Tag: Mayoori Kango

Performics.Resultrix bags digital mandate for NIIT

MUMBAI: NIIT has entrusted its digital mandate to Performics.Resultrix, the digital end-to-end solutions company under Zenith India.

The business was won as part of a pitch against leading agencies.

Performics.Resultrix managing director Mayoori Kango says, “NIIT is a highly reputed, fast-paced education services major, looking for strong digital play. Digitisation is rapidly transforming the education sector. Performics.Resultrix will put in the best of people, ideas, technology and customised solutions to help NIIT navigate an evolving technology landscape and to make the most of it. We are committed to them delivering their business objectives.”

Global retail business vice president of marketing Kshitij Jain adds, “We are committed to world class digital discoveries and learning experiences for our consumers. Performics.Resultrix has great credentials and provides best-in-class digital thinking, with strong offerings in media analytics, data and tech. This cemented our decision to form this partnership.”

Established in 1981, NIIT Limited, a global leader in skills and talent development, offers multi-disciplinary learning management and training delivery solutions to corporations, institutions, and individuals in over 40 countries. The company ranks among the world’s leading training companies owing to its vast, yet comprehensive array of talent development programs.

February 21, 2018
Publicis co. bags ZTE Mobile’s Rs 202-crore India account

MUMBAI: India is soon expected to overtake the U.S. as the world’s second-largest smartphone market after China. Smartphone shipments in India grew 18% last year, compared with just 3% globally.

In a significant move, Team ZTE, powered by Publicis Media and Publicis Communications, has bagged the entire media planning and buying mandate of ZTE Mobile. ZTE plans to launch a whole range of new products in India.

In the pitching process which started early this year, Publicis trumped agencies such as Madison Media, GroupM and IPG Mediabrands to pocket the contract which, some industry state, is worth around Rs 202 crore per year.

ZTE Corporation is a Chinese multinational telecommunications equipment and Systems Company and also the world’s leading mobile phone manufacturer. The company has made several Android smartphones and tablets. While the company mainly sells products under the ZTE brand, it is also an original equipment manufacturer (OEM). One of ZTE’s recent mobile launches is the Hawkeye. The smartphone was launched in January 2017.

Publicis Media co Performics.Resultrix MD Mayoori Kango said, “ZTE is an ambitious, high-tech, result oriented company, operating in a space that is dynamic and exciting. We will further fuel their expansion plans, by helping them forge deep connections with consumers, across all the right touch-points and platforms. Our strong play in areas such as technology, data, content, and analytics coupled with powerful tools and rich consumer insights led to us bagging this business. In the past few months, as a group, we have made significant investments in machine-learning and artificial intelligence, and this has further enhanced our offering. We will harness all our experience in the telecommunications sector to drive market share for ZTE.”

ZTE CMO Sachin Batra said, “We are excited to have found a strategic partner that shares our enthusiasm and vision for the brand and offers the best of both qualitative and quantitative thinking. Team ZTE impressed us early on with their strong, highly differentiated offering and compelling live ROI proposition. They are focused on the entire customer journey, generating real-time strategies and returns on media and marketing investments. Team ZTE comes with extraordinary analytical and media targeting capabilities. Their passion, vision and dedication made them the right partner for our growth plans. We look forward to a long and fruitful partnership.”

June 1, 2017
Publicis co. Performics.Resultrix strengthens leadership in western region

MUMBAI: As part of its western operations expansion, Performics.Resultrix, the digital end-to-end solutions and performance marketing company, aligned with Zenith India has strengthened its leadership team with three new senior appointments, Associate Vice-Presidents, who will lead the Mumbai operations.

Rizwan Shaikh has over 12 years of experience in digital media in diverse areas such as digital strategy, paid media, organic, social, programmatic and analytics. He has worked across a range of companies such as Web Percept, IdeatLabs, iProspect and GroupM. He will be overseeing the entire paid media operations of the agency and has the mandate of enhancing the performance product further in alignment with global ambitions.

Avinash Vanpal comes with 11 years’ experience in digital marketing. He has worked with agencies such as Resolution Media Singapore and Havas Media Bangalore and his experience spans brands such as Hyatt, Monster, HP, Resorts World Sentosa, SAP, British Insurance, and TravelSuperMarket & Manipal University. He previously co-founded a start-up – exqzt.com, which retailed handmade and ethnic products. He will be steering big businesses for Performics.Resultrix which includes a large BFSI client and will be providing strategic guidance and multi-channel strategies with a focus on programmatic.

Nishant Gopalia again comes with 11 years of digital media and marketing experience. He has worked with many large-sized agencies and has handled big businesses such as Hindustan Unilever, Tata Motors, Future Group, LIC, Fiat, Zee Entertainment and ICICI Bank. Gopalia has also worked with Star India where he was managing digital media planning and buying for Hotstar and the GEC channel portfolio. His last stint was with Zydus Wellness, where he was leading digital marketing for brands such as Sugarfree, Nutralite & Everyuth.

Mayoori Kango, Managing Director of Performics.Resultrix, says, “It gives me great delight to welcome on board our three senior executives, Rizwan Shaikh, Avinash Vanpal and Nishant Gopalia who have rich and diverse experience across brands and categories and will no doubt advance our growth and expansion in the western region. We lead the performance marketing business in India and given the rising momentum and scale of operations, this is the right time to strengthen our leadership team.”

Shaikh said, “I am pleased to be a part of Performics.Resultrix, an established name in performance marketing and digital end- to-end solutions. They are an agency witnessing fast-track growth and have great proprietary knowledge, transformative tools and systems and an established and pedigreed roster of clients. I look forward to a long and fruitful innings ahead,”

Avinash Vanpal says,

“Performics.Resultrix needs no introduction. They are a strong global brand with a roster of extraordinary work; work that’s been awarded in both Indian and international ad festivals. They have driven growth and innovation for some marquee brands. I look forward to being a part of this high-energy, collaborative and diverse workplace.”

Gopalia remarks, “ I have been following Performics.Resultrix’ s spectacular growth for some time now and am delighted to be joining it. I look forward to shaping the agency’s output in a positive way and strengthening client relationships still further.”

May 10, 2017
Performics bags Lenovo account

MUMBAI: Computer maker Lenovo India has assigned its full range of digital media duties to Performics. Resultrix, the performance marketing arm of Zenith.

Performics. Resultrix MD Mayoori Kango said, “We are pleased to partner with a highly reputed technology firm such as Lenovo. Performance marketing can help bridge the gap between offline and online sales. We will tailor for them the right mix of content, communication, media channels and audience insights. Conversion rate optimization is a trademark process of Performics globally and we will leverage our strength in this area. We will amplify the Lenovo brand across platforms.”

Lenovo India director- marketing Bhaskar Choudhuri said “We are a customer-centric technology brand and were on the lookout for a partner to enhance our performance marketing practice and keep us ahead of the digital curve. We believe that this is critical today to engage potential customers who buy online or research online but purchase offline. Performics has great credentials and provides cutting edge solutions in media analytics, media technology and programmatic buying, which further cemented our decision to form this partnership”

Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile, the setup of a media technology division in Bangalore or the Centre Of Excellence teams in Delhi and Mumbai. The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

July 19, 2016
Performics bags Lenovo account

MUMBAI: Computer maker Lenovo India has assigned its full range of digital media duties to Performics. Resultrix, the performance marketing arm of Zenith.

Performics. Resultrix MD Mayoori Kango said, “We are pleased to partner with a highly reputed technology firm such as Lenovo. Performance marketing can help bridge the gap between offline and online sales. We will tailor for them the right mix of content, communication, media channels and audience insights. Conversion rate optimization is a trademark process of Performics globally and we will leverage our strength in this area. We will amplify the Lenovo brand across platforms.”

Lenovo India director- marketing Bhaskar Choudhuri said “We are a customer-centric technology brand and were on the lookout for a partner to enhance our performance marketing practice and keep us ahead of the digital curve. We believe that this is critical today to engage potential customers who buy online or research online but purchase offline. Performics has great credentials and provides cutting edge solutions in media analytics, media technology and programmatic buying, which further cemented our decision to form this partnership”

Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile, the setup of a media technology division in Bangalore or the Centre Of Excellence teams in Delhi and Mumbai. The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

July 19, 2016
Performics India appoints Suhael Choudhury as west – SVP

MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West. She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix. Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds.

Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.”

Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai. The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

April 25, 2016
Performics India appoints Suhael Choudhury as west – SVP

MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West. She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix. Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds.

Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.”

Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai. The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

April 25, 2016