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Tag: Mayanti Langer

  • Live Content on OTT: Challenges, Opportunities and Triumphs

    Live Content on OTT: Challenges, Opportunities and Triumphs

    Mumbai: Internet and Mobile Association of India’s (IAMAI) 18th India Digital Summit, was held at Jio Convention Centre, BKC on 27 and 28 February. Many dignitaries where present from the digital advertising and martech industry and also many session from various sector took place. One such highlighting session was the fireside chat which dwelled deep into the challenges, opportunities, and triumphs of live content on OTT in India. The chat was moderated by sports broadcaster Mayanti Langer and featured Viacom 18 Media Pvt Ltd CEO (Sports) Anil Jayraj. The event provided a comprehensive understanding of the rapidly evolving OTT landscape in the country and also the exponential growth of sports content especially cricket.

    The session kicked off with an exploration of the challenges plaguing the OTT industry in India. From technological hurdles to content censorship regulations, Jayraj shared about the obstacles hindering the seamless delivery of live content to consumers. Issues such as bandwidth constraints and infrastructure limitations were also addressed, highlighting the need for innovative solutions to ensure uninterrupted streaming experiences for users across diverse demographics.

    Jayraj also shed light on the opportunities awaiting OTT platforms in India. With the growth of digital penetration and the rising popularity of smartphones, the country presents a fertile ground for content creators and distributors. The chat explained the importance of personalised content recommendations, user engagement strategies, and monetisation models tailored to the Indian market.

    Against the backdrop of challenges and opportunities, the session celebrated the triumphs of OTT platforms that have successfully carved a niche in the Indian sports ecosystem. From sports events to music concerts, the power of live streaming in fostering real-time interactions and community building was evident.

    As the session drew to a close, participants were left with a sense of optimism for the future of OTT in India. With advancements in technology and changing consumer behaviors reshaping the way content is consumed and distributed, the journey ahead promises both challenges and opportunities for stakeholders across the ecosystem.

  • Broadcasting rights are the fuel for any sport to grow” Matthew Kurlanzik

    Broadcasting rights are the fuel for any sport to grow” Matthew Kurlanzik

    MUMBAI: Day 3 of the 20th edition of FICCI FRAMES started with an interesting session on Sports. Titled ‘Sportsonomics: Driving Indian Sports Forward, On And Off The Field’, the session saw coming together of sportspersons, regulators, administrators and industry leaders to analyze business models and policies that will launch next decade of growth for Indian sports.

    Moderated by Indian Sports Journalist Ms. Mayanti Langer, the panelists included Mr. Atul Pandey, Chairman, Sports Live Entertainment , Mr. John Medeiros, Chief Policy Officer, AVIA, Mr. Chintamani Rao, Renowned media expert, Mr. Vinit Karnik, Business Head – Entertainment, Sports & Live Events, GroupM, Mr. Nitin Kukreja, Chief Executive Officer, IQuest Enterprises Private. Limited and Mr.Matthew Kurlanzik , Director, Government Relations, Asia, 21St Century Fox.

    With Khelo India, sports is being promoted as an important tool not only for physical growth but also for mental strength. The panelists spoke about the importance of creating sports environment on ground level to make India more prominent on international platforms.

    While Mr. Atul Pandey spoke about challenges from policy makers perspective, he also mentioned how the opportunities in our country are very high.

    Speaking about popularity of Indian Sports outside India Mr. John Medeiros said, “I live in Honk Kong, the cultural sphere is much different but and now I see a lot more Indian sports in our media there then say ten years before. There is a dynamism in India which is flowing out into the rest of the world.”

    “The IPL league has created a momentum around sports economic in India and that’s been pretty much driven by private players. The responsibility is not only of the broadcasters but we need to create a holistic environment around sports”. Mr. Nitin Kukreja.

    Speaking about taking sports to international platforms, he further added, “We have seen mushrooming of leagues and exposures but at international level sports is a competition. Our medal tally at international level has come down.  We need to take measures to correct and take Indian sports forward at an international level because the recognition, fan attention and money comes from there.”

    Mr.Matthew Kurlanzik spoke about how abroad the sports competitions at school and university levels are being broadcast. “It doesn’t only give you a player that has already garnered fan following but also helps creating an environment around that sport.”

    “Broadcasting rights are the fuel for any sport to grow.” He added.

    “We need to have many more leagues at school level, international coaches come here to coach our students, we need to nurture talent, give him or her right competition exposure, we need to have more international teams come here and play and we need to have that comprehensive piece from sporting side and from marketing point of view. “ concluded Mr. Nitin Kukreja. 

  • Zee Sports to telecast ONGC Cup NFL matches live

    Zee Sports to telecast ONGC Cup NFL matches live

    MUMBAI: Zee Sports will telecast five matches of the ONGC Cup National Football League, starting April 16, 2006 live and exclusive from Cooperage Stadium. The matches will involve Mumbai clubs Mahindra United and Air India.

    The schedule runs from 19 April to 23 April. The telecast will begin at 4:30 pm.

    To popularize the matches in Mumbai, Zee Sports is undertaking several multimedia marketing and promotional campaign across the city. The campaign will include several below the line activities including school contact programs, road shows, pub screenings, special BEST buses, railway platform activities etc will be undertaken in several parts of the cities.

    The Zeebras finally return to their hometown Mumbai to enthrall the local fans. In line with international concepts of cheerleaders backing major sporting spectacles and each sport club having their distinctive brand of cheerleaders, Zee Sports had introduced the Zeebras as their mascots of promoting Indian football.

    Former England International player Russell Osman and Zee Sports Debayan Sen will be the co-commentator and commentator respectively. Russell Osman is an ex-England International footballer, capped on eleven occasions. Also Zee Sports’ popular anchor Mayanti Langer along with noted football expert Novy Kapadia would be doing the preview, half time and review shows on every game from the studios in Delhi, states an official release.

    For the National Football League, Zee Sports has ONGC, National Insurance Company, Indian, Airtel, Tata Tiscon, Khadim’s, Coco- Cola, DS Group, and West Bengal IT Department among others as broadcast and on ground sponsors of for the coverage of the ONGC Cup 10th National Football League, the release adds.