Tag: Max

  • Max to premiere lootera on saturday and sunday

    Max to premiere lootera on saturday and sunday

    MUMBAI: MAX, the premium Hindi movies and special events channel brings to you the MAX television Premier of this year’s periodical love story film, ‘LOOTERA’ on Saturday, 23rd November at 9PM and Sunday, 24th November at 1PM only on MAX.

    LOOTERA is an intrinsically earnest and profoundly heartwarming story. The movie is partly based on author O. Henry’s 1907 short story ‘The Last Leaf’. Set in the era of 1950s, the film stars Ranveer Singh and Sonakshi Sinha. Lootera is a love saga of yore.

    Recollecting certain difficulties while shooting the film, Ranveer Singh stated, “Dalhousie was a particularly jinxed and difficult schedule to complete, we had to reschedule the sequence three times and finally got lucky the third time. The first time we went there it was snowing so heavily that the set collapsed under the weight of the snow. The entire set in Dalhousie just caved in. The second time we went there, the conditions were so harsh and I was supposed to do an action sequence and my body was not warmed up. Also, I hurt my back and we had to abandon that schedule too. When we went back the third time there was hardly any snow. So we were just not experiencing the right kind of luck with the weather.”

    Watch this year’s periodical love story of two lovers, of heartbreak, betrayal and ultimate redemption in the MAX Television Premiere of LOOTERA on Saturday, 23rd November at 9PM and Sunday, 24th November at 1PM only on MAX

  • Anton Yelchin, Ashley Greene to star in indie horror comedy

    Anton Yelchin, Ashley Greene to star in indie horror comedy

    MUMBAI: Anton Yelchin, who starred in Star Trek Into Darkness and The Twilight Saga’s Ashley Greene will star in Joe Dante’s indie horror-comedy, Burying the Ex.

     

    To produce the film, Nicolas Chartier’s Voltage Pictures has come aboard.

     

    Alan Trezza has written the story of the film in which the lead characters – Max (Yelchin) and Evelyn (Greene) move in together as their relationship takes a nose dive. But soon Max discovers that Evelyn quite controlling and manipulative. However, he’s too scared to break up with her. When fate steps in and Evelyn dies in an accident, newly-single Max prepares to move on with Olivia (Daddario). His romantic life becomes complicated when Evelyn rises from the grave and sets out to get her boyfriend back, even if that means turning him into one of the undead.

     

    The production of the movie is scheduled to start on Monday in Los Angeles.

  • ‘Horror Story’ Premieres on Max, at 9PM 17th November

    ‘Horror Story’ Premieres on Max, at 9PM 17th November

    MUMBAI: Fear, terror, anxiety, panic, goose bumps and horror. Experience it all as MAX, the premium Hindi movies and special events channel brings to you the World television Premier of ‘HORROR STORY’ on Sunday, 17th November at 9PM and Friday, 22nd November at 9PM only on MAX.

    HORROR STORY is a flick about seven friends – Sam alias Samrat, Magesh, Achint, Neel, Neena, Sonia and Magi who reunite after several years apart to celebrate the farewell of one of their friends, who is going abroad to pursue his career and fulfill his goals. The group soon learns about an abandoned hotel with strange stories around it. Much against warnings, they decide to spend a night at the hotel, and soon realize the mistake of their lives. Do they survive the horror?

    Tune in to watch the spine chilling, hair-raising and scary movie of this year in the World Television Premiere of HORROR STORY on Sunday, 17th November at 9PM and Friday, 22nd November at 9PM only on MAX

  • World Television Premier of ‘Shootout at Wadala

    World Television Premier of ‘Shootout at Wadala

    MAX, the premium Hindi movies and special events channel brings to you the World television Premier of this year’shardcore action gangster film, ‘SHOOTOUT AT WADALA’ on Friday, 18th October at 9PM and Sunday 20th October at 1PM only on MAX.

     

    The movie revolves around the character of ManoharSurve alias ManyaSurve, a decent college going student, good in studies and very success oriented. Manohar’s fate changes when he tries to save his older brother,BhargavSurve from a scuffle with Bhaskar’s goons. The brothers end up killing one of the goons for which they land up in jail. The movie then turns into a plot of dare devilry and strategic planning and thus gives birth to ManyaSurve. This film is based on a true story about the first-ever registered encounter by the Mumbai Police, which took place on November 1, 1982.

     

    Speaking about playing the central character,ManoharSurve,who turns into the gangster ManyaSurve, John Abraham says “The first day I met Sanjay Gupta (director) he had a newspaper article in his hand which was about a Bombay gangster called ManyaSurve.I read the article, looked at Sanjay and told him, this is a film we shoulddefinitely make. I did loads of research as it’s important to have the right look and right performance graph in this film. These roles don’t happen every day and I took it with utmost seriousness.”

     

    Talking about the action and thriller sequence which is an integral scene in the movie and is shot in the midst of a dhobi ghat, Anil Kapoor recollects, “It was a very gripping and an extremely exciting sequence. The floor was very slippery and I was wondering how I would do the scene where I have to run fast. I am very proud of that sequence. The entire film has been shot at many real locations and that’s the reason there is a sense of rawness, intensity and drama.”

     

    John Abraham also recollects the accidentwhich took place on the first day of shoot, “One of the guys I was fighting in the scene hit his head on my nose and it was bleeding like a tap on the first day of the shoot. The shot is still in the film, and if you notice carefully my nose is swollen to twice its size. It was very painful. I guess accidents are important to make a film work and I think sometimes are lucky for a film. It’s happened to me practically in every film of mine which has worked.”

     

    Watch this crime thriller with a punch of adrenaline rush in the World Television Premiere of Shootout at Wadalaon Friday, 18th October at 9PM and Sunday, 20th October at 1PM only on MAX.

  • MAX Television Premier EK THI DAAYAN

    MAX Television Premier EK THI DAAYAN

    MAX, the premium Hindi movies and special events channel, invites you to watch the MAX television premier of the blockbuster ‘Ek Thi Daayan’, on Friday, 27th September, 8PM and Saturday, 28th September, 8PM Only on MAX.

     

    Ek Thi Daayan, the movie revolves around the character of Bobo (Emraan Hashmi), one of India’s leading Magicians. But unknown to even his girlfriend Tamara, Bobo’s life is falling apart. His constant hallucination leaves him with no option but to seek psychiatric help.

     

    Going through regression hypnosis, a terrifying story about his childhood surfaces involving a sinister power called Daayan, who has not only destroyed his family but also promised to return to haunt Bobo. He chooses to ignore it and move on with his life. Just when his career and love life are at full throttle, enters the irresistible Lisa Dutt. Bobo is convinced that she is the Daayan. But is she, really? Or is he just losing his mind?

     

    Tune in to watch this supernatural romantic thriller ‘Ek Thi Daayan’, on Friday 27th September, 8PM and Saturday 28th September, 8PM Only on MAX

  • Media agencies go ‘deewana’ with Max

    Media agencies go ‘deewana’ with Max

    MUMBAI: Is busy schedules, hectic targets and meetings all you can picture while imagining a media agency? Well! At least for a change, you can shed that image as the agencies are gearing up for Sony Max’s No Talkies.

    The media agencies that are busy brushing up on their knowledge of movies and not brands for the dumb charades are now also discovering a bit of deewangi in one another.

    As reported earlier by indiantelevision.com, the game which is spread over three rounds will be held in Delhi, Bengaluru and Mumbai. The registrations for the competition began 3 September and continued for two weeks on the microsite http://notalkies.sonymax.tv/.

    The list of agencies who have already registered for the fun-zone are Madison, Group M, Maxus, Starcom, Lodestar, MPG, Zenith Optimedia and OMD.

    Excited, Platinum Media (Madison media) CEO Basab Dutta Chowdhry exults: “I think it’s a great initiative taken by Max. It sounds great and fun for agencies. Generally people are so busy and caught up with work and life; this is a new niche initiative where everybody can participate. There are very few initiatives like these- ‘Max-No Talkies’ which gives a chance to everyone to participate.”

    The agencies are all kicked about this competition, which is more of nostalgia for a lot of them.  To top it all, they see it as a good opportunity to meet and interact with new people. Vivaki Exchange CEO Mona Jain agreeing on this says: “No Talkies is a good and interesting initiative. It’s a first time initiative, unlike the regular parties. It also goes back to the DNA of the channel. The industry was very small earlier and people knew each other well, but the scenario is different now, the industry has expanded, so it will be a good opportunity to meet and interact with new people.”

    “It is not going to be a typical game of dumb charades,” says Sony Max VP marketing Vaishali Sharma. She further goes on to say that the channel is bringing loads of innovations to ensure engagement and an exciting evening for those who are participating.  The finale will have a Bollywood theme with different rounds, all with a twist. To amplify all the fun and frolic, the finale will be hosted by the witty and charismatic VJ, actor and presenter Gaurav Kapoor.

    Lintas Media Group vice-president Ramachandran Venkatasubramanian states: “The initiative is very interesting and this kind of activity has never been done before. No Talkies is supposed to be an interactive game and I am waiting for it. Normally bonding with people happens differently, with a game like dumb charades the bonding will happen uniquely. The game itself is very engaging and people interact with each other through it, also dumb charades is all about movies and it gets back to the genre of Max.”

    The city rounds of the activity will take place in Delhi on 18 September, followed by Bengaluru on 19 September and will close with Mumbai on 25 September. A total of five shortlisted teams – two from Delhi, one from Bengaluru and two from Mumbai will battle it out in the finale scheduled in Mumbai on 1 October at Blue Frog.
    So for agencies, it’s ready, steady, Po!

  • Max to host No Talkies for media agencies

    Max to host No Talkies for media agencies

    MUMBAI: The media agencies are busy brushing up on their knowledge of the names of movies. And why? Well, they are all gearing up for No Talkies, a dumb charades game organised by Sony Max. The movie channel which recently launched its Jahan Dekho Wahan Deewana TV campaign is now finding the deewana in media agencies, buyers and planners. Spread over three rounds, the game will be held in Delhi, Bengaluru and Mumbai.

    The channel currently is calling for registrations for the same. “No Talkies is a fun concept wherein registered teams from the media agencies will play dumb charades on Bollywood films using hand motifs to emote and communicate with each other,” says Sony Max VP marketing Vaishali Sharma.

    To register for this event, the channel has launched a microsite http://notalkies.sonymax.tv/ “Those interested can log on this site and fill up the registration form. A team comprising of three deewanas can participate. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game,” informs Sharma.

    The city rounds of the activity will take place inDelhion18 September, followed by Bengaluru on 19 September and will close with Mumbai on 25 September. A total of five shortlisted teams – two from Delhi, one from Bengaluru and two from Mumbai will battle it out in the finale scheduled in Mumbai on 1 October at Blue Frog. “The finale will have a Bollywood theme with different rounds, all with a twist. To amplify all the fun and frolic, the finale will be hosted by the witty and charismatic VJ, actor and presenter Gaurav Kapoor,” informs Sharma.

    To create visibility and buzz amongst the media agencies, Max will be putting up a round of posters, tent cards, desktop pop ups and standees throughout the agencies. Also customised hoardings for a few key agencies will be placed right outside their offices. The channel also plans to host a special activity within the agencies to further boost the response for participation.

    “At Max, we recognise that the passion for Hindi movies percolates to almost everyone and No Talkies is an initiative specially designed to bring out this very deewangi. Aimed at all the media agencies across Mumbai, Delhi and Bengaluru, this activity has been conceptualised to draw in the movie buffs who have a little bit of movies madness embedded in their daily lives. This dumb charades is bound to be an epic battle of the movie lovers to prove their mettle as the ultimate Hindi Movie fan,” says Sharma.

    The registrations are open for two weeks which started on 3 September. “This is not going to be a typical game of dumb charades. We are bringing in loads of innovations to ensure engagement and an exciting evening for those participating,” she informs.

    Talking about this initiative president Rohit Guptasays, “We share a very special relationship with media agencies who have always supported us. No Talkies is an initiative to bring agencies together to feel the magic of movies as we do. It is a fabulous opportunity for the numerous media agencies to gather under one roof to enjoy, fraternise and discover a little of bit deewangi in one another.”

    First the launch of three new TV campaigns to promote deewangi and now this dumb charades game. Max is surely going maxi on strengthening its relationship with the industry.

  • ‘Bajate Raho’ to Premier On Sunday 8 September, 1:00 PM & 8:00 PM on MAX

    ‘Bajate Raho’ to Premier On Sunday 8 September, 1:00 PM & 8:00 PM on MAX

    MUMBAI: MAX, the Premium Hindi Movies and Special Events channel, invites you to watch the World television premier of the blockbuster ‘BAJATE RAHO’ on Sunday 08th September at 1:00 PM and 8:00 PM Only on MAX.

     

    Bajate Raho is a movie about Mummyji (Dolly Ahluwalia) and her gang of con-artists that include her son Sukhi (Tusshar Kapoor), Ballu (Ranvir Shorey), Mintoo (Vinay Pathak) and Manpreet (Vishakha Singh) who make a plan to cheat a cunning businessman named Sabharwal (Ravi Kisan). The reason for this being that Sabharwal had once conned Mummyji’s husband, which resulted in his unfortunate death.

     

    This team works together and the entire group plays their parts to get money out of Sabbarwal’s illegal businesses. The comedy caper revolves around how the gang manages to squeeze money from the rich and cunning Sabbarwal

  • One Alliance vs Hathway: Viewers are at loss

    One Alliance vs Hathway: Viewers are at loss

    MUMBAI: From the past couple of weeks, the One Alliance channels are not being aired on Hathway.

     

    The channels – Sony, Sab, Max, Six, Mix, AXN, Pix, TLC, Discovery Channel, Discovery Turbo, Animal Planet, Discovery kids, Sony Aath, Aaj Tak, Tez, Headlines Today, Max HD, Discovery HD world, Sony Six HD – are not being televised.

     

    The reason given as per the ticker scrolling on Sony channel which is playing on a higher LCN (Logical Channel Number) is non-payment of dues and failure of renewal of agreement.

     

    When indiantelevision.com approached the cable network as well as the aggregator, both seemed reluctant in solving the matter and discarding the issue by saying, “It happens every now and then. So, hence, is no big deal.”

     

    The two might not be affected by the conflict, but the viewers are of course the victims in this.

     

    A resident from Kandivali (West) says, “Every evening, once I am back from office, I like to watch the debate on Times Now. But now without any prior notice, the channel has been taken off. Why should we suffer when we pay our cable bills on time?”

     

    On the similar line, another Hathway customer angrily says, “Even after calling the local cable guy a hundred times, I did not get the answer why did it happen and when will the channels be back. I was just informed that one channel (Sony) has been shifted to another channel number.”

     

    A lot of viewers complained about such occurrences time and now and wondered if shifting to a DTH or another cable was better.

     

    All we can say is that in someone’s loss, would be someone else’s gain. Are the DTH operators listening?

  • “GIPPI” World Television Premier On Friday, 09th August, 9PM Only on MAX

    “GIPPI” World Television Premier On Friday, 09th August, 9PM Only on MAX

    Mumbai: MAX, the Premium Hindi Movies and Special Events channel, invites you to watch the World Television Premier of the bestseller movie ‘Gippi’, on Friday, 9th August, 9PM Only on MAX.

    Gippi is a coming-of-age story of an ordinary, overweight girl, who learns to love herself for exactly who she is through the course of the film. Gippi is a 14-year-old girl who lives in Simla with her mother Pappi and little brother Booboo. She is overweight and doesn’t know how to handle the physical, emotional and social changes happening in her life.

    In school, she is a backbencher and is constantly bullied by the popular queen-bee Shamira. At home, she’s trying to figure out how to deal with living in a broken home. In the middle of all this chaos, she falls madly in love with an older, brooding heartbreaker. When her love story comes to a humiliating end, and she is publicly scorned, she decides to take her life in her hands and accepts Shamira’s challenge to stand against her in the school elections.
    Tune in to watch this fun filled unusual tale, on Friday 9th August, 9PM,