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Tag: Maya Hari

  • Twitter APAC VP Maya Hari lands global role

    Twitter APAC VP Maya Hari lands global role

    NEW DELHI: Twitter Asia Pacific vice president & MD Maya Hari has been assigned a new global role as VP of global strategy and operations. She will continue to be based in Singapore, and will lead a global team.

    Hari’s commercial role will encompass product strategy, operations, innovation and automation to enable commercial and content partnerships efforts around the world. She has been leading Twitter's APAC business, excluding Japan and South Korea, for the past four years. Prior to this, she was managing director of southeast Asia and India and a senior director of product strategy and sales.

    "In my new role, I am excited to work with him and our other international leaders to grow our businesses around the world and find new opportunities for Twitter to serve the global public conversation,” she said in a statement to the press.

     

     

    Hari has been with Twitter for seven years. She previously spent more than 15 years in the digital media, mobile and ecommerce industries across the US and in Asia Pacific for brands such as Samsung, Google, Microsoft and Cisco.

    Twitter has also elevated Yu Sasamoto to head its unified regional structure that brings the microblogging site’s Japan, South Korea and Asia Pacific operations together. Sasamoto has been leading the social network's Japan and South Korea offices for the past seven years. He will take up leadership of the unified JAPAC region from 1 May, and is set to move to Twitter's APAC headquarters in Singapore. He will continue to serve as the general manager of Twitter Japan and head of Twitter Client Solutions in Japan until his successor is hired in Tokyo. The JAPAC region will cover Australia, greater China, Japan, India, New Zealand, southeast Asia and South Korea.

    Hari commented: "We are delighted that Yu-san will be stepping into this expanded role—it is a testament to everything he's achieved at Twitter to date, leading Japan to become among our largest revenue markets globally."

  • Gaming & entertainment content are emerging as major growth areas for Twitter in Asia: Maya Hari

    Gaming & entertainment content are emerging as major growth areas for Twitter in Asia: Maya Hari

    KOLKATA: It has been a while now since when the digital platforms have started reorienting their focus on the Asia Pacific (APAC) region. Amid intense competition, Twitter is also tapping into the new wave of users across the market. While the California-based social media platform has been scaling its operations gradually in the region, gaming and media-entertainment are emerging as key potential segments.

    At the second phase of APOS 2020, Twitter APAC VP & managing director Maya Hari spoke about the interesting consumption behaviour which emerged this year. Twitter recorded 45 million conversations around gaming- in just the first four months of 2020 in the southeast Asia region, up nearly 50 per cent year-on-year. The predominantly millennial internet audience is preferring gaming with social interactivity more.

    The social media platform polled users at the end of the first half of this year. Nearly half of the users in Australia have two subscriptions for content but interestingly over a third of Twitter users have more than two subscriptions for entertainment content. Despite this, the users were willing to access more entertainment content. In addition to that, tweets of live videos also doubled in the first half of the year. 

    This massive upsurge is not a surprising trend because gaming and entertainment consumption has been seeing an upward trend for quite some time now. What these changed circumstances have done is the expediting of this process in a more “pronounced fashion." However, due to the absence of new film releases, TV and OTT content have seen massive consumption this year.

    “One of the big elements that we are focusing on is partnering around premium video content and this has been a consistent strategy for the past two-three years. In Asia, we have partnered with over 60 content creators including broadcasters, content rights owners across the region. Our focus has been this year has challenged as large scale sports and events have been challenged. We found that better balance in being able to drive monetisation around content has come from getting brands to double down on cultural moments or market at scale,” Hari said.

    Other social media platforms like Facebook, YouTube are also aggressively upping their focus on the region. As Hari pointed out, the experience of live videos sets Twitter apart from its foes. She termed the concurrent audience around live moments as the crown jewel of the platform. Hence, all of Twitter’s partnerships with publishers, the content providers are being driven around that pillar. The depth of fan engagement around premium video has been another key differentiator.  

    “I have been driving the region for a little over three years and it has been consistently exciting with the ability to grow and innovate. We have talked about how APAC has been a growth engine for us, even coming out of Q2, we had recovery in markets of Asia to be ahead of the world and some parts of the market were on year-on-year growth territory. So, it has been a really exciting region to lead,” Hari revealed. 

    Twitter has witnessed 37 per cent year-on-year growth on the monetizable daily active users (DAUs) in the international markets. Talking about the different regions, north Asia offers incredible growth opportunities, especially in terms of gaming. Hari mentioned that south east Asia has been very interesting in case of rapid adaptation of any product. She also added that brand marketers are willing to put their money where the mouth is. 

    “India has been a very strategic market for a while. We are constantly thinking to bring new product innovations there. We launched Fleets recently and we have seen the usage of Fleets to be very interesting. There is always something unique about that market in terms of how it adapts and embraces content,” Hari highlighted.

    Although the growth of digital platforms has been tremendous lately, Social media companies have been under pressure about the proliferation of misinformation on their platforms. Speaking on this issue, Hari emphasised that the platform is highly focused on healthy conversations both globally and regionally. According to her, the understanding of the right combination of automation, content review and human intervention could be an answer to the threat of fake information. The platform used past experiences to keep away misinformation during Covid2019 as well. “It's something we are very committed to. Its one of the largest and biggest focus for us to make sure that the health of the conversations on the platform is strong,” she signed off.

  • Twitter to stream women leaders panel live at FICCI Frames

    Twitter to stream women leaders panel live at FICCI Frames

    MUMBAI: Twitter is the best reflection of “What’s Happening” in India and across the world, and where powerful voices and movements come together to speak up for women’s rights. In celebration of International Women’s Day,  Twitter will host and live stream the women leaders panel at FICCI Frames to discuss the state of women empowerment in the digital era.

    Twitter is hosting a panel of women leaders at FICCI Frames (@FICCI_India) on 5 March to discuss women empowerment in the digital era, the rise of women movements, and how the community can support the development of more women leaders in the future.

    Led by Maya Hari (@maya_hari), Managing Director of Asia Pacific at Twitter, who will be moderating the session, the panel will feature Director of Lipstick under my burkha Alankrita Shrivastava (@Alankrita601); Actor and media owner Gul Panag (@GulPanag); Author of Face at the window Kiran Manral (@KiranManral); Deputy Editor of Rolling Stones India, Nirmika Singh (@nirmika); and film producer and founder of IconicBot, Vishakha Singh (@vishakhasingh55).

    Twitter will live broadcast the session from @TwitterIndia and @FICCI_India. The live stream will be available for free to logged-in and logged-out users on Twitter and connected devices globally. People will be able to watch the panel discussion and join the conversation to celebrate women empowerment with the hashtag #SheInspiresMe.

    “Twitter is the best place to see what’s happening around the world and to talk about it. In celebration of International Women’s Day, Twitter is launching a month-long celebration to recognize inspirational women on and off Twitter, starting with FICCI Frames in India,” said Twitter MD Asia Pacific  Maya Hari. She added, “We are excited to amplify the stories of these women who are strong, powerful, and inspirational to all and share them around the world with live streaming on Twitter.”
     
    FICCI secretary general Dr Sanjaya Baru sais, “FICCI FRAMES, Asia’s largest convention on the business of Media & Entertainment, is proud to be associated with Twitter in its campaign on women’s day. FICCI has always been an active supporter of initiatives taken for women leadership. Issues faced by women in Media & Entertainment industry have been a center stage topic of discussion in Frames over the years. With Twitter & FICCI Frames coming together in this edition of FICCI Frames, it would help further delving deep into & highlighting the issues of women leadership in this digital era.” 

    In the past year, Twitter has developed several initiatives in support of women movements in India and globally, including #PositionOfStrength. The #PositionOfStrength initiative which started first in India, is a movement to engage and empower women online while educating them on how to use Twitter as a platform to build a profile, have a voice, and create their own unique and influential personal brands. The initiative began in March 2015 for women to learn how to use the platform safely with confidence, and to network with other career-minded women.