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Tag: Maxus Digital

  • Vivek Ballabh is Maxus Digital general manager

    Vivek Ballabh is Maxus Digital general manager

    MUMBAI: Global marketing communications consultancy Maxus announced today the appointment of Vivek Ballabh as Maxus Digital general manager for North India.

    Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients . He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Ballabh has worked with leading agencies/companies – these being Cheil India, Monster.com, Webchutney, Digitas & Razorfish etc. His body of work also includes working with several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.

    Ballabh started his career with the online marketing domain with Careercommunity.com which launched India’s first online job portal- Winjobs.com. He has spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over 5 years spent at Digitas & Razorfish, he launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.

    Commenting on the new appointment Maxus national director Vishal Jacob said, “Vivek brings invaluable experience in digital marketing. He brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I’m sure he will do a fabulous job of and successfully achieve all milestones”

    Elaborating on his new role Ballabh said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”

  • Vivek Ballabh is Maxus Digital general manager

    Vivek Ballabh is Maxus Digital general manager

    MUMBAI: Global marketing communications consultancy Maxus announced today the appointment of Vivek Ballabh as Maxus Digital general manager for North India.

    Ballabh joins Maxus from Cheil India, where he managed the media operations for multiple clients . He brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Ballabh has worked with leading agencies/companies – these being Cheil India, Monster.com, Webchutney, Digitas & Razorfish etc. His body of work also includes working with several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.

    Ballabh started his career with the online marketing domain with Careercommunity.com which launched India’s first online job portal- Winjobs.com. He has spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over 5 years spent at Digitas & Razorfish, he launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group’s business needs worldwide.

    Commenting on the new appointment Maxus national director Vishal Jacob said, “Vivek brings invaluable experience in digital marketing. He brings the right mix of talent, experience and enthusiasm we seek to inject into our talent pool and will help the Maxus team in Delhi take a leap forward. The mandate for Vivek is to consolidate and grow the North operations which I’m sure he will do a fabulous job of and successfully achieve all milestones”

    Elaborating on his new role Ballabh said, “I believe the digital revolution has just taken off in this market and the times ahead will be more exciting than ever. Brands have evolved in their digital thinking and Maxus is strongly poised to deliver cutting edge digital innovations, leading to more meaningful brand and consumer connections. I look forward to working closely with the super talented and energetic team that exists within the agency.”

  • Nestle consolidates digital biz with Maxus Digital

    MUMBAI: Nestle India has consolidated its digital and social media Duties with GroupM’s Maxus Digital.

    The FMCG major has been successfully executing various digital initiatives on brand websites, social media and mobile across brands. Nescafe, Maggi, Milkmaid amongst others are some of the largest Facebook Communities in their respective businesses. These digital assets of Nestle India that were being managed by multiple agencies have now been consolidated under Maxus digital.

    Maxus Digital will work closely with the company and also help manage the Digital Acceleration and Services Hub ‘DASH’. Maxus has dedicated a team for Nestle India with skills in social media platforms, measurements and creative and some of these team members will be operating from DASH in the Nestle Head Office.

    Maxus South Asia head of digital Unny Radhakrishnan said, “We are very proud to be a part of Nestle’s digital journey. In a digitally connected world, reaching and engaging consumers requires expertise and understanding in diverse areas of Creative, content, technology, media and the ability to measure. DASH that has been launched by Nestle is the first of its Kind in India and we are excited about enhancing their capabilities with our own digital expertise.”

    Maxus South Asia MD Ajit Varghese said” We are excited to partner Nestle India and at being able to set up the first of its kind digital team for them. Nestle has already developed some good digital assets and we will work closely with the Nestle team to mesh them with mainstream marketing. “

    Maxus Digital is the digital arm of Maxus and offers services in the areas of digital consulting, media, creative, technology and social. Maxus Digital’s clients include Nokia, Google, Vodafone, Titan, Hero Motocorp, Redbull, Fiat and Tata Motors.