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Tag: Maxus India

  • Maxus India bags Agency of the Year at Smarties India 2013

    Maxus India bags Agency of the Year at Smarties India 2013

    MUMBAI: Maxus India won the prestigious Agency of the Year in Mobile at the second edition of Smarties India at The Mobile Marketing Association (MMA) Forum India 2013.  Outstanding campaigns across 21 categories were awarded recognising innovation, creativity and leadership in mobile marketing from across the country. MMA is emerging as a powerful platform where all relevant players wish to connect and take the mobile marketing industry to the next level.

    Winners came from across a broad range of industry segments in India, including FMCG, retail, automobile, ready-to-drink beverages, telecommunications, and quick-service restaurants, amongst others.

    Commenting on the 2013 Smarties India Awards Winners, Rohit added, “I would like to congratulate all the award winners who put forward a very strong range of entries, demonstrating the exceptionally high standard of mobile marketing talent, innovation, and creativity we have in India. I would also like to give thanks to the delegates, partners and sponsors for their participation in MMAF 2013 India.”

    Click here for the list of all winners

  • Nokia ropes in Vuclip for Trendify brand campaign

    MUMBAI: Vuclip, the world‘s largest independent mobile video company, has been selected by Nokia and Maxus India to promote the much touted Trendify brand campaign for Nokia Lumia 510 on Vuclip‘s mobile video portal and social networks.

    As many as 65 per cent of Vuclip‘s 14 million Indian users share videos primarily through Facebook and Twitter, making it the ideal platform to integrate “TRENDIFY” and allow users to experience what “TRENDIFY” means in the language of Nokia Lumia 510.

    As part of the product innovation involving a seamless integration with Vuclip, for the first time, the ‘Share‘ button has been changed on a video portal to reflect the brand campaign. The ‘Share‘ button for each video has temporarily been replaced with ‘TRENDIFY‘, encouraging users to now trend their videos directly on m.trendify.in at the click of a button, which in turn can be shared on Facebook, Twitter and other social sharing sites.

    Nokia India Marketing Director Viral Oza said, “Through the Trendify campaign we wanted to connect to the urban youth on a platform and space that is relevant to them. By leveraging Vuclip, world‘s leading mobile video platform, we wanted to bring the Indian youth even closer to the Trendify campaign. Creating trends requires a 360 degree approach, and with its exponential growth in India, leveraging entertainment snacking was a clear choice for us.”

    Maxus India Digital Head (South Asia) Unny Radhakrishnan said, “Nokia wanted us to craft a campaign which exemplifies trendifying in the DNA of each of its core elements. Leading the curve in mobile video sharing, Vuclip fitted well with our strategy in helping us connect the Nokia “Trendify” campaign with millions of users in a fun sharing way almost instantly.”

    Each month, Vuclip claims to deliver over 1.2 billion minutes of videos on as many as 5500 different mobile handsets globally. In India, Vuclip says it has over 14 million monthly active users out of the total 45 million users globally.

  • Maxus India wins Sofy media mandate

    Maxus India wins Sofy media mandate

    MUMBAI: Japanese company Unicharm has awarded media duties for its feminine care brand Sofy to Maxus India following a multi-agency pitch.

    The agency‘s Delhi office will be handling the account. The agency on the account earlier was ZenithOptimedia.

    A source close to the development confirmed the news to indiantelevision.com. The agency has already started work on the brand with the latest campaign featuring brand ambassador Anushka Sharma, the source revealed.

    Unicharm has operations across two verticals – baby care and feminine care with brands like MamyPoko and Sofy respectively. While Maxus will be involved with the feminine care brand, Dentsu currently handles the media duties for MamyPoko.

    The feminine hygiene brand Sofy had recently announced actor Anushka Sharma as its brand ambassador, replacing Bollywood contemporary Prachi Desai.