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Tag: Maya Digital Studios

  • MDS to debut at MIPCOM 2014

    MDS to debut at MIPCOM 2014

    MUMBAI: It has been a pioneer in the art and technology of computer animation and digital VFX in India since the early 90s. Carrying the legacy of world-class 3D animation and digital visual effects for over 17 years, Maya Digital Studios (MDS) stands for continuous innovations and cutting-edge technology.

     

    It also offers competence in high-quality 2D animation as well as Stereoscopic 3D conversion of content. It has demonstrated the capability to conceptualise and produce complex feature film length animated films like Ramayana: The Epic.

     

    Travelling for the first time to MIPCOM, the biggest content market in the world which attracts more than 12,000 participants from more than 100 countries, MDS is all geared for it.

     

    Says MDS head sales and marketing, creative writer Devdatta Potnis: “We are one of the largest television animation production houses in the country. We are doing shows for all the leading broadcasters in India and are looking at widening our horizons with MIPCOM.”

     

    As an exhibitor, it plans to sell animated TV series and capture those audiences with the Hindi content that it has on its plate. Moreover, the company is seeking international co-productions for its upcoming projects. “We have set up a few meetings where we will be discussing selling of rights of the shows that we already have. That is our main agenda,” says Potnis.

     

    Apart from a focus on the high-end animation outsourcing, MDS is now also focussed on the development of IPR content, through the creation of Indian content that crosses over globally. MDS’s recent offerings, The Adventures of Motu Patlu and VIR -The Robot Boy, are drawing high TRPs in the Indian kids TV space.

     

    At this year’s MIPCOM, the company is moving to broader territories like outside of Asian or European markets. Its aim is to focus on platforms like television, digital and VOD.

     

    MDS has had undertaken international collaborations to produce content for BBC (UK), Ragdoll (UK), Rainbow, Mike Young Productions (USA), Electronic Arts (Canada), Sony (USA), Activision (USA), Google (USA), Big Screen Entertainment (India), VGI Entertainment (UK), Brown Bag Films (Ireland), Flickerpix (USA), Norm Hill Entertainment (USA) and Sparky (Singapore) amongst others.

  • Catch the movie ‘Motu Patlu in Deep Sea Adventure’ only on Nickelodeon

    Catch the movie ‘Motu Patlu in Deep Sea Adventure’ only on Nickelodeon

    MUMBAI: From comic books to television shows and now TV specials; the two iconic characters ‘Motu’ and ‘Patlu’ have narrated their famous tales to all generations over time through Lot Pot Comics. The franchise has come a long way where the famous duo is now engaging kids on Nickelodeon through hilarious episodes, TV specials, digital and even on-ground activations. Expanding this franchise, Nickelodeon, the store-house of comedy where “Funny Rules”, is all set to telecast their third movie ‘MotuPatlu in Deep Sea Adventure’ thisSaturday, 24th May at 10:30 am.

    Motu Patlu takes kids on an adventurous underwater journey this Saturday, 24th May at 10:30 am in their new movie ‘MotuPatlu in Deep Sea Adventure’. Motu and Patlu are shipwrecked and captured by the vile King Shark. What follows then is a series of comic situations, combined with a thrilling underwater adventure, as the awesome-twosome fight their way to save their lives.

    Commenting on the TV Special, Nina Elavia Jaipuria – EVP & Business Head, Kids Cluster, Viacom18 Media Pvt. Ltd. says, “Motu and Patlu continue to make kids laugh with their daily dose of entertainment on Nickelodeon. We are taking the engagement to a whole new level with Motu and Patlu travelling from Furfuri Nagar to explore the deep blue seas. We are confident that the kids will enjoy the action-packed adventure and comedy the movie will bring.”

    Maya Digital Studios CMD Ketan Mehta said, “Given the success of the MotuPatlu franchise, we decided to create the third movie with Nickelodeon. It only reinstates the fact that the audience loves the Indian animation content. We will continue this partnership with Nickelodeon and hope to receive the same amount of love from kids for this.”

    Nickelodeon is further engaging kids with ‘Nickelodeon Comedy Elections’, an one-of-its-kind campaign in which kids get a chance to vote for their favorite show – MotuPatlu or PakdamPakdai. If their show gets the maximum votes, they stand to win goodies like mobile phones and PSP’s.

     

    To participate, kids have to watch MotuPatlu andPakdamPakdai between 6 to 7 pm daily and voice their choice through SMS to 56882 or dial 5056882 from Vodafone, Aircel, Airtel, Idea, Reliance, Tata mobile & Airtel Landline/ 1255568 from BSNL Landline, mobile & MTNL mobile and even vote Online at http://www.nickindia.com/.

     
    Join Motu and Patlu in their adventurous journey as they sail on the blue seas, dodging various obstacles, on Saturday, 24th May at 10:30 am only on Nickelodeon

  • Maya inviting medium size studios to join as Animation Associate Partners

    Maya inviting medium size studios to join as Animation Associate Partners

    MUMBAI: Maya Digital Studios, the company that pioneered the art & technology of animation & visual effects in India is exploring association opportunity with medium-sized studios for Maya’s projects. Delivering 300 minutes of animation per month, Maya has two successfulIPR in 3D animation, Motu and Patlu & VIR on floor production and has ventured into 2D animation. Maya Digital Studios is inviting freelancers and animation studios to be their associate partners.

     

    Mr. Ketan Mehta, Chairman & Managing Director, Maya Digital Studios,said, “As per the recent FICCI KPMG report, the Indian motion picture and television industry is one of the largest and fastest growing sectors, contributing USD 8.1 billion (c. INR 50,000 Cr.) to the country’s economy, equating to 0.5% of GDP, in 2013. With our entry into 2D animation and new IPR’s we are exploring this wide opportunity in the domestic TV content market”. He further added, “We strongly believe that all Indian studios need to come closer and work together as a synergy to take the Animation industry ahead”.

     

    Maya Digital Studios has also appointed Mr. Asif Khan as the ‘Outsource Project Producer’to appoint well equipped studios who are ready to adhere by the quality and quantity standards set by Maya. He is on a city filtration tour to appoint associate partners for Maya’s project.

     

    “I am very happy to join Maya Digital Studios and am looking forward to my new stint as an Outsource Project producer here. We have lot of good projects in pipeline and are currently looking at associating with medium to small size studios and freelancers with great skillsets and appetite to take on new projects”, said Mr. Asif Khan, Outsource Project Producer, Maya Digital Studios. “I am currently meeting studios in Mumbai, Pune, Indore, Bangalore, Hyderabad, Kolkata and Chennai to sign up associate partners”, he further added.

     

    Interested studios and freelancers can contact Mr. Asif Khan @ 09870200045 or email their profile on asif.khan@mayadigitalstudios.com

  • Maya Digital Studios launches its 2D animation department

    Maya Digital Studios launches its 2D animation department

    MUMBAI: One of the pioneers in the art and technology of animation and visual effects in India – Maya Digital Studios – has announced its entry into 2D animation. The studio has launched its new 2D animation department with advance technology and facilities. After the huge success of its IPRs, Motu Patlu and Vir in 3D, Maya is now aiming to create a benchmark in 2D segment of domestic television.

     

    Maya Digital Studios chairman and MD Ketan Mehta said in a press statement: “India’s animation sector is growing at a rapid pace. Also there is an increased use of animation in TV advertisements creating a need for good animation studios with 2D and 3D specialisation. As per FICCI KPMG report 2014, the Indian TV advertisement industry size is expected to increase from Rs 136 billion in 2013 to Rs 253 billion in 2017 at a CAGR of 13 per cent. As the advertising industry grows it is expected that the share of animation driven advertisements will also grow, given that animated advertisements usually strike a better chord with the target group of children and young adults. Hence it was a very strategic move to introduce 2D animation at Maya Digital studios.”

     

    Marking the launch of its new 2D animation department, Maya Digital Studios is also hiring professionals for the position of concept artists, storyboard artists and story screenplay artists for their new department.

     

    Commenting on the expansion of animation industry, Mehta further added: “The current size of the industry is estimated at US$ 247 million and expected to grow at 15-20 per cent per annum. Indian animation companies and studios have been moving up the value chain to create their own intellectual property rights. 2D animation software is a fun way to create amazing scenes from one’s imagination; hence our new 2D animation segment allows us to build more IPR’s.  We are already in talks with broadcasters for two new IPR’s and are extensively looking at tapping the domestic television industry in coming years.”

     

    Maya Digital Studios has specialised in stereoscopic 3D and offers services for S3D visual effects, S3D CG rendered animation and with the new 2D animation department is all set to capture the growing Indian market.

  • Maya Digital Studios consulted eye specialists for better viewing

    Maya Digital Studios consulted eye specialists for better viewing

    MUMBAI: Maya Digital Studios, the company that pioneered the art and technology of animation and visual effects in India, has successfully converted Indian cinema’s most landmark film from 2D to Stereoscopic 3D. 

    Maya consulted several eye specialists along with cinematographers, stereographers, image processing engineers and software programme developers in order to get the right depth map, offset between the two sets of images. This was to ensure that the viewing of the final 3D output of Sholay is as good as the epic movie.

    “Sholay is as sacrosanct as the Indian cinema itself; hence it had to be treated accordingly, with great care and utmost respect. In order to make the viewing experience of Sholay in 3D as good as the movie, we also consulted Hollywood DI, a renowned post production studio in the US, which provided us additional technical consultation to assure the finest quality output”, said Maya Digital Studios MD and chairman Ketan Mehta.

    He further added, “Some people feel like taking off the glasses while watching a 3D film for bit. But then the film looks hazy without glasses. Taking this insight into consideration, we at Maya adjusted the offset in the images to such an extent that even without wearing the glasses; the film doesn’t come across as hazy or blurred. While the 3D glasses, makes the viewing better, even the lack of the glasses, doesn’t rob the film of its viewing pleasure.”

  • 3D format of Sholay to release in 2012

    3D format of Sholay to release in 2012

    Mumbai: Ramesh Sippy‘s Sholay is expected to hit theatres again, albeit in a new avatar. This time, the film will be released in 3D.


    Producer-director Ketan Mehta’s high tech effects from Maya Digital Studios is working on the conversion of Sholay in 3D. The senior director at the studio Frank Foster is heading the project. It has been decided that due to technical restraints, most of the action sequences will be in 3D.


    Foster has confessed that transforming this 35-year-old movie that is not colour corrected from 2D to 3D was a very thought-provoking task. When movies normally have 2000 shots, Sholay has about 5000 shots that need to be boosted for better visual effects.


    The film, which is over three hours in length, is the longest to be converted into 3D. Sholay is expected to release next year.