ITV

Tag: McCann Erickson

  • McCann Erickson promotes Jitendra Dabas to EVP– planning

    McCann Erickson promotes Jitendra Dabas to EVP– planning

    MUMBAI: McCann Erickson has promoted Sr VP and head of strategic planning Jitender Dabas to EVP – planning.

    Dabas had joined McCann Erickson Delhi in January 2011, moving from JWT India where he was working as executive planning director and VP. He will oversee the planning function of Bangalore office.

    McCann Worldgroup executive chairman and CEO- India and president- South Asia Prasoon Joshi said, “Jitender has demonstrated commitment and passion apart from skill in understanding of brands and shaping up a formidable strategic planning team in our Delhi operations in a short span of time. And I am positive that he will bring tremendous value to our Bangalore clients and operations as well.”

  • Curry-Nation picks up Nirlep’s creative biz

    Curry-Nation picks up Nirlep’s creative biz

    MUMBAI: Non stick utensils manufacturer Nirlep has named creative agency Curry-Nation as its agency of record.

    The company is looking to expand its brand presence and plans to launch a slew of products in new categories.

    The win comes on the back of a multi agency pitch involving agencies like Meridian, Interface, McCann Erickson, Postscript and Network.

    In an official communiqué, the agency said that Curry-Nation used its usual insight tool for market research – indsights before going into the pitch.

    Curry-Nation director Priti Nair said, “Nirlep is a brand that is very Indian and is a part and parcel of every day life since childhood. The brand needs to be repositioned, given the change in consumer mindset.”

    Nirlep GM Sanjay Shingikar said, “The consumer understanding & the strategy that emanated thereof showcased by Curry – Nation and the ‘Indianness‘ of their communication was truly amazing. That really sealed our decision in their favour.”

    The campaign is slated to be launched in April. The media mix will involve TV, print, radio and outdoor.

    Curry-Nation director Nagessh Pannaswamy added, “It was very exciting for all of us at Curry-Nation when we worked on the brand. From personal experience we had with the brand ,it is close to every one’s heart and culturally it just seems the right fit for CurryNation”.

  • McCann Erickson gets Dhiren Amin as group planning director

    McCann Erickson gets Dhiren Amin as group planning director

    MUMBAI: Dhiren Amin has joined McCann Erickson as group planning director.

    Amin will be heading the planning function in Mumbai at McCann. He will report to McCann Erickson senior vice-president and general manager Loveleen Raina.

    Amin‘s earlier stint was with BBH Mumbai as brand partner.

    Amin is a BE (electrical) from Mumbai University. He joined AC Nielsen as a client services executive after completing MBA from Utah State University in 2004. He then moved on to join Euro RSCG India as strategic planning director. At Euro RSCG, he was inducted to the agency‘s APAC strategic council and worked on accounts such as Sony Entertainment Television, Dainik Bhaskar, Divya Bhaskar, Radio One, HDFC Bank, Emirates and Grand Hyatt.

    He joined BBH India in 2009 as brand partner and played the role of a senior planner and worked on brands such as Vaseline, Lakme Beauty Salon, World Gold Council and Movies Now.

  • McCann Erickson to design IBF’s digitisation campaign

    McCann Erickson to design IBF’s digitisation campaign

    NEW DELHI: The Indian Broadcasting Foundation (IBF) is launching a countrywide awareness campaign to apprise viewers of television about the benefits of digitisation.

    The campaign is being designed by McCann Erickson (India). The agency was selected out of four which had responded to bids invited by the IBF.

    IBF director (finance) Naresh Chahal told indiantelevision.com that a major focus of the campaign would be to encourage people to buy digital set top boxes as the four metros covered under Phase I of digitisation would not be able to get either free-to-air or encrypted channels from 1 July this year unless they have switched to new STBs.

    He said the aim would be to educate the viewers about the fact that a digital STB would enable him to get more channels, give additional value added services, and ensure transparency, apart from proving to be economical in the long run.

    Asked about the budgeting of the campaign, he said the TV channels would bear their own costs as every channel was going to be affected by digitisation. However, IBF would work out further details as it decides to use the print media, cinema, out-of-home, and online advertising as the next step.

    Although he refused to name the other three bidders, it is understood that they included O&M.

    Parliament has already passed the Cable TV Networks (Regulation) Second Amendment Bill to speed up the process of digitisation of cable networks.

    The Government has set 31 December 2014 as the final sunset date for digitisation of the cable networks. It had earlier announced a timetable for complete digitisation of cable television in the four metros by 31 March 2012, but this was put off to June 2012 in a notification issued subsequently.

    The target date for completely digitising cable sector in cities with population of more than one million was 30 March 2013, all urban areas by 30 September 2014, and the whole country by 31 December 2014.

    The Telecom Regulatory Authority of India has been authorised under the Bill to fix the tariff for ala carte basis.

    Apart from improving the quality of reception, digitisation would also empower the cable operators to give larger number of channels to the consumers. There will be no prime band after digitisation.

  • Initiative launches ad campaign to help children

    Initiative launches ad campaign to help children

    MUMBAI: Interpublic Group‘s (IPG) performance-led media communications company, Initiative, has launched a free advertising campaign to help promote a better world for children.

    The agency is seeking to set a world record and help raise $1 million in the process.

    Initiative is bringing together its network strength and expertise to produce a global campaign, from conception to media placement, to drive awareness of the important work being undertaken by international charity and education partner Free The Children.

    The campaign has been produced by Puerto Rican creative agency Sajo Garcia Alcazar, a part of the Initiative network and will run till 31 January 2012.

    The campaign‘s creative, which is focused on changing the status of young people living in developing communities, drives people to Free the Children‘s “We Day” Facebook page, encouraging them to ‘like‘ it. For every ‘like‘, Free The Children‘s partners are donating $1.

    Initiative has also partnered with sister IPG network McCann Erickson, which has offered its services for free. It will be managing translations, adaptations and trafficking in all markets where the campaign is running.

    Initiative president, world markets Mauricio Sabogal said, “It is really important that global companies, such as Initiative, play their part in charitable activities, and we are delighted to be supporting the important work being done by Free The Children.

    “This campaign is a testament to the power of the Initiative network – our creativity and the relationships we have around the world with our media partners. We could not have produced this ambitious campaign without the generosity of both our media partners and McCann Erickson, who are working so hard without payment.”

    Free The Children co-founder Craig Kielburger said, “We are very grateful for the incredible generosity of Initiative and its media partners, helping us to form connections with people around the world that traditionally we would not be able to reach. Whether through fundraising or online engagement, social media plays a key role for us, and we are always looking for ways it can support and enhance the work we do with youth domestically and in our developing communities.”

    Lintas Media Group chairman and CEO Lynn De Souza added, “We are happy to be a part of this initiative. It is a good cause, and we are thankful to all our media partners like – Big FM, Radio City, My FM, Hello FM, Radio Mirchi, Colors, Times Network, and many other media partners who have provided free space for this initiative. We have secured media space in excess of Rs 5 million for this cause, and it will go a long way in garnering support for the charity.”

    The campaign will be run in over 70 markets around the world, without spending any money on media or creative. In order to do this, Initiative has partnered with media owners around the world to run the campaign on TV, radio, online, email, outdoor and in newspapers and magazines.

    Last year, Initiative managed to increase average donations to the Juvenile Diabetes Research Foundation by 300 per cent, through its first ever free advertising campaign for a charity.

  • Rediffusion – Y&R Delhi gets Vishal Chemjong as the creative head-copy

    Rediffusion – Y&R Delhi gets Vishal Chemjong as the creative head-copy

    MUMBAI: Rediffusion – Y & R, Delhi has appointed Vishal Chemjong as creative head – copy. He joins in from GIR Communications where he was handling the LG portfolio.

    Rediffusion – Y&R, Delhi ECD Chraneeta Mann said “We‘re happy to have Vishal on board. He has won a number of national and international awards and is a good team leader. He has done some impactful brand building campaigns such as the ‘me & meri maggi‘ series. We‘re looking forward to him maintaining that same balance of ‘insight‘ and ‘executional cut through‘ in the work that he does on brands for us at Rediffusion.”

    Rediffusion – Y&R VP Delhi Abhik Santara, added, “Vishal is an ideator. He does not think just one media and that‘s what excited me the most. In today‘s time, we believe brands are not built by marketers, but by consumers. And for that one needs specialists who could deliver on strong conversation ideas. Vishal‘s inclusion will further help us in our journey to help brands start those right conversations.”

    Chemjong said, “This is an exciting time to be in advertising. A lot of new mediums and avenues of communication are opening up and a lot more are being explored. I look forward to adding value and doing some interesting work here at Rediffusion.”

    Chemjong comes with 11 years of experience and has worked with agencies like McCann Erickson, Bates, Mudra, Leo Burnett and Publicis India.

  • Monte Carlo awards creative duties to McCann Erickson

    Monte Carlo awards creative duties to McCann Erickson

    MUMBAI: Oswal Woollen Mills‘ (OWM) knitwear brand, Monte Carlo, has shifted its creative account to McCann Erickson.


    A senior executive from McCann has confirmed the news.


    According to industry sources, the account was shifted following a multi-agency pitch, which also involved agencies such as Law and Kenneth and Leo Burnett.



    Bates 141 handled the account until now.


    OWM is based in Ludhiana, Punjab – which is one of the knitting industry hubs of the country and also houses brands such as Neva, Duke, Rage and Madame. Tirupur in Tamil Nadu produces nearly 60 per cent of India‘s total knitwear exports.

  • Law & Kenneth’s Neeraja Kale joins PerceptH as COO

    Law & Kenneth’s Neeraja Kale joins PerceptH as COO

    MUMBAI: Former Law & Kenneth, Mumbai SVP and branch head, Neeraja Kale has joined PerceptH as COO.


    She will be reporting to PerceptH CEO Prabhakar Mundkur.


    Kale brings to the table 16 years of experience in the marketing and advertising domain. She has worked on brands such as Godrej Interio, Times Now, and ITC.


    Starting her career in 1995 with O&M Mumbai (now Ogilvy India) as an account executive, Kale moved to Publicis Zen after four years, and oversaw businesses such as L‘Oreal.


    In 2001, she moved to the client side, joining L‘Oreal as group product manager, Garnier. Kale has also worked with McCann Erickson for three years and handled brands including Stayfree, Western Union and Babool.

  • Arnab Banerjee joins Everest as Head of Creative-Art for Delhi

    Arnab Banerjee joins Everest as Head of Creative-Art for Delhi

    MUMBAI:Arnab Banerjee, who was earlier the creative consultant with August Communications for a year, has joined Everest Brand Solutionsb as Head of Creative – Art, for its Delhi office.


    Banerjee will be reporting to Everest Brand Solutions national
    creative director Rahul Jauhari.


    Confirming the same, Everest President Dhunji S. Wadia said, “We welcome Arnab back to the group. I am sure we have the right creative leader in him.”


    Banerjee’s experience in handling media and publication clients includes working for The Statesman in Kolkata and the India Today Group in Delhi. He has handled multinational clients such as Wrigley Orbit and Boomer, Philips, MasterCard, Hutch, (Vodafone) and national brands like Airtel, ITC, ONGC, among others.


    Banerjee has been in mainstream advertising for over 11 years with stints at Ogilvy, Euro RSCG, Rediffusion DY&R, Grey Worldwide, McCann Erickson and DDB Mudra.

  • McCann Erickson bags Dulux Paints

    McCann Erickson bags Dulux Paints

    MUMBAI: Paint company, AkzoNobel has assigned the creative mandate of Dulux Paints to McCann Erickson.


    For Dulux, globally, AkzoNobel has aligned with Bartle Bogle Hegarty, following the paint brand‘s split with Euro RSCG London earlier this year. The global ad size is estimated to be ?60 million.
     
    In India before BBH, BBDO was handling the account since 2009.


    The media planning/buying account lies with Maxus India.