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Tag: McCan Erickson

  • IAA Green Awards: Maneka Gandhi urges advertising industry to exercise caution

    IAA Green Awards: Maneka Gandhi urges advertising industry to exercise caution

    MUMBAI: The advertising industry was at the receiving end at the International Advertising Association’s  (IAA’s) Olive Crown Awards – Asia’s only awards for green initiatives in advertising which were held in Mumbai’s Palladium Hotel over the weekend.  Environmentalist and parliamentarian Maneka Gandhi was felicitated with a special award for her years of diligent efforts to get the environment in the nation’s mainstream consciousness and getting regulations passed which saw animals and the coastal zone get protection. She received the recognition from Amitabh Bachchan.

     

    Even as she thanked the advertising  industry for bestowing the honor on her, she urged the creative community to be careful while using animals in the communications and commercials that it creates.

     

    She referred to ads in which a pug was used, something which she has highlighted in the past too.  “The problem with the ad was that it sparked off a demand for the pug which is not a local animal. Thousands of them were imported and the Indian climate does not suit them. Then these pugs find it very difficult to deliver; most of their stomachs burst during delivery.  Owners who could not handle these little cute creatures just abandoned them. And we had hundreds of them turning up at our animal shelters.”

     

    Gandhi then spoke about a TV commercial which featured an orangutan stealing underwear and amusing an Indian housewife. “We noticed that more and more orangutans were being smuggled after that TV commercial was aired,” she said. “We captured three of them headed for Chennai and have been on alert since then. A business man there had got fascinated by the orangutans and had ordered them.”

     

    She told the creative heads and senior marketers present at the awards ceremony at the Palladium Hotel in central Mumbai that they should work on communicating the right environmental messages whenever they can as part of their corporate social responsibility initiatives.  And that they should exercise extreme sensitivity while drawing up creative for ads as the content of commercials has a tremendous impact on the general Indian viewing public at home.  And in the process it can impact the environment or animals.

     

    The IAA presented Olive Crown Awards to McCann Erickson as the green agency of the year and to the Bruhat Bengaluru Mahanagara Palike (BBMP) as the green advertiser of the year for the clean up campaign the two created for Bengaluru.

  • McCann Erikson appoints Suraja Kishore as head planning

    McCann Erikson appoints Suraja Kishore as head planning

    MUMBAI: There’s some change at top at the McCann Erikson office. The agency has roped in Suraja Kishore from Publicis Ambience for its Mumbai office as the head planning.

     

    Suraja comes with over 17 year of experience and has worked on Idea Cellular – What an Idea, and the iconic Tata Tea – Jaago Re campaigns. On his new role, he said, “McCann Erickson is known for its creative force and it has brands that enjoy scale and size. I think it is the right place for strategic planning to make a real difference. I look forward to creating transformational brand stories that are based on powerful human truths.”

     

    He is a postgraduate from Tata Institue of Social Science and began his career as a copywriter at the then Chaitra Leo Burnett. He began is planning stint in Mudra Delhi. He has worked on diverse categories and brands such as Croma, Ginger Hotels, Lakme, Axa Insurance, Citibank, Park Avenue Men grooming products, World Gold Council, Renault Duster, Henko Detergent, Tata Automotive, Hershey’s Milk Mix, Electrolux, Yamaha Motorcycles, Ariel Detergent and Suzlon, among others.

     

    McCann Erikson president Govind Pandey said, “Suraja will gainfully enhance ME’s strategic planning prowess. He is a seasoned professional and has an interesting and rich way of seeing life and people. His contribution will enhance relevance for our brands by adding depth and nuance to our solutions.”

     

    McCann Erickson Mumbai senior VP and GM Namrata Nandan added, “McCann Mumbai’s team is strengthened with Suraja’s addition, and we look forward to working together and creating great work for our brands.”

  • Everest Brand Solutions wins Catch Spices creative biz

    MUMBAI: The Dharampal Satyapal (DS) group has appointed Everest Brand Solutions to handle the Catch Spices business following a pitch held in the month of October that saw participation from agencies like McCan Erickson, Publicis Capital, Contract and Percept H.

    The agency‘s Delhi office shall handle the business. IBD India was the incumbent agency on the account.

    Catch Spices business is part of the foods division of the DS Group and is over Rs 2.50 billion business and includes Catch Kitchen Spices and Catch Sprinklers. The brand is aiming for major growth and expansion in the business and was looking for a strategic and creative partner to help meet their goals.

    Though the company did not disclose the size of the account, it said that the advertising budget is substantial.

    DS Group food division associate business head O P Khanduja said, “Amongst the various agencies pitching for this account, the approach of Everest Brand Solutions was most balanced across all categories and they have been very enthusiastic about getting this account. We feel they will put in the necessary effort to come up with the required creative and strategic initiatives for generating the required impact for our brands in the market.”

    DS Group food division JGM marketing Archana Mukharji said, “Everest Brand Solutions came across as a young and energetic team and we felt that they will be a good match for us at this point of time since we are poised for substantial growth in market share and revenue in the spices industry. Hence we were looking for a team who could provide a new perspective and put in the necessary effort as a partner to take the brand to the next level.”

    Everest Brand Solutions president Dhunji S Wadia said, “We were given a very detailed and specific brief. This helped the team in terms addressing the issues and working on interesting creative solutions. We are delighted to be their partners among the number of agencies that participated in this pitch.”

    Everest Brand Solutions NCD Rahul Jauhari said, “The client team is clear, ambitious and highly motivated. We look forward to creating some exciting communication with them in the times to come.”