Tag: Maya Ganapathy

  • Under 25 Summit 2024 wraps up with resounding success, enthusiasm and inspiration

    Under 25 Summit 2024 wraps up with resounding success, enthusiasm and inspiration

    Mumbai: The historic Jayamahal Palace in Bangalore witnessed the ninth edition of the much-anticipated Under 25 Summit 2024, further solidifying its status as the world’s leading youth festival. This extraordinary event brought together a diverse assembly of students, creators, performers, and thought leaders, celebrating the limitless potential of the youth.

    The first day of the summit, on 9 March, lived up to its stellar reputation with a star-studded lineup of speakers and performers. Renowned personalities such as Vikrant Massey, Siddhant Chaturvedi, Babil Khan, Nikhil Kamath, Sri Sri Ravi Shankar, Tanmay Bhat, and Kenny Sebastian graced the stage, captivating the audience with their insights and experiences. The day also witnessed stellar musical performances by Brodha V, No Treble, and Shubham Roy.

    The second day, on 10 March, continued the excitement with engaging activities, discussions, and memorable performances. Eminent personalities like Saba Azad, Samantha Ruth Prabhu, Niharika NM, and Ankush Bahuguna, presided over various talks at the event. The day concluded with an electrifying drone show and a captivating performance by Ritviz.

    Collective Artists Network founder and Group CEO Vijay Subramaniam expressed his enthusiasm, stating, “At the Under 25 Summit 2024, the energy was electric. Ideas exchanged, opinions voiced, and electrifying performances showcased the vibrant spirit of today’s youth. With each passing year, the summit grows more impactful, drawing a larger crowd and sparking greater anticipation. This event embodies the active participation, creativity, and enthusiasm of our youth, paving the way for a promising future driven by their energy and ideas.”

    Under 25 Universe CEO and co-founder Anto Philip highlighted, “We gave it our all and wore our heart on our sleeves as we built this year’s summit. It was truly homecoming in more ways than one, coming back to Jayamahal Palace felt special and none of this would have been possible without our student crew and the lovely team that worked tirelessly to make sure no one left the festival ground without a smile.”

    Under 25 Universe co-founder Shreyans Jain added, “Having witnessed the high level of gusto and engagement among participants fills me with immense pride. This energy is a testament to the passion shared by us as organizers as well as the enthusiastic attendees towards the goals of the summit.”

    Actor Vikrant Massey shared, “Kya mahaul hai! The Under 25 Summit is an event like nothing I’ve seen for youth. The fact that it is also put together by students is a heartening testimony to those whose hands the future of the country lies in.”

    Actor Babil Khan emphasized, “It is important to understand why Under 25 Summit is important for our youth; it is because as we try to find our way through the burden of excessive information and external validation, our yearning for the expression of our individuality is drastically increasing. Under 25 Summit allows us to step out of those boxes and be involved in an energy that motivates us to create, to innovate, to inspire and to be inspired. To let our guards down and finally FEEL! I am honored to have been a small part of this beautiful and essential venture.”

    Hindustan Unilever general manager Kwality Wall’s Maya Ganapathy commented, “This partnership is truly a unique IP and I am thrilled that we have associated with an event that engages with the student community at such a large scale. Cornetto’s connection with the GenZs is deep and rooted in popular trends and culture that define them! The Under25 summit is a truly immersive event for the Gen Zs, conceptualized and curated by the GenZs themselves! That is why its a pleasure for Cornetto to share this stage with them while keeping things cool and OG, just the way they like it!”

    With multiple successful editions under its belt, the summit stands as one of India’s most triumphant edutainment IPs, having welcomed over 100,000 students! With top-tier curation, the Summit brings together different fields through inspiring speaker sessions, talent discovery opportunities, enriching workshops, engaging panel discussions, and interactive experience zones, promising a great experience for all attendees.

    Sponsored by Cornetto, Gujarat Tourism, Zero1, Mytnra Fwd, Acer, Korean Ramen Noodles, KFC, Coca Cola, Third Wave Coffee, and others, the two-day summit, held on March 9th and 10th, delivered an immersive experience featuring a rich tapestry of activities. This event encapsulates the essence of active participation, creativity, and enthusiasm among the youth, shaping a promising future for tomorrow’s India.

  • Inox, Kwality Wall’s bring to you India’s first ‘CineGame’ experience

    Inox, Kwality Wall’s bring to you India’s first ‘CineGame’ experience

    Mumbai: Kwality Wall’s on Wednesday announced its association with Inox to introduce ‘Trixy CineGame’ – India’s first gaming experience on the cinema screen. Kwality Wall’s launched a unique three-layered dessert called ‘Trixy blueberry cheesecake cup’ to bring in the year 2022.

    Kwality Wall’s Trixy cheesecake is designed to give a parlour-like experience at home with three exquisite layers – crunchy cinnamon cookie, creamy cheesecake dessert and a delicious blueberry sauce. The unique multiplayer on-screen game brings alive the three layers of Trixy cheesecake dessert.

    The unparalleled and interactive gaming experience allows moviegoers in Mumbai & Delhi to play a multiplayer game called ‘Trixy CineGame’ through their mobile phones. All one needs to do is join the game through their mobile phones on the CineGame App which they can download easily. The winners will receive surprise gift bags from Kwality Wall’s, but everyone is surely in for a great time.

    Speaking on the occasion, Kwality Wall’s India, general manager Maya Ganapathy said, “Kwality Wall’s is all about fun and celebrating small joys in unique ways. We thrive in bringing innovative flavours and designs to our consumers every year through our ice creams and frozen desserts. One such launch this year is the Trixy blueberry cheesecake cup, a melange of delectable flavours and textures which brings together the blueberry and cheesecake trends that have swept India’s dessert lovers. We needed a partner to introduce this unique product in an engaging and equally unique way and who better than Inox to play this role! Cinema is a great place to embrace innovation and interactivity and we are glad to associate with a like-minded partner like Inox to bring this launch to life on the big screen.”

    Inox Leisure chief sales and revenue officer Anand Vishal said, “At Inox, we are always upbeat about leveraging technology while providing our audience with experiences that engage and entertain them and bring value to our advertising partners. We are taking the captivating cinema feel to the next level by introducing a unique playing concept of ‘CineGame,’ making the breaktime ad-free and fun for the audience. This collaboration with Kwality Walls is a revolutionary step to make numerous touchpoints of the cinema journey, more innovative, engaging, and memorable.”

    Mindshare Content+ and Partnerships senior vice-president Ajay Mehta said, “The Trixy cheesecake ‘CineGame’ experience is a winner because it brings together the 3 passions of movies, food & gaming this summer. Recreating the Trixy 3-layer product experience through a larger-than-life gaming format that is sure to thrill audiences.”  

    “ITV is proud to introduce ‘CineGame,’ a first of its kind cinema gaming experience at multiplexes this summer. We are happy to have Kwality Walls premiering the technology at Inox multiplexes. A truly innovative media format that would help brands reinforce their propositions through interactive brand experiences” said Kinetic India founder and managing director Ajay Mehta.