ITV

Tag: Mayank Yadav

  • Playground Season 3 extended by two weeks due to massive success

    Playground Season 3 extended by two weeks due to massive success

    Mumbai: Given the overwhelming support and engagement, Amazon miniTV – Amazon’s free video streaming service – in association with Rusk Media, has announced the extension of the Playground Season 3, the biggest gaming reality show by two weeks. Capturing the hearts of Gen-Z, Playground Season 3 transcended reality show status to become a bona fide cultural phenomenon. The enthusiastic embrace of the show by the Gen Z’s has propelled it to new heights of popularity and acclaim, highlighting its relevance and resonance among young audiences.

    Since its premiere, Playground Season 3 has captivated audiences nationwide, garnering impressive success metrics across all platforms. The show has reached over 25 million unique viewers across all touchpoints, each viewer on Amazon miniTV is spending 60 mins on an average per day with over 40 per cent returning viewers, reflecting the strong audience engagement and loyalty.

    The dynamic combination of mentors in Playground Season 3 brought a diverse range of expertise and perspectives to the forefront, enriching the gaming experience for enthusiasts nationwide. Elvish Yadav, known for his infectious energy and strategic gameplay, seamlessly transitioned from his successful stint as a Bigg Boss OTT Season 2 winner to donning the mentor hat for the first time, injecting fresh enthusiasm and insight into the competition. Alongside him, the seasoned presence of OG CarryMinati provided invaluable wisdom and wit, while Techno Gamerz brought his technical prowess and innovative strategies to the table. Not to be outdone, Mortal’s unparalleled skill and competitive spirit added an extra layer of intensity to the mix. Together, this eclectic lineup of mentors not only guided the participants through challenges but also inspired and empowered the next generation of gamers, making Playground Season 3 an unforgettable journey of growth, camaraderie, and exhilarating gameplay.

    The show has also been able to onboard marquee brands like Hero Xtreme125R as the title sponsor which launched its bike on the show. The show is co-powered by Pova India, and has special partners including TooYumm, Pizza Hut, LG and Philips.

    “We are thrilled with the overwhelming success of Playground Season 3 and grateful for the immense support from our viewers and sponsor brands for helping us build a successful content franchise,” said Amazon miniTV head of content Amogh Dusad. “The extension of the show for two more weeks underscores the tremendous impact it has had on Amazon miniTV’s audiences across the country. We are committed to delivering high-quality entertainment and look forward to bringing more excitement to gaming enthusiasts.”

    Rusk Media CEO Mayank Yadav stated, “The success of Playground Season 3 is a testament to our collective efforts in redefining gaming entertainment. We would like to thank the mentors, sponsors and participants for the overwhelming support. The season’s extension reflects our commitment to delivering unparalleled entertainment experiences. We look forward to continuing this journey of success and innovation.”

    Headlined by Hero MotoCorp as the ‘Presenting Partner’ and powered by POVA from TECNO, Playground Season 3 has also received support from Swiggy, Pizza Hut, LG OLED TV, Philips, Too Yumm!, PUMA and Kreo as Special Partners. These collaborations have elevated the show’s entertainment quotient and provided viewers with an unprecedented immersive gaming experience.

    With its blend of adrenaline-pumping challenges, fierce competition and non-stop excitement, Playground Season 3 continues to redefine gaming entertainment in India. The reality show is streaming exclusively on Amazon miniTV for free within Amazon’s shopping app, on Fire TV and Play Store.

  • TECNO launches POVA 6 Pro 5G on Playground Season 3

    TECNO launches POVA 6 Pro 5G on Playground Season 3

    Mumbai: TECNO – the global smartphone brand – recently announced the grand launch of its latest flagship smartphone, the POVA 6 Pro 5G, at the world’s first gaming entertainment show ‘Playground’ Season 3 in association with Rusk Media. Episode 16 of season three on Amazon miniTV saw the virtual launch of the Pova 6 Pro 5G with Indian actress Mouni Roy. This alliance promises to redefine the gaming experience for enthusiasts worldwide. Launched on 17 March 2024, this season is committed to delivering unprecedented entertainment and excitement while enhancing the viewer experience manifold.

    Embodying TECNO’s commitment to innovation and cutting-edge technology, backed by its mantra of ‘Better. Faster. Stronger’ the POVA 6 Pro perfectly complements the adrenaline-pumping atmosphere of Playground Season 3, setting the stage for an unmatched gaming extravaganza. The TECNO POVA 6 Pro 5G will be available for sale on Amazon and nearest retail outlets, starting from 4 April.

    Building on the immense success of its previous seasons, season three of Playground is poised to deliver triple the excitement, entertainment and challenges. Hosted exclusively on Amazon miniTV, the Playground Arcade will feature 16 micro-influencers battling it out over 30 days under the guidance of renowned mentors, including the legendary Carry Minati, Elvish Yadav, TechnoGamerz and Mortal. Viewers will have the opportunity to actively engage in the gaming spectacle by voting for their favourite contestants, adding an interactive element to the excitement.

    Speaking on the launch, Rusk Media CEO and co-founder Mayank Yadav said, “TECNO’s collaboration with Playground Season 3 heralds a new era of gaming excellence, where cutting-edge technology meets unparalleled entertainment. With TECNO’s unwavering commitment to innovation and our shared passion for delivering top-notch experiences, this partnership sets the stage for an extraordinary journey into the heart of gaming culture. Together, we aim to redefine the gaming landscape, empowering enthusiasts with the tools they need to unlock their full potential and embark on unforgettable gaming adventures.”

    The TECNO POVA 6 Pro 5G takes standout design and performance to new heights in an aggressive price segment. With up to *24GB of RAM and 256GB of storage, it’s a powerhouse in a sleek 7.9mm frame. Additionally, it boasts of India’s first 6000mAh battery, paired with a robust 70W charger for a ‘Better. Faster. Stronger.’ experience like never before.

    Addressing the launch, TECNO Mobile India CEO Arijeet Talapatra said “With a relentless pursuit of excellence and a dedication to pushing boundaries, we are proud to introduce POVA 6 Pro 5G, which not only delivers exceptional performance but also boasts sleek and futuristic design along with an ARC Interface supported by LED lights. This collaboration with Playground Season 3 exemplifies our commitment to providing cutting-edge technology alongside unparalleled entertainment while connecting with our young audience. Together, we aim to empower users worldwide with the tools they need to unlock their full potential and embark on unforgettable adventures.”

    Elevating the user experience to premium levels, the POVA 6 Pro 5G is designed with precision. Its back panel is intricately crafted using advanced photolithography techniques, enhancing the look and feel of the Arc Interface, inspired by the motherboard. The innovative LED design offers more than 200 LEDs, providing a spectrum of 100+ customizable options. This ensures every user’s journey is uniquely personalized, matching the dynamic preferences of Gen Z and tech enthusiasts.

    Playground Season 3 is headlined by Hero MotoCorp as ‘Presenting Partner’; powered by POVA from TECNO; Swiggy, Pizza Hut, LG OLED TV, Philips, Too Yumm!, PUMA, and Kreo as special partners. These collaborations fuse the thrill of gaming with high-caliber entertainment, creating an immersive experience unlike any other.

  • Amazon miniTV returns with Playground season 3

    Amazon miniTV returns with Playground season 3

    Mumbai: Amazon miniTV- Amazon’s free video streaming service is back with the third season of Playground, India’s first one-of-a-kind gaming reality show, in association with Rusk Media. The excitement levels are set to skyrocket as Indian YouTube sensation, Carry Minati, continues his association with the brand and dons the role of a mentor for the third time running! The OG mentor will be seen leading his team, Dare Dragons into the battle of captive reality over a period of 30 days. Not just that, the anticipation and curiosity levels are set to peak as newer mentors are slated to be revealed this week. After the massive success of the first two seasons, the third edition promises triple the drama, entertainment and hardcore challenges set to keep viewers hooked!

    Bringing a twist to the competition, Playground S3 introduces a new format focused on individual achievement, for players to compete for the coveted title of “Ultimate Gaming Entertainer”. The third season will witness sixteen dynamic micro-influencers as contestants entering the Playground Arcade for a 30-day showdown, led by four renowned mentors. Embarking on a journey filled with heart-pounding physical challenges, intense gaming competitions, and uproarious entertainment trials, the contestants will showcase their skills and strategic prowess to outplay their rivals and emerge victorious. With enticing prizes awaiting the champions, the show guarantees an unforgettable blend of gaming excitement and an entertainment spectacle. Taking the excitement level to new heights, viewers will get the chance to actively participate in the action by voting for their favourite contestants directly on the Amazon miniTV app.

    Amazon miniTV head of content Amogh Dusad shared, “With the gaming industry evolving and growing at a rapid pace in India, we’re excited to bring another season of Playground to our audiences, a testament to our commitment to innovation and excellence in entertainment. Adrenaline, entertainment, and passion for gaming – all make Playground the perfect masala binge!”

    Adding to it, Amazon miniTV business head Aruna Daryanani said, “We are delighted to bring the third season of Playground, marking a significant milestone in elevating our content offering for our audiences. The show not only amplifies gaming entertainment, which is highly popular with the youth but also highlights our commitment to meeting the evolving needs of our viewers. Viewers across India will be able to enjoy this Playground for free and I can’t wait to see their reaction.”

    In response to the introduction of Playground’s third season and the strategic partnerships, Rusk Media CEO Mayank Yadav expressed, “We are thrilled to embark on another exhilarating journey with the upcoming season of Playground. With the continued support of our partners, we are poised to redefine gaming entertainment. This season promises to be our most exciting yet, delivering an unmatched experience for gamers and viewers alike. Get ready to immerse yourself in the thrill of competition and witness gaming history in the making.”

    Talking about the third season, Carry Minati expressed, “I am thrilled to return to Playground as a mentor for the third season of the reality show. In the past two seasons, I’ve witnessed the commitment, dedication and skill set of the players, and I look forward to interacting with fresh talent this season. This season is all about embracing risks, pushing the limits, overcoming challenges, and unleashing the core ethos of gaming. I’ve been an avid gaming enthusiast throughout my career and this association is a natural extension of my passion and vision. Gaming is the future of the metaverse, and we need to revolutionize this industry substantially in times to come. India is known to be a land of gamers and one of the biggest gaming markets in the world, but despite its size, the country is still at a nascent stage as a gaming market, both in terms of maturity and adoption.  I aspire to change that equation in times to come.”

    Witness the evolution of gaming entertainment in Playground S3 filled with adrenaline-pumping challenges, fierce competition, and non-stop excitement. The reality show will stream exclusively on Amazon miniTV.