ITV

Tag: Mayur

  • Blink Digital forays into NFTs and metaverse

    Blink Digital forays into NFTs and metaverse

    Mumbai: Blink Digital has announced its full-fledged footing into the decentralised world that will cover metaverse, NFTs and web3 applications. The integration of virtual reality, augmented reality with social media is laying the foundation for the open and transparent ecosystem to connect and interact with each other.

    Blink Digital has launched some of the successful NFT projects and metaverse activations on platforms such as OpenSea, Rarible and Decentraland.

    This move is in alignment with their vision to bring the best to the brands and enhance the connectivity between brands and audiences. This agency foresees 300 per cent of the rise in revenue as they foray into the new vertical, according to the statement.

    As far as the growth is concerned, Blink Digital has seen 100 per cent of growth ensuring great revenue momentum from web3 vertical. In terms of the new mandate wins, the client has grown by 60 per cent  this year, the agency said.

    Blink Digital also executed the successful OnePlus 10 model launch on Amazon in Decentraland. Leveraging blockchain technology, the agency has helped materialise numerous to sell and trade NFTs. They have been providing end-to-end services from strategy and development to deployment and promotion to the brands. The agency is working as a guiding light for brands to make an early stage impact of  NFTs and metaverse and to become a trendsetter.

    Talking about venturing into the new vertical, Blink Digital director of technology Amer Ahmad said, “The idea of bringing three-dimensional experiences had started with VR devices and it has come full circle with the innovations and advancements like Web3 and Metaverse. The buzz has already concluded that the newly found virtual world is inevitable. Blink Digital lies at the intersection of creativity, innovation and the power of the internet, so our foray into Metaverse focused marketing came naturally to us.”

    “The team at Blink has always challenged the status quo and keeps innovating to serve the best to our clients. We have already started working with a few brands for their NFTs and Metaverse campaigns. We believe that metaverse will play a notable role in the next decade of advertising and we would like to to be ready before it becomes highly democratised both in terms of creation and monetisation opportunities,” he added.

  • Maggi turns 35 in India, celebrates with new campaign

    Maggi turns 35 in India, celebrates with new campaign

    MUMBAI: The most iconic food brand in India, Maggi has turned 35 years. 

    Maggi began its journey in 1983, with the launch of Maggi 2-minute noodles. Since then the brand has brought about constant innovation in the food category through a host of launches in a number of categories, such as the taste-enhancer ‘Maggi Masala-ae-Magic’, Maggi Tomato Ketchup and Hot & Sweet, Maggi Vegetable Atta Noodles, and many more.

    Over the years, Maggi has become a much-loved brand across the country. In-sync with the changes in society, Maggi aspires to embody contemporary thinking by recognising the larger impact women have on the society.

    Along these lines, on this Women’s Day, MAGGI has rolled out its new campaign “Kuch Achha Pak Raha Hai” that recognises the changing status of women.

    The ad revolves around a story of a mother and son, wherein the mother encourages her son to let his wife work after marriage. This campaign makes the point, just as recipes are changing, so are relationships.

    Maggi as a brand believes that cooking does not stop in the saucepan. The simple act of cooking does not just make us more curious, creative and empathetic, it also teaches us independence, resourcefulness and awareness. Through “Kuch Achha Pak Raha Hai” MAGGI aims to drive advocacy on this thought, supported through multiple initiatives.

    Nestlé India general manager of foods Maarten Geraets says, “Our consumers are seeking more information on our products than ever before, and this campaign will allow consumers to get the understanding they seek. The style of storytelling is aimed at eliciting interest amongst consumers and inviting them to ask any question.

    Another key initiative as part of this changing Maggi is a campaign where Maggi will be opening up “our kitchen”, branded “From Our Kitchen To Your Kitchen”, where consumers will be invited to learn about Maggi products and how they are made.

    Maggi has partnered with Rocky and Mayur to make a series of digital films as part of this campaign.

  • NDTV Good Times launches two part travel series on Mauritius

    NDTV Good Times launches two part travel series on Mauritius

    MUMBAI: NDTV Good Times has launched a two part travel series called Bucket List- Mauritius, which will be hosted by foodies and travel enthusiasts Rocky and Mayur.

     

    The show will discover the ultimate to-do list for some of the finest destinations in the world as the duo set out on a journey to hunt their hunger for travel. The two will take viewers on an action adventure packed trip around the Mauritian coastlines, exploring the culture and the wild side of Mauritius.

     

    While Rocky discovers Mauritius from beneath the deep blue seas, Mayur explores it from high up in the sky. Immersed into tropical bliss, Rocky and Mayur unravel their experiences of flying over water, cruising into the sunset, indulging in Creole food, exploring the nightlife of Mauritius and a lot more, while keeping their famed idiosyncrasies intact.

     

    In its two part series, audiences who love travelling to exotic places and learning about new cultures, will find itineraries that fit their speed and preference. They can sit back and relax in comfort of their homes and ensure their Bucket List has all the experiences that make it worthwhile.

     

    NDTV Good Times channel head Arati Singh said, “We are always trying to engage our audiences with travel content that pushes the boundaries and with this show we are getting our favourite anchors to explore their own bucket lists.”