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Tag: McCain Foods India

  • Mccain serves a musical treat this Diwali with Usha Uthup’s ‘Jugalbandi’

    Mccain serves a musical treat this Diwali with Usha Uthup’s ‘Jugalbandi’

    MUMBAI: This Diwali, McCain is striking all the right chords. The brand’s new campaign, Jugalbandi, brings together three generations of the Uthup family in a heartwarming celebration of food, music, and togetherness.

    Created by Schbang, the film stars the queen of Indian pop, Usha Uthup, alongside her daughter Anjali and grandson, in a delightful musical face-off that turns into a moment of family unity. Set at a lively Diwali house party, the film captures Uthup’s iconic disco charm blending with Anjali’s spirited beats and her grandson’s modern DJ flair. The playful competition melts into harmony when the irresistible aroma of Mccain snacks fills the air, bringing everyone together over hot, crispy treats.

    With Jugalbandi, Mccain celebrates the idea that food bridges more than just hunger, it bridges generations. By fusing two of India’s biggest passions, food and music, the campaign transforms a simple snack into a symbol of connection and joy.

    “These days, families are often spread across cities and time zones, and it’s only on special occasions that everyone comes together,” said Mccain Foods India managing director Mainak Dhar. “Our Jugalbandi campaign celebrates how different generations, each with their own rhythm, can find harmony over a plate of Mccain snacks. Usha Uthup embodies this spirit perfectly, rooted in culture yet modern and relevant.”

    Schbang president – brand solutions Jitto George added, “When we set out to create a generational ‘jugalbandi’, the first and only choice was Usha Uthup and her family. Their real bond brought the idea to life, blending nostalgia, music, and the joy of food which is the very essence of Mccain’s philosophy of togetherness.”

    The campaign runs across digital platforms, reinforcing Mccain’s role as the snack that turns festive gatherings into shared moments of warmth, laughter, and love. 
     

  • McCain StarChef season two to air exclusively on Disney+ Hotstar India

    McCain StarChef season two to air exclusively on Disney+ Hotstar India

    Mumbai: Prepare for the ultimate cooking showdown as McCain’s StarChef Season 2 is coming on Disney+ Hotstar! After a successful premiere on GOODTiMES, the show will now stream exclusively on Disney+ Hotstar, airing on the platform from 15 May 2024.

    Building on the success of the inaugural season, Season 2 boasted an expanded format with five thrilling episodes. Four episodes were dedicated to the diverse culinary landscapes of each region in India. This season also featured a wildcard entry.  The panel of judges for McCain StarChef Season 2 is a stellar line-up of culinary luminaries. Leading the charge in the grand finale was the renowned chef Manish Mehrotra, while the regional episodes were graced by the discerning palates of Anahita Dhondy and Aditya Bal.

    Commenting on the brand-new season, McCain Foods India director – sales and marketing (food services, QSR and exports) Samantha Dutta said, “We are thrilled to bring McCain Star Chef Season 2 to audiences across the nation. This season represents a celebration of culinary diversity, talent, and innovation. The overwhelming response is a testament to the incredible pool of culinary expertise in our country. McCain StarChef is not just a competition; it’s a journey that brings together the rich tapestry of India’s regional cuisines. We are honoured to have esteemed judges, Manish Mehrotra, Anahita Dhondy, and Aditya Bal, guiding our contestants through this gastronomic adventure. Get ready to embark on a culinary journey like never. We’re thrilled to partner with Hotstar to bring this feast to the screens of every Indian household.”

    Taking the digital world by storm across platforms, McCain has also launched an interactive Augmented Reality or AR Filter on Instagram for this launch. While consumers take part in the heat of the sharp competition by using this filter, McCain is also engaging students, or soon-to-be chefs – by placing a QR Code across hotel management institutes across India. Students will be led to the AR filter post filling a detailed form via this code, which will help scout for the next up and coming StarChef! The filter can be found here. – to be embedded as hyperlink.

    This year, McCain StarChef received an overwhelming response from across the nation, with an astonishing 7000 entries from passionate and talented chefs vying for the coveted title. The competition promised to showcase the best of Indian cuisine, reflecting the rich and diverse culinary heritage that defines our nation.

    This partnership between McCain Foods India and Disney+ Hotstar ensures that the culinary brilliance of StarChef reaches audiences across the country. The show will be available in Hindi and English on the platform. Viewers can expect to be entertained, inspired, and blown away as they watch these culinary maestros transform ordinary ingredients into extraordinary experiences.

  • McCain’s ‘Shart Mat Lagana’ campaign bets big on preservative-free delights

    McCain’s ‘Shart Mat Lagana’ campaign bets big on preservative-free delights

    Mumbai: McCain Foods India, a prominent frozen food brands, proudly announces the launch of its latest campaign. ‘Shart Mat Lagana’ celebrating the 100 per cent preservative-free nature of its products. This campaign underscores McCain’s dedication to delivering high-quality and wholesome products that families can trust without guilt.

    The ‘Shart Mat Lagana’ campaign revolves around McCain Foods’ unwavering commitment to providing preservative-free products. This commitment is realized through the innovative ‘quick freeze’ technology, showcasing the brand’s dedication to delivering high-quality, preservative-free options to consumers.

    McCain Retail head of sales and marketing Aditya Krishna expressed, “At McCain Foods, we have consistently aimed to redefine the frozen food snacking landscape by offering 100 per cent preservative-free products. We have harnessed ‘quick freeze’ technology to preserve the natural taste and freshness of our products. Our latest initiative, the ‘Shart Mat Lagana’ campaign, stands as a testament to this commitment, highlighting our resolve to providing families with delicious and convenient snacking experiences without any concerns about preservatives. We are hopeful that this campaign will resonate with our beloved consumers who prioritize unparalleled quality for their delectable snacking experiences.

    The campaign features a compelling TVC conceptualised by BBDO, showcasing a family’s delight in McCain products while emphasizing their preservative-free nature. In the commercial, a skeptical family member places a bet against McCain’s preservative-free claim, only to be pleasantly surprised when proven wrong, demonstrating the trustworthiness of McCain’s products.

    BBDO chief growth officer Nikhil Mahajan expressed, “In crafting the ‘Shart Mat Lagana’ campaign, our goal was to showcase McCain Foods’ dedication to preserving natural flavor without the use of preservatives. We wanted to convey not just a product message but an experience of trust and delight. This campaign is a celebration of McCain’s commitment to providing wholesome, preservative-free options, and we believe it will leave a lasting impact on consumers, reinforcing McCain’s position as a leader in quality frozen foods.”

    McCain Foods has been a pioneer in innovation, leveraging advanced freezing techniques to ensure its products retain natural flavor and freshness without preservatives. This dedication to quality has made McCain a trusted household name, synonymous with delivering delicious frozen treats and upholding the commitment to providing wholesome, preservative-free options for consumers seeking uncompromised quality in every bite.

    The campaign is amplified through TVCs, digital platforms, cinema, radio, community marketing, and some snackable content on social media channels.