ITV

Tag: McCann World Group

  • Flipkart rolls out new campaign ‘FlipGirl’ to make product deliveries faster in India

    Flipkart rolls out new campaign ‘FlipGirl’ to make product deliveries faster in India

    Mumbai: India’s leading homegrown e-commerce platform, Flipkart, has rolled out a new campaign featuring bollywood actress Alia Bhatt  in the avatar of a ‘FlipGirl’, as the ‘superhero’ protagonist, for the Indian shopper seeking a saviour to affirm their ‘wishlist’.

    Conceptualized by McCann World Group, the campaign shows Alia Bhatt as ‘FlipGirl’ who comes to the rescue of millions of online patrons across the country.

    The 360-degree campaign leverages a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.

    Flipkart has strengthened its communication as a trusted e-commerce partner for millions of consumers across the country as it unveiled its promise of ‘Super products at super prices with super speed’ and the campaign communicates the same.

    It also aims to communicate Flipkart’s commitment to democratizing e-commerce and premium brands, making them accessible through faster delivery across the country, establishing itself as the go-to destination for consumer needs. In a very fun way, the campaign brings forward the fact that products across categories, including mobiles and electronics, fashion & lifestyle, home accessories & beauty, are made available conveniently and delivered to customers’ doorsteps across the country.

    Dressed in a cape with Flipkart’s signature blue and yellow colours, Alia, as a ‘FlipGirl’, has a sharp eye to avert any danger and help people in need. While saving them from dangers, she also saves the day by offering them advice to shop on Flipkart for ‘Super products at super prices with super speed’.

    Talking about the new positioning, Flipkart vice-president marketing Dushyanth Jayanty said, “Since its inception, Flipkart has promised and delivered a great selection at fantastic value delivered at speed. And this has only gotten stronger. This is what we wanted to remind shoppers of – they can count on Flipkart to save their day. ‘FlipGirl’ embodies this for us, and Alia Bhatt’s fantastic skills have brought that to life. So next time, users do not have to compromise on selection or speed to get fantastic value – they can listen to FlipGirl and just shop on Flipkart!”

    Adding to it, Flipkart senior vice president and head of supply chain Hemant Badri said, “Flipkart’s robust supply chain is established across the country where products are received from the seller and then packed & delivered safely to the customers. As the festive season kicks in, customers across the country are looking for a companion who can help them answer their need for fast delivery without compromising on product quality and selection. Our robust tech-enabled supply chain will ensure one-hour delivery to same-day delivery across pin codes, and the FlipGirl concept communicates that to millions of customers across the country.”

    Alia Bhatt expressed, “Flipkart as a brand is very close to my heart. As an actor, it is important that our characters and stories reach the remotest parts of India. Similarly, Flipkart’s FlipGirl will ensure fast deliveries across all corners of India, making it easier for all of us to shop online. I am extremely delighted to portray FlipGirl with this unique ad campaign which helps people affirm their evolving shopping needs.”

  • Dabur Chyawanprash onboards Nagarjuna as South India brand ambassador

    Dabur Chyawanprash onboards Nagarjuna as South India brand ambassador

    Mumbai: FMCG major Dabur India has roped in South superstar Akkineni Nagarjuna as the new brand ambassador of its flagship health supplements brand Dabur Chyawanprash for the South Indian market.

    A new ad campaign, conceptualised by McCann World Group, will soon be aired across media platforms in Andhra Pradesh, Telangana, Tamil Nadu, Karnataka and Kerala. With this association, Dabur aims to reach every household in south India and create awareness about the importance of strong immunity and the role that Dabur Chyawanprash plays in building immunity to fight illnesses, said the statement.

    “We are happy to have superstar Nagarjuna on board as the face of Dabur Chyawanprash for South Indian markets. Being a philanthropist and brand ambassador for HIV/AIDS awareness campaigns, Nagarjuna has been a prominent face for several community development initiatives,” said Dabur India regional business head – South JP Victoria.

    “With Nagarjuna on board as the face for Dabur Chyawanprash, this campaign is expected to have a very good reach and connect with consumers in South Indian markets. With this communication, we are also establishing our strong sense of pride about ‘Made in India, by Indians, for Indians,’ and caring for every household’s immunity and well-being in South India,” Victoria added.

    Commenting on this association, Nagarjuna remarked, “The times we are living in today have underlined the importance of immunity more than ever before. Strong Immunity is the need of the hour. Dabur has relentlessly nurtured the country’s health and fitness through the science of authentic Ayurveda. As a consumer, I have been associated with the brand for years now. I really believe that together, Dabur and I, will take Dabur Chyawanprash to every household in South India and work towards building the nation’s immunity.”

    The campaign uses the south Indian martial art form Silambam as a metaphor to emphasise on the need to build immunity to fight illnesses.

    “Creative storytelling is all about making a product proposition more engaging for people to take notice of it. So, when we were tasked with introducing Dabur Chyawanprash for the South Indian markets, we struck upon the idea of using the ancient Southern martial art of ‘Silambam’ or stick fighting as a theme,” shared McCann World Group creative head – South Sambit Mohanty.

  • Flipkart launches ‘India Ka Fashion Capital’ campaign with Ranbir Kapoor & Alia Bhatt

    Flipkart launches ‘India Ka Fashion Capital’ campaign with Ranbir Kapoor & Alia Bhatt

    Mumbai: Homegrown e-commerce marketplace Flipkart has launched the ninth edition of its ‘India Ka Fashion Capital’ campaign in a new avatar, featuring Bollywood’s It couple Ranbir Kapoor and Alia Bhatt. Conceptualised in collaboration with McCann World group, the campaign encourages customers to upgrade their fashion wardrobes.

    Directed by Shekhar Kamble and produced by Dreampunk Films, the ad films are set on a college campus, with Ranbir and Alia portraying characters who are college friends, showcasing their fun relationship with their quirky professor. The TVCs are aimed at the youth whose aspirations for high-quality fashion are ever-evolving but their self-doubts and the costs at times, come in the way of their desires.

    “Flipkart has a strong understanding of customer needs, which has helped us provide them with best-in-class offerings over the years. Today’s shoppers prefer to live a fashionable lifestyle that is both accessible and value-driven,” said Flipkart director of marketing Prasanth Naidu, speaking about the campaign.

    “With this campaign, our aim is to establish Flipkart as a value lifestyle destination that caters to various needs and appeals to a diverse demographic across the country. We are sure that Ranbir and Alia will create a unique connection with our target audience and inspire them to look at Flipkart as a one-stop-shop for all their lifestyle needs,” he added.

    Close on the heels of the wedding season, the new campaign showcases the latest influencer-inspired ethnic fashion, targeting aspirational customers who may be fence-sitters when it comes to making a purchase online. The campaign is live on television and digital platforms for a period of fourteen weeks.

  • Finding the right fit ‘Feels So Fine’, says Wacoal in new ad

    Finding the right fit ‘Feels So Fine’, says Wacoal in new ad

    NEW DELHI: Japanese lingerie brand Wacoal has launched its first digital and television advertisement campaign in India. The ‘Feels So Fine’ catchphrase of the new ad campaign emphasises on the incredible feeling of fulfilment brought by a pair of perfectly fitted lingerie, making a woman feel beautiful and confident from within. With India being a priority market, through this initiative the brand aims to strengthen its connect with the Indian audience and penetrate deeper in the country.

    Appealing to modern women by demonstrating Wacoal’s commitment to providing innerwear that caters to their requirements, the ‘Feels So Fine’ campaign manifests the incredibly sensorial experience of finding the right fit. 

    The TV ad has been released in a 20-second format and the digital version as a 60-second film. The campaign will be guided by an intensive cross-platform marketing strategy to engage with the consumers including an aggressive digital approach to reach out to a larger audience followed by some key on-ground activities such as the ‘Can Your Best Bra Feel So Fine’ challenge. The initiative will encourage women to bring forward their best bra and we are confident about finding an offering from Wacoal that feels better.

    Pooja Merani, business head, Wacoal India business head Pooja Merani said, “We have had an exciting journey so far and are thrilled to be moving forward in a new direction with the launch of Wacoal’s first advertisement campaign ‘Feels So Fine’ in India. We have launched this campaign across digital and television platforms with the aim of representing our long-standing pledge and philosophy to create lingerie that makes women feel their best and unique selves, always. The new campaign echoes this sentiment and is rooted in the sensorial experience of finding the right fit and how it can make a woman feel beautiful and extraordinary, just the way they are. We are constantly working towards innovating our products with the objective of providing superior quality fits and contemporary designs for the modern woman of today and we are confident the campaign will be instrumental in establishing stronger ties with our target consumer base.”

    McCann WorldGroup India VP Suchismita Ganguli said, “We have always had our ears to the ground and echoed the sentiments of the evolving woman consumer. When it comes to lingerie, consumers today are quite demanding. They are looking for the perfect fit, comfort, right support, contemporary designs and varied silhouettes – they want it all. But finding the right bra is more than all of this. It is about how a woman feels when she slips into that piece of lingerie. This is exactly what Wacoal offers – through this brand campaign, we are interacting with women who constantly seek finer experiences in life.”

    Wacoal’s network in India is currently located across 22 exclusive brand stores and 28 outlets present in large-format stores, across key markets such as Mumbai, Delhi NCR, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Lucknow etc. Headquartered in Mumbai. Wacoal entered the Indian market in 2015 through a joint venture with Periwinkle Fashions Pvt Ltd, the flagship company of the Tainwala Group. 

  • #TravelTransforms features Befikre Ranveer & Vaani

    #TravelTransforms features Befikre Ranveer & Vaani

    MUMBAI: A new case of symbiotic promotions. Relationships transform when we spend time with our loved ones especially while traveling. Mastercard values and understands the transformative power of travel and believes that they can create enduring moments that bring out the best in us.

    #TravelTransforms is a new multimedia campaign by Mastercard in partnership with Yash Raj Films (YRF) that is aimed at rewarding travel enthusiasts and their loved ones with Priceless Surprises.

    As part of the campaign, Mastercard will invite people to share stories on how travel has transformed their lives and relationships. One lucky winner will win a three nights and four days curated stay in Paris. The last day for participating in the contest is 30 November 2016.

    The campaign was kicked off on Facebook featuring the star cast of next YRF release ‘Befikre’ – Ranveer Singh and Vaani Kapoor. The multi-media campaign will run across TV, cinema screens, and will have a very strong focus on digital. Mastercard is also planning to run Virtual Reality promotions for the campaign.

    “Today, Indian consumer is fast evolving, seeking new travel and lifestyle experiences. The campaign is in continuation to a series of initiatives that will take Mastercard’s Priceless Surprises platform to a whole new level. We want to bring the best of experiences and delight for our cardholders that money cannot buy. By surprising them through rediscovery of themselves or their loved ones through travel is one such measure,” said Mastercard vice president, south Asia Parag Bhatnagar.

    “We are delighted to partner with Yash Raj Films and their upcoming movie Befikre as it seamlessly integrates with our philosophy of travel transforms” he added.

    “I am extremely excited to be a part of the campaign as it aptly captures those unexpected priceless moments that become special in our lives. I also firmly believe that travel does transform us in very many different ways and the campaign reiterates the same, said Vaani Kapoor, the female lead for the film Befikre who stars in the campaign video.

    Ranveer Singh, the male lead in Befikre who also stars in the video along with Vaani, remarked, “I am an avid traveler and completely recommend it to everyone. It helps you discover yourself and others around you anew. I loved every moment of being a part of this campaign”.

    McCann World Group India CEO and chairman Prasoon Joshi said, “The purpose of this campaign was to delve deep into the various benefits of travel and how it makes a difference to our lives and relationships alike. It forthrightly brings out that aspect of travel which has been less explored – the ability to transform and bring out aspects of our personalities that we ourselves rarely know.”

  • #TravelTransforms features Befikre Ranveer & Vaani

    #TravelTransforms features Befikre Ranveer & Vaani

    MUMBAI: A new case of symbiotic promotions. Relationships transform when we spend time with our loved ones especially while traveling. Mastercard values and understands the transformative power of travel and believes that they can create enduring moments that bring out the best in us.

    #TravelTransforms is a new multimedia campaign by Mastercard in partnership with Yash Raj Films (YRF) that is aimed at rewarding travel enthusiasts and their loved ones with Priceless Surprises.

    As part of the campaign, Mastercard will invite people to share stories on how travel has transformed their lives and relationships. One lucky winner will win a three nights and four days curated stay in Paris. The last day for participating in the contest is 30 November 2016.

    The campaign was kicked off on Facebook featuring the star cast of next YRF release ‘Befikre’ – Ranveer Singh and Vaani Kapoor. The multi-media campaign will run across TV, cinema screens, and will have a very strong focus on digital. Mastercard is also planning to run Virtual Reality promotions for the campaign.

    “Today, Indian consumer is fast evolving, seeking new travel and lifestyle experiences. The campaign is in continuation to a series of initiatives that will take Mastercard’s Priceless Surprises platform to a whole new level. We want to bring the best of experiences and delight for our cardholders that money cannot buy. By surprising them through rediscovery of themselves or their loved ones through travel is one such measure,” said Mastercard vice president, south Asia Parag Bhatnagar.

    “We are delighted to partner with Yash Raj Films and their upcoming movie Befikre as it seamlessly integrates with our philosophy of travel transforms” he added.

    “I am extremely excited to be a part of the campaign as it aptly captures those unexpected priceless moments that become special in our lives. I also firmly believe that travel does transform us in very many different ways and the campaign reiterates the same, said Vaani Kapoor, the female lead for the film Befikre who stars in the campaign video.

    Ranveer Singh, the male lead in Befikre who also stars in the video along with Vaani, remarked, “I am an avid traveler and completely recommend it to everyone. It helps you discover yourself and others around you anew. I loved every moment of being a part of this campaign”.

    McCann World Group India CEO and chairman Prasoon Joshi said, “The purpose of this campaign was to delve deep into the various benefits of travel and how it makes a difference to our lives and relationships alike. It forthrightly brings out that aspect of travel which has been less explored – the ability to transform and bring out aspects of our personalities that we ourselves rarely know.”

  • Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    MUMBAI: “If you wanna make the world a better place, take a look at yourself and make the change.”

    King of Pop, Michael Jackson, sang these lines in his 1987 song ‘Man In The Mirror.’ Ironically, the lines still haven’t lost its relevance, as we continue to procrastinate from acting upon that much needed social change from within.

    Reinforcing the idea of ‘starting with oneself’, the celebrated lyricist and McCann Worldgroup South Asia chairman has penned the phrase ‘Shuruaat Hoon Main’ or ‘It starts with me’, which strikes the core sentiment behind the Indian chapter of Global Citizen, that the Global Education and Leadership Foundation (tGELF) launched recently.

    “We need to realise that the change has to start from us. We can keep blaming the government, keep blaming the society or organisations and corporations, but we forget we can be a start of a change as well. We should at least do what is within our control. The line ‘Shuruaat Hoon Main’ should be a pledge to ourselves to spearhead change,” Joshi elaborated on the thought behind the line.

    Global Citizen has launched an ambitious plan to eradicate extreme poverty in the world. The India chapter has initiated a 15-year long campaign that will  focus on creating a meaningful impact in three key areas: quality education, gender equality, and clean water and sanitation.

    Celebrities such as Amitabh Bachchan, Farhan Akhtar, Kareena Kapoor, AR Rahman, Aamir Khan and others have pledged their commitment to the social cause, each resonating Joshi’s line ‘Shuruaat Hoon Main’.

    Mobilising a generation from 1.2 billion population to act on social change is not a mean fete, and thus Global Citizen has aggressively made strategic partnerships leveraging its brand power, to reach far and wide. McCann Worldwide Group’s association with the movement is a fine example. “This isn’t a regular commercial deal. Of course, the cost of production of the campaign is being met, but it has been done in complete spirit of philanthropy. Wherever we could, we have tried to cut down the cost as a goodwill gesture,” Joshi frankly states about the nature of the collaboration.

    Apart from McCann Worldgroup, Global Citizen India has also roped in Wizcraft International Entertainment, Viacom18 and Times of India group as partners to aid in media management and coverage of the campaign across media.

    Infact, Wizcraft and tGELF chairman Shiv Khemka had approached Joshi to seek McCann’s association with the movement and lend his pen to the cause.

    Asked if McCann is committed to the campaign for 15 years, Joshi stated, “We would love to have a long-term association. I personally believe that a cause like this requires an extended commitment to see worthwhile change. Otherwise, it just remains as flash in the pan. It is important that there is consistency to what a brand like Global Citizen says. We would like to have a unceasing association depending on how other variables align.”

    The inaugural Global Citizen Festival India, scheduled in Mumbai on 19 November 2016, will be headlined by Coldplay, Jay Z,  Aamir Khan, Ranveer Singh, Katrina Kaif, AR Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur.

    While a video shot by actor Aamir Khan has been launched at the inaugural event of Global Citizen India, McCann’s team is in the process of making more creatives leading to the festival in November, based on the feedback of the first audio-visual. The upcoming parts may feature more celebrated faces from Bollywood.

    Association of several major artistes and international guests will be announced at different stages of the campaign.

  • Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    MUMBAI: “If you wanna make the world a better place, take a look at yourself and make the change.”

    King of Pop, Michael Jackson, sang these lines in his 1987 song ‘Man In The Mirror.’ Ironically, the lines still haven’t lost its relevance, as we continue to procrastinate from acting upon that much needed social change from within.

    Reinforcing the idea of ‘starting with oneself’, the celebrated lyricist and McCann Worldgroup South Asia chairman has penned the phrase ‘Shuruaat Hoon Main’ or ‘It starts with me’, which strikes the core sentiment behind the Indian chapter of Global Citizen, that the Global Education and Leadership Foundation (tGELF) launched recently.

    “We need to realise that the change has to start from us. We can keep blaming the government, keep blaming the society or organisations and corporations, but we forget we can be a start of a change as well. We should at least do what is within our control. The line ‘Shuruaat Hoon Main’ should be a pledge to ourselves to spearhead change,” Joshi elaborated on the thought behind the line.

    Global Citizen has launched an ambitious plan to eradicate extreme poverty in the world. The India chapter has initiated a 15-year long campaign that will  focus on creating a meaningful impact in three key areas: quality education, gender equality, and clean water and sanitation.

    Celebrities such as Amitabh Bachchan, Farhan Akhtar, Kareena Kapoor, AR Rahman, Aamir Khan and others have pledged their commitment to the social cause, each resonating Joshi’s line ‘Shuruaat Hoon Main’.

    Mobilising a generation from 1.2 billion population to act on social change is not a mean fete, and thus Global Citizen has aggressively made strategic partnerships leveraging its brand power, to reach far and wide. McCann Worldwide Group’s association with the movement is a fine example. “This isn’t a regular commercial deal. Of course, the cost of production of the campaign is being met, but it has been done in complete spirit of philanthropy. Wherever we could, we have tried to cut down the cost as a goodwill gesture,” Joshi frankly states about the nature of the collaboration.

    Apart from McCann Worldgroup, Global Citizen India has also roped in Wizcraft International Entertainment, Viacom18 and Times of India group as partners to aid in media management and coverage of the campaign across media.

    Infact, Wizcraft and tGELF chairman Shiv Khemka had approached Joshi to seek McCann’s association with the movement and lend his pen to the cause.

    Asked if McCann is committed to the campaign for 15 years, Joshi stated, “We would love to have a long-term association. I personally believe that a cause like this requires an extended commitment to see worthwhile change. Otherwise, it just remains as flash in the pan. It is important that there is consistency to what a brand like Global Citizen says. We would like to have a unceasing association depending on how other variables align.”

    The inaugural Global Citizen Festival India, scheduled in Mumbai on 19 November 2016, will be headlined by Coldplay, Jay Z,  Aamir Khan, Ranveer Singh, Katrina Kaif, AR Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur.

    While a video shot by actor Aamir Khan has been launched at the inaugural event of Global Citizen India, McCann’s team is in the process of making more creatives leading to the festival in November, based on the feedback of the first audio-visual. The upcoming parts may feature more celebrated faces from Bollywood.

    Association of several major artistes and international guests will be announced at different stages of the campaign.

  • Nestle ties up with Snapdeal for new coffee launch with exclusive offering

    Nestle ties up with Snapdeal for new coffee launch with exclusive offering

    MUMBAI: Nestlé India announced the launch of a new coffee -Nescafé Sunrise Insta-Filter, adding to its range of coffee and beverages. Nestlé India has partnered with Snapdeal for an exclusive offering of this product starting April 30. The exclusive pack from Sanpdeal comes with a traditional South Indian steel tumbler.

    The company says that Nescafé Sunrise Insta-Filter provides the taste of filter coffee and yet does not require a filter and is specially made from 100 per cent Indian coffee beans, handpicked from Coorg and Chikmagalur.

    Announcing the launch Nestlé India General Manager – Beverages Nayla Sioufi said, “Traditionally, the coffee market in India is divided into two segments which include the instant and roast & ground coffee. Observing a trend of dual usage we realized that consumers want a product offering which provides the best of both worlds- the taste of filter coffee with the convenience of instant coffee. With the introduction of Nescafé Sunrise Insta-Filter we aim to create a whole new segment expanding the overall category in India while enhancing consumers coffee experience.”

    Nescafé Sunrise Insta-Filter will be available in the market at the cost of Rs 60 for a 24 gram pack that contains 15 sachets of 1.6 gram each as well as a 100 gram pack (tin) for Rs 225.

    Earlier this month, the Indian part of the largest food company in the world, launched a brand new exotic range of Greek Yoghurt under the brand name of Nestlé a+ Grekyo.

    For damage control and rebuilding of trust for its noodles products, Nestlé India hired McCann World Group for the Maggi Noodles relaunch, with the agency’s India unit chief executive Prasoon Joshi in charge of the creatives for the campaign. ZenithOptimedia handles the media buying duties for the company.

  • Nestle ties up with Snapdeal for new coffee launch with exclusive offering

    Nestle ties up with Snapdeal for new coffee launch with exclusive offering

    MUMBAI: Nestlé India announced the launch of a new coffee -Nescafé Sunrise Insta-Filter, adding to its range of coffee and beverages. Nestlé India has partnered with Snapdeal for an exclusive offering of this product starting April 30. The exclusive pack from Sanpdeal comes with a traditional South Indian steel tumbler.

    The company says that Nescafé Sunrise Insta-Filter provides the taste of filter coffee and yet does not require a filter and is specially made from 100 per cent Indian coffee beans, handpicked from Coorg and Chikmagalur.

    Announcing the launch Nestlé India General Manager – Beverages Nayla Sioufi said, “Traditionally, the coffee market in India is divided into two segments which include the instant and roast & ground coffee. Observing a trend of dual usage we realized that consumers want a product offering which provides the best of both worlds- the taste of filter coffee with the convenience of instant coffee. With the introduction of Nescafé Sunrise Insta-Filter we aim to create a whole new segment expanding the overall category in India while enhancing consumers coffee experience.”

    Nescafé Sunrise Insta-Filter will be available in the market at the cost of Rs 60 for a 24 gram pack that contains 15 sachets of 1.6 gram each as well as a 100 gram pack (tin) for Rs 225.

    Earlier this month, the Indian part of the largest food company in the world, launched a brand new exotic range of Greek Yoghurt under the brand name of Nestlé a+ Grekyo.

    For damage control and rebuilding of trust for its noodles products, Nestlé India hired McCann World Group for the Maggi Noodles relaunch, with the agency’s India unit chief executive Prasoon Joshi in charge of the creatives for the campaign. ZenithOptimedia handles the media buying duties for the company.