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Tag: Maxus

  • Prashant N takes over as director – digital trading at Dentsu Aegis Network

    MUMBAI: Prashant N, an ace digital marketing professional with over a decade’s experience in strategic digital marketing, media planning, buying and content marketing, has taken over as the director – digital trading at Dentsu Aegis Network.

    Before joining DAN in Gurgaon, Prashant N was the director – digital media buying for a year at Isobar India – DAN Network, prior to which he was the director – media planning – north region at GroupM Media India.

    Prior to Isobar, Prashant served as the associate director – digital at Maxus before which he was promoted as the senior manager – media planning & buying from the position of account manager at Reprise Media.

    Starting his career as a sales executive at Cyber Media Online, Prashant moved to Neo Ogilvy India as the associate media supervisor before moving to Reprise.

  • GroupM cos Maxus & MEC merged into new global network, digital-first media services expanded

    MUMBAI: GroupM, the world’s leading media investment group, has announced a portfolio restructure to improve service and delivery to clients.

    GroupM is committing to the expansion of Essence, its digital-first agency, by adding traditional media capabilities and a larger geographic footprint to the agency’s existing media and creative credentials. In time, Essence will also lead several key GroupM client relationships as part of this restructure.

    GroupM is also merging the global operations and teams of its agencies MEC and Maxus into a new, billion dollar revenue, media, content and technology agency under the leadership of MEC’s CEO Tim Castree.

    Maxus will continue to operate as an agency brand in India with the support of the newly formed global agency as well as the GroupM network.

    GroupM’s portfolio will now comprise three successful global media agency networks — Mindshare, MediaCom, and the new company – each with more than one billion dollars in annual revenues, plus an innovative digital-first agency, Essence. GroupM also plans new investments across all of its agencies and its [m]PLATFORM data and technology capabilities.

    “We’re committed to improving our service to clients. These moves will give us greater focus, help us innovate, and improve our speed of delivery,” said Kelly Clark, Global CEO, GroupM.

    Since Clark became global CEO in October 2016, GroupM has made a number of organizational changes. Clark recently appointed Lindsay Pattison as GroupM’s Chief Transformation Officer to lead a range of transformation initiatives. GroupM acquired Essence in November 2015.

    “The leadership team at Essence is excited about the opportunities this creates for our clients and our people,” said Christian Juhl, CEO, Essence. “Our mission is to make advertising more valuable to the world; with this infusion of talent, capabilities and markets, we can do this now on a bigger stage.” Clark named Castree CEO of MEC in November 2016.

    “Maxus and MEC share common values and ambitions. Both networks have a strong local market presence and entrepreneurial drive. Together, we believe we can create an exciting new media, content and technology agency which we look forward to introducing soon,” said Castree.

    “We’ve clearly signaled our ambition to transform, and we mean business,” said Pattison. “This allows us to more meaningfully invest in each agency’s future – retaining and attracting the best talent with inspiring and rewarding workplaces, creating differentiated cultures and approaches, and sharing in a focus on helping clients win.”

  • ’17 IPL buzz doubled, Virat sliped six spots & Voda had most engaging content

    MUMBAI: Maxus, the global media agency of GroupM, has analysed the social conversations that happened around IPL Season 10. This study has been done by Maxus Mesh – the marketing command center and dialogue engine that reads environmental signals in real-time.

    The key highlights of the report are as follows:  

    * This was most buzziest IPL season ever with more than six million mentions around the event. This is more than 2X as compared to 2016 buzz levels.
    · KKR was most popular team this year followed by the winning team Mumbai Indians

    · Dhoni was most popular IPL player this season followed by Gautam Gambhir and Rohit Sharma. Virat Kohli who was leader in 2016 edition slipped six spots on popularity board.

    · David Warner is the only (non-Indian) player to be amongst the top players in both IPL 2016 and IPL 2017.

    · Vodafone had most engaging and liked content this IPL season.

    public://ipl_0.jpg

    o The cute ZooZoo films and the old couple ad went viral and was the most shared story this IPL season.

    o  Also the highest views amongst the official sponsors of #VivoIPL2017.

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    · As expected, the Title sponsor – Vivo emerged as the most buzziest brand this IPL season. The brand hashtag #Vivoipl was also most recalled hashtag this IPl season.

    · The mood and sentiment around IPL was very action oriented. There was great enthusiasm amongst the fans and this reflected in Maxus Kaleidoscope (Mood Measurement Proprietary Tool).

    ·  Mumbai is most buzziest city followed by Delhi and Bangalore. Surprisingly, both Delhi and Bangalore teams disappointed the fans back at home.

  • Maxus’ Lindsay Pattison to lead change initiatives across GroupM

    MUMBAI: GroupM, the world’s leading media investment group, today announced the appointment of Lindsay Pattison as Chief Transformation Officer (CTO). She will lead change initiatives across GroupM and its agencies, and with other WPP companies will create tailored and flexible models that serve clients better in the extremely competitive business environment.

    Pattison will lead a number of change programs to support group and agency structures, talent and leadership development, culture and diversity, as well as WPP’s horizontality strategy. She remains a member of GroupM’s global executive committee, reporting to Kelly Clark, global CEO of GroupM. Pattison also continues as CEO of GroupM agency Maxus and will perform both roles.

    In her new role, Pattison will also focus on senior talent development to ensure GroupM and its agencies have a strong bench of diverse leaders who can help clients win in a very challenging marketing landscape. She will support WPP’s horizontality strategy by helping deliver the best of GroupM to key clients, together with other WPP companies, regardless of the client’s entry point to the group.

    “Clients need us to think differently and work smarter,” said Clark. “Lindsay will help us deliver on those challenges. I’ve worked with her for many years. She’s a force, and holds the respect of clients and colleagues. She will make a huge impact with her smarts, energy and warmth.”

    WPP CEO Sir Martin Sorrell said: “GroupM and its agencies are key to WPP’s horizontality strategy. Lindsay will play a crucial role in accelerating our delivery of new and innovative service structures for clients.”

    Pattison was named global CEO of Maxus in October 2014. She was previously Global Chief Strategy Officer and UK CEO for Maxus during a period in which it was the fastest-growing media agency worldwide. Her prior experience includes roles at Young and Rubicam, PHD Media and Sony Ericsson. Lindsay was named to Ad Age’s 2015 class of Women to Watch and served two terms on the World Economic Forum’s Global Agenda Council focused on the Future of Media. In 2016, she launched ‘Walk the Talk,’ an initiative to help senior women at Maxus to thrive and progress in their career, a program now being adopted globally by WPP.

    “When we look at the broader business context, the transformation we are experiencing is profound,” Pattison said. “The WEF calls it the ‘fourth industrial revolution,’ a technological revolution and one that requires two key skills to succeed: collaboration and agility. New thinking is required across the board, and I’m delighted to take on this new transformation role.”

  • Goafest 2017: Mindshare & Maxus win big, Dainik Jagran leads publisher category

    GOA: Kick-starting the day one by popping a bottle of champagne, Goafest 2017 brought much cheer to the media, marketing and advertising fraternity. The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) together felicitated the works of the advertising agencies with the Media and Publisher Abby Awards 2017 on Wednesday.

    Mindshare India, like last year, bagged the maximum number of medals at the Media Abbys on day one of Goafest 2017. With a total of 10 medals, the agency has received two gold medals in ‘Best use of an Integrated Campaign’ and ‘Best use of Branded Content’ category, one each for its campaign for Star Plus titled ‘Nayi Soch’, and another for Dove’s ‘Dove reframes the beauty debate in India.’ The agency also won three bronze and five silver medals.

    On Goafest Abby’s 2017, Mindshare South Asia CEO Prasanth Kumar said: “Topping at Goafest is definitely a great achievement. We are delighted that the series of good work across our clients are witnessing recognition. We as always get motivated when we win and we thank all our clients and partners for being the force behind our performance. For us, it is a constant that we keep evolving and redefining ourselves as well as challenging ourselves every year to ensure we deliver the best to our clients. We promise to keep this momentum continuous.”

    The second top winner of this year is Maxus which took home six medals – one gold, four silver and two bronze. It received gold for their Sonata ACT campaign titled ‘When courage prevailed from 8pm to 8am campaign in the ‘Best use of Radio’ category.

    The third leading agency was Madison Media bagging a total of eight medals — five silver and three bronze.

    Apart from these, Dentsu Webchutney, Social Street, MediaCom Communications, Lodestar UM, Shemaroo Entertainment, ibs and Milestone Brandcom bagged one gold medal, each.

    A total of 10 gold medals were given away at the Media ABBY, followed by 26 silver and 17 bronze.

    In the Publisher Category, Dainik Jagran, continuing its winning streak, emerged as the winner for day one with two gold, five silver and two bronze medals. The publisher won the golds in the ‘Best promotion of a CSR’ category for ‘A newspaper galvanizes communities to revive 4000+ lakes’ and in the ‘Best brand innovation in newspapers printed or online’ for ‘Crowdsourcing Imagination to create the newspaper of the Future by the Future.’

    2017 ABBYs has just got bigger and better. With 4500 entries, the Goafest ABBYs 2017 presented by the The Advertising Club and The AAA’ of I has once again seen the entire advertising and marketing community descend upon the silver sands of North Goa to celebrate excellence in creativity across media platforms and genres.

  • Starcom India appoints Lalchandani as VP – buying

    MUMBAI: Starcom, a part of Publicis Media India, has, in a significant development, appointed specialist Navin Lalchandani as the vice-president of its media buying operations.

    Starcom, a renowned media communications agency, partners with the world’s leading marketers and new brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more.

    Lalchandani moves from Carat Media Services, Denstu Aegis Group and will steer media buying operations for all offline media, namely television, print, radio and cinema across the Starcom offices of Mumbai, Delhi and Bangalore.

    Starcom India Group CEO Mallikarjun Das says, “Navin is talented and versatile and comes with the rich experience of having bought media for some of the largest marketing organisations such as Mondelez, L’Oréal and Vodafone. Navin brings in an amalgamation of buying skills spanning across media and has the smarts to work in Starcom’s data-predicated media product. He will drive a buying culture that is about best-of-class in rates, rigour, fair play and trust.”

    Lalchandani says, “I believe in long-term, sustained partnerships and this has certainly been the case in my career span. I began my career with media planning for Marico and it has been a greatly rewarding and exhilarating journey since then. The decision to join Starcom was easy, considering its body of good solid work, for marquee brands and its reputation of being a future-facing, high-growth agency. In an age of proliferation of channels and offerings, a sound media strategy makes all the difference to business goals. I look forward to delivering genuine value to Starcom’s clients.”

    Lalchandani’s previous spans media buying firms such as GroupM’s Maxus and Madison Media.

  • Maxus retains IPL media mandate

    MUMBAI: Maxus has successfully retained the media responsibilities of the Indian Premier League for its 10th edition. Maxus has been the media agency for IPL ever since the league started in 2008. The account will be handled out of Maxus Mumbai office.

    Commenting on the retention, Maxus South Asia managing director Kartik Sharma said, “We are extremely proud and humbled to be chosen as the media agency once again byBCCI. I am grateful to BCCIfor valuing our efforts. We look forward to continue delivering even better results through our media campaigns on IPL.”

    The multi-agency pitch saw participation from other leading media agencies, following which Maxus retained the bImage result for karthik sharma maxususiness.

  • Maxus co-creates Sonata campaign

    Maxus co-creates Sonata campaign

    MUMBAI: Starting the year on a high note, Maxus partnered with Big FM to co-create and conceptualise a powerful radio campaign for Sonata’s newly launched safety watch ACT– App-Enabled Coordinates Tracker, designed exclusively for women. The watch has a button placed at the 8’clock position which when double clicked sends distress alarms to 10 designated guardians. Keeping in line the safety features and uniqueness of the watch, an innovative three-tiered campaign using radio as a medium was executed in 21 cities.

    The first phase included time checks sponsored by Sonata; as time-checks have a synergistic fit with the 8‘o’clock button awareness generation. The second phase comprised conversations with some of the great Indian women achievers like Sakshi Malik, Saundarya Rajesh, Sujitha Bora, Tashi & Nungshi, Deepa Malik, Sneha Mohandass and many more with RJ Richa Anirudh on a show titled as ‘Manzil Pe Nazar’, bringing alive their stories of courage & achievement. In the third phase, Big FM will be shifting their studios at various on-ground public locations and bringing in 12 hours live programming from 8 pm – 8 am with an all-female crew. This first of its kind activity, under way in five metros, will continue till 7 January, 2017.

    Maxus South Asia – south India managing partner Sanchayeeta Verma said, “Sonata ACT is a smart watch with a purpose, enabling women to courageously follow their dreams. Safety is a need for every woman and concerns not only her, but her family and colleagues as well. However, we also noticed a low adoption of current safety options and realized that we needed de-mystification of the technology, create a wave of collective participation from women to corporates, and build a habit of mindfulness and usage. To do this we needed a platform with relatable real-life people & generate momentum. Our effectiveness studies have shown high ROI for radio. The medium not only helps participation and engagement, but also offers significant digital platforms and multimedia amplification.”

    Titan Company CMO – watches and accessories Suparna Mitra said, “In India, safety is a huge concern for women and their families. As Indian women are evolving and progressing to take on more challenges, we realized there is a huge market for a safety watch which will help women pursue their dreams.”

    BIG Network CEO Tarun Katial said, “We at 92.7 BIG FM, are thrilled about the initiative that Sonata has implemented on a large scale as part of the brand launching a line of safety watches called ‘ACT-App-Enabled Coordinates Tracker’.”

  • Maxus co-creates Sonata campaign

    Maxus co-creates Sonata campaign

    MUMBAI: Starting the year on a high note, Maxus partnered with Big FM to co-create and conceptualise a powerful radio campaign for Sonata’s newly launched safety watch ACT– App-Enabled Coordinates Tracker, designed exclusively for women. The watch has a button placed at the 8’clock position which when double clicked sends distress alarms to 10 designated guardians. Keeping in line the safety features and uniqueness of the watch, an innovative three-tiered campaign using radio as a medium was executed in 21 cities.

    The first phase included time checks sponsored by Sonata; as time-checks have a synergistic fit with the 8‘o’clock button awareness generation. The second phase comprised conversations with some of the great Indian women achievers like Sakshi Malik, Saundarya Rajesh, Sujitha Bora, Tashi & Nungshi, Deepa Malik, Sneha Mohandass and many more with RJ Richa Anirudh on a show titled as ‘Manzil Pe Nazar’, bringing alive their stories of courage & achievement. In the third phase, Big FM will be shifting their studios at various on-ground public locations and bringing in 12 hours live programming from 8 pm – 8 am with an all-female crew. This first of its kind activity, under way in five metros, will continue till 7 January, 2017.

    Maxus South Asia – south India managing partner Sanchayeeta Verma said, “Sonata ACT is a smart watch with a purpose, enabling women to courageously follow their dreams. Safety is a need for every woman and concerns not only her, but her family and colleagues as well. However, we also noticed a low adoption of current safety options and realized that we needed de-mystification of the technology, create a wave of collective participation from women to corporates, and build a habit of mindfulness and usage. To do this we needed a platform with relatable real-life people & generate momentum. Our effectiveness studies have shown high ROI for radio. The medium not only helps participation and engagement, but also offers significant digital platforms and multimedia amplification.”

    Titan Company CMO – watches and accessories Suparna Mitra said, “In India, safety is a huge concern for women and their families. As Indian women are evolving and progressing to take on more challenges, we realized there is a huge market for a safety watch which will help women pursue their dreams.”

    BIG Network CEO Tarun Katial said, “We at 92.7 BIG FM, are thrilled about the initiative that Sonata has implemented on a large scale as part of the brand launching a line of safety watches called ‘ACT-App-Enabled Coordinates Tracker’.”