ITV

Tag: McCann Erickson

  • Sheel Saket quits Euro RSCG India

    MUMBAI: Sheel Saket, Euro RSCG India (Delhi) vice-president, client servicing, has decided to move on after a nearly four-year stint, to start his own venture related to brand communications.

    Saket has been battling health issues for about three months and finally decided he needed to bid adieu to his advertising career.

    Saket informed indiantelevision.com, “I have spent a fruitful four years here and now feel the need to move on. I feel it is now time to go beyond the advertising norms and venture into something innovative.”

    He revealed that he plans to start something related to brand communications that explores more innovative and creative measures. The announcement of his new venture may be expected in the very near future.

    Saket has almost 16 years of industry experience during which he worked on the marketing side briefly before starting his agency career. He worked with Denver-based telecom company Executive TeleCard for around a year and a half before joining McCann Erickson Delhi as account manager in 1998.

    After spending four years at McCann Erickson Saket moved to JWT in 2003 and was involved with brands like Pizza Hut, Monte Carlo and Hero Cycles here. He then shifted to Ogilvy India a couple of years later. Here he handled clients such as LG, Maruti, Dabur, Nestle, Schnieder, Oswal and WWF.

    After three years at Ogilvy, Saket moved to Euro RSCG in 2008. While at Euro, he managed several key accounts including Voltas, Volvo, makemytrip.com, NewsX, Future Brands, Max New York Life, Quest Diagnostic, Government of Gabon and Cyberwalk.

  • Commonwealth appoints Rajesh Mani as ECD

    MUMBAI: Commonwealth, the global JV between McCann Erickson Worldwide and Goodby Silverstein & Partners, has appointed Rajesh Mani as the executive creative director.

    Mani moved in from Leo Burnett, where he was working in the same capacity.

    McCann Worldgroup South Asia president Prasoon Joshi said, “I am pleased that Rajesh Mani is a part of Commonwealth. He has tremendous experience and talent which will further strengthen the operation. I am positive that Rajesh will be instrumental in creating and delivering stellar quality work.”

    Mani brings in over 12 years of experience in the advertising industry. Prior to joining Leo Burnett in 2011, he was with Ogilvy for five years. Besides Leo Burnett and Ogilvy, he has also worked with Temple Advertising in Bangalore and Triton Communications in Mumbai.

    Mani added, “Leo Burnett was a leap of faith and at Ogilvy I worked on one of the best brands in the country – Vodafone. Commonwealth offered an exciting prospect of working on one of the biggest car brands in the world at a global level and a rare opportunity to interact and imbibe from the best in the business – Prasoon Joshi, Jeff Goodby, Linus Karlsson and Washington Olivetto. On a global platform like Commonwealth, it is important to understand the finer points of cross-cultural communication challenges and pegging ideas on simple human truths that are geography agnostic. That said I think it‘s adrenaline time!”

    At Ogilvy, he had partnered Ogilvy India ECD Rajiv Rao in creating the popular Blackberry Boys version 1 and penned the Blackberry boy‘s song. He has also done some acclaimed films like Hutch callertunes, Vodafone 60P/minute film and was also part of the core team that launched zoozoos.

    At Leo Burnett he led the creative mandate for Tata Capital, HDFC Life and Bajaj Electricals.

  • Contract’s Nima Namchu to join Cheil Worldwide as ECD

    MUMBAI: Contract Advertising‘s Nima Namchu has put in his papers and is expected to join Cheil Worldwide as ECD.

    At present, Namchu is serving his notice period at Contract where he is designated as executive creative director.

    Cheil WW-SW Asia COO Alok Agrawal said, “Cheil SW Asia has been growing at a rapid pace, gaining traction both on account of new business and current client portfolio. We have been steadily improving our creative product and the proof was the recent win at Cannes. Nima is a highly accomplished creative person and I am happy to have him on board. His joining completes the creative trilogy at Cheil India, and along with Varun and Ravi we will be a creative force to reckon with. “

    Namchu has over 19 years of experience in the advertising industry. He started his career as a copywriter at Sista‘s Delhi (Now Saatchi & Saatchi). He had joined Contract Advertising in May 2008. Prior to Contract, he had also worked with TBWA Anthem – Delhi, Capital Advertising, McCann Erickson New Delhi and Publicis India.

    His creative expertise lies in creative strategy, creative direction, creative development, brand development and brand communication.

  • Bourbon uses coffee to the biscuit advantage in campaign for Cappuccino

    MUMBAI: Bourbon, a chocolate biscuit brand, has unveiled TVC campaign for its new offering- Cappucino.

    The television campaign, conceptualised by McCann Erickson, will be supported by other mediums like social media, outdoor and on-ground activation.

    The new variant is designed to delight the youth inspired by one of their favourite pastimes of today’s– Coffee. Called Bourbon Cappuccino for the first time ever, Bourbon is now also square-shaped and has bitter-sweet coffee cream on the inside.

    McCann Erickson regional creative director Anil Thomas said, “Coffee is a loaded symbol/ritual with the youth especially when it comes to the opposite sex. It is this symbolism that we have tried to charmingly capture through the situation of the ‘date night’ coming to an end. True to the Bourbon way of effortlessly but cheekily masterminding desired outcomes, the girl cleverly handles the situation by playing along with the boy and using the double entendre of coffee to her advantage.”

    Bourbon has used research extensively for the launch of Bourbon Cappuccino. It has also carried out product testing, concept and communication testing to finalise the launch mix.

    “In a blind product test, Bourbon Cappuccino significantly beat all direct and indirect offerings in the market place. In terms of product concept fulfillment, Bourbon Cappuccino gave us high fitment and satisfaction scores. With regards to communication, consumers found it highly enjoyable and in keeping with the brand values and core proposition of ‘andar se kuch..bahar se kuch,‘” Thomas added.

    Directed by Prashant Issar, the ad film has been produced by Tubelight Films.

    The ad film shows a guy who has come to drop a girl at her home in the night. She gets down from the bike and says bye as she walks towards her house but the guy expects something more than just a ‘bye’. She looks at the expectant guy and says softly with a touch of seduction in her voice: “Want to come in for some coffee?”.

    The boy feels excited and enters the girl’s house. While he is waiting for the ‘moment’ he hears a sound, looks up in anticipation to see an old lady walking with the tray. She is the girl’s grandmother and offers the guy Bourbon Cappucino as she says “Hello! Mein Nikki ki nani hoon. Yeh lo coffee. Cappuccino lo na”. The guy looks stumped as he takes a bite and Nani asks, “Achcha hai na.”

    The video then announces how the Bourbon is made and pulls out to see the coffee cup formation of biscuits and Bourbon cappuccino. The last scene shows Nikki and Nani saying bye to the sheepish looking guy. The girl has a wicked smile as Nani tells him, “Aate rehna beta” and Nikki completes the sentence with “Bourbon Cappucino ke liye!”

  • Contract Advertising bags Manforce Condom’s creative biz

    Contract Advertising bags Manforce Condom’s creative biz

    MUMBAI: WPP company, Contract Advertising, has bagged the creative mandate for Mankind Pharma‘s Manforce Condom.

    The account size is estimated to be around Rs 200 million.

    Agencies like Lowe Lintas, Grey Worldwide and incumbent agency McCann Erickson were part of the pitch.

  • McCann Erickson conceptualises MetLife India’s new ad campaign

    MUMBAI: MetLife India Insurance Company (MetLife) has launched a new advertising campaign to promote its retirement plan- Met Monthly Income Plan (MMIP).

    The new campaign aims to create awareness among the affluent, 40+ urban male about the importance of early retirement planning at the right age.

    Conceptualised by McCann Erickson, the TVC is centered on the belief that ‘I am still young‘, which resides most strongly with the target group defined, the company said. The commercial is launched across all national and regional news, GECs and sports channels.

    TVC is based on the fact that most urban males over the age of 40 do not realise that they are growing older, until one particular moment when the realisation suddenly sets in and they are at a loss as they have not planned for their retirement properly. The ad brings out the ‘trigger‘ when one realises how their kids have grown up; standing on their own feet and it is time for the parents to think for themselves.

    MetLife India Insurance director products and marketing Balachander Sekhar highlights the relevance of the ad in today‘s times, “We are a family centric society where our life revolves around fulfilling family responsibilities especially that of our children. In no time children grow up and get on with their lives hitting us with the realization what about us now? The new TVC is well targeted at the 40+ year affluent urban male jolting him into realization that the time is NOW to plan for his future so that he can continue to enjoy the lifestyle he‘s lived till now and not be dependent on anyone in later years,” he said.

  • Dentsu Marcom to handle the creative duties of DS Group’s brand

    MUMBAI: Dentsu Marcom has been awarded the creative mandate by the Dharampal Satyapal Group (DS Group) for its brand development.

    DS Group manager marketing and senior manager marketing (FMCG) Manish Wadhwa confirmed the news.

    This completes the alignment of creative and media duties for various branches of the DS Group viz. confectionery, mouth fresheners and food and beverages. Dentsu also handles the creatives for the company’s mouthfreshner brand Pass Pass and its new chewing gum brand Chingles.

    McCann Erickson handles Meetha Mazaa and Rajnigandha, while Publicis Ambience takes care of Catch Mix-n-Drink while IBD India is the AoR for Catch Spices.

    While Lintas Initiative Media is the media AoR for Chingles, the media duties for various other brands for DS Group are being handled by Purnima Advertising.

    The DS Group is an approximately Rs 22 billion diversified conglomerate that has a presence in sectors such as F&B, hospitality, mouth fresheners, tobacco, packaging, agro forestry, rubber thread and infrastructure. The most recent forays of the group have been in the confectionery and dairy businesses.

  • Dheeraj Sinha quits Bates

    Dheeraj Sinha quits Bates

    MUMBAI: Bates India regional planning director Dheeraj Sinha has quit.

    “Yes, Sinha has quit,” WPP country head Ranjan Kapur said.

    Bates recently appointed Sanjay Thapar as its CEO.

    Sinha has over a decade of experience in the industry. He was appointed as regional planning director at Bates in March 2011. Prior to this, he has served Bates 141 as chief strategy officer and vice president-strategic planning. He has also worked with Euro RSCG and McCann Erickson.

    In January, Bates had lost its regional executive director and chairman Sonal Dabral and CEO Sandeep Pathak.

  • Lowe on Coke roster, to handle summer campaign

    Lowe on Coke roster, to handle summer campaign

    MUMBAI: Coca-Cola has added Lowe Lintas to the roster for its flagship brand Coke. The other two agencies already on the panel are McCann Erickson and Weiden + Kennedy.

    Confirming the news to indiantelevision.com a senior spokesperson from Coca-cola said, “We have added Lowe Lintas to the roster for Coke. We called for ideas from our portfolio agencies and decide that Lowe Lintas will be handling the summer campaign for the brand this year.”

    McCann has been on board the roster in India for 11 years while Weiden + Kennedy is on the brand‘s global roster.

  • IPG, Omnicom in JV for $1 bn Chevy account

    IPG, Omnicom in JV for $1 bn Chevy account

    MUMBAI: In a first of its kind move, global giants Omnicom and Interpublic Group have entered a 50:50 joint venture to service the global creative account of General Motors‘ brand Chevy.

    The JV, Commonwealth, will be led by a global advisory board of eight members including McCann Worldgroup South Asia president Prasoon Joshi.

    The collaboration is between Omnicom owned Goodby Silverstein & Partners, which was previously Chevy‘s lead agency in the US and IPG’s McCann Erickson, the brand‘s lead agency in India, China and Latin America will be called Commonwealth.

    The size of the account serviced by the JV is $1 billion. Prior to this Chevrolet employed 70 agencies across the globe.

    The account was awarded to the two agencies after a multiagency pitch that started at the end of 2011. The other agencies involved in the pitch include Publicis Groupe and Cheil Worldwide.

    The new business which will be based in Detroit, will develop creative campaigns across all media platforms for Chevrolet.

    Earlier this year GM awarded the global media mandate to Aegis‘ Carat Media.

    The global advisory board will oversee creative initiatives and strategy. Goodby Silverstein & Partners founder Jeff Goodby will serve as creative chairman while other members will include McCann Worldgroup Latin America chairman and chief creative officer Washington Olivetto and McCann New York and London chairman and chief creative officer Linus Karlsson.

     These four creative leaders will work in collaboration on all major creative initiatives and resource allocations. Campaigns will be handled through global hubs, which will operate in Detroit, Milan, Mumbai and Sao Paulo.

    According to the company‘s annual report GM spent $4.47 billion on advertising in 2011 most of which was used to market Chevy. The company said that cutting back on the number of agencies, and streamlining ad production and its media buying process could save the company $2 billion over the next five years.