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Tag: M&C Saatchi

  • Kabeer Chaudhary named M&C Saatchi Performance MD – APAC

    Kabeer Chaudhary named M&C Saatchi Performance MD – APAC

    NEW DELHI: M&C Saatchi Performance has elevated Kabeer Chaudhary to managing director APAC. He replaces Chris Steedman, who will be returning to the UK. 

    Chaudhary, who has been with M&C Saatchi Performance since 2015, and has served in the role of managing partner for the past two years, will now lead the digital media agency across APAC.

    "In Kabeer we have a leader, and a trusted partner to our clients. The decision to appoint him as the successor was easy. I am confident M&C Saatchi Performance will continue to excel with Kabeer at the helm. It has been an exciting journey since I first arrived in 2013. Kabeer is worthy of this new role and I wish him every success," Steedman said.

    “I feel fortunate to have worked alongside Chris to get the agency to where we are today. I am excited to take on his role and hope to continue to build on the business momentum we have created in the Asia Pacific region in the past few years,” Chaudhary said. 

  • FunFoods launches new ad with Sonali Bendre

    FunFoods launches new ad with Sonali Bendre

    MUMBAI: FunFoods by Dr. Oetker has launched a marketing campaign for its innovative new range of Zer0Fat Dressings with brand ambassador Sonali Bendre and upcoming actor Amyra Dastur.  

    The 360-degree campaign will introduce viewers to the new range and inform them about the various usages through digital, print, OOH, point-of-sale and TV.

    Dr. Oetker India managing director and CEO Oliver Mirza says, “As a leader in western sauces & spreads category, it is our endeavour to constantly innovate and offer consumers convenient ways to create yummy food. The new range of dressings delivers exactly that with an added benefit of being Zer0Fat. We are excited to launch a marketing campaign to grow the dressings category, which motivates consumers to enjoy delicious food, guilt-free. We are confident that the campaign will attract new users into the category and become a catalyst to realise FunFoods’ vision of Rs 500 crore by 2020.”

    The new range of Zer0Fat Dressings was launched earlier this month through a unique influencer campaign on social media where Bollywood divas and celebrity chefs shared their first interaction with the product. The campaign has already reached over 7 million viewers.

    The new product range and the campaign have been conceptualised basis an in-depth consumer research, keeping in mind the key barriers such as high fat and calorie content, limited use in salads and affordability. The campaign suitably addresses these concerns, by highlighting key product attributes of Zer0Fat, low on calories and value for money. The omission of the word ‘salad’ from ‘dressings’ is deliberate, with an intent to showcase versatility of the product and to convey to the consumers that the product is not just for salads, but much more!

    Dr. Oetker India vice president for marketing Devarshy R Ganguly adds, “We are excited to launch a 360 degree marketing campaign which attempts to connect and engage with consumers across multiple touch points like digital, TV, print, OOH and point-of-sale. The campaign is led by a new TV spot that attempts to hook consumers by showcasing lightness and taste through a playful story between Sonali and her on screen sis-in-law Amyra.”

    Speaking on the concept of the TVC, Scarecrow M&C Saatchi founder director Raghu Bhat mentions, “As consumers are constantly evolving and looking for culinary adventures, it becomes important for brands to engage with them and offer innovative ways to enjoy delicious food. With this insight, FunFoods by Dr. Oetker has come up with a fantastic new range of Zer0Fat Dressings and we are happy work with them in creating a new brand campaign. We have taken key successful elements from our earlier campaigns for mayonnaise and extended it to this new campaign. It is high on appetite appeal, chemistry and also has a memorable visual idea which invites consumers to pick up the product from shelves and inspires them to add magic to everyday food.”

    The new campaign is an extension of FunFoods’ ‘Food Mein Dalo Magic’ campaign, which encourages consumers to make everyday food magical.

  • Adfest 2016: Josy Paul & Ben Welsh named jury presidents for two categories

    Adfest 2016: Josy Paul & Ben Welsh named jury presidents for two categories

    MUMBAI: BBDO India chairman and chief creative officer Josy Paul has been named as the jury president of Adfest 2016’s Media Lotus and Branded Content & Entertainment Lotus.

     

    Additionally, M&C Saatchi creative chairman Ben Welsh has been named as the jury president of Film Lotus and Radio Lotus categories.

     

    Paul said, “It is a huge privilege to be selected to lead this prestigious Jury, working alongside the industry’s most respected and awarded creatives. There are agencies in Asia and the Middle East that are leading the world when it comes to producing brave, impactful media concepts and branded content. I live by the mantra ‘Think like the navy, deliver like pirates,’ which means I’ll be looking for work that is both strategic and powerfully executed. It’s going to be a lot of fun debating the industry’s best ideas.”

     

    “Josy has led the way in India as a creative professional who is determined to make the world a better place through impactful branded content and creativity. It will be an honour to welcome him to Thailand in March,” added Adfest president Jimmy Lam.

     

    Welsh said, “I am really excited about being part of Adfest again, it’s actually my favourite creative festival. I’ve judged Cannes, D&AD, London International Awards and more but there’s something unique about Adfest. As jury president, I’m really looking forward to discovering what this region is capable of producing.”

     

    Lam added, “Ben has one of the sharpest creative minds in the industry, which makes him perfect to lead next year’s Film Lotus and Radio Lotus categories. It’s been several years since Ben last joined Adfest’s jury panel, and we look forward to welcoming him back to Thailand in March.”

     

    Adfest 2016 runs from 16 – 19 March at the Royal Cliff Hotels Group in Pattaya, Thailand.

  • M&C Saatchi trains eyes on Asia; names Ben Welsh as creative chairman

    M&C Saatchi trains eyes on Asia; names Ben Welsh as creative chairman

    MUMBAI: With its eyes trained on the rapidly growing Asian market, M&C Saatchi has named Ben Welsh as the agency’s creative chairman of Asia. Welsh was formerly at M&C Saatchi Sydney as executive creative director.

     

    Welsh’s appointment marks a change in emphasis for the network. Asia as a region has changed dramatically in recent years – China took over as the largest economy from the US in 2014, India has the fastest growing advertising industry in the world and Japan is the second most innovative country in the world. The addition of Welsh demonstrates the network’s spotlight on Asia.

     

    Welsh’s focus will be pitching for both international and national brands in each region, attracting creative talent and developing the creative output of the five agencies the network runs there.

     

    Welsh has helped to establish M&C Saatchi Sydney as the leading creative shop in Australia – and has led the agency to its biggest trophy-haul yet at Cannes this year, consolidating its position as the country’s number one creative agency. M&C Saatchi Australia came home with a coveted Titanium Lion, one of only five up for grabs, to cap off a 10-Lion haul.

     

    M&C Saatchi CEO worldwide Moray MacLennan said, “This appointment underlines our commitment to the core of our business – the creative product. Ben is the best combination of strategic thinker and creative leader. Add in his boundless energy and Asia will be hugely strengthened. He is also an excellent brand ambassador for M&C Saatchi having worked for us for the last 18 years.”

     

    Welsh added, “I’m really excited at the thought of what we can do in the region. We have some brilliant people and I look forward to working with them to create an impact in such a diverse part of the world.”

     

    Welsh will start his new role on 1 October. His appointment follows the departure of Chris Jacques who was regional CEO. He will be based in Sydney but regularly travelling to Singapore, New Delhi, Kuala Lumpur, Shanghai and Tokyo.

     

    Welsh joined M&C Saatchi Sydney in 1997 as a senior writer and was then promoted to creative director in 2003. Previously, he led a team of over 50 creatives working across digital, direct, retail and above the line media in Australia’s largest agency.

  • M&C Saatchi and Delhi-based February join forces

    M&C Saatchi and Delhi-based February join forces

    MUMBAI: M&C Saatchi Worldwide is strengthening its presence in India through a tie- up with Delhi-based independent creative agency, February. The tie-up sees the launch of a new Indian agency christened M&C Saatchi February with immediate effect.

     

    Offering  advertising, design, digital, social, mobile, events and activation, M&C Saatchi February’s founding portfolio of blue-chip  clients  will  include  Nando’s,  Typhoo,  Avis,  Blossom  Kochhar  Aroma  Magic,  DLF  retail, Ananda in the Himalayas, SBI Cards and Panasonic Mobility.

     

    M&C Saatchi Worldwide CEO Moray MacLennan said, “India is a fundamental part of our global strategy, and we’re delighted to join forces with a brilliant team to help us create a global hub in this critical market.”

     

    The deal follows a strategic review of the agency’s Indian operations and will see M&C Saatchi’s new Indian  agency  –  M&C  Saatchi  February  –  headquartered  in  February’s  offices  in  Delhi’s  Shahpur Jat.

     

    February’s  founders  Gopal  Krishnan  and  Nirmal  Pulickal  will take over  the leadership  of  the combined operation. They will be supported by M&C Saatchi Delhi CEO Anjali Nayar, who has been appointed as the president of the new venture.

     

    MacLennan  added, “In Gopal, Nirmal and the team at February, we have found our perfect partners. They’ve built an agency producing world-class work for both local and international clients.  They share our obsession with ‘Brutal Simplicity of Thought’, and our laser-like focus on building business results for our clients.”

     

    Initially, the  partners  of  February  will  have  a  majority  stake  in  the  venture,  with  M&C  Saatchi Worldwide taking over the majority stake over an agreed timescale.

     

    Krishnan said,  “We’re  delighted  to be  joining  forces  with  M&C Saatchi  as we embark  on the next phase  of February’s  exciting  journey.  We’ve been doing some great work for some wonderful clients over the last couple of years, and this new partnership will help us play on an even bigger stage going forward.”

     

    Pulickal added, “When we launched February two years ago we had a simple goal – to create great work that works for our clients’ business.  It’s great to find a partner in M&C Saatchi who shares our vision entirely. We’re very excited about the future of M&C Saatchi February.”

  • Franklin Templeton continues with M&C Saatchi as creative partner

    MUMBAI: Financial services company Franklin Templeton (India) has decided to continue with M&C Saatchi as its creative partner. The agency has been working with the brand since 2008.

    A senior official from the agency confirmed the news to indiantelevision.com and added, “There was never really any talk of a review. The brand has simply extended the contract they have with us.”

    Though there were rumours that Franklin Templeton has called for a review on the creative mandate, the agency source negated the hearsay.

    The brand now plans to focus on more tactical, activation and digital led brand communication.

    Before M&C Saatchi, Rediffusion-Y&R handled the brand‘s advertising for two-and-a-half years.

    The brand‘s media planning/buying mandate rests with GroupM‘s Maxus.

  • M&C Saatchi conceptualises Etihad Airways’ global campaign

    MUMBAI: Etihad Airways has launched a new television commercial and supporting digital media campaign for the global audience.

    Titled ‘Why‘, the campaign focuses on why millions of people prefer Etihad Airways over its competitors.

    Conceptualised and created by M&C Saatchi, the television commercial will be shown on pan-regional television media across Europe, the Middle East and Africa in addition to country specific stations in the UAE, India, France, Germany, Ireland, UK, United States, Pakistan and Australia.

    This is the first commercial written by Etihad Airways‘ recently appointed global agency, M&C Saatchi.

    Etihad Airways chief commercial officer Peter Baumgartner said, “The marketing campaign shares some of the secrets of our success with a worldwide audience and shows how, in less than nine years of operations, we have carried more than 40 million passengers and become synonymous with providing customers with the highest levels of hospitality and service.

    The commercial, which is translated into Arabic, French, German and Chinese, shows people enjoying a day at the beach who are surprised to see an Etihad A340 fly past, trailing a giant message.

    The tail fin message, and interest driven by the commercial, invites viewers to visit the specially developed microsite and other digital platforms in order to find out more, the company said.

  • Purple Focus wins creative biz of DLF Place

    MUMBAI: Purple Focus has bagged the creative mandate for DLF Place, the premium fashion lifestyle mall in South Delhi.

    The incumbent agency for the account was M&C Saatchi.

    As part of the creative mandate, Purple Focus will work on the strategy and creative deliverables of DLF Place.

    Purple Focus NCD Arvind Pal Singh said, “The brief always had been to create a fresh and clutter breaking communication keeping in mind the DNA of brand DLF, which agency did successfully. Our campaigns aim to extend the essence of the brand in order to match the changing needs of retail markets. Purple Focus team is exhilarated by the news & the agency looks forward to create different Mall Specific events & communication in the time to come.”

    DLF Place VP- mall management Benu Sehgal said, “The agency understood our goal well. Besides, it showed much understanding of the category.”

    In the past Purple Focus has handled ‘DLF Shopping Festival‘ throughout DLF malls for two successful years, ‘Fashion Focus‘ (for another premium mall DLF Promenade) and few other projects on project basis.

  • Mobile advertising drives M&C Saatchi growth for 2011

    Mobile advertising drives M&C Saatchi growth for 2011

    MUMBAI: Even as industry pundits predict that digital and mobile advertising is the mantra for the future, mobile advertising and social media marketing services helped M&C Saatchi to more than double its pre-tax profits last year.

    The mobile group has contributed 15-20 per cent of M&C Saatchi’s UK profits, doing work for brands including the O2 arena and Speedo.

    Advertising spending on mobile devices leapt by 157 per cent last year to ?203.2m in the UK, according to figures published on Tuesday by the Internet Advertising Bureau and PwC.

    Revenues rose 22 per cent to ?153.1m in the year ended 31 December with pre-tax profits jumping from ?7.8 million in 2010 to ?16 million.

    The Financial Times quoted M&C Saatchi chief executive David Kershaw as having said: “2012 has started well. We see pretty good growth. We are looking at double-digit earnings growth next year and going into 2013.”

    In 2010 M&C Saatchi acquired Inside Mobile, an agency dedicated to creating applications and other forms of smartphone marketing.

    Much of M&C Saatchi’s mobile revenues are coming from existing clients. “There’s an inverse relationship between client knowledge and agency margin,” Kershaw told FT. “At the moment, client understanding of mobile is in the foothills, which means there’s a greater dependence on experts. There is not an oversupply of experts yet, which means you get a healthy margin. The next two or three years should be very healthy.”

    The agency’s newer international offices in South Africa, the US and Latin America also contributed to the boost as they became profitable.

    M&C Saatchi was hit by some big client losses particularly in Australasia but won in other fast-growing areas, such as mobile.

  • M&C Saatchi bags W’s creative biz

    M&C Saatchi bags W’s creative biz

    MUMBAI: M&C Saatchi has won the creative mandate for W, an Indian contemporary ready-to-wear brand for women.

    TCNS Clothing Company CEO Anant Daga said, “We were impressed by M&C Saatchi’s in-depth understanding of the women’s apparel market and the target consumer. We found in M&C Saatchi a partner, who has the strategy, market analysis, creative expression all figured out just right for W. Indian women’s wear market is large, unorganised and untapped. Being a leading women’s wear brand, W is well positioned to capitalise on this opportunity and with M&C Saatchi we look towards achieving greater successes for the brand.”

    M&C Saatchi CEO Anjali Nayar averred, “It was a great start to the year. And we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together.”

    W, a part of TCNS Clothing designs, manufactures and retails fashionable garments for the Indian women.

    M&C Saatchi executive creative director Richa Sinha said, “We are happy to have got W as it is a brand that’s close to our heart. What makes W so special is the fact that the brand truly embodies the true spirit of the modern Indian woman and doesn’t believe in slotting women in their clichéd roles.”