ITV

Tag: Maybelline

  • TTT and Maybelline launch gen z microdrama ‘Pookie’ capturing college romance

    TTT and Maybelline launch gen z microdrama ‘Pookie’ capturing college romance

    MUMBAI: Collective Artists Network’s Terribly Tiny Tales (TTT), India’s leading storytelling platform, has released Pookie, a four-episode microdrama that captures the messy, funny, and tender moments of college life.

    Backed by Maybelline New York’s super-stay matte ink collection, the series follows the journey of Raima, played by content creator Tarini Shah, a lively, coffee-loving student full of hobbies and Arko, a quieter soul who finds joy in nature and simplicity.

    Pookie reflects on first friendships, first love, and the small yet unforgettable experiences that shape college years. With its unfiltered, relatable tone, the series resonates with gen z audiences, spotlighting how beauty and self-expression go hand-in-hand in today’s world.

    Speaking about the collaboration, Maybelline New York India, general manager, Jessica Rode said, “Confidence and self-expression are at the heart of today’s generation. Pookie with TTT gave us the perfect opportunity to be part of a story that felt authentic and relevant to our consumers. The emerging format of micro-dramas really helped us engage young audiences beyond traditional campaigns and build a real connection between the brand and viewers.”

    Featuring popular content creator Tarini Shah, whose presence in the fashion and lifestyle space amplifies the authenticity of the story, the series deepens its relatability for gen z audiences.

    Terribly Tiny Tales, founder & CEO, Anuj Gosalia added, “Pookie was fun, heartfelt, and rooted in everyday experiences. It’s always special when brands support us in experimenting with formats like micro-dramas. TTT is on an exciting growth curve, and with partners like Maybelline, we’re even more motivated to deliver fresh, diverse storytelling.”

    Pookie premiered on TTT’s Youtube channel on 27th September, with the finale streaming on 30th September 2025.

  • Alia Bhatt goes digital with Maybelline New York

    Alia Bhatt goes digital with Maybelline New York

    MUMBAI: Alia Bhatt loves her fans and this time around she put together an innovative method to spend a fun evening with them talking about the things she loves most – make-up and her films!

     

    Staying true to its core values of being fun, edgy and fashionable, Maybelline New York, the world’s No. #1 make-up brand hosted India’s first multi-city integrated Google Hangout with the Bollywood diva and brand ambassador, Alia Bhatt. Pioneering the digital space with groundbreaking initiatives and launches, Maybelline New York once again proved itself to be a front runner in innovation, beauty and youth connect.

     

    Visitors at Shoppers Stop in Delhi and Mumbai were in for a treat as they got the chance to interact with Alia Bhatt LIVE via a Google Hangout. Since Alia’s latest make-up favorites from Maybelline are the new Color Show nail colors, she quizzed her fans on the names of the shades and had a fun session with them sharing make-up and beauty tips. In addition to this, a few lucky shoppers were handpicked by Alia Bhatt from the crowd and received nail art tutorials from an artist present during the Hangout.

     

    Commenting on this fun way to interact with her fans, Alia Bhatt, brand ambassador of Maybelline New York, said, “I’ve always loved Maybelline New York not only for the innovative products they launch, but also for the initiatives they take up to engage with their consumers and fans. The experience of talking to so many fans in two different cities at the same time and sharing some of my thoughts on beauty was fantastic. It was such an interesting way to brighten up a regular Friday evening and at the same time get some amazing feedback from the fans on my work and Maybelline’s new launches.”

     

    Leena Shoor, Marketing Manager, Maybelline New York India, said, “As a tech savvy make-up brand, Maybelline New York has always aimed to engage with its consumers and fans in a very innovative manner. In order to continue representing the essence of the brand of being fun, edgy and fashionable, Maybelline introduces various novel initiatives with new product launches. Taking the brand to a next level of engagement, Maybelline decided to host India’s first multi-city integrated Google Hangout with Alia Bhatt who is the face of the brand and represents the brands core values.”

     

    Across India, over 92,121 fans tuned-in LIVE to the Hangout which received an overwhelming 92 Million impressions across Facebook, Twitter, Google+ and Instagram. The popular make-up brand represents the young, contemporary cosmopolitan girl who is attuned to fashion and loves to experiment with make-up products. Hence, all of its campaigns have been clutter breaking in the cosmetics industry. Over the years, Maybelline New York has pioneered various brand engagement strategies through innovative use of the digital platforms to get fans and consumers to sit and take notice, get educated and eventually use the unique products on offer by the brand.

  • FoxyMoron to execute digital campaign for Maybelline

    FoxyMoron to execute digital campaign for Maybelline

    MUMBAI: Maybelline New York along with brand ambassador Alia Bhatt launched ‘Color Show’.

    FoxyMoron will launch the ‘Color Show’ across Maybelline’s digital platforms Facebook, Twitter, Instagram that will showcase a range of shades for every mood.

    FoxyMoron co-founder & online strategist Harshil Karia said, “The Color Show is an innovative and interactive way to introduce the entire new color range of nails paints on offer by Maybelline New York. This is an opportunity for fans to experiment with their nails like never before! Maybelline is a fore runner in the make-up category so it only seemed fitting to create a campaign that allows fans to score high on the fashion meter with their favorite brand.”

    Fans will get an opportunity to experiment with Nail Art combinations and Maybelline will educate them about how they can get the ‘complete look’ – right from shoes, accessories to match with their preferred shade. The campaign will also include ‘Do It Yourself’ nail art videos for the latest nail art trends. Commenting on the new campaign, L’Oréal consumer products division director Satyaki Ghosh said, “Maybelline is an innovative brand that loves its consumers and assures to give them something new and exciting all the time. With the launch of the Color Show range, we hope to once again do something different for our consumers and engage them as much as possible with the brand.”

    Maybelline New York marketing manager Leena Shoor said, “Maybelline as a brand understands the needs of the young Indian girl and continuously introduces products that are innovative and exciting. With Color Show, Maybelline brings to India the hottest shades from the catwalks of New York, shades that are extremely fashion forward and yet very accessible. Using the Color Show range and nail art inspirations that will be shared by Maybelline, girls can now get runway ready nails whenever they please. Maybelline is all set to bring a new nail revolution to India by making nail paints a must have accessory.”

  • FoxyMoron to execute digital campaign for Maybelline

    FoxyMoron to execute digital campaign for Maybelline

    MUMBAI: Maybelline New York along with brand ambassador Alia Bhatt launched ‘Color Show’.

    FoxyMoron will launch the ‘Color Show’ across Maybelline’s digital platforms Facebook, Twitter, Instagram that will showcase a range of shades for every mood.

    FoxyMoron co-founder & online strategist Harshil Karia said, “The Color Show is an innovative and interactive way to introduce the entire new color range of nails paints on offer by Maybelline New York. This is an opportunity for fans to experiment with their nails like never before! Maybelline is a fore runner in the make-up category so it only seemed fitting to create a campaign that allows fans to score high on the fashion meter with their favorite brand.”

    Fans will get an opportunity to experiment with Nail Art combinations and Maybelline will educate them about how they can get the ‘complete look’ – right from shoes, accessories to match with their preferred shade. The campaign will also include ‘Do It Yourself’ nail art videos for the latest nail art trends. Commenting on the new campaign, L’Oréal consumer products division director Satyaki Ghosh said, “Maybelline is an innovative brand that loves its consumers and assures to give them something new and exciting all the time. With the launch of the Color Show range, we hope to once again do something different for our consumers and engage them as much as possible with the brand.”

    Maybelline New York marketing manager Leena Shoor said, “Maybelline as a brand understands the needs of the young Indian girl and continuously introduces products that are innovative and exciting. With Color Show, Maybelline brings to India the hottest shades from the catwalks of New York, shades that are extremely fashion forward and yet very accessible. Using the Color Show range and nail art inspirations that will be shared by Maybelline, girls can now get runway ready nails whenever they please. Maybelline is all set to bring a new nail revolution to India by making nail paints a must have accessory.”

  • Channel [V] kicks off reality VJ hunt ‘VJ Freshers’

    Channel [V] kicks off reality VJ hunt ‘VJ Freshers’

    MUMBAI: Channel [V] has invited aspiring VJs to register for a reality cum talent hunt show VJ Freshers – the class of 2006.

    At present, the channel has nine VJs on board. In search for a new face, the channel is calling for potential VJs from Mumbai, New Delhi, Bangalore and Pune. The quest will be lead by the old VJs of the channel, Ranvir and Vinay.

    Channel [V] head honcho Amar K Deb says, “We are in the mood to shake things up again and we are looking for some freshers who have got what it takes to make the world sit up and take notice. We are going to find them, train them and hone their talent and attitude and then we are going to let them lose on television audience.”

    Interestingly, this is the first time the musi arm of Star India is running a VJ hunt.

    To create the buzz on the arrival of VJ Freshers and the opportunity it offers, the present VJs will visit various colleges in the cities and provide tips on careers. The channel will be also be using Star’s website indya.com to pull in more contestant to register.

    The VJs will be fanning out to various colleges to pick out those they believe have potential. The selected ones will be put through a series of interviews and tests to shortlist the best from each city. The contestants will have to face some verbal jousting with the jury and some action in front of the camera as well.

    The jury will select eight finalists who will spend a week in Goa wherein they will be put through tests, leading up to the selection of the winner. The whole process is expected to take three months. The television audiences will also be able to participate through six episode series that will be on air.

    Channel [V] has roped in Pantaloon and Maybelline as the main sponsors along with eight associate sponsors, which include Brylcreem, Moto Slvr, HP, 7UP, Scooty Pep+, McDonalds, Mrs Marino and Colgate Max Fresh.

    Pantaloon and Channel [V] are cross-marketing their respective brands through the VJ Freshers – the class of 2006. Pantaloon Retail, last year changed its positioning from a family-oriented store to a fashion store, sporting the baseline ‘Fresh Fashion’.

    According to Pantaloon president marketing Sanjeev Agrawal, “Pantaloon stands for fresh fashion. Channel [V] is a channel, which the youth identify with and Pantaloon Fresh Fashion also addresses youth.”

    The programme will be promoted through various Pantaloon outlets across the country. The customers will be awarded with special offers –‘cut the queue’ – in order to participate in the job hunt. At various outlets also, the VJ’s will interact with the customers. The outlets will run contests and will create the buzz through radio spots as well as through other media.