ITV

Tag: McCain Foods

  • McCain StarChef Season 2: Culinary battle returns in style

    McCain StarChef Season 2: Culinary battle returns in style

    Mumbai: Get ready for a culinary spectacle like never before as McCain StarChef, India’s premier culinary battleground, returns for an epic season two to be broadcast on GOODTiMES, India’s first lifestyle channel. After the phenomenal success of the debut season in 2022, StarChef is turning up the heat and bringing a gastronomic extravaganza that promises to be a true feast for the senses.

    Building on the success of the inaugural season, season two boasts an expanded format with five thrilling episodes. Four episodes are dedicated to the diverse culinary landscapes of each region in India, culminating in a spectacular grand finale that will determine the ultimate StarChef of the year. To add an extra layer of excitement, the season will also feature a wildcard entry, ensuring surprises at every turn.

    The panel of judges for McCain StarChef Season 2 is a stellar lineup of culinary luminaries. Leading the charge in the grand finale is the renowned chef Manish Mehrotra, while the regional episodes will be graced by the discerning palates of Anahita Dhondy and Aditya Bal.

    Commenting on the brand-new season McCain Foods India director – sales and marketing (food services, QSR and exports) Samantha Dutta said, “We are thrilled to bring McCain Star Chef Season 2 to audiences across the nation. This season represents a celebration of culinary diversity, talent, and innovation. The overwhelming response is a testament to the incredible pool of culinary expertise in our country. McCain StarChef is not just a competition; it’s a journey that brings together the rich tapestry of India’s regional cuisines. We are honoured to have esteemed judges, Manish Mehrotra, Anahita Dhondy, and Aditya Bal, guiding our contestants through this gastronomic adventure. Get ready to embark on a culinary journey like never before. We’re thrilled to partner with GOODTiMES to bring this feast to the screens of every Indian household.”

    This year, McCain StarChef received an overwhelming response from across the nation, with an astonishing 7000 entries from passionate and talented chefs vying for the coveted title. The competition promises to showcase the best of Indian cuisine, reflecting the rich and diverse culinary heritage that defines our nation.

    GOODTiMES CEO Arati Singh said, “Reality shows are the heartbeat of entertainment, and we are thrilled to announce our continued partnership with McCain Foods India, for Season 2 of Star Chef, on GOODTiMES. The mini-series is packed to the brim with culinary adventures, kitchen artistry, a world of flavours and innovation as professional chefs enter a sizzling face-off to win the ultimate title of McCain Star Chef. This is not just another show but also a platform for seasoned chefs to carve their names into culinary history. Adding fire and crackle to the series will be celebrity chefs serving as judges elevating the competition and ensuring that every dish is a masterpiece.”

    This partnership ensures that the culinary brilliance of StarChef reaches audiences across the country. GOODTiMES is available on Tata Sky (Channel 762), Airtel Digital (Channel 410), and Samsung TV Plus (Channel 1375). Tune in to catch the culinary showdown on GOODTiMES Saturday, 13 January 2024 onwards at 8 pm.

    Get a mouthwatering sneak peek into the sizzling culinary showdown here:

  • McCain Foods delighting consumers with 2 new launches

    McCain Foods delighting consumers with 2 new launches

    Mumbai: McCain Foods, one of the leading frozen food brands, announced the launch of two exciting new products, thus expanding their portfolio, McCain Popcorn Fries and McCain Cheesy Pizza Fingers. As the country gears up for the upcoming Diwali season and the World Cup fever at its peak, these savory treats are set to offer a unique snacking experience and an ideal companion for gatherings.

    The products promise to deliver unparalleled taste and crunchy delight in every bite, a snacking experience for Indian consumers, loved by kids and adults alike.

    Commenting on the launch, McCain Retail head of sales and marketing Aditya Krishna said, “We are thrilled to unveil these two exciting new products. At McCain, we’ve always been committed to crafting quality and taste, and with these launches, we hope to make the World Cup and festive season extra special for our consumers.

    We have carefully tailored these products keeping in mind the distinct preferences of our consumers. The unique fusion of flavors, the unforgettable taste, and the cherished moments these snacks bring are truly a game-changer. The universal appeal of these products is our way of bringing families and friends together, creating memories, and bonding over shared moments. We believe that our product portfolio will redefine snacking, setting new standards and become the new favorite in households around the country.”

    McCain Cheesy Pizza Fingers is an irresistible blend of two all-time favorites- Mozzarella Cheese and Pizza, making consumers’ get-togethers extra ‘cheeeesy’. A sumptuous combination of cheese and the mouthwatering taste of pizza makes this snack an instant crowd-pleaser. Whether you’re hosting a get-together or planning a family weekend snack, McCain Cheesy Pizza Fingers are the answer.

    Loved by kids and adults alike, it is the ultimate party companion, effortlessly bringing the joy of pizza and the creaminess of cheese in one bite. In less than 3 minutes, consumers can experience this distinctive cheesy snack with Italian-style herbs, all from the comfort of their homes.

    McCain Popcorn Fries boast a distinctive proprietary cut, paired with an exceptional batter coating that maintains its delicious crunch for a full 45 minutes, undoubtedly leaving consumers’ taste buds yearning for more. With their universal appeal, loved by children and adults alike, these fries are the ideal complement to match screening gatherings or movie nights.

    It unites generations, taking the snacking experience to newer heights. McCain’s special batter coating turns every bite into a delectable treat, making it hard to resist emptying the plate in a single, satisfying go.

    The two new products have been launched via Digital Video Campaigns (DVCs) highlighting the deliciousness, irresistibility and universality of both the products. There is more to come with exciting consumer contests and influencer integrations to continue the buzz around the launches. Popcorn Fries can even be spotted on bus shelters around major cities in a unique OOH campaign.

  • Madison Media is Maxx Mobiles’ media AoR

    Madison Media is Maxx Mobiles’ media AoR

    MUMBAI: Maxx Mobiles has appointed Madison Media as its media agency on record (AoR).

    The account will be serviced out of Madison Media Sigma in Mumbai.

    Madison Media Sigma COO Vanita Keswani said, “We are delighted to add Maxx mobiles to our roster of clients and are looking forward to a long and mutually beneficial partnership”.

    Maxx Mobiles managing director Ajjay Agarawal added, “We were looking to partner India’s top agencies to help us in our mission to make Maxx Mobile one of the leading handset brands in the country. We found Madison, with rich expertise in Media, to be ideal choice and are sure they will add tremendous value in our efforts.”

    Madison Media has recently won a host of new businesses including McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

    For record, Maxx Mobile is a provider of mobile handsets and accessories in India, that made its entry in the year 2004.

  • Law and Kenneth bags creative duties of McCain Foods

    Law and Kenneth bags creative duties of McCain Foods

    MUMBAI: Law and Kenneth has won the creative mandate of McCain Foods India.

    The account will be serviced out of L&K’s Delhi office.

    The agency won the account after a pitch that saw a participation of close to five agencies.

    As the agency of record (AoR), L&K’s responsibility will be building awareness of the McCain brand in India apart from conceptulising the ads.

    The incumbent agency on the business was Leo Burnett.

    McCain Foods India GM marketing Gunjan Pandey said, “We wanted to partner with agency that has required innovative approach to tap into consumer insights in order to create deeper connections with consumers. She added “Law and Kenneth won the multi-agency pitch on the basis of their strong consumer insights and creative direction”.

    Law and Kenneth Delhi Sanjeev Gauba – sr. vice president and branch head said, “We are very excited to come on board with McCain team. We look forward to help them in taking the brand to the next level.”

    McCain Food is headquartered in Toronto and Canada. The brand has 50 plants in six continents and its products are marketed in more than 160 countries around the globe.

  • McCain Foods appoints Madison Media as its media AoR

    MUMBAI: McCain Foods India, the Indian subsidiary of McCain Foods Canada, has appointed Madison Media as its new media Agency on Record (AoR).

    Madison Media will handle traditional media planning and buying for McCain along with the larger mandate on digital, display, social, video and mobile platforms.

    Madison Media group CEO Gautam Kiyawat said, “McCain as a brand has tremendous potential in the Indian market and I am excited to have them onboard as our client and we are confident of helping them achieve their rightful dominant share”.

    McCain Foods India MD Vikas Mittal said, “McCain brand is driving growth of frozen snacks in India. In pursuance, we have a line-up of new business strategies and accompanying communication initiatives. Today, we are looking at increasing our media presence across all touch points.”

    “We wanted to take on board an agency that complimented our brand communication strategies. We are happy to announce the appointment of ‘Madison Media’ and we look forward to create a more distinct market space for McCain,” McCain Foods India general manager-marketing Gunjan Pandey added.

  • McCain Foods rolls out first TVC with Karisma Kapoor

    MUMBAI: McCain Foods have launched their new television commercial featuring the company‘s first brand ambassador Karisma Kapoor.

    The TVC has been conceptualised by Leo Burnett and produced by Whacky Films Company.

    The campaign revolves around McCain‘s new tagline, ‘Jhatse banao, kuch tasty khao‘ which translates to ‘Quick, fun and tasty snacks made in a jiffy‘.

    The TVC opens with Karisma saying that earlier she was constantly worried about the doorbell ringing, as it would bring kids, family, friends and unexpected guests with their demands of tasty food in minutes.

    However, today when the door bell rings, she welcomes everybody with a smile. She walks into the kitchen and makes McCain snacks in just ‘3minutes‘ from ‘freezer-to-fryer‘. In last scene, Karisma is seen serving McCain snacks to her family. Everybody kicks into celebration mood after tasting the assortment of fun snacks prepared by her within ‘3 minutes‘. The TVC ends with her family member asking ‘Bahar se mangwaya‘ and Karisma smiles back saying, ‘nahin, ghar par McCain banaya‘.

    McCain Foods India general manager – marketing Gunjan Pandey said, “We are a nation of food loving people and our love for food bonds us together. With this campaign, we wanted to capture the happiness, fun and joy which we feel when we indulge in good food”.

    Leo Burnett executive director Sainath Saraban said, “It is ingrained in every Indian woman‘s heart that her family looks up to her for tasty food. She gets constantly challenged on whether her food would meet the expectations of guests and family or not. Situations like unexpected guests at home, kids asking for interesting evening snacks and family members craving for exciting food make her restless. Through this Ad campaign, we have tried to address her inner turmoil. It portrays elevated pride of the ‘lady of the house‘ when delighted family members wonder, whether this food was ordered from outside.”

    The campaign which comprises of 10 TVCs is currently on air on top Hindi and English GECs. The TVCs would be supported by print, radio, outdoor and online, specifically targeting the markets of Delhi, Punjab, Mumbai, Bangalore and Ahmedabad. The duration of the campaign will be around 5 weeks.