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Tag: Maybelline New York

  • Maybelline drops Teddy Tint bomb in Mumbai with CGI-powered Dabbawala

    Maybelline drops Teddy Tint bomb in Mumbai with CGI-powered Dabbawala

    MUMBAI: Maybelline New York and Posterscope India have painted Mumbai nude — literally and virtually — with the launch of Super Stay Teddy Tint – Nude Drop, a plush 11-shade lip tint collection that just got a larger-than-life debut with hyperreal CGI billboards.

    The campaign, brought to life by dentsu’s OOH specialist Posterscope, delivered a digital-first spectacle by fusing cutting-edge CGI with the warm nostalgia of Mumbai’s iconic Dabbawalas. These everyday heroes became the unexpected — and loveable — ambassadors of soft glam, starring in a seven-day CGI production that transformed the city’s skyline into a moving makeup marvel.

    Designed to tug at the heart and scroll-stopping enough to trend, the visual narrative reimagined the Teddy Tint’s soft-but-bold vibe through the lens of Mumbai’s cultural pride, marrying beauty with believability in a way that felt rooted yet global.

    Posterscope India CEO Imtiyaz Vilatra said, “This campaign was built on insight-led storytelling that connects emotionally and visually. CGI gave us the flexibility to craft an experience that felt both imaginative and rooted in local emotion. Bringing together a global beauty icon and an everyday Mumbai symbol allowed us to tell a story that was personal, timely, and unforgettable.”

    With a mix of emotional storytelling and tech swagger, Maybelline’s campaign wasn’t just lipstick on a billboard, it was a CGI glow-up for the Indian beauty playbook.

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  • Lollapalooza India 2024 redefines the festival experience

    Lollapalooza India 2024 redefines the festival experience

    Mumbai: Following the resounding success of the Asia-first edition last year, the iconic, global multi-genre music festival Lollapalooza India 2024 is now gearing up for an even more exciting second edition with a steadfast community-first approach, curating a world of non-stop entertainment that is immersive, interactive, holistic and transcendental. Carrying forward its legacy, the iconic music festival has collaborated with leading global and Indian brands across various industries spanning auto, CPG, retail, beauty, fintech, and food & beverages industries to elevate the on-ground consumer engagement and festival experience surrounding the music.

    Scheduled on 27 – 28 January, Lollapalooza India 2024 will once again transform the iconic Mahalaxmi Race Course, Mumbai into a captivating haven for all music enthusiasts, showcasing an eclectic line-up of 40 plus renowned artists from around the globe across a two-day extravaganza. BookMyShow Live, the live entertainment experiential division of BookMyShow, India’s leading entertainment destination will spearhead Lollapalooza India as the promoter and co-producer for the festival’s Indian edition along with global producers, Perry Farrell and C3 Presents.

    Some of the biggest brands from the world and India including Budweiser Beats Energy Drink, Johnnie Walker Refreshing Mixer Non-Alcoholic, NEXA, RuPay, Levi’s®, Maybelline New York, CRED and Bisleri Vedica Himalayan Spring Water along with Maharashtra Tourism have come together to collaborate with Lollapalooza India 2024 curating integrated immersive experiences & unforgettable moments that resonate with the audience.

    Brand partners are investing heavily in festival experiences such as Lollapalooza India 2024 and other BookMyShow Live Intellectual Properties (IPs) towards marketing, curating on-ground live experiences that act as real-time consumer touchpoints where young, digitally savvy, spending audiences are present. Live events have become an integral part of the marketing mix across the board, even as brands in B2B or B2B2C industries are eyeing this space as a lucrative opportunity along with B2C brands, and this trend will remain unaffected as long there is a promise of quality and relevance. This has created an opportunity for like-minded brands across sectors to invest strategically in building salience and brand love through entertainment, which is a core part of the consumer’s ecosystem.

    Budweiser Beats Energy Drink as Co-Presenting Sponsor continues to honour Lollapalooza’s legacy with the main stage, the Budweiser BudX stage. This main stage at the festival will feature highly anticipated headliners Jonas Brothers and Sting, along with iconic artists who are absolute crowd favourites. Going beyond conventional partnerships, Budweiser is actively co-creating experiences at the music festival, as it joins the Lollapalooza India bandwagon once again. At Lollapalooza India 2024, Budweiser will launch ‘BudX Uncovered’, an initiative to spotlight breakout artists, with two surprise acts on its stage. Through the ‘Bud and Burgers’ initiative, top chefs compete to create burgers that pair perfectly with Budweiser beer, that festival attendees can vote for to crown the ‘King of Burgers’! The ‘Brew District’ will enhance the festival experience with immersive attractions like Bud’s iconic Ferris Wheel, a viewing deck for some Lolla-favs, tattoo and hairstyling stations, arcade arenas and more. Lolla attendees can also get featured on the Budweiser BudX Stage through the ‘Bud Cam’ and win attractive prizes.

    Johnnie Walker Refreshing Mixer Non-Alcoholic, also the Co-Presenting Sponsors for Lollapalooza India 2024 and a big advocate for progress, hailed the inaugural edition as exceptional. The Walkers & Co. stage this year, will feature headliners Halsey and OneRepublic while the vibrant Walkers & Co lounge will stand out as a space encouraging bold creativity, self-expression and a testament to the festival’s commitment to collective progress and innovation. Building on its ethos of empowering a community of walkers to always keep walking, this year, Walkers & Co. lounge is focussing on an interplay of interactivity and visually stunning displays created in collaboration with Aashna Malik, a multidisciplinary artist who uses a combination of traditional and digital media to investigate ideas of perception, distortion, immersion and experience. The Walkers & Co Lounge will give the festival goers a chance to dive into Cymatics Installation to feel the beats, see the ripples and let motion be their playful guide. Also part of the lounge is a Kinetic Wall that will give people a chance to dance to their heartbeats. The Tech Drum Circle will allow people to become part of a lively symphony through joyful sounds and movement, bringing the iconic Striding Man to life through rhythmic beats. Additionally, festival-goers will get a chance to personalise their merchandise through screen printing, giving them an unforgettable keepsake.

    NEXA, Maruti Suzuki’s premium retail channel and Co-Presenting Sponsors of Lollapalooza India 2024 are set to deliver an unparalleled festival experience with the premium ‘NEXA Lounge’. The elevated deck lounge will include reserved tables, a complimentary curated premium culinary and beverage experience, limited front stage access with an open bar, valet and exclusive festival shuttles to the entry point, between the performance stages and more. Music has always been an important pillar for NEXA and the brand will celebrate it through the specialised ‘NEXA Stage’ at Lollapalooza India 2024, featuring coveted international and home-grown artists such as Caribou and Eric Nam that Indian audiences are waiting for, with bated breath. NEXA cars customised in Lollapalooza themes carrying the vibe, culture and colours of the festival as they have taken over the streets of India across Mumbai, Delhi-NCR, Bengaluru and Pune amongst others in the run-up to the festival featuring a troupe of hip-hop dancers that electrified five iconic locations in each city, drawing massive crowds! NEXA also collaborated with renowned artist Anime who added an urban touch by creating a graffiti art canvas that perfectly blends NEXA’s brand ethos with Lollapalooza India. The lively journey continues with NEXA’s entertaining multi-episode YouTube series, ‘NEXA Car-a-oke.’ Hosted by Nikhil Kini, the series features engaging conversations with influential figures in the music industry, including Tsumyoki, Dhruv Viswanath, Gaia Meera, Frizzell D’Souza, Anoushka Maskey, Shaan Kambli.

    Iconic denim brand Levi’s returns to Lollapalooza India 2024 following the phenomenal response to their consumer engagement installations and activities at the festival’s inaugural edition. The one-of-a-kind ‘Levi’s Tailorshop’ is all set to be a crowd-favourite, community hotspot once again, unveiling 15 designs inspired by music, moments and memories in collaboration with renowned artists Aaquib Wani, Mira F. Malhotra and Anirudh Mehta a.k.a Big Fat Minimalist. Festival-goers have the opportunity to personalize their Levi’s festival product with these limited-edition designs through tailored panelling, heat press stickers and screen prints, expressing their individual style through Levi’s iconic denim only at Lollapalooza India 2024. Levi’s aims to elevate the experience at Lollapalooza India 2024, leveraging the festival as a strategic touchpoint to connect with a targeted audience deeply embedded in pop culture.

    Adding to the dynamic brand partnership roster at Lollapalooza India 2024 is Maybelline New York, the world’s leading makeup brand. Orchestrating a comprehensive campaign designed to captivate festival-goers, the brand’s focal point will be the ‘Makeup Playground’ — a never-before-seen immersive experience at the festival. This feature will showcase ‘Lolla Looks’ inspired by artists performing at the festival including Komorebi, Aarifah, Kavya and Mali, offering consumers an opportunity to explore the vibrant world of Maybelline makeup in the style of the festival. Maybelline New York will unveil a new makeup range, providing festival-goers with first access to the Tattoo Liner PLAY collection, featuring six bold, colourful and shimmery liners. Additionally, the brand will showcase the limited edition ‘Music Collection’, featuring favourites like the SuperStay Matte Ink and the viral sensation Superstay Vinyl Ink from its 2023 launch slate. This partnership reflects a shared vision of empowering young GenZ audiences through the freedom of self-expression, whether through music or make-up. Recognizing the pivotal role of music in self-identity and expression for its audiences, Maybelline New York aims to create an exciting playground to experience the world of New York trends and makeup, crafted for all.

    In keeping with Lollapalooza India’s promise of making sure that everyone stays amply hydrated at the festival, Bisleri Vedica Himalayan Spring Water has stepped in to not only provide hydration for all festival attendees but do it by creating luxe touchpoints for them. As a premium water brand, every on-ground brand interaction will be curated for a premium experience, featuring sophisticated water carts and a distinctive activation incorporating helium balloons synchronized with the tagline #FullOfAltitude. This innovative approach not only seamlessly integrates the brand but also introduces a vibrant blue hue to the artistic festival landscape.

    Another new addition to Lollapalooza India 2024’s exciting brand roster is CRED that will bring with it ‘The Claw’, a fun arcade game machine. The gameplay is straightforward where members can utilize CRED coins earned through bill payments to unlock an access token. Placing the access token into The Claw machine, can help commence play and discover the surprises destiny has in store for the player! CRED’s ‘The Claw’ promises enticing rewards including top-ups, vouchers, watches, accessories and intriguing cross-brand collaborations with other partners featured at Lollapalooza India 2024.

    Along with these brands, a Global Card payment network RuPay who helmed the early pre-sale window of tickets for Lollapalooza India 2024 will also engage with digitally-savvy audiences at the festival. RuPay Credit cardholders will get special access through exclusive aisles, special parking, additional discounts and unique experiences at the festival, in a bid to enhance the overall experience of the festival-goers.

    Spearheading Lollapalooza India as the co-producer and promoter for the festival’s Indian edition, BookMyShow, India’s leading entertainment destination, has been a driving force, presenting diverse live entertainment acts across various formats and scales, enhancing the live entertainment ecosystem. The entertainment platform itself has created an interactive installation space at Lollapalooza India 2024 which is a creative spin on Whack A Mole called ‘All The Right Moves’ that will feature the thrilling pit-stops one must have on their entertainment calendar in 2024 across music, comedy, activities and more! This engaging space will act as the ticket to entertainment with exciting offers on Lollapalooza India 2024 merchandise and the Lolla Food Park. The platform actively cultivates a digitally-savvy consumer base of young discerning audiences, seeking world-class experiences in music, comedy, performances, theatricals and more. This has opened avenues for brands to strategically invest in the heart of the entertainment ecosystem, fostering a community of relevant audiences.

    With the crème de la crème of global and Indian brands coming together to create the Lollapalooza India 2024 experience for consumers and fans alike, the world’s most diverse music festival is certainly one that is not to be missed. Featuring over 40 artists, four stages and over 20 hours of unforgettable live music, art and culture, Lollapalooza India will be a treat for Indians and Asians all across, offering not just music, but also a cultural experience of a lifetime with innovative culinary selections, art, gaming, fashion and much more to be witnessed in India.

  • Nykaa’s annual Pink Friday Sale is back with the year’s biggest deals!

    Nykaa’s annual Pink Friday Sale is back with the year’s biggest deals!

    Mumbai: The biggest beauty sale of the year is back as Nykaa’s annual Pink Friday Sale starts on 23rd November, with deals and steals that are bigger and better than ever. So get ready to step into the beauty-verse with deals that are out of this world, going up to 50% off on over 2,100 brands, including hot favorites such as Huda Beauty, M.A.C, Bobbi Brown, Charlotte Tilbury, Nykaa Cosmetics, Kay Beauty, Lakmé, Maybelline New York and L’Oréal Paris. With the widest selection of 100% authentic products, ranging from international bestsellers and iconic collaborations to runway trends and homegrown staples, all with the added bonus of free shipping and easy 15-day returns, Nykaa is the destination to be at! Expect amazing 1+1 deals from loved brands, interactions with the biggest Indian influencers via Nykaa Stream, exclusive treats and early access for Nykaa’s Privé Platinum and Gold members!

    If you are a Nykaa Prive Platinum or Gold member, then you get early access to the best curations and deals a whole 24 hours early on 22nd November from 4 PM onwards! And if you are a new user, you can get an additional 20% off on your purchases.

    Talking about the sale, Nykaa Beauty CEO & executive director Anchit Nayar said, “We are excited to bring India’s biggest annual beauty festival to shoppers this season. Nykaa’s flagship Pink Friday sale has become much-awaited over the years, witnessing tremendous customer engagement and brand love. With leading international brands offering deals for the very first time, we are thrilled to be the ultimate beauty destination for millions of consumers online and across our 165 stores. From luxury international cult favorites to homegrown bestsellers, Pink Friday promises to cater to all kinds of beauty shoppers, further solidifying Nykaa’s position as a premier destination for unparalleled beauty experiences.”

    Here’s a special sneak peek into the jaw-dropping deals that await you on the other side of your phone screen!

    1   Best Luxury deals: Charlotte Tilbury, the iconic luxury makeup brand from the UK, is offering a whopping 25% markdown on its entire selection, you can grab the most iconic palettes from global bestseller Huda Beauty at a flat 50% off. This is also your chance to grab the always-in-demand M.A.C and Clinique at up to 20% off and get freebies on Estee Lauder and a buy-1-get-1 on Bobbi Brown

    2   Everyone’s favorites: L’Oreal Paris is offering up to 35% off, Maybelline is at 45% and L’Oreal Professionnel is giving away free minis on purchases of  ₹1199+

    3   Most-loved: Bestsellers from Lakme and Nykaa Cosmetics are at up to 50%. Colorbar has a stellar buy-1-get-1 free and so does the globally trending e.l.f. Cosmetics on their makeup range

    4   Superstar brands: Priyanka Chopra Jonas’ Anomaly is doling out hair essentials at a buy-1-get-1-free offer, and Katrina Kaif’s own Kay Beauty has a solid 40% off for shoppers. Your favorite skincare brands have some great deals too! Dot & Key is offering up to 30% off on its goodies. Plum, on the other hand, has a markdown of FLAT 30% on its complete range! There isn’t a better time to stock up on skincare staples from The Ordinary with buy 2 pick 1 free

  • Manashi Guha appointed L’Oréal consumer products division managing director – UK & Ireland

    Manashi Guha appointed L’Oréal consumer products division managing director – UK & Ireland

    Mumbai: L’Oréal announces a strategic leadership appointment in the consumer products division (CPD), with Manashi Guha nominated to a new assignment as managing director, CPD for L’Oréal UK & Ireland from 1 October. CPD holds a unique brand portfolio including its four iconic global brands of L’Oréal Paris, Maybelline New York, Garnier and NYX Professional Make Up.

    Guha was most recently a founding member of the South Asia Pacific Middle East North Africa (SAPMENA) Zone Management Committee, a new Zone formed in 2021 as a strategic growth region for L’Oréal Groupe. The region, home to 40 per cent of the world’s population, is one of the fastest-growing for L’Oréal worldwide and a global talent hub.  Guha established CPD’s strategic mission for the new zone, tapping into a huge market potential where 50 per cent of the world’s new consumers will come from.  

    Her growth strategy starts with people and she is known for trailblazing new growth paths and transforming with agility. During her tenure, SAPMENA has not only strengthened its iconic global brands, but also transformed L’Oréal’s go-to market in the region and set people foundations for exceptional results across all three years.  

    Guha’s new appointment reflects rising global leadership talent emerging from the SAPMENA region. With her leadership experience in emerging and fast-evolving markets, particularly the dynamic markets of India and Indonesia, Guha will bring to her new assignment in UK & Ireland an entrepreneurial mindset, consumer centricity, agility, passion for innovation and excellence.  

    Commenting on the appointment, Guha said, “It’s been an honor to lead an incredible team of passionate entrepreneurs in the set-up of SAPMENA. South Asia Pacific with the Middle East is leading the beauty revolution and consumer sophistication with diverse beauty ideals and a dynamic digital culture of on-demand, always-connected and hyper social; we can bring a lot to the rest of the world.  I hope to bring that learning into my new role. But more importantly, as an Asian Indian wo(mentor), I believe the world is our oyster – we create our reality by unapologetically being who we are. L’Oréal Groupe is an incredible place to create your own reality where I have been recognized and encouraged for bringing my true self to the table.” 

  • “Maybelline New York is a brand that embodies diversity in everything it does”: Maybelline New York & NYX Professional Makeup’s Zeenia Bastani

    “Maybelline New York is a brand that embodies diversity in everything it does”: Maybelline New York & NYX Professional Makeup’s Zeenia Bastani

    Mumbai: Virtual reality (VR) is becoming all-pervasive and is making inroads into almost every aspect of our lives, in every possible way. Off late, it has become the choice of make-up and cosmetic brands too. Most recently, Maybelline New York (MNY), one of the world’s leading cosmetics brands, announced a collaboration with Microsoft that offers a new way to get ready for video calls with virtual makeup in Microsoft Teams.

    As per statistics, the size of the global beauty and personal care market amounts to $579 billion in the current year globally and is expected to grow annually by 3.53 per cent (CAGR 2023-2028) (Source: statista.com). In India, the market is estimated to be $16.8 billion in the present year and is expected to grow at a CAGR of 11 per cent (Source: livemint.com). And innovations like virtual make-up are seeming to expand this market.

    The Maybelline Beauty App in Microsoft Teams allows users to adjust their personal style quickly and easily from directly within a Teams meeting. The virtual makeup looks provide a low-barrier way to try out different styles with the goal of democratizing makeup and empowering people with self-confidence- especially at work. With this integration, Maybelline has taken its latest step into the digital makeup world.

    Powered by Modiface AI and developed in collaboration with the Geena Davis Institute, Maybelline has implemented the Virtual Makeup filters. Maybelline aims to provide users with a range of looks to best suit their meetings, while allowing them to explore different makeup looks they might not have otherwise tried out. Whether someone is working in-person or virtually, they should be able to feel good about themselves and put their best foot forward.

    It’s a ‘virtual makeup bag’, equipped with all the must-have digital makeup products for our increasingly digital world. With a simple click, users can choose from 12 makeup looks to complement their own natural look and effortlessly feel their best. This is a first for one of the brands in the L’Oreal Group. The virtual makeup looks are available as an option in Teams video calls to those with a Microsoft Teams enterprise license.

    In an email interaction, Indiantelevision.com spoke to Maybelline New York & NYX Professional Makeup general manager Zeenia Bastani about her tryst with the cosmetics mammoth for 14 years – the evolution and journey of the brand, the Maybelline Beauty App in Microsoft Teams, the vision behind this collaboration, the advertising and marketing strategy for Maybelline New York, and more.

    Edited excerpts:

    On being associated with the brand Maybelline New York for over 14 years, and your view on the brand’s evolution and journey

    With the onset of digitization and a shift in consumer demand, the brand has evolved tremendously over the years. While Maybelline is always at the forefront when it comes to product innovation, the brand is now also strongly leveraging technology with the introduction of virtual makeup filters on Microsoft Teams. In partnership with Modiface, Maybelline has launched a set of 12 curated makeup ‘looks’ that allow consumers to Get ready in a click!

    On the MS Team Virtual Makeup – the vision and thought that instigated this collaboration by the brand

    In the post-pandemic world, where working remotely has become more prevalent, we found an opportunity to provide our consumers with a unique and innovative way to boost their self-confidence and experiment with different makeup looks, in just a few clicks. Powered by Modiface AI and developed in collaboration with the Geena Davis Institute, Maybelline aims to provide users with a range of looks to best suit their meetings, while allowing them to explore different makeup looks they might not have otherwise tried out. With this, we want to help consumers confidently present themselves in a professional, polished manner during video calls.

    On the way tech-based innovations are changing the way beauty and make-up are perceived, purchased, and utilized

    The makeup space, like other counterparts in the industry, is undergoing a massive transformation owing to technology, with brands constantly innovating, in order to offer their consumers a unique experience. As brands continue to refine their offerings to allow the consumers to have a more personalized experience, there has been a shift in the consumers’ perception and expectation. Customers are more inclined towards making purchases that they believe are customized for them. Moreover, virtual Try Ons have now made shopping for beauty products a seamless experience wherein customers don’t have to try multiple shades physically before making a purchase decision. The virtual makeup filters by Maybelline, powered by Modiface is one such example of the many technological innovations that help to seamlessly incorporate virtual try-on experiences in the lives of consumers.

    On reaching out to young audiences and even slightly older audiences through the latest innovations

    At Maybelline, we are passionate about creating innovative and inclusive beauty experiences for all our customers. While our focus has always been on a younger target group, we firmly believe that beauty has no age limit. We aspire to celebrate the beauty of all target groups, regardless of their age. Our commitment to reaching out to young audiences is unwavering, and we’re constantly exploring the latest trends and technologies to ensure that we offer them exciting and relevant products and experiences. They can expect a dynamic range of products that cater to their ever-evolving beauty needs. We are dedicated to staying ahead of the curve by leveraging the latest innovations in the beauty industry, be it groundbreaking formulations, cutting-edge packaging, or immersive digital experiences. From vibrant and trend-setting makeup collections to “makeup in a click” with our Virtual Makeup on MS Teams, we aim to be the go-to brand for the youth of today. Our approach is all about inclusivity, ensuring that everyone can find products that make them feel confident and beautiful.

    On the advertising and marketing strategy for Maybelline New York in India

    Our advertising and marketing strategy for Maybelline New York in India is seamlessly integrated across both online and offline channels. We leverage our strong online presence through engaging content on platforms like Instagram, Facebook, and YouTube, alongside e-commerce integration for convenient product access. Simultaneously, we prioritize offline engagement by partnering with retail outlets and offering in-store experiences. Our approach combines these efforts into cohesive 360-degree campaigns, including innovative digital initiatives like AR try-ons and interactive beauty tools, to create a comprehensive and captivating brand experience for our audience. Incorporating influencer engagement into our strategy significantly enhances our ability to connect with the youth. Influencers are our integral partners that are effectively bridging the gap between our brand and the younger audience. Their creative content resonates with the youth’s aspirations, making our message more relatable and engaging. This approach not only captures their interest but also encourages active participation, creating a two-way conversation that cultivates a strong and lasting relationship with the youth demographic. Furthermore, our strategy emphasizes personalization, utilizing data-driven individual preferences. This not only enhances customer satisfaction but also strengthens our brand loyalty in the long run.

    On onboarding Suhana Khan, Ananya Birla, and Eksha Subba as faces of the brand

    Maybelline New York is a brand that embodies diversity in everything it does – from makeup for every look, style, skin tone; all the way to the people we choose to collaborate with. We are proud to have on our ‘squad’, a diverse bunch of women who are talent powerhouses in each of their fields – from film to sports to music!

    The Maybelline squad consists of bold, powerful, inspiring women who are also approachable and relatable. With this new squad, we expect to be able to build a stronger connect with and increased relevance for the Gen Z consumer in India.

    Introducing the four new faces on the brand:

    1.       PV Sindhu : Two-Time Olympic Badminton champion, PV Sindhu is one of India’s most successful sportspersons and is also the face of the Maybelline brand purpose Brave Together

    2.       Suhana Khan : A second-generation actor from the Khan family, Suhana is a graduate in film studies from NYU and is slated to make her on-screen debut later this year

    3.       Ananya Birla :  Singer, songwriter, entrepreneur- Ananya is multi-faceted. Juggling both business and music, Ananya has lent her voice to multiple albums and also advocates strongly for mental health

    4.       Eksha Subba : Model, Boxer, Police Officer; Eksha dons many hats and is a source of inspiration to young women across the country

    On the trends and innovations that are expected to disrupt the beauty and make-up industry in India

    Anticipated trends in the Indian beauty and makeup industry include increased focus on clean and sustainable products, augmented reality-driven virtual try-ons, personalized beauty solutions, and diverse representation in beauty campaigns. These innovations will reshape consumer preferences and experiences.

    On your vision and way forward for Maybelline New York India

    Our vision for Maybelline New York in India is to continue being a trailblazing force in the makeup space, offering innovative products that cater to diverse needs. Our forward path involves deepening online and offline accessibility, encouraging more conversations around mental health, embracing technology-driven experiences, and empowering self-expression through makeup for all.