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Tag: McCann World Group

  • Colors CEO Raj Nayak is new Ad Club president

    Colors CEO Raj Nayak is new Ad Club president

    MUMBAI: Colors CEO Raj Nayak has been elected as the new president of The Advertising Club. 

     

    Nayak steps into the shoes of outgoing president Pratap Bose, who is chairman & co-founder of Social Street.

     

     The new Advertising Club office bearers elected at the Annual General Meeting held in Mumbai are: Zee Media Corporation group CEO Bhaskar Das as the vice president, Madison Media’s Vikram Sakhuja as secretary, Aditya Birla Group Financial Services chief marketing officer Ajay Kakkar as joint secretary and  IPG Mediabrands India CEO Shashi Sinha as treasurer. 

     

    The other members elected to the Managing Committee are: –

     

    · Multi Screen Media president, network sales, licensing and telephony Rohit Gupta

    · Google India agency business director Punitha Arumugam

    · Viacom18 Media national head sales, English cluster Namrata Tata 

    · Percept director & strategic brand consultant Ajay Chandwani

    · Dainik Bhaskar group chief corporate sales & marketing officer Pradeep Dwivedi 

    · AIDEM Ventures & Zirca Digital Solutions director Vikas Khanchandani

    · Twitter India head of TV partnerships Viral Jani

     

     

    Advertising veteran and industry leader Ramesh Narayan was co-opted to the Managing Committee.

     

    McCann World Group India CEO and chairman (Asia Pacific) Prasoon Joshi was inducted as special invitee and creative advisor to the Ad Club.

     

    L’Oreal India consumer product division director Satyaki Ghosh was also inducted as a special invitee.

     

    Nayak said, “I am humbled by the faith and trust that my friends and well wishers in the industry have bestowed on me. It will be my sincere endeavour to work towards strengthening and building upon the foundation on which the club has been built over the last six decades.” 

     

    Advertising Agencies Association of India (AAA’s of I) president Ambi M G Parameshwaran added, “Ad Club is a wonderful institution with a great legacy of achievements. I am delighted to hear that Raj Nayak is taking over as its next president. I am sure he will bring his own brand of energy, excitement and innovation to take The Ad Club to greater heights. We at AAAI look forward to a great partnership with the Ad Club in all our joint industry efforts.”

     

    IAA India Chapter president and IAA Asia Pacific Srinivasan Swamy said,  “With Raj Nayak as president, we can expect to see a new phase in Ad Club’s history, which will be more vibrant, more purposeful, more relevant and more classy. IAA India, if invited, would be happy to partner with Ad Club on initiatives that build the competencies of the industry at various levels. There are a few events/properties that are exclusive to Ad Club or IAA, but clearly there are opportunities where cooperation between the two will be synergistic. IAA looks forward to this interesting phase with great enthusiasm.”

     

    Nayak, an industry veteran, has been on various industry bodies including the Indian Broadcasters Foundation, Advertising Standards Council of India & The International Advertising Association – India Chapter. He was chosen earlier this year to lead the Indian delegation to Ad Asia 2015 to be held in Taipei in November.

  • RB appoints McCann World Group for Dettol in India

    RB appoints McCann World Group for Dettol in India

    MUMBAI: RB (formerly called Reckitt Benckiser), a consumer health, hygiene and home company has appointed McCann World Group India as the creative agency for Dettol.

     

    The account is on a project basis. Havas WW will continue to be the Agency of Record on Dettol in India and globally.

     

    Dettol has been consistently voted by Indian consumers as one of the most trusted brands for over a decade. With a legacy of more than 80 years, it has become the trusted champion of health. The development is in line with the ambition of Dettol to further strengthen communication across its portfolio in India.

     

    RB advertises in almost 60 markets around the globe. Dettol, is its iconic brand, which promises to ‘Be 100 per cent sure’, its tagline in the TV ads.

     

    Available as bar soap, liquid hand wash, hand sanitiser and of course, as an antiseptic liquid, Dettol, recently forayed into the dishwasher detergent segment with the launch of its Healthy Kitchen Gel.

  • Interface Business Solution picks up the first grand prix at Abbys 2013

    VARCA: Day two of Goafest 2013 saw Interface Business Solutions emerge as the sole Grand Prix winner at this year‘s Creative Abbys. The agency took away the top honours for the World‘s first CRM powered personalised web banner it created for TATA Docomo in the Digital category of the Creative Abbys.

    The winners of the Digital, Direct and Design categories of the CreartiveAbbys were announced on 5 April at Zuri White Sands in Varca, Goa where the annual ad fest is being held. A total of 104 metals were awarded across the three categories – 46 in digital, 15 in direct and 43 in the design category.

    The digital category saw 46 entries take away metals which included one grand prix, four gold, 11 silver and 30 bronze Abbys.

    Hungama Digital was the forerunner in this category with a total of eight metal wins to brag about. The outfit which was recently acquired by JWT took home two gold, two silver and four bronze metals. The gold wins came for its work on the Mahindra Quanto and Mahindra XUV500 brands.

    BC WebWise and Thmbstrk won one gold each for their campaigns created for Sunsilk and Axis Bank respectively.

    Webchutney won five metals in the category – three silver (for work on Bacardi India,Mohan Music Palace and desimartini.com) and two bronze (for work on Bajaj Auto and desimartini.com). Other winners included Creativeland Asia, Grey Worldwide, Iprospect India, Scarecrow Communications, Contract Advertising and Ignitee Digital Services.

    In the design category, seven gold Abbys were awarded – three each to McCann World Group and XOX Designs and one to Leo Burnett. McCann won the metals creating Dish TV‘s Learnings campaign (in the poster category and the craft in design category) and Young Presidents Organisation‘s The Lighter Side of Heavy Weights campaign (in the best design in direct mail category). XOX Designs snagged the gold for its campaigns Confessions of a Typoholic (in book/diaries category and the craft of design category) and Creative Beings (in book/diaries category) for Paaper by Kyoorious. Leo Burnett‘s gold came for its work on Reflection of Music (installation) for MTV‘s Coke Studio in the environment design category.

    Fourteen silver Abbys were given out and 32 entries won Bronze Abbys. Taproot India won three bronze metals in the design category while JWT won six metals (four bronze and two silver) and Leo Burnett took home five metals apart form the gold (four silver and one bronze). Other agencies to win metals ion the category include Publicis Communications, Creativeland Asia, Umbrealla Design, Dentsu India Group, Grey Worldwide, Happy, DDB Mudra Group, andideas@work advertising.

    In the direct category, a total of 15metals were awarded which include two gold, four silver and nine bronze. McCann and Publicis Communications won a gold each. The former won the metal for the Cross Connection 1,3 campaign it created for Big CBS Spark in the direct response mobile marketing category while the latter won it for its campaign for Park Avenue Beer Shampoo in the direct response digital category.

    Silver winners included McCann (two silver metals in the direct response radio category), Taproot (in the direct response TV category) and Creativeland Asia (in the direct response digital category). Other winners in the category were BBDO Proximity and JWT.