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Tag: mCaffeine

  • Zouk’s Rakhi film shows support is as simple as holding her bag

    Zouk’s Rakhi film shows support is as simple as holding her bag

     MUMBAI: Turns out the most meaningful Rakhi gift this year… might just be a man holding a handbag. Zouk, the proudly Indian and 100 per cent cruelty-free lifestyle brand, has dropped a refreshingly emotional campaign for Rakshabandhan swapping swords and shields for something far more subtle: support in the form of a small but significant gesture.

    The brand film taps into a universal scene, one we’ve all witnessed, chuckled at, or starred in. A brother, boyfriend, or dad awkwardly clutching a handbag outside a store, waiting patiently. Zouk flips this from comic relief to cultural shift, showing how modern sibling bonds are less about protection and more about partnership. In the film, a brother holds his sister’s bag not because she asks, but because she’s chasing something bigger and he’s cheering her on, bag in hand.

    “Raksha Bandhan is about protection and support,” said Zouk founder Disha Singh. “But today, support doesn’t mean standing in front of someone, it means standing beside them. This film is a gentle reminder that even something as small as holding her bag can say: ‘I’m here for you.’”

    But the campaign doesn’t stop at emotion, it brings the festive feels to Zouk’s shelves too. In tandem with the film, Zouk has launched a vibrant line of curated Rakhi gift boxes, all wrapped in the brand’s signature prints.

    Each box includes functional and feel-good accessories like coasters, fabric diaries, bookmarks, passport covers, cosmetic pouches, and more. The idea? Gifting that’s both thoughtful and practical, something sisters (and their discerning brothers) will genuinely use and love.

    To sweeten the pot literally Zouk has partnered with top Indian brands like Bombay Sweet Shop, Renee Cosmetics, Gul, and Mcaffeine to co-create exclusive hampers that hit all the right festive notes. Whether it’s the aroma of artisanal skincare or the nostalgia of desi mithai, these gift sets are designed to deliver delight in every layer.

    Available now via Zouk’s Gift Shop, the festive campaign is more than just a seasonal play. It continues Zouk’s core storytelling style rooted in Indian values, aesthetically sharp, and emotionally resonant.

    So, this Rakshabandhan, forget the drama of macho posturing. Sometimes, the most touching brother-sister moment is quiet, simple and slung over the arm.
     

  • mCaffeine partners with GoKwik to boost D2C revenue by 70 per cent

    mCaffeine partners with GoKwik to boost D2C revenue by 70 per cent

    Mumbai: Caffeinated skincare brand – mCaffeine has announced a strategic partnership with GoKwik, a leading eCommerce enabler, to further enhance its online presence and accelerate growth.

    mCaffeine has established itself as a leader in the skincare industry, boasting an annual revenue growth of over 300 per cent in recent years.

    This partnership with GoKwik aims to further support mCaffeine’s mission of increasing their market share by 10 per cent in key categories and revenue by 70 per cent this year by offering superior shopping experiences to its customers while expanding its D2C footprint across the roots of Bharat.

    mCaffeine will leverage GoKwik’s 100 million shopper network, the deepest in India to enhance the experience right at the start of the checkout journey all the way till the end. With unique features like one-tap OTP login, pre-filled addresses, extensive discounts, rewards, and loyalty partnerships, and an exhaustive payments suite, mCaffeine is expecting 25 per cent higher revenue, better shopper satisfaction and reduced cash burn by integrating GoKwik checkout into its platform.

    “We are thrilled to join hands with GoKwik as our trusted partners in the next leg of our growth journey,” said mCaffeine co-founder and chief growth officer Vaishali Gupta. “With GoKwik’s eCommerce acumen, we are set to redefine the shopper experience in the growing D2C landscape. With their solutions like KwikCheckout, we are already seeing a positive upward movement in our conversions, and overall revenue growth. We are positive this partnership will further help us in establishing a deeper, and lasting footprint across India, and compliment the next phase of our growth,” added Gupta.

    GoKwik’s tech and data-led solutions, including its category creator product, KwikCheckout, are designed to enable eCommerce brands to scale their growth by optimising the checkout process, thereby creating an ease of shopping experience and increasing the bottom line. GoKwik’s network data intelligence also ensures a reduction in return to origin (RTO) losses that occur when a COD order gets returned before delivery, increasing operational, logistics, and other costs for eCommerce brands.

    “mCaffeine represents the pinnacle of innovation in the Skincare industry, and we’re excited to support their ambitious growth targets,” commented GoKwik co-founder and CEO Chirag Taneja. “We will be committing fully to amplifying mCaffeine’s digital footprint, ensuring they not only meet but exceed shopper expectations. This partnership is another step in creating an ecosystem where eCommerce brands continue to disrupt, thrive and grow,” added Taneja.

    mCaffeine has increased revenue by 51.8 per cent in the last year, setting a key growth benchmark for eCommerce brands. They are also venturing into omnichannel space and targeting 24 key micro markets for offline expansion. GoKwik houses over 4000 eCommerce brands in its network including Lenskart, Neemans, Man Matters, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.

  • mCaffeine launches mental health program with Pazcare

    mCaffeine launches mental health program with Pazcare

    Mumbai: In a pioneering move towards building the healthiest workforce, mCaffeine, a trailblazer in personal care, proudly introduces a revolutionary mental health program in collaboration with Pazcare, a renowned employee benefit platform. Recognizing the profound impact of mental well-being on workplace productivity, mCaffeine’s co-founders stress the responsibility of supporting employees to achieve their personal best both at work and in their personal lives.

    Mental health is a universal concern that transcends age, gender, ethnicity, status, or location, significantly influencing workplace productivity. To address this, mCaffeine, known for its commitment to innovation, collaborates with Amaha, a leader in the mental health field via Pazcare, to provide essential tools and resources. Amaha, a distinguished partner in this initiative, stands at the forefront with a multidisciplinary team of over 110 mental health professionals, bringing extensive experience and expertise to support clients’ mental health needs.

    Central to this initiative, mCaffeine’s employees gain access to free counselling sessions annually, a fundamental resource dedicated to preserving and enhancing mental well-being. This invaluable offering is complemented by a strategic partnership with a cutting-edge mental health app, ensuring employees have continuous access to mental health care resources 24/7. This program is thoughtfully crafted to demolish barriers, making mental health resources readily available for a healthier and more productive workplace.

    The program begins with personalised 1-1 Therapy Sessions, available through chat, audio, and video mediums, allowing employees up to 6 sessions per year. Complementing this, the Amaha Self Care Application offers an array of resources, including self-care programs, mood tracking, journaling, bot check-ins, and a peer support feature through communities, all accessible to every employee.

    To maintain regular communication and awareness, the program includes the distribution of Newsletters and Awareness Collaterals monthly. This consistent flow of information aims to keep employees engaged and informed about available resources and upcoming events.

    Talking about the positive workplace mCaffeine’s HR team stands as a dedicated ally. Employees are not merely encouraged but actively welcomed to reach out to the HR team for any hurdles obstructing their goals. Assuring confidentiality, this initiative strives to create an environment where employees feel secure in sharing their challenges.

    A Pinnacle of Commitment:

    This initiative signifies more than a mere step; it’s a significant leap in mCaffeine’s unwavering commitment to employee well-being. Beyond the realm of a workplace, it underscores the creation of a supportive community where the mental health of every team member is prioritized and actively supported. This initiative is a testament to mCaffeine’s dedication to fostering an environment where each employee not only thrives but feels genuinely cared for.

    “We all have bad days at work, and it’s crucial to recognize the signs when our mental health is at stake. It’s not just a personal matter; it’s a professional one that can affect our ability to be productive. Mental health is often unseen, and reaching out for help shouldn’t be a challenge. With this understanding, mCaffeine is proud to announce a mental health program for employees, in partnership with Amaha and Pazcare, as part of our commitment to fostering a supportive workplace,” said mCaffeine co-founder & CEO Tarun Sharma.

    “Statistics say that one in four people suffer from mental health-related problems. Apart from covering secondary & tertiary care, progressive employers like Mcaffiene are standing out by covering their colleagues for mental wellness and overall well-being. We at Pazcare are proud to be enabling the mental health wellness benefit for mCaffeinene employees.” comments Pazcare CEO and co-founder Sanchit Malik.

    The introduction of this comprehensive mental health program marks a significant milestone in mCaffeine’s commitment to employee well-being. It reflects the brand’s dedication to creating a supportive and healthy work environment.

  • mCaffeine unveils a captivating campaign for its range of chocolate body lotions

    mCaffeine unveils a captivating campaign for its range of chocolate body lotions

    Mumbai: mCaffeine, a personal care brand, has unveiled its latest campaign, ‘Irresistibly Smooth,’ for its winter essentials — choco body lotions range. The campaign departs from the conventional route of portraying lotions as a product for pampering sessions. Instead, it emphasises the indulgent and sensory experience on offer.

    mCaffeine has introduced its range of body lotions to elevate your skincare game this winter. The products not only moisturise the skin but, the irresistible aroma of these lotions, go above and beyond to add an extra layer of indulgence and give the consumer a unique sensory experience. In pursuit of this objective, the brand has created a film that highlights the captivating allure of lotions. The narrative centers around a couple enticed by the appealing Chocolate aroma, engaging in playful flirtation while contemplating the irresistibly soft and smooth skin that the product promises.

    The campaign brilliantly captures the essence of the brand’s commitment to offering an indulgent skincare experience, where its product transforms a routine touch into a memorable and delightful moment. mCaffeine’s brand film boldly defies the traditional norms of promoting skincare products, making “Irresistibly Smooth” a distinctive campaign that breaks through the clutter.

    mCaffeine CEO and co-founder Tarun Sharma said, “mCaffeine’s choco body lotions are a testament to our dedication to revolutionising the winter skincare and self-care experience. We used chocolate, which is long associated with indulgence, and harnessed its goodness to redefine how our consumers perceive and indulge in winter skincare. And the ‘Irresistibly Smooth’ campaign perfectly aligns with this commitment of ours. It not only invites everyone to revel in the magic of Chocolate aroma but also highlights the practicality of our range of lotions during winter, ensuring that the skin remains irresistibly smooth even in the coldest months.”

    mCaffeine’s choco body lotions are made with 100 per cent pure cocoa butter, caffeine, sweet almond oil, and other skin-loving ingredients to nourish and moisturise your skin deeply, combating winter dryness and making it irresistibly soft and smooth. The range includes —

    Choco body lotion infused with an irresistible chocolatey aroma

    Choco body lotion with SPF 15 for sun protection

    In addition to the aforementioned two body lotions, the brand also has coffee body lotion on offer.

    The lightweight & non-greasy formula of these body lotions gets absorbed into the skin quickly. Packed with antioxidants and vitamins, these lotions are suitable for all skin types, promote overall skin health and protect it from damage.

    The range is available for purchase at mCaffeine.com, all major e-commerce platforms, and various retail outlets country-wide. Give in to your skin’s Chocolate cravings and elevate your ordinary skincare ritual into a truly indulgent experience. 

  • mCaffeine says get ‘Addicted to Good’ in latest campaign

    mCaffeine says get ‘Addicted to Good’ in latest campaign

    Mumbai: Caffeinated personal care brand mCaffeine has collaborated with actors Radhika Apte, Shruti Hassan, and Vikrant Massey for its upcoming campaign to help establish an ‘addiction’ to all the good caffeine can do. The brand film is targeted towards the Gen Z audience while communicating the D2C brand’s ‘Addicted To Good’ proposition.

    “Given the rising awareness about personal care, with our ‘Addicted To Good’ campaign, we aim to emphasise the benefits of our hero ingredient and solidify mCaffeine’s position as India’s most favourite caffeinated personal care brand,” said mCaffeine CEO & co-founder Tarun Sharma. “The proposition comes from the human insight that we are essentially creatures of habit that favour repetition. A single good habit can often lead to another, starting a chain of goodness. Representing the young and energetic go-getters who the brand’s products are made for, the three ambassadors will share the goodness of caffeine with everyone – along with the good that the brand does at large.”

    Aside from opposing animal testing, the colour, the gender-neutral brand promotes clean, sustainable living. With the ‘Addicted To Good’ message, mCaffeine aims to inspire the audience to unearth their full potential and be the best version of themselves – because feeling good is everyone’s right, said the brand.

    “For me, personal care is not just limited to outer appearance but a feeling of goodness from within. I have personally been a mCaffeine user, and I stand by the ideology of the brand. mCaffeine – 100% natural, vegan, cruelty-free, and with zero plastic footprint – has consistently made a meaningful impact in today’s world by supporting addiction to the goodness of caffeinated personal care products,” said Shruti Hassan.

    “Looking at the growing consciousness of today’s millennials, I believe that we all must pledge to products that make us addicted to not just a good regime but also a good environment,” said Radhika Apte.

    Vikrant Massey added, “The pandemic has brought me closer to myself and my personal care routine, and I think that’s the scenario with everyone. Consumers are looking for an impactful factor in every choice they make, and a brand like mCaffeine, in today’s time, is making it easily possible for them with their consistent efforts.”

  • mCaffeine launches new initiative to support Covid vaccination drive

    mCaffeine launches new initiative to support Covid vaccination drive

    Mumbai: Homegrown caffeinated personal care brand mCaffeine has launched the #GetTheGoodDose initiative to encourage millennials to get the COVID-19 vaccine.

    The initiative hopes to inspire these youths to better take care of themselves while supporting the government’s vaccination drive. To further foster this sense of social responsibility, anyone who is 18 and above and pledges to get vaccinated on their website, will earn a token of appreciation in form of a special reward, the brand said in a statement.

    “With the second wave of Covid-19 just settling, we all need to come together and ensure that we act responsibly by pledging to get vaccinated, whilst also urging and helping others around us to get their jab,” said mCaffeine’s co-founder & CEO Tarun Sharma. “With #GetTheGoodDose, we aim to be vocal through the voice of our consumers, and strengthen their resolve to get vaccinated, for we truly believe that our consumers are the best advocates for our country.”

    “If we are able to bring them all together to share this common goal via large participation, we can lead by example and our campaign can serve as an authentic voice to encourage the nation’s millennials to safely act before it is too late. Every small step towards this contribution could make a huge impact, as the more people are vaccinated, the closer we are to our pre-covid routines. Our campaign thus aims to put together a collective effort to curtail the spread of this year-long global pandemic,” he further added.

    #GetTheGoodDose went live on 7 July on mCaffeine website; the registration process details are available at: https://www.mcaffeine.com/pages/vaccination-drive.

  • Beauty & Lifestyle Virtual Round-Table: Time to meet the creme de la creme

    Beauty & Lifestyle Virtual Round-Table: Time to meet the creme de la creme

    NEW DELHI- As consumers increasingly demand inclusivity, transparency and authenticity, beauty & lifestyle companies across price points are overhauling their operations, product assortments, and marketing tactics to stack up. At the same time, they’re navigating a new retail landscape, where stores are community hubs, “meeting customers where they are” is the industry-wise target and every luxury shopping can be done online.

    At Indiantelevision.com's Beauty & Lifestyle Virtual Round-table, brands will discuss how they’re going to respond to the consumer expectations in the post-pandemic era and what are they doing to prepare for the industry’s next challenges.

    The virtual round table will witness crème de la crème of the industry.

    VLCC Health Care Limited chief business officer – south Asia wellness & skill development business Ameet Kkatyal; Baggit head of marketing Atul Rohan Garg; Lotus Herbals Pvt. Ltd. head-Innovation development & brand strategy Ipsita Chatterjee; Myntra head – marketing Harish Narayanan; Max Fashion India senior VP marketing Jiten Mahendra; FBB Future Group India CMO Prachi Mohapatra; mCAFFEINE founder & CEO Tarun Sharma. The session will be moderated by IndianTelevision.com Group founder CEO & editor-in-chief Anil Wanvari,

     The virtual round-table will go live on 29th August at 4.00 PM. Register yourself for the discussion. 

    https://us02web.zoom.us/webinar/register/WN_hCuCFX1ZQbSXtDx6UUP4aA

     Watch this space for more developments! 

  • mCaffeine partners with Clinikk to provide free medical facilities for the employees and their families in the current COVID-19 pandemic

    mCaffeine partners with Clinikk to provide free medical facilities for the employees and their families in the current COVID-19 pandemic

    MUMBAI: mCaffeine, India’s fastest growing caffeine infused personal care brand has partnered with Clinikk, the healthcare startup to provide free medical facilities for the employees and their families in this current 21 day lockdown due to COVID-19 pandemic.  

    This association will help mCaffeine employees and their families to get access to 24*7 medical support and unlimited and free consultations with doctors on call through their helpline number. All doctors are qualified (MBBS or specialization), with extensive training in telemedicine. Post the consultation; a signed prescription will be shared on SMS/WhatsApp & the Clinikk App. If a further diagnosis requires lab tests, the sample will get collected at home. Employees can also order medicines online and can get benefited from discounts. 

    Tarun Sharma, co-founder & CEO, mCaffiene said, “The need of the hour is to extend maximum possible support to your employees and their families. Besides assuring the job and financial security, it is pertinent to take care of their physical and mental well being. In a lockdown scenario when one cannot step out of their home more so because of the spread of a highly contagious virus, its our responsibility to take care of their health needs. We don’t want them to compromise or neglect themselves. In such a panic scenario one may not know whom to approach or where to go. 

    While all employees are working from home; we want them to be tension free regarding any health problems of themselves and their families by providing them door-step medical facilities. Clinikk app which gives a one-stop solution will provide the much required ease and convenience. Employee wellness is prime at mCaffeine. More than 400 people will benefit from this association.’’

    Bengaluru based health tech startup, Clinikk is revolutionizing the approach to healthcare in India, by building a one-stop solution for all healthcare needs at just one-phone-call-away. The ability of Clinikk is to diagnose and treat certain ailments using remote technology instead of person-to-person contact, thereby creating ease of access to medical care. 

    “At Clinikk we believe in becoming the first point of contact for any medical need that a family might have. Being there for them 24*7 ensures that we are able to detect any medical problem proactively at its onset and make necessary intervention before it manifests itself as a more serious issue", Said, Bhavjot Kaur, co-founder of Clinikk Healthcare.

    Apart from doctor consultations, if any medical information is required for eg. partner hospitals, it can be directed to the Health Assistants, who provide relevant, accurate information. Based on seasonal change, medical history etc. – Clinikk provides personalized awareness building information through WhatsApp, SMS and IVR calls. The languages currently supported are; English, Hindi, Kannada, Tamil, Telugu, Malayalam, Bangla, Assamese, Marathi.