ITV

Tag: Maxus

  • EMVIES 2015: Mindshare named agency of the year

    EMVIES 2015: Mindshare named agency of the year

    MUMBAI: The battle between siblings in EMVIES 2015 was as one sided as the match at Arthur Ashe Stadium where Serena Williams overpowered sister Venus rather easily. WPP’s media agencies Mindshare and Maxus both were neck in neck in the initial stages but eventually Mindshare won the agency of the year award with 30 metals (5 Gold, 8 Silver, 17 Bronze) and 240 points.

    At the end of the tally, Maxus was spotted at the third slot with 19 metals (6 Gold, 4 Silver, 9 Bronze) and 175 points. Sam Balsara’s Madison Media bagged the second spot with 21 metals (6 Gold, 6 Silver, 9 Bronze) and 195 points.

    With 4 Gold, 3 Silver and 1 Bronze in its kitty, Tata Sky won the client of the year award at EMVIES 2015. In the second spot stood, Procter and Gamble (P&G) with 4 Gold, 1 Silver and 3 Bronze statuettes, while Marico captured the third slot with 3 Gold, 2 Silver, and 3 Bronze metals.

  • Maxus APAC names Rose Huskey as client leadership head

    Maxus APAC names Rose Huskey as client leadership head

    MUMBAI: Rose Huskey has joined the Maxus regional team as Maxus APAC client leadership head.

     

    Prior to this, Huskey spent four years as the Maxus Vietnam managing director.

     

    Based out of Singapore, Huskey will be responsible for ensuring that the client’s experience is world class, integrated product and thinking into brand marketing as its leans into change in the ever evolving world.

     

    Huskey is an advertising executive with 18 years of experience across agencies, specializing in developing solutions to client’s challenges and bringing them to life in the online and offline world. Before joining Maxus, GroupM Huskey held positions at OMD in Vancouver, Canada and Future Shop where she was responsible for conceiving, managing and developing advertising and communication solutions.

     

    Huskey said, “The media industry has never been more exciting and interesting. The convergence of online and offline experiences means that people now have more choice than ever before on how, when and where they access the media they want. Maxus helps our clients leverage a wide spectrum of media opportunities to seize opportunities and fight off competitive threats.”

     

    Maxus Asia-Pacific regional CEO Ajit Varghese added, “We are very excited to have Rose join our regional leadership team. Given all her extensive experience in managing clients, building high performance teams and leading growth in one of our highest performing countries, she’s absolutely the right person to drive central leadership for our network clients and lead our teams to flawlessly execute across multi markets. At Maxus, we always aim to provide successful career options within the group for star performers and Rose certainly meets that criteria.”

  • Maxus spreads ‘everlasting love’ via Platinum Guild India campaign

    Maxus spreads ‘everlasting love’ via Platinum Guild India campaign

    MUMBAI: Maxus has created an exclusive microsite (www.oureverlastinglove.in) as part Platinum Guild India’s new ad campaign.

     

    The site allows couples to feature personalized videos of special moments of togetherness that make their journey extraordinary.

     

    Across the world, couples have been known for sharing their cherished moments over social networks. On the basis of this understanding, Maxus has launched a platform for couples where they can curate their most rejoiced memories and bring to life their special moments.

     

    “We found an innovative way of allowing people to use the content on their timeline to express their feelings to their partner and loved ones. Our Everlasting Love, is a way for everyone to look back on their special memories and celebrate their Platinum Day of Love, through a heartfelt visual representation of their unique love story,” said Maxus India national director – digital Vishal Jacob.

     

    Once a user logs in to the website and signs in via Facebook or email, all the images of the couple are collaged together to create a video montage. A feature to upload additional images is also available. Each of these videos can be shared on Facebook and Twitter and can be viewed by their friends.

     

    In addition to the unique video-making feature, the most romantic stories will receive special gifts and one lucky couple stands the chance to win Platinum Love Band. This unique initiative was part of Maxus’ campaign for the Platinum Guild, emphasizing on the Platinum Day of Love.

     

    Platinum Guild India managing director Vaishali Banerjee added, “Platinum Day of Love is about discovering true love and celebrating it with precious platinum. Building on the back of this campaign we wanted to give young couples the opportunity to celebrate not just their Platinum Day of Love but their entire journey of togetherness through a video. We feel social media is a perfect platform to interact with couples and their friends and encourage them to share their stories of everlasting love.”

  • Paytm bags BCCI’s title sponsorship for four years

    Paytm bags BCCI’s title sponsorship for four years

    MUMBAI: Paytm has outbid Micromax to bag the title sponsorships of BCCI’s domestic and International matches for a period of four years. The winning bid was at a price of Rs 203.28 crore to be paid over the 4 years term.

     

    It may be recalled that Star India was the title sponsor for BCCI’s international and domestic matches till 31 March, 2014.

     

    BCCI Honorary Secretary Anurag Thakur said, “We are elated to have Paytm as our homes series title sponsors. They are one of the new generation companies and we are delighted to partner with them. Having them for next four years gives the stability and continuity to Indian cricket. With nearly 84 matches scheduled over the next 4 years with all major countries playing in India we are hopeful that Paytm will be able to build a strong and strategic association with Cricket. We are also happy that the realisation has increased by 20 per cent. It augurs well for Indian cricket. I am thankful to Paytm for their interest and faith in Indian Cricket and welcome them on board.”

     

    Paytm founder & CEO Vijay Shekhar Sharma added, “Cricket is the dream sport for us in India. Cricket epitomises the Paytm values of passion, hard work and team effort. We are very happy to partner with the BCCI and cheer for Indian cricket with millions of fans. Over the next 4 years, we will continue to invest strongly in cricket and other sports. As a growing brand which has big plans for a billion strong Indians, there is no better platform than cricket in India.”

     

    The BCCI Marketing Committee met in Delhi today (30 July) to open the tender documents received by the Cricket Board for title sponsorship relating to its international and domestic home series/tournaments for the next four seasons. The period for which Invitation To Tender was sought for by the BCCI includes the 2015-16, 2016-17, 2017-18 and 2018-19 seasons.

     

    “The rights on offer include sponsor branding of the relevant series with the title sponsor logo, official designation as the ‘Title Sponsor’ of the relevant international or domestic series, visibility at the stadium during both international and domestic matches, broadcast sponsorship rights, and a host of other rights,” the Board had said in a media release earlier.

     

    The sponsorship deal has been sealed by media agency Maxus.

     

    Maxus South Asia managing director Kartik Sharma said, “We are extremely happy for partnering with Paytm, and helping them win the BCCI rights. Until now cricket has been dominated by other mature categories and this is the first time a e-commerce brand will be using the platform to connect and engage with its consumer base.” 

     

    GroupM ESP national director Vinit Karnik said, “We are happy to have stitched the entire deal for PayTM. The bidding process to representation was an exciting journey and we are extremely euphoric to be a part of this crucial and big sponsorship deal. It’s the beginning a new era. We have a young team India  and PayTM would leverage this associating being a young player in the e- commerce business ecosystem .From a business  point of view, it ushers a new wave of e-commerce companies  raising the bar several notches higher to build a young and robust tech India.”

     

    Maxus senior VP Shankar Nath  added, “We are delighted at becoming the Title Sponsor for all BCCI India cricket for the next 4 years. We firmly believe the partnership with cricket in India will help establish us even more as the dominant mobile commerce company in the country. As a growing brand which has big plans for a billion strong Indians there is no platform better than cricket in India.”

     

    Star India holds the broadcast, internet and mobile rights to Indian cricket until March 2018.

  • Maxus strengthens its top management

    Maxus strengthens its top management

    MUMBAI: Continuing its focus on product excellence and the need for continuous investments in people development, Maxus has elevated some of its key people and strengthened the top management.

     

    Maxus West head Anand Chakravarthy who joined last year has been promoted to managing partner. He will continue to be based at Mumbai, leading the West team and expansion plans.

     

    Maxus South Asia digital head Unny Radhakrishnan has been promoted as chief digital officer. In his new role, he will be additionally responsible for developing new practices and investments and new offerings from Maxus Metalworks (the creative R&D lab of Maxus).

     

    Maxus digital strategy head Vishal Jacob has been promoted as national director – digital.

    In his new role, he will take over from Radhakrishnan and be responsible for the digital services of Maxus across offices.

     

    Maxus West digital head Sairam Ranganathan has been promoted as general manager. Additionally, he will be also responsible for the digital media product and digital training needs.

     

    Maxus Delhi client leader Mimi Deb who joined three years ago has been elevated to general manager. She will lead several large new businesses like Shopclues and several other blue chip clients which the agency won recently.

  • Maxus strengthens top management in south; appoints Anil Sathiraju as GM

    Maxus strengthens top management in south; appoints Anil Sathiraju as GM

    MUMBAI: In a move to further strengthen their top management, global media and communication planning firm Maxus has appointed Anil Sathiraju as general manager Maxus South 2.

     

    Maxus South has been growing rapidly and handles some of the biggest clients of the region. Sathiraju will report to Maxus South India & South Asia managing p Sanchayeeta Verma.

     

    With Sathiraju coming on board, Maxus consolidates the senior management strength in the South, along with Kishankumar Shyamalan as GM South 1.

     

    Maxus South Asia managing director Kartik Sharma said, “Our South operations have been the trail blazers in many areas for Maxus and we are looking forward to scale new heights. Anil is an important and strategic addition keeping this in mind.”

     

    Commenting on the new appointment Verma added, “The media landscape is possibly at its most dynamic state today. It’s a time of rapid and big changes. Not only do we have to stay on top of this and ensure that we incorporate the new state of things in the way we do the communication planning for our brands, we also have to ensure executional excellence so that strategy translates to reality. On top of it, in today’s uncertain economic conditions, our media monies have to result into tangible business results for our brands. All of this means, more engagement and more speed at the senior management level. This prompted us to create two distinct SBUs within Maxus South and bring in the best people to man them, i.e, Anil and Kishan. Anil typifies Maxus PACE and we are delighted to have him on board.”

     

    Elaborating on his new role, Sathiraju said, “Moving from an agency after 15 yrs was not at all easy for me. Maxus gave me that confidence and motivation to take the leap. With the vision that Maxus has, and the kind of work that they do, my decision making became that much easier.”

     

    Armed with an experience of 19 years, Sathiraju worked with Mudra Max prior to this.

  • Melting to a fabulous show

    Melting to a fabulous show

    MUMBAI: After literally ‘Melting’ for two days with sessions going around at all times, Zee Melt 2015 in association with GroupM was a resounding success. Speakers from across the globe flew down to address audiences with their expertise.

     

    Not only that, the event was trending on Twitter on day one. With agencies having workshops and stalls to showcase their work to the masses, Zee Melt 2015 was possibly one of the most memorable events in town.

     

    The two day festival of creativity in advertising and marketing created by Kyoorius in partnership with Zee, GroupM and D&AD offered delegates a plethora of choices of events, such as workshops, seminars, showcases and the main conference.

     

    Kinetic Future Citizens was centred around understanding the consumers of the future – their needs, wants and behaviours. Kinetic Future Citizens engaged the delegates with a different experience. The concept was simple. One had to pedal a cycle and the animation on the TV would start playing. A technology, which understands the future of consumers and the environment. 

     

    Meanwhile, Happy Finish created a lot of buzz with its augmented reality experience. It made delegates enter the virtual world in their world and do many things like bring a car alive when it is actually not present. 

     

    Metalworks by Maxus, on one hand, through its Provolv Cricket wearable technology kit gave delegates a player performance cricket match experience, while Mindshare had an interactive marketing Purple Box and Loop Room.

     

    The industry appreciated the work and initiatives taken at Zee Melt 2015. Here is a look at what some of them had to say:

     

    Madison World chairman Sam Balsara tells Indiantelevision.com, “I could not attend much of the sessions, but I did attend Martin Sorrell’s and it was a great one. The initiative is a good one and in the near future more and more such events are likely to emerge. It was a fabulous show and I look forward to more years of Melt 2015.”

     

    Ogilvy & Mather former ECD Abhijit Awasthi summed it up in two words – “It’s fabulous.”
     

    BBDO India chief creative officer Josy Paul said, “I enjoyed the MELT experience. I attended some of the seminars on Day one and the awards night on Day two. I thought the turnout and energy was fantastic. Great idea to have it at the Nehru centre. Never realized the place had so many auditoriums and seminar rooms. This created an integrated well knit feeling. It also helped that the location was close to our office.”

    He adds, “The teams from our office who attended both the days were singing praises of the workshops.They are keen to cascade their learning to the rest of the office. Congratulations to the organizers for bringing together such a diverse set of speakers across so many different disciplines and fields of communication and technology. What’s great is that these new influences are people, ideas and actions that we are not exposed to sitting in our offices. So the interactions were most rewarding.”

    Advertising Club chief operating officer Bipin Pandit said, “We are eventually from the same fraternity and it was a good initiative.”

  • Maxus and Metalworks buoyed about inaugural Melt 2015

    Maxus and Metalworks buoyed about inaugural Melt 2015

    MUMBAI: It’s that time of the year when professionals will congregate to celebrate the first edition of Melt 2015, a two day festival of creativity, advertising, media, digital and marketing industry.

     

    Marketing and communications brand Maxus along with Metalworks, (the global R&D division of Maxus Global) is participating at the festival. Media professionals will witness effective and new age sessions by Maxus South Asia head of digital Unny Radhakrishnan, Metalworks strategist Alex Jasper, Provolv CEO Nick Martin and Maxus India director creative technology Harish Shankaran.

     

    At their booth Metalworks will display state of the art technological innovations and products, which would bring about a revolution of change in the field of modern technology.

     

    Some of the products and services include:

     

    Provolv Sens: A batting cage so that people can try it out and compete with others to get a demo of the technology.

     

    Provolv Stumpshot: Demo of the casing and app.

     

    Playground Project: Showcased on screen and table, this is something that Metalworks is trying to achieve.

     

    VR technologies: A showcase of Zeiss VR, Google Cardboard, Samung Gear VR to showcase VR.

     

    Apart from displaying their newest technologies, Maxus India and Metalworks will work closely to conduct sessions and workshops with demos for prospective clients.

     

    Maxus South Asia managing director Kartik Sharmasaid, “It is a fantastic opportunity for Maxus to be a part of this excellent event. With expectations of a large footfall and the presence of marketers, advertisers, students and the fraternity, Maxus will be very successful to create an impact along with Metalworks by showcasing the newest and most innovative products and services that have been developed. We would be showcasing an interesting mix of innovations and new tools that our enablers for brands in India to truly be future ready.”

     

    Shankaran added, “We are excited to be a part Melt and give a glimpse into what we really do. We expect a healthy reaction from the crowd and are looking forward to build a good standing in the industry. With state of the art technologies that we have, we are sure the response will be encouraging. We aim to bring about a tremendous change in how technology is used, perceived and executed and have thus decided on live demos which will help enhance the experience.”