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MUMBAI: Advertising during the Tata IPL 2025 delivered hard sales, not just eyeballs, according to a new JioStar-backed study that puts numbers to cricket’s commercial muscle. The...
MUMBAI: Experience Commerce, the integrated marketing powerhouse under the Cheil Network, has scored a sugary-sweet victory, clinching the digital mandate for Parle Candy Culture. Following a...
Mumbai: Thought Blurb Communications has released a new three-minute Parle-G Diwali film, highlighting concerns about the erosion of tradition and the tokenism gradually seeping into this...
Mumbai: We often take established traditions for granted because they are familiar. However, the younger generation sometimes questions these norms and offers a new perspective. Parle-G’s...
Mumbai: Parle G releases its campaign celebrating Friendship Day. As a brand, Parle-G wears many hats. The brand’s tagline ‘Genius wohi, jo auron ke khushi mein...
Mumbai: Parle Products has launched its latest campaign for Parle 20-20 cookies. The brand’s past campaign thrilled us with a quirky set of situations that one...
Mumbai: JioCinema, the official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming...
Mumbai: JioCinema, the official streaming platform for the TATA IPL 2024, has announced the first-ever set of brands that will feature on its newly launched advertiser...
Mumbai: Parle Products, a manufacturer of biscuits and confectionery, has extended its partnership with the Celebrity Cricket League (CCL) for its upcoming tenth season. For about...
Mumbai: Parle Products, one of the leading biscuit brands in India has released its latest TV Campaign for its flagship product – Parle G. This TV...
Mumbai: Historically, in India, during the three to four months of the festive season that stretches from August, starting with Raksha Bandhan, up until New Year’s...
MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery has launched an engaging campaign featuring three ad films for its biscuit brand – Milk Shakti....
MUMBAI: Parle Products Pvt Ltd, a leading Indian biscuit maker was in controversy because of the news spread on the layoff of over 10,000 workers due...
MUMBAI: The second leg of the #YouAreMyParleG campaign is back with three heart-warming films by thought blurb. No Indian needs an introduction to this brand that’s...
MUMBAI: The digestive cookies range in India is dominated by Britannia Nutrichoice range of biscuits. The market is huge and every brand now sees opportunity in...
MUMBAI: Parle Products, India’s favourite FMCG brand has launched a new campaign titled, ‘Taste mein 20 out of 20’ for its leading cookie brand, 20-20. The...
MUMBAI: Parle Products, India’s leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to launch a...
MUMBAI: India’s leading biscuits and confectionery manufacturer, Parle Products, which unveiled its premium division ‘Platina’ a year ago, has now taken a step further to strengthen...
MUMBAI: The festival of lights and colours is finally here! Diwali has always been an occasion to reconnect with family and our loved ones but the...
MUMBAI: Parle G, a household brand for decades revisits the magical era of 90’s with ‘Woh Din’. This five-part web series is a reminiscence of the...
MUMBAI: Parle G, a household brand for decades revisits the magical era of 90’s with ‘Woh Din’. This five-part web series is a reminiscence of the...
MUMBAI: Parle Products has entrusted Zenith India (Publicis Media) its media planning and buying duties after a multi-agency pitch. Parle has a portfolio of iconic brands...
MUMBAI: Parle Products has entrusted Zenith India (Publicis Media) its media planning and buying duties after a multi-agency pitch. Parle has a portfolio of iconic brands...
MUMBAI: Parle Products has announced its association with CCL- ‘Celebrity Cricket League’ which brings together India’s most popular hobbies- Cricket and Films. The fifth edition...
MUMBAI: With the arrival of new players in the market, the brand needed to communicate its core promise to the consumers. i.e. digestive biscuit equals a...
MUMBAI: Parle has launched a new TV campaign for its 20-20 Cookies. The objective of the campaign is to build “strong” consumer brand franchise amongst the...
