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Tag: Maxus India

  • World Media Awards: Maxus India recognised for Tata campaign, wins gold in ‘automotive’

    MUMBAI: Maxus, a part of GroupM, has bagged Grand Prix at the World Media Awards 2017 for their campaign “From Zica to Tiago” for Tata Motors. The campaign also won the Gold in Automotive category for the campaign.

    The campaign was created when Tata’s new car Zica was just 3 weeks away from the launch and the World Health Organization declared Zika, the virus as a global emergency. Consumers started associating Zica, the car with Zika, the virus and it was becoming a great threat to the brand image.

    Maxus conceptualized, created and implemented a three-stage approach to overcome the challenge and thus launched the ‘Fantastico Name Hunt’. In just three days, the campaign reached 48 million people across 22 target markets. 640,000 engaged and 37,000 names were submitted – garnering $410,000 of earned media coverage along the way. Google searches for ‘Zica’ totally dropped and ‘Tiago’ surged, showing that consumers were on board with the change.

    An elated Maxus South Asia managing director Kartik Sharma said, “This is one of the best examples where a crisis situation is turned into a great opportunity for a brand.”

    Within four months of the launch, Tiago received more than 1,20,000 test drive requests which is three times more than any Tata car launch in the last decade. The World Media Awards are designed to benchmark the best in international advertising and communication strategies.

  • Vivek Ballabh is Maxus Digital general manager

    Vivek Ballabh is Maxus Digital general manager

    MUMBAI: Global marketing communications consultancy Maxus announced today the appointment of Vivek Ballabh as Maxus Digital general manager for North India.

    Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients . He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Ballabh has worked with leading agencies/companies – these being Cheil India, Monster.com, Webchutney, Digitas & Razorfish etc. His body of work also includes working with several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.

    Ballabh started his career with the online marketing domain with Careercommunity.com which launched India’s first online job portal- Winjobs.com. He has spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over 5 years spent at Digitas & Razorfish, he launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.

    Commenting on the new appointment Maxus national director Vishal Jacob said, “Vivek brings invaluable experience in digital marketing. He brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I’m sure he will do a fabulous job of and successfully achieve all milestones”

    Elaborating on his new role Ballabh said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”

  • Vivek Ballabh is Maxus Digital general manager

    Vivek Ballabh is Maxus Digital general manager

    MUMBAI: Global marketing communications consultancy Maxus announced today the appointment of Vivek Ballabh as Maxus Digital general manager for North India.

    Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients . He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Ballabh has worked with leading agencies/companies – these being Cheil India, Monster.com, Webchutney, Digitas & Razorfish etc. His body of work also includes working with several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.

    Ballabh started his career with the online marketing domain with Careercommunity.com which launched India’s first online job portal- Winjobs.com. He has spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over 5 years spent at Digitas & Razorfish, he launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.

    Commenting on the new appointment Maxus national director Vishal Jacob said, “Vivek brings invaluable experience in digital marketing. He brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I’m sure he will do a fabulous job of and successfully achieve all milestones”

    Elaborating on his new role Ballabh said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”

  • Maxus India’s Kishan Kumar promoted as Maxus Vietnam MD

    Maxus India’s Kishan Kumar promoted as Maxus Vietnam MD

    MUMBAI: Maxus Asia-Pacific regional CEO Ajit Varghese announced the joining of Kishan Kumar M S as Maxus Vietnam managing director.

     

    He comes in from Maxus India’s Bangalore office and was also leading the Maxus Kerala and Hyderabad operations.

     

    Kumar joins as replacement to Rose Huskey, who joined the Maxus APAC team as client leadership head for the region.

     

    Maxus Vietnam GroupM CEO Jacob Kvist said, “The Vietnam media industry is evolving very rapidly and is turning into a market that attracts and develops the very best talent both locally and from overseas. This is once again evident both through Rose’s well deserved promotion to Maxus APAC client leader and the fact key talents such as Kishan see GroupM and Maxus Vietnam as the obvious next career step. I am very happy Kishan has decided to take on the challenge. His calm and friendly personality, senior leadership skills and established network within Maxus and GroupM organisations will allow him to hit the ground running. Rose and our entire Maxus team have done an outstanding job for our clients these last few years and I’m confident Kishan is exactly the sort of team player needed to take it to the next level.”

     

    An alumnus of Mudra Institute of Communications Ahmedabad (MICA), Kumar has 12+ years of experience in strategic planning, business development, trading, new media and talent management.

     

    In his various roles at Maxus India, he was instrumental in creating business-impacting work for clients like Titan Company, Britannia, Tata Global Beverages, Google India, Wipro Consumer Care etc. He has been a part of the Maxus India Management Committee since 2014; also a part of the GroupM Aspire training community since 2008.

     

    His new role will allow him to work with GroupM Vietnam CEO Jacob Kvist and will be leading the digital transformation for clients in the market, bringing the power of GroupM capabilities in driving the change in thinking, media product and doing it in the most efficient & effective way.

     

    Maxus increasingly is looking at driving ‘planning of consumer actions’ as its central vision by bring the voice of consumer central to its business and meshing together the data and content skills.

     

    Commenting on his appointment, Kumar added, “Vietnam is a true reflection of today’s fast changing media & consumer landscape. GroupM has been pioneering change in Vietnam and I couldn’t have asked for a better opportunity to start this exciting new innings of my career. Maxus Vietnam has done remarkably well under Rose’s leadership and I look forward to consolidate further and help our clients succeed by leading them into change. While doing so, I’m equally looking forward to working with my wonderful colleagues at Maxus & GroupM Vietnam.”

     

    Varghese said, “Kishan is an excellent candidate to lead this market as he has demonstrated in various previous roles in India. His people skills combined with great passion for building clients business and knowledge of media industry is something that will help us in the next phase of growth in Vietnam. Am happy that we are able to time and again give successful career options within the group for star performers and Kishan certainly meets that criteria.”

  • AMES 2015: Lowe Lintas + Partners bags 10 awards, Maxus India wins 5

    AMES 2015: Lowe Lintas + Partners bags 10 awards, Maxus India wins 5

    MUMBAI: The Asian Marketing Effectiveness & Strategy (AMES) Awards 2015 declared Lowe Lintas + Partners as the Agency of the Year in the Effectiveness category.

    After bagging the maximum number of shortlists from India (17), the agency managed to win a total of 10 awards comprising four Silver and six Bronze trophies.

    In all, the Indian agencies put out a sterling performance by winning 31 trophies this year. The Indian contingent was led by Lowe Lintas + Partners, who with a rich haul of 10 trophies emerged as the agency with the largest number of wins from not just India but also in the Asia Pacific region.

    The awards tally of Lowe Lintas + Partners includes:

    Commenting on the performance put up by the agency, Lowe Lintas + Partners CEO Joseph George said, “After being declared earlier this year by WARC as 2014’s Most Effective Agency in the World, this performance at the AMES last night is a further confirmation of what we and juries around the world believe what we are good at – delivering disruptive creative solutions that work in the mind and in the market. We look forward to carry this momentum and performance right through the year!”

    Lowe Lintas + Partners national planning director S Subramanyeswar added, “We thank the jury for acknowledging our work and giving it due recognition from a host of entries across the Asia Pacific. This appreciation for effective work gives us the opportunity to do more. We would like to build on this momentum and hope to beat ourselves next year again.”

    On the other hand, global communications consultancy firm Maxus won five awards at the Asian Marketing Effectiveness and Strategy Awards. The ceremony, which took place on 3 June, saw over 600 entries. India had a total of about 15 shortlists across different agencies out of which six were from Maxus India. Maxus India won two silvers and one bronze award for Tata Tea Power of 49 Campaign and two bronze awards in the data analytics and retail analytics categories too.

    Maxus south Asia managing director Kartik Sharma said, “Maxus has always made strong, enthusiastic and consisted efforts to achieve the best and future ready in a digitally competitive market where every agency is striving for better than the best. We at Maxus believe these wins have given us an overall and stronger edge in the market, helping us bring unlimited satisfaction to our existing clients and bring new clients into the fold. We are of course ecstatic about the wins! We would like to share the credits with Tata Tea who have believed in the idea and the entire team who has put in the hard work over the years. These wins also prove beyond doubt that Maxus has an undying spirit of wanting to deliver the best for our clients always and keeping them involved at the levels without any hesitation.”

    This year, out of a total of 1100 entries and 289 shortlists, the juries awarded trophies to 144 winners from 10 countries – three Platinum, 26 Gold, 45 Silver, 75 Bronze trophies. Country-wise, it was India that took the lead with 31 wins followed by China at 26 and Australia with 24 wins. 

  • Maxus launches proprietary planning tool ‘Resolve’

    Maxus launches proprietary planning tool ‘Resolve’

    MUMBAI: Maxus has launched a bespoke tool, Resolve, based on a proprietary survey of consumer insights in India. The findings of the survey are the most in-depth ever to be carried out in the country, claims the agency.

     

    The tool is Maxus’ comprehensive proprietary communications planning tool built using the knowledge and expertise of the agency’s planning leaders. The tool is supported by bespoke consumer-based surveys called Compose, which go beyond simple media usage to explore consumer sentiment towards media channels and the messaging those channels employ. The tool is used by global and local clients worldwide to gain insights on particular markets.

     

    Some of the features and benefits of the tool  are:

    • Proprietary Maxus intelligence has identified specific barriers that a client’s audience, brand, and category are facing and how best to overcome them in communications

    • Resolve makes the complex simple for media planners by prioritising specific communication tasks and identifying the media channels that best deliver them for specific audiences, within each category

    • Resolve planning recommendations are backed by robust consumer surveys, making them powerful drivers for a client’s channel plans

     

    Maxus south Asia managing director Kartik Sharma said: “Maxus’s dedication to data inspired us to create a tool to help our teams make tough decisions and have them supported with strong logic and data. The Compose surveys get behind the attitudes and behaviours of consumers – not just their media usage – and how they view specific channels to deliver specific messages. Resolve has been a success so far not only for our clients, but also helping to push our teams out of their comfort zones, to try new channels and ways of thinking.”

     

    Maxus India national director insights Priti Maurthy said: “Properly identifying a brand’s top communications tasks and understanding how to use media to deliver on those tasks is on the one hand an art. At Maxus, we also believe there should be an appropriate level of science applied to that challenge as well, which is why we’ve developed Resolve.”

     

    “Resolve is a robust, data-heavy tool that relies on consumers’ attitudes and sentiment, as well as our own proprietary intelligence, to tackle the real issues that our clients are facing. We’ve created the tool in line with our unique proposition, ‘lean into change’, challenging the status quo with something different. We can be confident about the suggestions Resolve generates because we have the data to support our decisions,” she added.

  • Maxus is “Most Dominant Agency” 4th year in a row as per RECMA 2013

    Maxus is “Most Dominant Agency” 4th year in a row as per RECMA 2013

    MUMBAI: The year 2013 has been an exciting one for Maxus in India. From winning new clients like Tata Global Beverages, Nestle India, Musafir.com to name a few to dominating industry awards.

     

    Continuing with the winning steak, Maxus India has retained the title of the most “dominant” agency profile for the fourth year in a row as per the RECMA 2013 report.

     

    They were the only agency to be rated as “dominant” as per the ratings. The RECMA report is the Qualitative Assessment for 2013 for all leading media agencies in India on the basis two parameters – vitality & structure. This is the highest level of ratings awarded by the agency RECMA, for the agency that demonstrates a balance between the two parameters.

     

    Speaking on the new RECMA Ratings, Maxus south Asia managing director Kartik Sharma said, “2013 has been an exciting year for us. We won 17 new businesses, worth over Rs.600 crores. We made substantial investments to strengthen our offering across core media, digital, branded content and activation. This is also reflected in the number of industry awards the agency won during the year.” He added, “From a people point of view, the new RECMA ratings are an indicator of the 10/10 vision that drives us to delight our clients and customers. We are governed by Passion, Agility, Collaboration and an Entrepreneurial spirit (PACE), a mission statement that drives us to deliver the very best and meet challenges head on.”

     

    Late year, Maxus India also saw several high profile talent related milestones, with Ajit Varghese moving into a new role at as CEO, APAC, Maxus and Kartik Sharma taking over as the new managing director, Maxus India.

     

    Maxus India also began 2014 on a high note with several breakthrough campaigns like “Power of 49” for Tata Tea, a senior management promotion with Sanchayeeta Verma as head, Maxus South and Anand Chakravarthy joining as head Maxus, West.

  • Maxus India brings on board Anand Chakravarthy as West Head

    Maxus India brings on board Anand Chakravarthy as West Head

    MUMBAI: Maxus today announced the appointment of Anand Chakravarthy as West Head. Anand will report into Kartik Sharma, Managing Director, Maxus South Asia, will be leading the region from the Mumbai office. Some of the clients under his supervision are Vodafone, L’Oreal, Tata Sky, Colors and Fiat Motors.

     

    Commenting on Anand’s appointment, Kartik Sharma, MD, Maxus South Asia said, “We are excited to have a senior leader from the industry in the Maxus team. Anand comes with a rich and varied experience across categories and brands, not to mention his immense knowledge of working with one of the country’s largest media and entertainment brands. We are confident he will push the PACE agenda for Maxus and help our team deliver the 10/10 vision for our clients.”

     

    Speaking on his appointment, Anand Chakravarthy, West Head, Maxus said, “As a marketing and broadcast media professional, I have watched Maxus emerge as a thought leader in a dramatically changing media environment. The opportunity to be part of this winning team and help create value for an enviable portfolio of clients is an exceptionally exciting opportunity I look forward to.” 

     

     Prior to joining Maxus he was the Executive Vice President Marketing at Reliance Broadcast Network Ltd & Business Head for the Big CBS TV Network. He has been part of the Executive Committee at Reliance Broadcast Network since its inception in 2006. Anand was instrumental in building the organization, from a start up to a multi-media entity today with play across Radio, Live Entertainment and Television.

     

    Prior to joining RBNL, Anand was Associate Vice President, Strategic Planning at LOWE, where he crafted communication & brand strategies for several Unilever brands like Surf Excel, Wheel, Vim, Domex, as well as financial brands like HSBC, ICICI Bank, ICICI Prudential Life Insurance, IL&FS and Tata Mutual Fund. Anand started his career with Research International, a part of WPP’s KANTAR Group, specializing in quantitative & qualitative research. At Research International he worked on multiple categories like foods, household & personal care products, consumer durables & automobiles.