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MUMBAI: India’s public broadcaster, Prasar Bharati, is one of the largest public broadcasters in the world. It got a big boost with DD Free Dish that...
MUMBAI: In the last four to five years, the regional television market witnessed a significant growth in viewership. Even the ad spend in the regional market...
MUMBAI: Normally, viewership plays an important role for broadcasters because that is what tells them whether viewers liked them or not. But, viewership may not be...
MUMBAI: Recently, The Broadcast Audience Research Council India (BARC) announced that it is reverting to its earlier process of treatment of landing pages and filtering out...
MUMBAI: Dentsu Aegis Network’s media agency Carat India has appointed Mayank Bhatnagar as the senior vice-president to lead the Mondelez business in India, and Vinita Pachisia...
