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Tag: McCann Mumbai

  • Saffolalife urges to pay attention to your belly fat

    Saffolalife urges to pay attention to your belly fat

    MUMBAI: Saffolalife, a not-for-profit initiative by Marico launched a new campaign on World Heart Day. This year, the campaign ‘Dil ki haalat, pet se pakad’ aims to build awareness and educate people on the impact of belly fat on heart health, thereby inspiring people to begin their journey towards a healthier heart and lifestyle.

    The campaign kicked off with a digital film conceptualised by McCann Mumbai. The film shows light-hearted moments of family and friends holding a dear one’s belly fat in jest, but in reality it is no laughing matter since belly fat puts your heart at risk. Through the film and campaign, Saffolalife aims to build awareness of a lesser known fact, that the presence of belly fat increases heart risk. The video was launched across social media platforms – YouTube, Facebook, Instagram and OTT platforms like VOOT and HotStar complemented with print releases and on-ground activities to amplify the message ‘pet pakad mein aaye, toh karo dil ka khayal shuru.’

    Consumers can also visit the Saffolalife microsite (www.saffolalife.com) and use the Heart Risk Calculator to get a deeper understanding of the extent of their heart risk.

    On World Heart Day, Saffolalife also released a research study on the ‘Impact of belly fat on heart health’ which highlighted some astonishing facts such as 67 per cent Indians with belly fat are at heart risk, 83 per cent Indians who are at heart risk due to belly fat do not consider belly fat to be a key reason for heart risk, 6 out of 10 Indians are at heart risk due to belly fat despite having normal weight and 63 per cent Indians under 35 years are at heart risk due to belly fat.

    Saffolalife has also partnered with a team of cardiologists and nutritionists who provided various insights on this issue and recommend ways to improve one’s heart health.

    Marico chief marketing officer Anuradha Aggarwal says, “We endeavour to build a Heart Healthy India by encouraging people to take charge of their heart health through small yet impactful measures. For over a decade, the Saffolalife initiative has been building awareness on heart health and inspiring people to take care of their heart. This year’s campaign drives an important message on how the presence of belly fat can impact one’s heart health. And, that people should start taking care of their heart if they can see fat around their belly.”

    Talking about the campaign, McCann Mumbai EVP GM and national head planning Suraja Kishore adds, “Every World Heart Day, Saffolalife has been raising consciousness of people towards heart health. This time we discovered a powerful insight that made us go one step further. The insight stems from something that most of us worry about but don’t link to heart health which is the presence of belly fat. This led us to the idea of – ‘self-check your heart-health’ by measuring your belly fat.”

  • JWT and McCann Worldgroup tie at No 1 spot in Gunn Report 2015

    JWT and McCann Worldgroup tie at No 1 spot in Gunn Report 2015

    MUMBAI: J. Walter Thompson and McCann Worldgroup have scored the most number of awards in India for their creative campaigns spanning across print, digital, film, and AGB as per The Gunn Report 2015.

    J. Walter Thompson Mumbai and Bangalore, and McCann Mumbai have their sum totals tied at 10 each, while J Walter Thompson’s South Asia group company Contract Advertising came in at the third spot with a tally of six.

    On the whole, India has jumped a position higher from it’s last year’s world rank of 14 to 13 in 2015, as per the GR Creative Ranking.

    When it comes to film category, JWT stole the show with the lead score of seven, closely followed by its sister arm Contract Advertising with five.

    McCann Worldgroup chairman Asia Pacific and McCann India CEO and chief creative officer Prasoon Joshi said, “I am excited with this outcome, the hard work and dedication that our teams put in has come to the fore with this recognition.  I also want to thank our clients who have always believed in us and value ideas and long term relationships.”

    JWT South Asia CEO Tarun Rai said, “To have two of our group companies right at the top of the creative charts is really satisfying. This is an unprecedented achievement. I am really proud of the fantastic teams led by Senthil and Ashish.”

    J. Walter Thompson India chief creative officer Senthil Kumar added, “It’s a great start to the year with J. Walter Thompson India topping the Global Gunn Report India agency ranking. We have always gone in with all guns blazing for our clients with sharp ideas that strike the bulls’ eye more often than not.”

    Contract Advertising NCD Ashish Chakravarty said, “While I am quite happy about the Gunn report rankings, I believe that awards (and, therefore, such rankings) are the by-product of the passion and rigour that we put into our work… so, the many creative awards, new business wins, and rankings, only go to show that we are doing it right. Maybe.”

    On the world stage however it was Always #LikeAGirl from Leo Burnett Toronto that emerged as the most awarded All Gunns Blazing in the World advertising campaign of the year 2015, while “Monty’s Christmas” by adam and eve DDB London took away the most number of awards in Film Commercial category. The title for Most Awarded Agency in the World this year was taken away by BBDO, followed by Leo Burnett and DDB.

    The Gunn Report 2015

  • JWT and McCann Worldgroup tie at No 1 spot in Gunn Report 2015

    JWT and McCann Worldgroup tie at No 1 spot in Gunn Report 2015

    MUMBAI: J. Walter Thompson and McCann Worldgroup have scored the most number of awards in India for their creative campaigns spanning across print, digital, film, and AGB as per The Gunn Report 2015.

    J. Walter Thompson Mumbai and Bangalore, and McCann Mumbai have their sum totals tied at 10 each, while J Walter Thompson’s South Asia group company Contract Advertising came in at the third spot with a tally of six.

    On the whole, India has jumped a position higher from it’s last year’s world rank of 14 to 13 in 2015, as per the GR Creative Ranking.

    When it comes to film category, JWT stole the show with the lead score of seven, closely followed by its sister arm Contract Advertising with five.

    McCann Worldgroup chairman Asia Pacific and McCann India CEO and chief creative officer Prasoon Joshi said, “I am excited with this outcome, the hard work and dedication that our teams put in has come to the fore with this recognition.  I also want to thank our clients who have always believed in us and value ideas and long term relationships.”

    JWT South Asia CEO Tarun Rai said, “To have two of our group companies right at the top of the creative charts is really satisfying. This is an unprecedented achievement. I am really proud of the fantastic teams led by Senthil and Ashish.”

    J. Walter Thompson India chief creative officer Senthil Kumar added, “It’s a great start to the year with J. Walter Thompson India topping the Global Gunn Report India agency ranking. We have always gone in with all guns blazing for our clients with sharp ideas that strike the bulls’ eye more often than not.”

    Contract Advertising NCD Ashish Chakravarty said, “While I am quite happy about the Gunn report rankings, I believe that awards (and, therefore, such rankings) are the by-product of the passion and rigour that we put into our work… so, the many creative awards, new business wins, and rankings, only go to show that we are doing it right. Maybe.”

    On the world stage however it was Always #LikeAGirl from Leo Burnett Toronto that emerged as the most awarded All Gunns Blazing in the World advertising campaign of the year 2015, while “Monty’s Christmas” by adam and eve DDB London took away the most number of awards in Film Commercial category. The title for Most Awarded Agency in the World this year was taken away by BBDO, followed by Leo Burnett and DDB.

    The Gunn Report 2015