are new. This is a heady mix and I am looking forward to my new stint”.

    Dileep is an advertising veteran. A Bangalore University alumni, he has been one of the key architects of some significant brands like TVS, Britannia, Tata Tea and ITC foods to name a few. He is an accomplished percussionist, is passionate about the business and a great team builder.

     

  • Dileep Ashoka joins McCann to head South India operations.

    Dileep Ashoka joins McCann to head South India operations.

    MUMBAI: Dileep Ashoka has joined McCann to head South India operations.  He is credited with establishing McCann’s significant presence in the south region during his earlier stint with McCann before he took a break from advertising for personal reasons.

    Announcing Dileep’s appointment McCann Worldgroup India chairman APAC and CEO Prasoon Joshi said, “I am delighted to have Dileep back in the McCann family. He is an organisation builder and I am sure he will take our south operations to newer heights.”

    McCann vice chairman and MD Partha Sinha shared his joy about the decision, “It’s great to have Dileep back in the system. South is strategically important for us and having someone as reputed as Dileep coming back here is really significant. I am looking forward to this office doing great things under his leadership.”

    Commenting on this appointment Dileep said,”Ït is a matter of great pride and joy for me to return to McCann after a few years away from the industry. The sentiment is old but the task, team and challenges are new. This is a heady mix and I am looking forward to my new stint”.

    Dileep is an advertising veteran. A Bangalore University alumni, he has been one of the key architects of some significant brands like TVS, Britannia, Tata Tea and ITC foods to name a few. He is an accomplished percussionist, is passionate about the business and a great team builder.

     

  • McCann Worldgroup India elevates Jitender Dabas as chief strategy officer

    McCann Worldgroup India elevates Jitender Dabas as chief strategy officer

    MUMBAI: McCann Worldgroup India has made several key appointments starting with Jitender Dabas, who has been elevated as chief strategy officer.

    Additionally, Suraja Kishore will now take on the new role of national planning head – Truth Central. 

    Punit Kapoor, who joined MRM McCann in May 2006 and was heading its Delhi operations has been elevated as vice president and general manager for all India operations of MRM McCann.

    Commenting on the promotions, McCann Asia Pacific and McCann Worldgroup India CEO and McCann Asia Pacific chairman Prasoon Joshi said, “I am happy to announce these promotions. Over these year, Jitender brings forth an intricate understanding of brands coupled with leadership in building a stellar strategic planning team. I am confident he will bring tremendous value to the organisation at McCann Worldgroup level. Suraja who has been instrumental at great brand work will now also head the ‘Truth Central,’ which is McCann Worldgroup’s Global Thought leadership unit engaged in creating original research, unearthing unique truths to help shape and grow clients’ businesses. Punit, who has helped grow MRM’s Delhi business year on year beyond industry average is ready to take on the challenge for MRM at national level.”

  • McCann Worldgroup India elevates Jitender Dabas as chief strategy officer

    McCann Worldgroup India elevates Jitender Dabas as chief strategy officer

    MUMBAI: McCann Worldgroup India has made several key appointments starting with Jitender Dabas, who has been elevated as chief strategy officer.

    Additionally, Suraja Kishore will now take on the new role of national planning head – Truth Central. 

    Punit Kapoor, who joined MRM McCann in May 2006 and was heading its Delhi operations has been elevated as vice president and general manager for all India operations of MRM McCann.

    Commenting on the promotions, McCann Asia Pacific and McCann Worldgroup India CEO and McCann Asia Pacific chairman Prasoon Joshi said, “I am happy to announce these promotions. Over these year, Jitender brings forth an intricate understanding of brands coupled with leadership in building a stellar strategic planning team. I am confident he will bring tremendous value to the organisation at McCann Worldgroup level. Suraja who has been instrumental at great brand work will now also head the ‘Truth Central,’ which is McCann Worldgroup’s Global Thought leadership unit engaged in creating original research, unearthing unique truths to help shape and grow clients’ businesses. Punit, who has helped grow MRM’s Delhi business year on year beyond industry average is ready to take on the challenge for MRM at national level.”

  • Taproot is Creative Agency of the Year at Adfest 2013

    MUMBAI: Taproot has become the first agency of Indian origin to win the ‘Creative Agency of the Year‘ title at Adfest. It took home a total of 11 metals including a Grand Prix for the agency’s ‘I am Mumbai’ campaign for Mumbai Mirror (in the Lotus Roots Category) and a gold for the same campaign in the Film category.

    Taproot, which was taken over by Japan‘s communication conglomerate Dentsu last year, has also won a Lotus Roots for its entry Abused Goddess (1-3 series) Save Our Sisters.

    The success of Taproot at Adfest 2013 signals the arrival of Indian agencies on the global map. “Nothing can be better than this for us at AdFest. Hope we continue our momentum and live up to our clients and industry expectation in the coming years as well,” says an elated Santosh Padhi, Co-Founder and Chief Creative Officer of Taproot India.

    In fact, it has been a healthy run for India at the Adfest. Says Scarecrow Communications founder director Manish Bhatt, “I think Taproot’s performance has been mind blowing. In fact, the country as a whole has put up a stellar show this year. I feel apart from the quality and quantity of work at these awards, what has tipped the scales in our favour is that we have more representation at the jury level. This way, the context of our work and the relevanace to our audience can be better explained and understood on the global stage.”

    The winning list includes McCann Worldgroup India which took home six metals and Leo Burnett India which bagged three metals. Grey Worldwide India, DDB Mudra Group, BBDO India and Contract Advertising India won two metals each, while Scarecrow India got one metal at the creative award festival.

    The winning entries are enlisted below:

    Sr.no Category Campaing Agency Mental
    1
    		 Press Lotus Visual Classified Times Classified Taproot India Mumbai Silver
    2
    		 Press Lotus Hands can‘t be trusted – House Wife / Hands can‘t be trusted – Scientist Videocon Mobile McCann Worldgroup India Mumbai Bronze
    3
    		 Press Lotus 7 Abused Goddess 1-3 Save Our Sisters Taproot India Mumbai Bronze
    4
    		 Press Lotus Horn/Bell/Duck Volkswagen Passat DDB Mudra Group Mumbai Bronze
             
    5
    Interactive Lotus
    Harmonium Love Mohan Music Palace
    Webchutney New Delhi
    Bronze
             
    6
    Design Lotus
    Green Fold Killer Jeans
    Grey Worldwide India Mumbai
    Silver
    7
    Design Lotus
    Strip the Summer Killer Jeans
    Grey Worldwide India Mumbai
    Silver
    8
    Design Lotus
    Donate More Red Cross
    Taproot India Mumbai
    Bronze
             
    9
    Print Craft Lotus
    God ATSS
    McCann Worldgroup India Mumbai
    Silver
    10
    Print Craft Lotus
    Country side Bar/Fish Market/Toilet Nima Bartan
    Taproot India Mumbai
    Bronze
    11
    Print Craft Lotus
    Camouflage Toilet/Camouflage Kitchen Bajaj Exhaust Fans
    Leo Burnett India Mumbai
    Bronze
    12
    Print Craft Lotus
    Face 1/Face 2/Face 3 Prayas Bharti Trust
    Taproot India Mumbai
    Bronze
    13
    Print Craft Lotus
    Abused Goddess 1-3 Save Our Sisters
    Taproot India Mumbai
    Silver
             
    14
    Film Craft Lotus
    IPL- Carnival BCCI
    Bang Bang Films Mumbai
    Silver
    15
    Film Craft Lotus
    Giving is Magic
    ICICI Bank Corcoise Films Mumbai
    Silver
    16
    Film Craft Lotus
    Morphy Richards – Corruption Morphy Richards Juicers
    Contract Advertising Mumbai
    Silver
             
    17
    Direct Lotus
    The Pissing Letter Diastix
    BBDO Mumbai
    Silver
             
    18
    Film Lotus
    I Am Mumbai, Mumbai Mirror
    Taproot India Mumbai
    Gold
    19
    Film Lotus
    Bindi/Aarti Yatra.com
    McCann Worldgroup India Mumbai
    Silver
    20
    Film Lotus
    Morphy Richards
    Contract Advertising Mumbai
    Silver
    21
    Film Lotus
    Mrs. Pinto Panasonic SmooSpeak Video Door Phone
    Scarecrow Communications Mumbai
    Bronze
    22
    Film Lotus
    Girl Child Kaun Banega Crorepati (Who Wants to be a Millionaire)
    Leo Burnett India Mumbai
    Bronze
    23
    Film Lotus
    Fox Movies Subtitles Fox Movies
    Taproot India Mumbai
    Bronze
    24
    Film Lotus
    IPL – Carnival BCCI
    Bang Bang Films Mumbai
    Bronze
             
    25
    Outdoor Lotus
    Franklin Gandhi/Queen Mao/Lincoln Fahd Western Union Money Transfer (Two Dimensional large/Highway Billboards)
    McCann Worldgroup India Mumbai
    Silver
    26
    Outdoor Lotus
    Franklin Gandhi/Queen Mao/Lincoln Fahd Western Union Money Transfer (Best of Financial)
    McCann Worldgroup India Mumbai
    Silver
    27
    Outdoor Lotus
    JFK/Elvis/Rosewell Paper Shredder
    DDB Mudra Group Mumbai
    Bronze
    28
    Outdoor Lotus
    ReCycled CD‘s Rolling Stone
    Taproot India Mumbai
    Bronze
             
    29
    Radio Lotus
    Toothpaste/Diaper Reliance Digital TV
    Leo Burnett India Mumbai
    Bronze
             
    30
    Lotus Roots
    I Am Mumbai, Mumbai Mirror
    Taproot India Mumbai
    Grand Lotus Roots
    31
    Lotus Roots
    Abused Goddess 1-3 Save Our Sisters
    Taproot India Mumbai
    Lotus Roots
    32
    Lotus Roots
    Bindi/Aarti Yatra.com
    McCann Worldgroup India Mumbai
    Lotus Roots
             
    33
    Effective Lotus
    You Shave, I Shave Gillette
    BBDO Mumbai
    Effective Lotus
             
    34
    Special Awards
    Agency of the Year
    Taproot India Mumbai
     

     

  • Prasoon Joshi on Andy’s jury

    MUMBAI: McCann Worldgroup India executive chairman and CEO and South Asia president Prasoon Joshi has once again been invited to judge the ANDY‘s. The awards are taking place at Sao Pablo this year.

    Among the most coveted International Award shows highly regarded for its high standards and excellence, the ANDY‘s has evolved into an international show covering print, radio, television, out-of-home, direct mail, video/cinema, interactive and other media.

    The objective of the International ANDY Awards is to seek out, encourage, recognise and generally worship creative excellence in advertising.

    This year‘s ANDY‘s jury chairman is Bob Greenberg and other jury members include Mark D‘Arcy of Face book, Mark Waites of Mother London, Rob Reilly of CP+B, Mark Tutsell of Leo Burnett and Tham Kai Meng of Ogilvy.

    Joshi said, “I am excited to be part of the Andy‘s once again. It is an enriching experience especially when you judge not just one category but all the categories‘ of the award show. It gives you a clear and comprehensive idea of where the industry is going creatively.”

    The ANDY awards are one of the only not-for-profit award shows in the industry where proceeds go directly to The Advertising Club Foundation to fund its education initiatives. The Foundation is committed to supporting and cultivating talent entering the Advertising and Marketing industry.

    ANDY award winners also compete for the ANDY‘s highest honour, the GRANDY. The GRANDY winner, in addition to gaining prominence within the industry, receives a cash prize of $50,000.The ANDY Awards also recognize the best student work from around the world.

  • Aircel unveils new ad campaign ‘Joy of Little Extra’

    MUMBAI: Aircel has launched its new brand campaign titled ‘Joy of Little Extra‘ which captures a slice from daily life pertaining to the joy experienced when one unexpectedly gets a little extra.

    Under the new ad campaign, Aircel will launch products and services which will offer that “little extra” in value for its subscribers through all its products, be it Extra SMS‘, Extra Talk time or Extra Data.

    Aircel‘s new campaign is a series of commercials, on the plank of always bringing to its subscribers that joy of a little extra. The campaign is conceived by McCann Worldgroup India.

    Aircel chief marketing officer Anupam Vasudev said, “With the launch of our new ‘Joy of Little Extra‘ campaign, we hope to bring more joy to the lives of our customers by giving them opportunities to feel that unexpected ‘Extra‘ happiness through the use of our products and services. By means of this, we also wish to get closer to the hearts of our customers and continue to build on our commitment to them. The new campaign series will see three products launches shortly.”

    The ‘Joy of Little Extra‘ is based on customer insights highlighting that joy is not always derived by big things in life, such as an increment at work or additional funding for business but the same happiness could also be felt through little things like getting an extra run in a friendly neighbourhood match or getting a few extra minutes to complete an examination paper.

    The new campaign highlights the power of ‘Extra‘ as delivered by Aircel‘s voice and data products as a simple way of bringing big happiness.

  • Dulux rolls out ad campaign for ‘Velvet Touch’

    MUMBAI: AkzoNobel, the maker of Dulux Paints, is launching a brand campaign to promote its new product, ‘Velvet Touch Pearl Glo‘.
    The new ad campaign has been conceptualised and created by McCann Erickson.

    Dulux, Akzo Nobel India category manager interiors- brand and digital Pushkar Jain said, “The campaign aims to build a distinct positioning for Dulux Velvet Touch Pearl Glo in the premium, super luxury paints category – as a product that catalyses success in life through the transformative power of colour.”

    The campaign, which will feature across both, print and television, has Farhan Akhtar essaying the role of a man who has evolved across many genres of creativity and is looking to achieve more.

    The campaign will be in English, Hindi, Tamil, Bengali and Malayalam.

    In the ad film, Farhan Akhtar is portraying a Sutradhar – taking audience through stories of people having experienced a certain level of success in life.

    According to the company, he derives the credibility of being a story-teller (Sutradhar) from his own story – of being a successful actor, an equally respected director and a talented singer. A man with a velvet touch, always being inspired to do more and to express his creative rhythms, the colours of his multi-faceted personality.

    Three distinct human stories are narrated by Farhan – each capturing a different manifestation of renewal and transformation. In each, the power of colour is showcased in its physiological, psychological and philosophical dimensions to reflect the glow of success.

    McCann Worldgroup India executive chairman, CEO and chief creative officer Prasoon Joshi said, “The creative challenge for us was to interpret the global Dulux positioning of ‘Renewal‘ in the Indian cultural environment, for which we created the communication which manifests how the glow of Velvet Touch on a person‘s walls inspires the person to keep striving, thus making the brand a catalyst for renewal in the person‘s life. Farhan Akhtar epitomizes renewal where his own journey is one of constantly reinventing himself and therefore he proved to be an ideal ambassador for the brand as well as the philosophy.”

  • Aircel brings to the youth a ‘Limitless’ proposition

    MUMBAI: Telecom brand Aircel has launched a campaign to communicate its latest proposition for the youth – ‘Limitless‘ which is about bringing to the youth limitless friendship, fun, music, games, and hanging-out together with friends 24×7.

    The campaign includes a new TVC to promote Aircel‘s new product – Aircel Pocket Buddies which offers limitless surfing and texting options. The TVC stars south Indian actor Suriya and is directed by Kunal Kohli.

    The advertisement is conceived by McCann Worldgroup India chairman Prasoon Joshi and will be on air from 24 September across all electronic channels. The advertisement demonstrates the limitless joys that people will experience through Aircel‘s Pocket Buddies.

    The ad follows a girl‘s life who is overwhelmed as she is connected to the boy of her dreams wherever she goes. It is accompanied by a soundtrack composed by music composer Shantanu Moitra. The ad takes the tagline ‘Life mein koi limit nahi hai.‘

    Aircel Limited head marketing OPCO Anupam Vasudev said, “Youth has always been the primary focus for Aircel. The youth of today is digital savvy who like to stay connected with their friends, family and peer group. Aircel now makes it possible for them through the latest ‘Limitless‘ proposition.”

    Kohli said, “The new ad film is all about capturing fun, passion and dreams. It is about Limitless friendship, fun, music, games; Limitless hanging-out together; Limitless Opportunities to help you excel and Limitless connection with friends 24×7. All my films have always revolved around the youth and Aircel has given me this opportunity to continue my trend of working on youth centric projects. It is great working with a versatile and young actor like Suriya who touches the right cord with his audiences.”