ITV

Tag: Maxus

  • Maxus elevates Sanchayeeta Verma to Managing Partner

    Maxus elevates Sanchayeeta Verma to Managing Partner

    MUMBAI: Maxus, the country’s leading media investments firm today announced the promotion of Sanchayeeta Verma as Managing Partner, Maxus South India& South Asia. She joined Maxus in 2009 as head of the Bangalore office. Over the years she has successfully managed the Bangalore operations and established the Kerala set-up. She helped the team bring in some key clients such as Wipro, Tata Tea, RedBus.com, Google, Myntra.com, Manapuram, Kerala Tourism (for digital) into the Maxus fold. Sanchayeeta has been key architect in driving the entertainment & sports programming, digital and activation agenda for all Maxus clients in the Southern region. Under her stewardship, Maxus won the agency of the year title in Ad Club Bangalore awards for 4 years in a row.

    Speaking on her appointment, Kartik Sharma, Managing Director, Maxus South Asia said, “Sanchayeeta is one of our star Maxusites.  A team player to the core, her sharp strategic thinking and keen sense of innovation keeps her and her team at the cutting edge of media investments and planning. We wish her all the best for her future endeavors at Maxus.”

    Upon her appointment Sanchayeeta Verma, Managing Partner, Maxus said, “The effort till now has been to put together a formidable setup, be it in terms of the clients we handle, the work we do and most importantly the rich and diverse talent pool. Going forward the biggest thrust will be on making our clients future ready. The future of media is about choreographing convergence between traditional, digital and experiential media, content & data being the epicenter of it all. To survive today’s complex, always under stress market conditions, brands need to master how to navigate the same. Maxus is best poised to lean into change towards this exciting new future and I look forward to it!”

    Sancheyeeta has been with the GroupM system for over 10 years, earlier with Mindshare.

     

  • Maxus wins Kotak Mahindra’s media AoR

    Maxus wins Kotak Mahindra’s media AoR

    MUMBAI: The year has been a good one for Maxus and it ended it by bagging the media duties for Kotak Mahindra following a multi-agency pitch.

    Prior to the development, Starcom MediaVest handled the business of the financial services conglomerate.

    On the win, Maxus south Asia MD Kartik Sharma who will take over the responsibilities of Maxus south Asia from Ajit Verghese effective January 2014, said in a statement, “We are excited about working with one of India’s most established brands, with a legacy of over 20 years. 2013 has been a great year for Maxus and we are excited with yet another client in our roster.”

    The agency acquired several new businesses including Ruchi Soya, Tata Tea, Redbus and Musafir.com while retaining the L’Oreal business.

  • GroupM wins highest number of awards at Yahoo! Big Chair 2013

    GroupM wins highest number of awards at Yahoo! Big Chair 2013

    MUMBAI: GroupM agencies won the highest number of awards at the Yahoo! Big Chair Awards 2013.

    While GroupM Interaction won the gold for the best use of technology for the Heineken Inner Voice campaign, Maxus India won four awards including three silvers and one bronze. The silvers were won in the following categories: ‘Best content Marketing Award’ for the Mentos Riddle campaign, ‘Best Use of Display’ for Mathrubhumi and ‘Best Use of Mobile Advertising’ for the Tata Sky campaign. MEC Global took home one bronze for the Colgate Mahakumbh Mela activity.

    “We are extremely delighted with the awards we won at the Yahoo! Big Chair 2013. Over the last year the digital teams across the GroupM agencies have been winning an award every other day, a testament to the great work and innovations the teams are churning out for our clients. It is great to end the year with six more awards to add to our tally of 204,” said GroupM Interaction south Asia managing partner Tushar Vyas.

    Added Maxus head of digital Unny Radhakrishnan, “We are happy for the continuing recognition of our work and also that these awards span different verticals in digital as well as a wide range of brands.”

    The GroupM agencies manage the digital and integrated communications mandate for some of the country’s most iconic brands including Vodafone, Google, Star TV, Tata Sky, Nokia, Kellogg’s, Colgate, Aditya Birla Group, Castrol, United Breweries, Pepsico, Uninor, Domino’s Pizza, Britannia and Havell’s to name a few.

  • Kartik Sharma to take over from Ajit Verghese in January 2014

    Kartik Sharma to take over from Ajit Verghese in January 2014

    MUMBAI: GroupM and Maxus has announced the new managing director for Maxus South Asia, Kartik Sharma. Sharma takes over the reins from current managing director Ajit Varghese wef January 2014, as Verghese moves into a new regional role as CEO Maxus Asia-Pacific.

    Kartik moves up from Managing Partner, Maxus and will report into GroupM South Asia CEO CVL Srinivas and Verghese. He will also now be a part of the GroupM South Asia EXCO.

    Commenting on Sharma’s Appointment, CVL Srinivas said, “Kartik has done a stellar job as managing partner, Maxus, working closely with Ajit in shaping the Maxus brand, creating client delight, winning several new businesses and helping Maxus dominate industry awards. I wish him the very best and also welcome him to the GroupM South Asia EXCO which will benefit immensely from his product knowledge and experience.”

    On handing over the charge, Verghese added, “Kartik is an excellent choice for Maxus going forward especially considering his product strengths and client focus. A long standing employee of GroupM, he has the in-depth knowledge and insight of what is needed to take Maxus to the next level. Kartik has been the key architect in growing the Maxus Mumbai office 3 fold in the last 6 years and building up a collaborative culture of working across offices and between various teams inside GroupM.”

    With over 18 years of experience under his belt, Sharma said on his appointment, “The last six years at Maxus has been very exciting. What I love most is the passion & collaborative culture where every team member works hard to deliver on our 10/10 vision of delighting clients. Our focus on constantly improving the product and the ability to develop a unique work culture has helped us deliver winning solutions for clients. I look forward to my new journey and am confident it will be equally exciting & fulfilling.”

  • Azva launches campaign on seven vows

    Azva launches campaign on seven vows

    MUMBAI: Azva, the bridal jewellery collection from World Gold Council, has launched its latest campaign on the idea of seven vows / saat pheras of a wedding ritual.

    The insight for the campaign is that Indian marriages and gold go hand-in-hand. The last decade or so has witnessed a sea-change in the way marriages are solemnised in India. When the location, attire, mandap, sangeet and even décor have seen dramatic influences from other cultures and countries, the modern Indian couple was seen as moving forward. But gold bridal jewellery remained stuck in tradition and in the traditional idea of marriage.

    The challenge was to bring gold back into modern marriage conversation. The brief given to BBH India was to contemporise gold in the modern marriage context. The campaign aims to contemporise the modern seven vows and in turn builds relate-ability with the modern day couple. The creative idea “every relationship has the magic of seven” is translated in the creatives.

    The nationwide roll-out across 46 cities comprises of TVC as the lead medium supported by OOH and ads in leading magazines. There is a strong digital plan engaging the audience on social networking site and promoting the brand across leading online portals.  

    The TVC is directed by Prakash Varma of Nirvana Films. Media buying is handled by Maxus

  • No Talkies brings out maximum Deewangi in media agencies

    No Talkies brings out maximum Deewangi in media agencies

    MUMBAI: SONY MAX, the premium Hindi movies and special events channel which recently launched its latest initiative“NO TALKIES”-India’s first National Dumb Charades competition for Media Agencies across Mumbai, Delhi and Bangalore, has received an overwhelming response. The activity had its first ever regional rounds in Delhi on 18th September, followed by Bangalore on the 19th and Mumbai on 25th September. The media agencies who had enthusiastically registered for the initiative were waiting to get on stage and put their best foot forward.

     

    Five teams have qualified for the finale of NO TALKIES. Delhi MAXUS had a clean sweep by clearing the regional round with 2 winning teams namely ‘Engineers’ & ‘MAXUS ke Deewane’. From Bangalore, ‘Thakur ke Aadmi’ from MAXUS qualified for the deciding round. The teams which performed the best in the Mumbai regional round were ‘Eena Meena Deeka’ and ‘MEC Fimly Deewane’ from Mindshare and MEC respectively.

     

    The preliminary rounds of the activity witnessed team participation from top media agencies across Mindshare, Maxus, MEC, Motivator, Lodestar, Madision, Starcom, Lintas, OMD, MPG amongst others in the three cities.

     

    Witnessing the passion of the participants, Vaishali Sharma, VP Marketing, MAX commented, “We are overwhelmed to see the enthusiasm with which media agencies have connected and participated in ‘NO TALKIES’. Everyone has a little bit of filmy deewanapan in their life and ‘NO TALKIES’ has given them the perfect avenue to showcase it. We look forward to an even more successful finale in Mumbai.”

    The top 5 teams are now sharpening their acting skills to clinch the title of being crowned as the winner of ‘NO TALKIES’on 1st October at Blue Frog, Mumbai. It’s going to be a perfect recipe of a delightful & entertaining evening.

  • Maxus, Stark, Aakanksha Healthcare, Aim High top Big Bang Awards 2013

    Maxus, Stark, Aakanksha Healthcare, Aim High top Big Bang Awards 2013

    BENGALURU: After its recent Smarties Agency of the year award, Maxus had an additional room to cheer as its team walked in slow motion to receive the media agency of the year at the Big Bang Awards 2013 organised by the Ad Club of Bangalore yesterday. 

    Stark Communication was named Creative Agency of the Year. Maxus was the biggest winner of the night bagging awards for Media, Mobile and Digital Agencies of the year.  Aakanksha Healthcare was Healthcare Agency of the Year and Aim High Consulting, PR Agency of the Year. A Special Judges Award was given to HP GBS Creative Services for their outstanding internal communication work.
    ‘Client of the Year‘ – Maxus
    ‘Media Agency Of the Year‘ – Maxus

    Contract Advertising won the coveted Ayaz Peerbhoy Trophy for best Integrated Campaign of the Year, Nirvana Films was the Production House of the Year and Abhishek Prabhu of HP GBS was crowned the Young Achiever of the Year. Nokia won the Client of the Year Award winning across several categories.

    Click here for List-of-award-winners

    The Ad Club Bangalore had roped in Bangalore Mirror as the lead partner; Suvarna Plus as the regional TV partner, Fever 104 FM as the official radio partner; Getty Images as the Image partner; Kinetic as the OOH partner; Suvarna News 24×7 as the news channel partner; Netcore as the mobile marketing partner; Inox as the multiplex partner; Ebeam as the LED display partner; and DNA as the event partner.
    ‘Creative Agency of The Year‘ – Stark Communications
    ‘PR Agency of the Year‘ – Aim High Consultant

    The awards received around 900 entries for the 2013 edition. The Ad Club Bangalore went fully online this year for the awards tying up with the US-based Global Best Awards for the same.

    Malavika Harita, President, The Ad Club Bangalore had said at that time: “It is commendable, because agencies welcomed the Awards going online and have supported the move wholeheartedly.”

    She had further stated that the Ad Club, Bangalore had roped in over 40 senior communications professionals from various cities to judge the entries and that in the future international jury members would also be invited.

  • All roads lead to the 13th EMVIES tonight!

    All roads lead to the 13th EMVIES tonight!

    MUMBAI: It’s Friday and it is D-day of the Thirteenth edition of the Advertising Club‘s  EMVIES, the awards which were introduced to honour measurable and significant contributions in the field of media. And despite there being Friday and 13th in the dates, no one‘s scared. In fact the entire Indian media fraternity is agog with excitement about who is going to take home the maximum metals tonight. 

    Victory will be followed by chicken tikka, butter chicken, flutes of champagne, Cevas Regal and for the old timers good old Old Monk as everyone gets down to party.
    The glittering award ceremony is scheduled to be held tonight at Taj Lands End in the Bandra suburb of Mumbai with the whos who of the industry cheering their colleagues as they take their walks to the victory podium to the tooting of horns, whistles and what have you. 

    The Emvies which are considered as India‘s most prestigious and coveted media award is presented by Time Television Network (expect the bespectacled Sunil Lulla to be at his bewitching best) and is being organised by Fountainhead Promotions & Events. The bets are out as to who the master of ceremonies will be tonight but if one goes by previous years expect it to be the handsome and well-spoken Fountainhead boss Brian Tellis who has done a stellar job over the years. 

    The shortlist which was revealed two weeks back saw Mindshare leading the pack with Maxus and Lodestar UM following.

    This year, a few additions were made wherein judging rounds were held in New Delhi apart from Mumbai. A new category has been added to recognise the ‘unrecognised heroes’ of media agencies with the “Best Implementation Team of the Year” award and new sub categories in Best Media Innovation-TV, Best Media Innovation-Print, Best Integrated Campaign and Best Use of Research have been introduced. The event will also mark the re-introduction of categories like ‘Best Use of Sponsorship’.

    And of course, there is going to be entertainment as well. The Band Baja Awards will showcase the best of musical talent amongst media agencies and media companies only.

    Expect an evening of surprises! And a lot of noise as everyone goes wild at the EMVIES! 

  • Emvies 2013 announces shortlists

    Emvies 2013 announces shortlists

    MUMBAI: The Advertising Club has announced the shortlisted case studies for the 2013 edition of the Emvies award online. In total, 124 case studies made the cut and out of which Mindshare has the highest number of shortlisted entries, followed by Maxus and Lodestar UM.

    The awards are spread across seven categories comprising Best Media Strategy (four sub categories), Best Media Innovation (18 sub categories), Best Media Research (two sub categories), Best Ongoing Media Campaign, Best Integrated Campaign (four sub categories), Young Emvie of the Year and Best Use of a Bollywood Celebrity in media. The case studies will be screened during August 21-23 in Mumbai.

    The other agencies whose case studies have been nominated include MediaCom Communications, Madison Media Pinnacle, Ogilvy India, DDB Mudra Max, MEC, Starcom MediaVest Group, Madhouse India, ibs, Interactive Avenues, Madison Media Infinity, Madison Media Plus, OMD India, GroupM Dialogue Factory and Discovery Networks Asia-Pacific.

  • Maxus drives off with Redbus.in media biz

    Maxus drives off with Redbus.in media biz

     MUMBAI: Maxus has the WON the media business on redBus.in in the recently conducted pitch process. Redbus.in, an online bus ticket-booking site recently started advertising on television and other mass media.

    The development follows a highly contested pitch with Mindshare, Madison, ZO and Mudramax.

    Maxus is on a roll yet again in 2013 with the wins like Nestle Digital in Delhi, Tata Tea in Bangalore.

    Redbus.in, an online bus ticket-booking site recently started advertising on television and other mass media.

    Maxus South GM Sanchayeeta Verma said “redBus is a highly reputed name in the travel space. We are very excited with this win and believe our role is to help our clients navigate & maximize the opportunities of change in an always-on, fully digitized media world. And we’re looking forward to partnering redBus in their exciting journey towards exponential growth”.

    Redbus.in CMO LK Gupta said, “As an ecommerce travel brand launching in mass media for the first time, we were looking for the right blend of aggressive presence, yet delivering efficiently for the business. In Maxus, we found a partner that showed innate understanding of what our business needs are, and complementing it with sound planning & buying capabilities in media. We’re excited to embark on this exciting journey during which we’re sure Ajit and his team will be big contributors.”