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Tag: Mayank Kumar

  • UpGrad appoints Anshul Khandelwal as marketing head

    UpGrad appoints Anshul Khandelwal as marketing head

    MUMBAI: Ronnie Screwvala’s UpGrad has appointed Anshul Khandelwal as marketing head effective from March 2016.

     

    Khndelwal will be responsible for driving the marketing, positioning and branding for UpGrad and report to UpGrad MD Mayank Kumar.

     

    In a joint statement, UpGrad co-founder Ronnie Screwvala and Kumar said, “We are happy to have Anshul on board to lead the marketing operations for UpGrad as we continue to expand our portfolio of programs. We look forward to working with Anshul and benefitting from his expertise and out-of-the-box thinking. Education is a large sector and there is a lot of disruptive thoughts that can be executed to build a long standing brand. Together we hope towards achieving and setting new industry benchmarks as we scale up.”

     

    Khandelwal added, “In today’s context, online education is becoming more mainstream and acceptable. This is the way our country has to go. UpGrad, within a very short time since its launch, has made waves in the industry with its holistic approach towards education for professionals.I am very excited about working with the dynamic team to help further their vision and to build on their success.”

     

    Prior to joining UpGrad, Khandelwal worked with BlueStone as VP – marketing where he led brand strategy and positioning, creative development, brand activation, customer acquisition and marketing-led innovations.

     

    He also led new product development initiatives and launches during his stint at 3M’s healthcare division and has worked with companies like Mahindra & Mahindra and GlobalLogic.

  • Ronnie Screwvala’s UpGrad platform attracts entries from over 20 countries

    Ronnie Screwvala’s UpGrad platform attracts entries from over 20 countries

    MUMBAI: The online education platform UpGrad founded by Ronnie Screwvala, Mayank Kumar, Ravijot Chugh and Prabhav Phalgun went live with its first course on entreneurship on 25 November. The 15 week program, in its first outing, has received entries from 100 cities over 20 countries. Close to 2000 participants applied for course. 

     

    The program features five distinguished faculty members from academia, 30+ entrepreneurs like Ola Cabs co-founder Bhavish Aggarwal, MakeMyTrip.com founder Deep Kalra, Zomato co-founder Pankaj Chaddah and over 10 industry stalwarts from various fields to provide deep insights and first-hand experiences to the student base. 

     

    The courses will vary from a duration of six weeks to nine months and will have multiple start dates through the year. Going forward, UpGrad will also be available on the mobile platform through an android app.  

     

    Speaking on the response, UpGrad CEO & co-founder Mayank Kumar said, “The fact that we received close to 2000 applications across various demographic sections during the first leg of the launch, stands testament to the need for quality online education in India. We aim to bridge this need gap through UpGrad.”

     

    “With UpGrad, we aim to revolutionise the online education industry by bringing credibility and scale. The response to our first course is a strong validation that we are on our way of achieving our vision. Our strong academics & media production team providing quality content, and our technology team building the most innovative learning platform enable us to provide a unique and first of its kind education experience to create industry ready professionals. Our programs will also offer a strong support services to ensure students have a seamless learning experience,” signed off UpGrad founder Ronnie Screwvala.

  • Ronnie Screwvala enters online education space; to invest Rs 100 crore

    Ronnie Screwvala enters online education space; to invest Rs 100 crore

    MUMBAI: Bitten yet again by the entrepreneurial bug after selling UTV to The Walt Disney Company, Ronnie Screwvala has entered the education sector with the launch of UEducation, an online portal focusing on higher education.

     

    Screwvala has earmarked an outlay of Rs 100 crore in the first phase, which goes mainly into content, interactivity, platform, technology, assessments, adaptive learning, marketing and building a national footprint.

     

    “India has the largest college going age cohort in the world, yet only one out five of them enroll into higher education, resulting in one of the lowest higher education enrolment ratios, even among most developing nations. If we have to meet our GDP growth targets, we need to at least double the participation rate immediately, otherwise we will miss out on our demographic dividend,” he said.

     

    With a decade of experience in the education sector across India, China, Latin America, SE Asia, Middle East and Africa, Mayank Kumar has come on board as co-founder and MD of UEducation. “Our goal will be to foster the next level of degree education / learning and train the next generation Indian workforce to take on the industries of the future,” Kumar said.

     

    UEducation aims to capitalise on the fast increasing demand for digital learning and online education, leveraging technology and working to exceed the experiences and rigour even of on campus programs, whilst focusing on employability.

     

    The new venture will cover sectors such as management, law, marketing, finance, technology, engineering, entrepreneurship, new economy expertise, sports, media, fashion, travel, hospitality and tourism.