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Tag: McCann Erickson

  • McCann Erickson bags Aircel’s creative duties

    McCann Erickson bags Aircel’s creative duties

    MUMBAI: McCann Erickson has won the creative duties of telecom major, Aircel.

    The news has been confirmed to Indiantelevision.com by the agency‘s spokesperson.

    The size of the account is estimated to be Rs 2 billion.

    The mandate was awarded following a multi-agency pitch, which also involved BBH, BBDO, DDB Mudra and the incumbent, Dentsu Communications. 

    The media mandate continues to stay with Dentsu Media and Starcom Worldwide. The Outdoor advertising is looked after by US Adcom.

    McCann has lost one of its most important clients, Onida, recently, but the Aircel account is a major win for the agency. A few months back the agency had also won the GM account.
     

  • McCann wins GM account

    McCann wins GM account

    MUMBAI: McCann Erickson has won the corporate and digital creative business for all of General Motors‘ brands in India.

    Talking to Indiantelevision.com, General Motors India vice-president P Balendran said, “McCann will handle the creative and digital duties of all our brands in India. They will have a dedicated team working on our brands and the work has already started.”

    Balendran, however, refused to comment on whether the account size amounted to Rs 1.5 billion.

    The pitch process that went on for 2-3 months also involved Leo Burnett and Contract Advertising.

    For the first time, General Motors India has decided to award the creative duties of all its brands to a single agency. Until now, the company had two agencies on its roster – Leo Burnett and Wieden+Kennedy.

    Henceforth, McCann will now work on the creative business of GM‘s existing brands as well as on the forthcoming launches.

    McCann had previously worked on Chevrolet nearly half a decade ago and is one of other global agencies that handle the brand.

    The relationship between McCann and GM has been a very flirtatious one.

    It all began in 2005, when McCann won the creative duties of GM’s car lines including Chevrolet Optra and new car launches — along with Rediffusion Y&R that took over Tavera and Chevrolet corporate business. Enterprise Nexus was the incumbent agency for Chevrolet Optra.

    After spending almost three-and-a-half years in the relationship, GM decided to move its properties — until now with McCann to Wieden + Kennedy (W+K) in September 2009.

     

  • Mankind awards creative duties of 4 brands to McCann Erickson

    Mankind awards creative duties of 4 brands to McCann Erickson

    MUMBAI: McCann Erickson has won the creative duties of four Mankind Pharma brands: Addiction, men’s deodorant; Manforce condoms; Gas-o-fast, digestive tablet and pregnancy detection kit Prega News.

    The agency will start working on the brands immediately. The two parties, it is learnt, were in discussions for a month now.

    A senior official at the pharmaceutical company confirmed the development and also said that the mandate was given without any official pitch process.

    Until now, an in-house team was taking care of the creatives.

  • Metlife retains McCann, moves BTL account

    Metlife retains McCann, moves BTL account

    MUMBAI: MetLife India Insurance Company has retained McCann Erickson as the creative agency for its above the line (ATL) activities.

    The insurance company, however, has moved the below the line (BTL) creative account to Solutions Digitas, an integrated marketing services arm of Publicis.

    Previously, the BTL account was handled by MRM Worldwide, the digital arm of McCann Worldgroup.

    McCann Erickson executive vice president Debashish Paul confirmed the news to Indiantelevision.com.

    MetLife had called for a creative pitch in October 2010.

    MetLife India Insurance Company (MetLife), an affiliate of MetLife Inc, was incorporated as a joint venture between MetLife International Holdings Inc, The Jammu and Kashmir Bank, M Pallonji and Co. and other private investors.

  • Big CBS Prime launches 4-week marketing campaign

    Big CBS Prime launches 4-week marketing campaign

    MUMBAI: The recently launched English GEC, Big CBS Prime, has kicked off an integrated marketing campaign. The four shows being marketed through this campaign are NCIS, Survivor, Bellator and Letterman.

    The holistic four-week campaign has a mix of traditional and non-traditional media across TV, Radio, Print, Out of Home, Digital, Experiential Marketing, Retail touch-points.

    The broadcaster‘s campaign will go beyond traditional media to coffee shops, public transport, online contests and games, mall activations, book stores etc. In addition to the media options available within the Reliance Broadcast Network’s business divisions, the company says that it is ensuring no stone unturned by bringing to play Reliance ADAG’s complete media muscle to get maximum mileage for its first channel.

    This communication is created by McCann Erickson to build a premium image of the brand among both consumers and customers. The creative idea behind this campaign is to highlight Big CBS Prime as the destination for the “Latest, Freshest and Hottest” entertainment concurrent with the United States.

    The media mix is designed to deliver maximum impact using both traditional and non traditional media. Given the evolved audience Big CBS Prime targets, media selection has been made keeping in the mind the lifestyle and habits of the young upscale audience.

    Innovation and digital media play a key role in the plan ensuring high impact and noticeability for the campaign. Aside from TV, Radio, Print, Cinema and OOH, other media added to the mix include digital, retail, malls, Inflight entertainment, mobile and online applications and a comprehensive social media campaign.

    RBNL media platforms – 92.7 Big FM, Big Street, Big Live and Big Digital are playing a key part in the launch campaign being used extensively across the country. The Big CBS Prime campaign is also leveraging all of the Reliance ADA Group platforms relevant to the target audience – Big Cinemas, Zapak, Big Adda, Reliance Web Worlds, Big Flix, Big Oye etc , adding significant muscle to the campaign.

    The media mix includes over 100 OOH sites across Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chennai, Pune and Ahmedabad; news, lifestyle and sports channels, print in national dailies as well as key media focussed publications.

    The campaign is also be supported by Big Cinemas across India and Big Street across Delhi, Mumbai & Bangalore. 92.7 Big FM is already being used to create hype for the launch of the channel followed by radio spots on key shows as well as the line ‘Whats On Prime Tonite‘ capsules running through the day, everyday.

    The non traditional media mix includes digital. this would cover online communication on portals, show communication innovations, Online and Mobile widgets, and SMS messaging. There will also be live media screens across relevant retail touch-points, In Flight- Entertainment channels, Experiential Marketing in malls to amplify the key shows, etc

    Big CBS Networks GM Aparnaa Pande said, “Big CBS Prime marks the launch of the first television channel from not just Reliance Broadcast Network but the entire Reliance ADA Group. A very ambitious project, we have created an integrated multi media campaign ensuring we touch our relevant audiences through multiple touch points. The campaign ensures huge surround sound with little scope to go un-noticed. We are very confident that the combination of great marketing with the unbeatable, latest TV content Big CBS Prime has, will be an absolute winner in the market.”

  • Prasoon Joshi is McCann Worldgroup Creative Leadership Council chairman

    Prasoon Joshi is McCann Worldgroup Creative Leadership Council chairman

    MUMBAI: McCann Erickson India executive chairman Prasoon Joshi has been appointed the chairman of the ad firm’s worldwide creative leadership council.

    He has become the highest-ranked creative professional in the New York-headquartered agency.

    Joshi is the first Indian, and the second Asian to get a comparative role. The first was Tham Khai Meng, a Singaporean appointed worldwide creative director at O&M two years before. Meng also heads Ogilvy‘s worldwide creative council.

    Joshi said, “I am excited and honoured at being given the responsibility and feel good that the refined Indian creative thinking has been given recognition. I will benefit from the experience McCann doesn’t have a global creative director. The chairman of the creative leadership council is responsible for McCann’s worldwide creative mandate”.

    The new role entails looking after the global creative product and at whatever makes the creative product better.

    Joshi will preside over a council that has six senior officials from the creative side from different regions of the world — US, Europe, Latin America and China. Some of the members of the council are Washington Olivetto from WMcCann, Brazil and Carol Lamb from McCann China .

  • McCann-Erickson is Cadbury Schweppes’ AOR for Dentyne

    NEW JERSEY: Cadbury Schweppes has selected McCann-Erickson Worldwide Advertising as its global advertising agency for Dentyne chewing gum and certain other non-chocolate confectionery brands. The total billings exceed $60 million.

    An official release informs that the Dentyne franchise includes Dentyne Classic, Dentyne Ice, and the recently launched Dentyne Fire, a spicy cinnamon gum. Other brands awarded to McCann include Clorets, Certs, Max Air (Mexico), Deemints (Latin America), and the Dandy chewing gum brands in Europe — STIMOROL, V6 and DIROL. These brands came together in one company earlier this year, when Cadbury Schweppes acquired the Adams confectionery business from Pfizer the release states.

    Cadbury Schweppes’ group director of Adams Brands and Gum Rob Desatnick said, “We selected McCann Erickson on the strength of their global capabilities, excellent creative work and outstanding consumer insights.We believe our interests are best served by maintaining partnerships with two global ad agencies. We are very pleased with our continuing relationship with J. Walter Thompson Company, which will remain unchanged.” JWT is the agency of record (AOR) for Halls cough drops, Trident gum and the Bubba brands. These are Bubblicious, Bubbaloo and BubbaXtreme.

    The previous agency for Dentyne and many of the other brands awarded to McCann was Bates Worldwide. Its former parent company, Cordiant Communications Group, was recently acquired by the WPP Group. WPP also owns JWT.

     

  • Brand-comm ‘webinar’: Consumer insight best tool

    Brand-comm ‘webinar’: Consumer insight best tool

    MUMBAI: Consumer trends on the web were discussed at Brand-comm’s web seminar BrandWidth Online 2006.

    The seminar was addressed by Titan Industries managing director Bhaskar Bhat, McCann Erickson president Santosh Desai and Brand-comm CEO Ramanujam Sridhar.

    The seminar drove home the thought that consumer insight is the greatest tool, after all for marketers who want to keep pace in the changing market scenario.

    Some interesting questions to the panelists were on the movement behind the traditional Indian woman rising above her passivity, on consumer insights providing the way-forward for marketers and the role of technology in the consumer decision process. The panelists discussed the ‘More-Mania’ and the key drivers of consumer behavior in India.

    The seminar had 78 participants who logged in from different parts of the country.

  • Radio City inducts Rana Barua as south head

    Radio City inducts Rana Barua as south head

    MUMBAI: Radio City has made three top-level appointments to facilitate its growth and expansion plans, following the recent acquisition of 16 new FM broadcast licenses and the launch of its stations in Hyderabad, Chennai and Jaipur.

    Rana Barua has been appointed as head – south zone, Mohan Vizhakat as head – technology and IT and Anil Dhimri as head – projects / infrastructure at Radio City.
    As part of his new assignment, Barua will be responsible for three key markets – Bangalore, Hyderabad and Chennai.

    Barua is an experienced hand in the advertising industry with stints in agencies such as Rediffusion / Dentsu Y&R Mumbai, McCann – Erickson, Lowe, Ogilvy and JWT for over 10 years. Prior to joining Radio City, Barua held the position of VP and GM at Bates Enterprise, Mumbai.

    The private FM radio company has also appointed Vizhakat, who has over 19 years of experience in project management, IT infrastructure management, consultancy, IT-telecom integrated solutions, networking, information security across industry segments.

    Vizhakat has also received distinguished award and decoration from the president of India on the Republic Day 2001 for exemplary performance in project management during his tenure in the armed forces. A few of his previous assignments include Airtel Enterprise Solutions, Indecomm Global Services, Defence Research and Development Organization, informs an official release.

    On other other hand, as head – projects / infrastructure, Dimri comes in with more than 27 years of experience, and has handled several large office infrastructure projects with emphasis on cost saving in esteemed organisations like Tata Teleservices, Tata Cellular and Tata Unisys Limited to name a few.

    Radio City CEO Apurva Purohit says, “Radio City has always aimed to bring on board the best talent available. The three gentlemen, with proven credentials and ability to deliver results in their respective domains, are tremendous additions to our team. I am confident that they will help us further enhance the diversity of our offerings with their rich experience and an in-depth understanding of the industry. I welcome them to be a part of the Radio City family and wish them good luck for their new role.”

  • US media companies unite in effort to help parents monitor kids’ TV

    US media companies unite in effort to help parents monitor kids’ TV

    MUMBAI: The American Advertising Council has joined a broad cross-section of the media and entertainment industries to launch a national multi-media public service advertising (PSA) campaign calling on parents to take a more active role in their children’s television viewing habits.

    The campaign, entitled Media Management, was produced in partnership with the Motion Picture Association of America (MPAA), the National Cable and Telecommunications Association (NCTA) representing cable programmers and operators, the National Association of Broadcasters (NAB), the Consumer Electronics Association (CEA); television broadcast networks, including ABC, CBS, NBC, FOX and direct-to-home satellite providers DirecTV and Echostar.

    The new PSAs are being distributed to media outlets nationwide this month and will appear in advertising time and space donated by the media. The media company campaign partners have committed to donate $300 million in advertising time and space for the new PSAs during the next 18 months.

    Children’s bedrooms have increasingly become multimedia centers, raising important issues about supervision and exposure to unlimited content. Ad Council research shows the majority of parents (70-80 per cent) have serious concerns about age-inappropriate television content. However, according to a Kaiser Generation M study, 53 per cent of 8-18 year-olds say their families have no rules about TV watching.

    In addition, of the remaining 46 per cent who say their families do have rules, the vast majority (80 per cent) say these rules are enforced only some of the time, a little of the time, or never. Despite their general lack of awareness about blocking technologies, many parents are open to ideas that promise more control, and agree that these technologies can be an effective tool.

    “For the first time parents have total power to control all TV programming in their home. Through TV, cable and satellite blocking mechanisms, parents can become the TV Boss in their homes. Whatever programs parents believe to be unsuitable for their nine and ten year olds, can be easily blocked, so that when parents go out to dinner, they can be secure in the knowledge they have blocked out all programs they don’t want their young children to watch. By going to a website, TheTVBoss.org, they can learn how to control all programming in the home,” said former MPAA president and CEO Jack Valenti.

    Created pro bono by advertising agency McCann Erickson New York, the Media Management campaign includes new television, radio, print and web advertising, which aims to educate and inform parents with young children about how they can monitor and supervise their children’s television consumption.

    “We are proud to join Jack Valenti and all of our media and entertainment partners in this unprecedented campaign to give parents the tools they need to block from their homes television programming they feel is inappropriate for their children. This campaign is compelling, engaging and innovative, and I believe it will be generously supported by the media and – more importantly – motivating for parents,” said The Advertising Council president and CEO Peggy Conlon.

    The new television spots humourously feature scenes in which parents take steps to protect their children from exposure to inappropriate behavior. All of the ads say to parents, “You’re the boss of what your kids watch. Make the rules. Know the ratings. Use parental controls.”

    The new PSAs can be viewed at www.adcouncil.org/default.aspx?id=360.

    “It is important for parents to know that they have the power and the responsibility to monitor what their children watch on TV. We decided to show that empowered parent in a humourous, relevant way,” said McCann Erickson New York chief creative officer Joyce King Thomas.

    The campaign encourages parents to visit a new comprehensive website, www.TheTVBoss.org, which provides information on how they can take a more active role in their children’s media consumption. Developed by Ripple Effects Interactive, the website features tips on managing television programming, (including using the V-chip and cable/satellite blocking mechanisms), making program choices together, talking to children about what they’re watching and checking program content and ratings.