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MUMBAI:Trust MAX to experiment and innovate – that too in style. After the much-hyped Cricket World Cup that reaped fruitful returns for the channel, it is...
MUMBAI: While MAX gave the country forty ‘mus’licks, etc prefers to rock the county with numbers from the home ground. With the etc Naach Meri Jaan...
MUMBAI: Looks as if the competition is trying to emulate MAX’s successful “cricketainment” formula. If MAX had one animated tiger character doing its thing, ESPN Star...
MUMBAI: The question was never whether the World Cup would deliver monster ratings, just how high could it go? TVRs for the ICC World Cup 2003...
MUMBAI: MAX can’t seem to get enough of cricket. Barely have the Indian team been able to get back home and recover from the drubbing they...
Shantonu Aditya, Sony Entertainment Television India’s head of distribution as well as president of the Discovery-SET India joint venture company, is a satisfied man from the...
MUMBAI:The thrust has been given. Now it has to build on the momentum. Sony Entertainment Television will be launching five new shows once the World Cup...
MUMBAI: Whatever may be the scene in C&S homes, in the all-India market Doordarshan rules. It has been no different for the ongoing ICC World Cup...
MUMBAI: The Indian team may be giving its fans ulcers by its up and down displays at the ongoing ICC World Cup 2003 but viewers just...
MUMBAI: After the cricket World Cup what? That’s been the question regarding MAX. Well the broadcaster has chosen one of the biggest names in the music...
MUMBAI: The ratings for the opening ceremony of the ICC Cricket World Cup 2003 have come in, and Extraaa Innings, the cricket related programme on MAX,...
Media maven Ashish Bhasin is a man on the move! Literally, as the scholarly looking jet-setting Bhasin is constantly thinking of new ways to innovate; exploring...
MUMBAI / NEW DELHI: Max is spreading its wings. At least for the duration of the World Cup that is. Max will be available to cable...
NEW DELHI: MAX is all set to launch Jung World Cup Ki, in the immediate run-up to the clash of the titans in South Africa. This...
MUMBAI: MTV, Nickelodeon, Pepsi and MAX have announced the Pepsi Badaa Shikari Hunt which gives six kids the chance to lead the Indian team onto the...
MUMBAI: Sony has appointed World Sport Nimbus (WSN) to handle production on Extraaa Innings – the two-hour pre-match and one-hour post-match programming that MAX has developed...
MUMBAI: The World Cup will drive revenues of Sony into the Rs 10 billion mark this fiscal, MAX executive vice president and business head Rajat Jain...
MUMBAI: Indecisive advertisers and ad agencies had better watch out as there might not be any available spots during the World Cup 2003 cricket matches being...
MUMBAI: The svelte cricket-loving Mandira Bedi has replaced bubbly Ruby Bhatia in MAX’s Extraaa Innings during the forthcoming World Cup Cricket 2003. SET India CEO Kunal...
MUMBAI: MAX executive vice president and business head Rajat Jain has lashed out at the viewership claims made earlier this week by DD-Nimbus for the Champions...
MUMBAI: Sony Entertainment’s MAX is leaving no stone unturned to prove its mettle. Based on the latest TVR ratings , it claims that it has surpassed...
Rajat Jain is the man in the hot seat as MAX prepares to stir up passions, drum up hype and hoopla. The next three months will...
MUMBAI: After Gully Cricket, it is the MAX ‘van’ which will hit Mumbai roads to promote the channel and its various programmes. The Max van will...
MUMBAI:Although the rights to the World Cup have been bagged by MAX, ESPN and Star Sports are hoping to cash in on cricket fever with a...
MUMBAI: After touring five cities in round one, MAX’s Gully Cricket will be in Mumbai for the second round on 30 November with brand ambassador Kapil...
MUMBAI: With just a few days for the start of the ICC Champions Trophy, Sri Lanka 2002, SET MAX, which has the cable and satellite telecast...
MUMBAI: Whatever the logic, Max, the sister channel of SET, has once again changed its signature – to ‘Deewana Bana De’. Max, carved out of SET...
MUMBAI: There may be a cloud hanging over the upcoming ICC Champions Trophy but programming preparations at SET MAX, which is telecasting the event to C&S...
MUMBAI:With the countdown to the Champions Trophy that kicks off in Sri Lanka 12 September well and truely on, SET MAX today announced a promotion...
FILMY, India’s youngest Hindi movie channel, has achieved an all-time high of 58 GRPs according to TAM (CS4+, HSM) W eek 30 data. This remarkable benchmark...
MUMBAI: SET MAX is getting into the groove as far as pushing the World Cup Network is concerned. And while it has announced two weekly celebrity-hosted...
MUMBAI: Talk about good timing. With just about six weeks to go before the “mini world cup” (the Champion’s Trophy in Sri Lanka that kicks off...
With a view to connecting further with viewers and strengthening its online community of users, Sony Entertainment is in the process of revamping www.setindia.com. Senior V-P...
ESPN’s film Ultimate X, The Movie produced in conjunction with Touchstone Pictures will hit Mumbai shores on 24 May, through SPE India. The film, which will...
Film and sports channel Max from the Sony stable has announced another tie up with Saregama – HMV. This concerns the upcoming film Na Tum Jaano...
It’s got the look. A peek at the new face that Max, the digital movies and events channel from the Sony Entertainment stable, will be presenting...
There have been reports that television channels are ushering the new year on a low key note. Notwithstanding this Sony Entertainment Television's Max, which positions itself...
On Saturday and Sunday MAX will show the 'Cathay Pacific Standard Chartered Hong Kong Cricket Sixes'. Participants include archrivals India and Pakistan, World Cup Champions Australia,...
Caravan, a song-based show hosted by actress and pop singer Rajeshwari Sachdev, is set to hit the tube next Tuesday, 13 November, at 8 pm. The...
It’s all happening at Sony Entertainment television. Close on the heels of the launch of its new serial Kutumb on Monday, the channel is all set...
The encryption of Sony Entertainment Television, which goes pay by 30 June, will involve the rollout of 10,000 set top boxes, sources in Sony reveal. ...
Its unofficial!!! Industry sources confirmed today that Sony Entertainment will become encrypted from 30 June. The channel will be priced at Rs 8 per subscriber with...
A point that was emphasised more than once at the recently concluded FICCI-Frames 2001 convention in Mumbai was that 80 per cent of programming on Indian...
