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Tag: Mayur Hola

  • Asli sona shines as Sonakshi strikes gold with Instamart this Diwali

    Asli sona shines as Sonakshi strikes gold with Instamart this Diwali

    MUMBAI: When life gives you a golden spoon, you star in an Instamart ad. This Dhanteras, Swiggy Instamart is back to strike gold literally with Asli Sona herself, Sonakshi Sinha, headlining its cheeky festive campaign that promises everything from Soan Papdi to actual sona delivered to your doorstep in just 10 minutes.

    After last year’s nostalgic tribute to Karisma Kapoor’s Sona Kitna Sona Hai, Instamart doubles down on its golden pun game, rolling out a playful new film conceptualised in-house. The ad reimagines the phrase “born with a silver (or golden) spoon” in the most literal and hilarious way possible.

    The campaign traces Sonakshi’s journey from an ultrasound where her golden spoon first makes an appearance, to her childhood on the playground and even a dramatic adult avatar where the same spoon deflects a bullet in a Versailles-like setting. The gleaming prop, much like its owner, steals the show ending with the tongue-in-cheek line: “Sona ka sona toh by birth sorted hai. Aap apna dekh lo?” reminding viewers that their own gold needs are just a tap away.

    “Who doesn’t love a good pun and a great deal?” quips Swiggy head of brand marketing Mayur Hola. “After the iconic Sona Kitna Sona Hai campaign last Diwali, we’re back to remind everyone that asli sona is available on Instamart. And who better to do it than Sonakshi Sinha? From Soan Papdi to sona (gold), whatever you need, get it on Instamart in minutes.”

    And it’s not all sparkle without substance, Instamart’s golden streak is backed by numbers. Last Diwali, a single user in Kochi purchased gold worth Rs 8.3 lakh through the platform, signalling how festive indulgence is now just a few clicks away. This year, the platform has teamed up with leading jewellery brands like Malabar Gold, Kalyan Jewellers, MMTC, and Mia by Tanishq, offering certified gold and silver coins right to customers’ doors.

    With 24/7 delivery now expanded across cities including Delhi, Noida, and Gurugram, Instamart continues to redefine what “instant” means in quick commerce. From smartphones and luxury watches to festive jewellery, it’s all about blending convenience with indulgence wrapped in a dash of humour and a whole lot of gold.

    As Sonakshi’s spoon gleams and bullets bounce off, one thing’s clear: in the fast lane of festive shopping, Instamart isn’t just serving speed, it’s serving sparkle.
     

  • Instamart’s sunny ad stunt makes mangoes glow, nostalgia flow, and delivery go

    Instamart’s sunny ad stunt makes mangoes glow, nostalgia flow, and delivery go

    MUMBAI: There are print ads, and then there are mangoes that blush under the sun. Instamart turned the country’s favourite summer fruit into a showstopper with a print campaign that literally ripened in daylight. In a bold blend of science and sentiment, the company launched a full-page newspaper ad using photochromatic ink technology—a first in Indian print media.

    The interactive creative illustrated a lush mango tree surrounded by children playing and plucking fruit, harking back to old-school summer holidays.

    But here’s the twist: expose the ad to sunlight, and the mangoes morph into golden yellow.

    Cue the oohs and aahs.

    “Just like real mangoes ripen in the sun, this ad transforms with sunlight, making the magic unfold right before your eyes”, said Instamart head of brand Mayur Hola. “It’s our tribute to the season and what Instamart stands for: freshness, speed, and small moments of everyday joy”.

    The campaign follows last year’s mango-scented print ad that had readers sniffing their way to summer nostalgia. This year’s sensory sequel keeps the senses on high alert while hammering home Instamart’s core pitch: ripe produce, rapid delivery, and creative chops that go well beyond your average grocery drop.

    The in-house creative team led the concept, with Havas as the media partner. By blending tactile storytelling with ink-based innovation, Instamart doubled down on its commitment to make every 10-minute delivery feel like an experience, not a transaction.

    With this cheeky seasonal drop, Instamart once again proved it can deliver not just mangoes, but also marketing that sticks. If mangoes are the king of fruits, Instamart may well be the jester of genius brand moves.

  • Swiggy dials up the decibels with ‘Prime Time Menu’ for Father’s Day celebration

    Swiggy dials up the decibels with ‘Prime Time Menu’ for Father’s Day celebration

    MUMBAI: If your dad insists on cranking the TV up to ear-splitting levels during the 9 pm debate, Swiggy just served up the perfect Father’s Day gift.

    India’s food delivery giant launched the ‘Prime Time Menu’ campaign, turning its in-app experience into a full-blown homage to prime-time news channels—dramatic tickers, booming anchors, and all.

    The campaign, built around a digital film, captures the daily struggle of a daughter trying to survive the sonic boom of her father’s nightly news rituals. From anchor rants to khulaasas drowning out her study sessions and dance practice, the chaos finally finds comic relief when she decides to embrace it—with food. She gifts him Swiggy’s ‘Prime Time Menu’, sparking laughs and relief in equal measure.

    Swiggy, known for its quirky, relatable brand tone, partnered with Bad Studio Production LLP to deliver this loud love letter. The platform turned its app interface into a parody of a live newsroom. Users are treated to anchor-led food segments, animated breaking headlines, and dramatic scrolls reporting on spicy samosas and scandalous burgers.

    “At Swiggy, we love finding joy in the everyday quirks of our consumers. ‘Prime Time Menu’ is our way of celebrating something almost every Indian family can relate to, a father’s unshakable love for news and current affairs. It’s a campaign built on insight, nostalgia, and humour, and it’s another step in making the Swiggy experience deeply personal, culturally resonant, and ultimately, fun”, said Swiggy VP-brand Mayur Hola.

    Live now on the Swiggy app and across digital platforms, the campaign has turned up the volume on dad culture. It’s equal parts tribute and playful roast. With tickers louder than thunder and food promos cheekier than anchors, the campaign delivers dad-core humour at its best.

    Because this Father’s Day, if you can’t beat the noise, feed it. 

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Swiggy (@swiggyindia)

     

  • Instamart and Vetic offer free vet teleconsults for pet parents in India

    Instamart and Vetic offer free vet teleconsults for pet parents in India

    MUMBAI: Instamart, has joined hands with Vetic, the country’s largest pet healthcare provider, to offer free veterinary teleconsultations for pet parents across India.

    Running from 8 to 11 April, the campaign enables Instamart users to access a complimentary online consultation with one of over 250 qualified vets via the Vetic app. To extend support beyond the holiday window, Vetic is offering an additional 1,000 consultations over the following 30 days each user eligible for one free session during this period.

    Vetic founder Gaurav Ajmera said, “Access to quality veterinary care remains a significant challenge across India, especially during emergencies. By partnering with Instamart a platform trusted by millions we’re breaking that barrier and making quality vet support available instantly. This collaboration is a step forward in our mission to provide 24/7, human-grade pet healthcare across India, that meets the needs of today’s pet parents.”

    VP marketing Mayur Hola added, “Instamart has always focused on making everyday convenience more accessible for our users. Pet parents are one of the biggest user groups on Instamart, buying everything from pet food to toys on the platform. We are delighted to offer this service to the many pet parents in the Instamart community.”

    How it works, after any Instamart purchase, users will see a banner on the post-order screen redirecting them to the Vetic app. There, they can book a preferred time slot (slots open two hours in advance), receive confirmation from Vetic’s team, and complete the teleconsultation. A detailed prescription is then provided on the app.

  • Hotel industry realigns marketing strategies to manage empty rooms

    Hotel industry realigns marketing strategies to manage empty rooms

    NEW DELHI: Undoubtedly, the hospitality industry is one of the worst hit due to Covid2019. Though the government has lifted major restrictions in various Unlock phases, there has been no significant improvement in the footfall of customers. Small guest houses are on the verge of closing down.

    According to a survey by real estate consultancy firm JLL, just 20 per cent of the operators believe that their hotels could bounce back to 2019 revenue per available room or RevPAR levels within six to 12 months.

    Companies are adhering to new standard operating procedures.

    OYO Hotels & Homes head of global brand Mayur Hola opines that the situation won’t improve straight away, unfortunately. “We’re equipping our asset owner partners with the knowledge they need to be able to qualify as Sanitised Stays and we’re monitoring this constantly. There’s a set of processes to follow to get the Sanitised Stays tag on our app. Slowly but surely our loyal base is returning to the fold.”

    The Park Hotel, which has a robust presence in the Indian market, is undergoing mandatory hygiene, safety, sanitisation and social distancing protocols training.

    Apeejay Surrendra Park Hotels Ltd corporate director (communication & PR) Ruchita Mehta explains the brand is using this time to prepare strongly, learn new things and come back with a greater understanding of the nuances.

    The brand has launched S.H.I.E.L.D, an all-encompassing program that brings the best of luxury, design, hygiene, safety and service excellence all under one roof. 

    "We have launched our campaign We are Open – where we inform our audiences about the hotels being reopened bolstered with SHIELD. We made our audiences aware about the program through a precursor video, followed by a launch video," says Mehta. 

    She says, “The guest needs to have trust in the brand and any brand which will have a higher trust value in terms of sanitisation will see a faster set of people coming back. We are reaching out to our valued patrons about elevated sanitisation protocols being adhered to through our website, e-mailers, and social media. It is a healthy mix of every platform.”

    She affirms that the brand has seen a lot of people traveling via road to its hotels in Jammu, Goa, Jaipur, Jodhpur, Vizag, Serampore – where the COVID2019 situation has been managed well.

    “Times are changing and so are the ways to reach out to target audiences. Now more than ever, the need to adapt to integrated communications has risen. Digital and social media consumption is on an all-time high, which gives brands an opportunity to up their consumer-engagement levels with minimal expenses,” Mehta adds.

    EaseMyTrip founder Nishant Pitti, in a recent interview with Indiantelevision.com, said, “we expect that the new normal shall emerge within this quarter itself and shall remain constant till a cure for COVID2019 is developed, post which the whole sector will quickly grow to pre-COVID level."

    On coming out with new campaigns, Hola explains that mass dissemination of any message/campaign would be wasteful and unfocussed with the uncertainty, restrictions, and lockdown variance across different states. To effectively roll out a campaign that informs and engages our users for Oyo has focused its distribution amongst its frequent user base (referred to as power users).

    “Every single brand in the hospitality industry will have the responsibility to ensure the safety of its guests and inform all stakeholders about the same. There will be a layer of Sanitised Stays on all our marketing efforts going forward,” he adds.

    Business travel is expected to reduce in the post COVID2019 world as companies will rationalise spending on travel. It is also likely that domestic tourism will pick faster as compare to international travel.

    Mehta shares, “We estimate faster pick-up of domestic travel, which in turn, will give the required push to domestic tourism. Local for Vocal aspect is also finding strong grounds, which will help Indian tourism in regaining strength.”

    Festive season is likely to see some people step out for short trips, as per brands.

    Mehta shares, “I would like to believe by the time we reach the festive season we will have much to celebrate and rejoice. But also, a lot will depend on when can one expect a vaccine.”

    Pitti is hopeful that the festive season will definitely bring some positivity to the sector. “There will be an uptick in transactions, but this uptick would be very small in comparison to the splurge that was seen during the festivities of pre-Covid2019 times.”

  • Havas Creative strengthens Mumbai team with two senior hires

    Havas Creative strengthens Mumbai team with two senior hires

    MUMBAI: Havas Creative has further bolstered its creative offering with two senior hires in its Mumbai office.  Gururaj Rao has joined as executive creative director and Durgesh Singh as associate creative director – copy. Both Gururaj and Durgesh will report to Havas Creative national creative director Mayur Hola. The duo will aim to foster creativity at the heart of everything, in line with the Group’s integrated approach manifested in the ‘Havas Village’ model.

    Having worked across agencies like Publicis, Ogilvy, JWT and DDB Mudra, Rao has nearly 13 years of experience in advertising. Prior to Havas, he was working with an Indie creative shop Tiqui-Taka.  He has worked on brands like Nerolac Paints, Sony Sports, Urban Clap, Dr. Fixit, Fevicol, Skoda, Cadbury 5 Star, Havmor Ice-cream, Volkswagen and HDFC Mutual Fund. Moreover, his work has been recognised at both national and international awards like the Clio Awards, Young Guns, Effies and Abbys. He has been nominated by the Ad Club Bombay for the ‘Young Achievers Award’ as well as being ranked 35th in the Young Guns Global Young Creatives Ranking in 2008.

    Singh carries with him eight years of extensive experience in the field of content generation and creative writing with agencies like DDB Mudra and Publicis India. He has worked across brands like HDFC, Skoda, Zee, and Nerolac.

    Commenting on the appointments, Mayur Hola said, “Guru brings an infectious energy that Bobby and I are sure will light up the Havas Mumbai office and give it purpose. His interaction with people is at a granular level and he’s just a straight up solid guy who puts his head down and gets work done. We’re very happy to have a kindred spirit such as him on-board. Durgesh is a bright spark. His ideas are just what we need as we add creative muscle to the Mumbai office. We’re sure that Durgesh and Guru will create a powerful alliance and work with the rest as part of a great team.”

    “I am really looking forward to being part of this exciting new team and working with Bobby Pawar and Mayur Hola and their vision of a refreshed creative proposition for Havas Group India,” said Rao.

    “I feel I've come to Havas at a very interesting time. Havas Group’s integrated operating model and Vivendi (an entertainment powerhouse) parentage creates a world of opportunities. I am excited to be a part of the team and look forward to doing some amazing work,” said Singh.

  • Mayur Hola to lead a refreshed proposition for Havas Creative as new NCD

    Mayur Hola to lead a refreshed proposition for Havas Creative as new NCD

    Mumbai:  Havas Group India has announced the appointment of Mayur Hola as national creative director for Havas Creative, effective immediately. Hola replaces Nima Namchu, who moved on from the agency in November last year.

    Based out of Gurgaon office, he will be closely working with Havas Group India chairman and chief creative officer Bobby Pawar to lead a refreshed creative proposition by leveraging the group’s integrated capabilities.

    Having worked across agencies like Mc cann, TBWA, and Grey, Hola’s last stint was with Contract Advertising as ECD and EVP. Leveraging expertise and experience on a variety of brands across sectors which include, Nescafe, Pan Vilas, Tata Docomo, National Geographic, Truecaller, KFC, Dominos, Droom, and Truly Madly, Hola is credited with numerous award-winning campaigns, across industry forums like Effies and Abbys.

    Commenting on the appointment Havas Group India chairman and chief creative officer Bobby Pawar said “Mayur has got a great body of work.  He is a really good creative director, people and clients want to work with him. But that is not why I picked him to be National Creative Director, for Havas, I chose to work with him because he is not afraid of venturing into the unknown, trying new things or new ways to do traditional stuff.”

    Mayur Hola added, “It takes a village to raise a brand and the Havas village is physically and philosophically integrated to help brands produce tech enabled, measurable work. In addition to that, having access to the Vivendi Group Companies, (UM, Dailymotion Gameloft) is super exciting. Now to make sure that the creative product looks and works as well as the promise is on paper. I look forward to going back to the future, with Bobby and Rana who are so full of verve and bring with them such a positive whirlwind of change.”

  • Dhoni narrates old bat & new Orient LED story

    MUMBAI: Orient Electric, a part of the USD 1.6-billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.

    The campaign features a TV ad that shows Dhoni being playfully picked on by his niece for not putting an end to the misery of flickering tube light and upgrading to Orient LED Batten which comes with ‘No Choke, No Starter and No Flicker’, and ensures better lighting with significant cost savings.

    Orient Electric is spearheading this campaign to create awareness and trigger replacement of age-old conventional tube lights with LED Battens. The TV ad will be strongly flanked by print and radio advertisement and active engagement through digital touch points.

    Orient Electric head brand & corporate communication Anshuman Chakravarty said, “It all started with our quest to find what’s next after LED Bulbs. The second biggest consumer lighting product even today is the conventional tube light with its choke, starter and its impending problem of flickering, which we all have faced in our lives. We realised that our communication around LED Batten ‘No Choke, No Starter and No Flicker’, could be a potential game changer.”

    Contract Advertising executive creative director Mayur Hola said, “This one lit a bulb straight away. The brief was crystal, we knew the exact bone of contention (a flickering tube light) that needed to be played up. And we went straight for it, MSD in tow.”

  • Contract hires senior CDs to beef up Tata Docomo team

    Contract hires senior CDs to beef up Tata Docomo team

    MUMBAI: Contract Advertising has brought on board Abhishek Chaswal and Rupesh Sahay as VP and senior creative directors on the Tata Docomo business. Both Chaswal and Sahay will be reporting to Contract Delhi executive creative director Mayur Hola.

     

     “Rupesh and Abhishek together bring a unique blend to Contract. Chaswal has his own special blend of madness and indeed an unfettered, entrepreneurial spirit. His approach to communication is unique and media agnostic. Rupesh on the other hand is a multi-talented and supremely gifted individual. A national award winning documentary film maker, he is also a brilliant art director and one of the most responsible leaders I have come across. I am sure that together they will make Contract proud and enjoy their time here as much as Contract will enjoy having them,” said Hola.

     

    Chaswal, who joins in from Cheil was responsible for the work on Delhi Daredevils, Halonix and the Samsung TV range. With an experience of close to 14 years, Chaswal started his career in a direct marketing agency as a copywriter. Eventually he moved into main stream advertising where he worked with agencies such as Everest, Euro RSCG (now, Havas) and Leo Burnett. During the course of his career he has worked across a broad spectrum of brands such as PSI, Aaj Tak, Mortein, MakeMyTrip, Max New York Life, Voltas, Minute Maid, The Indian Express, Bilt and Tetra Pak to name a few. A well awarded creative, Chaswal’s work has received recognition in national and international advertising award shows like Goafest, New York Festivals, Adfest and The Work.

     

     “I join Contract with the hunger to realise brave ideas that work for the brand as well as for the audience and the agency; and with Ashish Chakravarty leading the creative, I am sure the journey to the sweet spot will be memorable,” said Chaswal.

     

    It’s a homecoming of sorts for Sahay for whom this is a second stint at Contract.  Sahay joins in from DDB Mudra where he was the senior CD. A graduate of the Banaras Hindu University, he has worked at McCann Erickson, Rediffusion-Y&R, Saatchi & Saatchi & RK Swamy BBDO during the course of his career. His brand roster includes Coca-Cola, Reebok, Aircel, Videocon, General Motors, Nescafe, and Domino’s Pizza to name a few. A very talented and highly awarded creative, Rupesh has won the 61st National Film Award for his short film ‘The Lost Behrupiya’.

     

     “This is my second stint at Contract and this place has always been very energetic. I am really excited to join good talented bunch of people. For me joining Contract is joining strong creative people such as Ashish Chakravarty, Vineet Mahajan and Mayur Hola,” said Sahay.

     

    Contract Advertising won the creative mandate for Tata Docomo in April. Post which the agency has made some very senior level hires to service the business which includes the hiring of Shruti Verma, who came on board last month as senior VP to head the Tata Docomo business.