Tag: Max

  • TV channels celebrate the season of love

    TV channels celebrate the season of love

    MUMBAI: Come 14 February and television will play cupid to couch potatoes, who wish to spend the day at home. Obviously, not missing out on the opportunity, TV channels present a hearty meal to the viewers from romance and love specials to blockbuster movies.

    Star Plus intends to pull at viewers’ heart strings by airing a special two and a half hour extravaganza of love with leading Star Plus couples on 15 February at 9 pm. The Valentine Day special event will see popular faces of Star Plus’ shows performing to a medley of passionate numbers from Bollywood of 2014 to romantic songs including biggest hits from movie Aashiqui 2.

    Star wants to make this day even more special, bigger and better with its special #IThankYou campaign and an on air celebration of love with Star Valentine’s Day – Muskurane Ki Wajah Tum Ho. The campaign is a unique thought that gave Star Plus viewers the opportunity to thank their loved ones this V-Day. It was actively promoted on-air and across digital platforms with four leading protagonists (Sandhya, Ishita, Nisha and Anjali) explaining the concept of #IThankU and urging viewers to share their picture stories with Star Plus. The selected winners along with the loved ones will be given a chance to meet and greet their favourite celebrities on 14 February, 2015.

    On digital, the buzz was kept alive through active tweets of Star Plus celebrities of their #IThankU stories and urging fans to share the same. Exclusive vignettes of #IThankYou stories of key shows like MasterChef and Tu Mera Hero were shared across all the digital platforms. The campaign was rolled out on 4 February, 2015 and will culminate on 14 February, 2015.

    On the other hand, to add the glamour quotient, Zee TV has got Sunny Leone to sizzle on its special Valentine’s Day show Locha – E – Ulfat. Dressed to kill in the hues of love, Leone grooved to some of her popular numbers like Baby doll mein sone kipink lips and 4 bottle vodka. Celebrating love in all flavours, it will air on 15 February at 5 pm. The story revolves around a man, Birju, played by popular comedian Sunil Grover who fell in love when he was a child, but as destiny had it, his heart was crushed by the love of his life. He stopped believing in love and grew up to be an angry, young man who hates love stories but only till he sees the sensational Sunny Leone. From entertaining performances, rib-tickling humour, loads of glitz and glamour, oodles of masti and dhamaal, the show will also feature performances by popular lead couples from Zee TV performing on the dance numbers.

    Life OK is going to celebrate the day in a different style. The channel’s comedy offering – Comedy Classes will celebrate the day by spoofing on one of the biggest and most romantic movies of all time – Hum Aapke Hain Kaun. The show, which is known to spoof on celebrated movies will definitely leave viewers laughing throughout as the ace comedian Bharti Singh will play the character of Nisha, which was played by Madhuri Dixit.

    Salman Khan’s character Prem is played by Siddharth Sagar while Krushna Abhishek will play Mohnish Behl in the show. This special episode will air on 12 and 13 February at 10 pm.

    Sab TV’s most watched show in the comedy genre – Taarak Mehta Ka Ooltah Chashmah is celebrating the season of love in a filmy way. The residents of Gokuldham Society will go all romantic for their respective wives this Valentine’s by dedicating poems written by them. The episode will air on 14 February.

    Not to forget the ones who own the occasion, youth channels too have some interesting programs lined up. To celebrate the essence of Valentine’s Day, bindass’ cult relationship show Yeh Hai Aashiqui that showcases unconventional love stories came up with a month long series called Love Heroes that highlights the role and importance of a cupid in the love story. Popular television actor Rithvik Dhanjani is seen as the host of the show and taking the viewers through the plots of some amazing love stories every week. To top it all, in order to celebrate love, bindass held a contest for couples who wanted to share stories of their cupid.

    Movie channels too are busy showering some romantic movies to the viewers. Sony Max plays cupid this day as it showcases Ishq Wala Shanivaara, a day-long movie festival featuring the best Bollywood romantic movies. Airing on 14 February, the channel spreads the love with back to back romantic comedies and dramas.

    The movie marathon consists of handpicked fan favourites airing from 7 am in the morning with Shudd Desi Romance, and culminating with Heropanti at 11 pm. The romantic extravaganza consists of various love themed movies which showcase how love emerges victorious in spite of the odds. Ishq Wala Shanivaar will get television audiences acquainted with the different faces of love, from modern-day love (Shudd Desi Romance) to, tragic love (Aashiqui 2), love and friendship (Mujhse Dosti Karoge) to love across lifetimes (Magadheera) and love set against a violent landscape (Heropanti).

    On its sister channel, Max 2, it will take viewers on a romantic journey. The channel has lined up a series of romantic movies titled Love ne bana de Jodi for viewers, beginning 8 February until 14 February. Consisting of classics from the 1950s till the 1990s the movie festival will pluck at the heart strings of viewers.

    Comprising of iconic films ranging from Chori Chori, Silsila to Qayamat Se Qayamat Tak, the movie festival will charm the viewers with seven romantic movies.

    Keeping the ethos of airing differentiated content alive, Star Gold, Home of Bollywood Blockbuster Premieres, chooses to celebrate this year’s Valentine’s Day with a romantic thriller – Ek Villain on 14 February at 8 pm. The World TV Premiere of this romantic-thriller will be showcased immediately after Valentine’s Week Special: a weeklong line-up of romantic comedies dedicated to the day of romance. Being a love story with a thrilling twist along with a stream of melodious, chart-topping music, the movie makes for the perfect valentine viewing.

    This romantic season, Movies OK will bring to its viewers a heart-felt love story disrupted by diverse cultural barriers with the premiere of 2 States; a romantic saga starring superstar-duo Arjun Kapoor and Alia Bhatt. Directed by Abhishek Verman, the movie will air on 14 February at 8 pm.

    Comedy Central is celebrating love by gifting viewers 10 hours of the most loved and acclaimed show Impractical Jokers on 14 February from 10 am to 8 pm. It is a hidden-camera series that follows four lifelong friends — Brian “Q” Quinn, James “Murr” Murray, Joe Gatto and Sal Vulcano — who take dares to an outrageous level.

    Over the years, Vh1 has given viewers love songs and set the mood for the special day. This year, the channel wants to know who is your bae? It can be a guy or a girl and doesn’t need to be someone op the opposite sex. Just send in your dedication to your Bae and request for a song of your choice for your Bae, and see your request feature on Vh1. It’s simple, Just post your bae’s name and request a for a video with the hashtag #Vh1BaelentinesDay (on facebook/twitter/instagram) and see it featured on the show.

    Gone are the days when Valentine’s Day was celebrated amongst couples. This time around Nicktoons is all set to make the day of love exciting for kids across India. Nick has brought back its Kaun Banega Valentoon contest on Nickelodeon. The contest ran on Nick from 2 February to 10 February. As a gratification, kids get a chance to meet their valentoon on Valentine’s Day. The promotions have also been done through Social media posts and the winners will be announced on 14 February.

    On the other hand, Sonic presents an exciting movie marathon for its viewers from 15 to 21 February. From Motu Patlu series to Pakdam Pakdai to Keymon & Nani in Space Adventure, it is set to melt the hearts of the young kids. 

  • Max to premier ‘Kill Dil’

    Max to premier ‘Kill Dil’

    MUMBAI: Hindi movies and special events channel Max will be premiering the crime drama film, Kill Dil on 24 January, at 8 pm with a repeat telecast on 25 January, at 1 pm.

     

    Directed by Shaad Ali, the movie released in November 2014 and revolves around two professional shooters Dev (Ranveer Singh) and Tutu (Ali Zafar), who work for a local goon Bhaiyaji (Govinda). Will Dev give up his rifle wielding ways when he is introduced to the bold and cunning Disha (Parineeti Chopra)?

     

    Talking about essaying a negative role in the film, Govinda said, “I wasn’t sure that I would be able to do this role because I had to play a hardcore villain in the film. But my wife Sunita said, ‘Take up work that comes your way. Don’t sit at home, go out. Don’t wait for your films to get released’.”

     

    Speaking about his experience of working with Govinda, Singh said, “It is a proud thing for us to know that ours is effectively Govinda’s comeback film. This movie is worth watching for his power packed performance. In fact there is one particular scene, which is a master class in acting in the film which is an eight minute rant – he has all kinds of emotions – the way he has crafted every line is delivered with a different subtext and different emotion.”

  • Fall in love 1000 times over with DDLJ on Max2

    Fall in love 1000 times over with DDLJ on Max2

     MUMBAI:  Max 2, India’s iconic Hindi movie channel brings back Indian cinema’s most iconic love story ‘Dilwale Dulhaniya Le Jayenge’ on Friday, 12th December at 8pm with a simulcast on Max. The blockbuster hit of the 90’s is synonymous to channel’s positioning of ‘Kuch filmon ka jaadu kabhi kam nahin hota’. Whilst taking its viewers on a nostalgic trip it also is giving the viewers a chance to relive the moments of the movie by initiating a contest where lucky winners can stand to win memorabilia signed by the stars of the film.

    The trans-continental romance which helped popularize locales like Switzerland was declared an all-time blockbuster and remains the longest-running film in the history of Indian cinema, completing 1000 weeks at the Maratha Mandir theatre in Mumbai. Produced by Yash Chopra and written and directed by his son Aditya, the film stars Shahrukh Khan and Kajol in lead roles.

    Commenting on the movie Max & Max 2 Sr. EVP & business head Neeraj Vyas says, “It is a timeless classic which has charmed Indian audiences through the decades and is the reason why it is longest-running film in the history of Indian cinema. We would like to bring this magic alive for our viewers and what better way to do this than have a simulcast of this iconic film on both our channels.”

    Participate in the 1000 weeks celebrations by tuning-in to ‘Dilwale Dulhaniya Le Jayenge’ on 12 December, Friday at 8pm on Max 2 and Max.

     

  • Tap your feet with the Marathi dance drama – ‘Aayna ka Bayna’

    Tap your feet with the Marathi dance drama – ‘Aayna ka Bayna’

    MUMBAI:  Max, the premium Hindi movies and special events channel brings to you the World Television premiere of the Marathi dubbed musical entertainer ‘Aayna ka Bayna‘ on Saturday 29 November at 8 pm.

     

    Directed by Samit Kakkad and with actor Sachin Khedekar in a lead role, the movie revolves around the transformational power of dance for 9 adolescents stuck in a remand home.

     

    Commenting on showcasing a Marathi movie dubbed in Hindi, Udayan Pradeep Shukla, Vice President & Head – Programming at MAX & MAX2, “Marathi cinema has evolved over the years.  With a huge demand for regional cinema, we thought it fitting to showcase a film that is topical and one that audiences can easily relate to.  ‘Aayna ka Bayna’ is one critically acclaimed film which has received global recognition whilst appealing to Indian audiences. It sure is a visual treat and we hope that it resonates with our viewers.

  • Tiger Shroff packs a punch in ‘Heropanti’ this weekend on MAX

    Tiger Shroff packs a punch in ‘Heropanti’ this weekend on MAX

    MAX, the premium Hindi movies and special events channel brings you the Bollywood romantic action film, ‘Heropanti,’ at 8 pm on Saturday, 18th October with a repeat telecast on Sunday, 19th October at 1 pm.

     

    A remake of the 2008 Telugu film Parugu, Heropanti directed by Sabbir Khan, sees star kid Tiger Shroff and Kriti Sanon making their Hindi film debuts. The film starts off with Renu [Sandeepa Dhar] the eldest daughter of a no-nonsense patriarch Chaudhary Sahib [Prakash Raj] eloping with her boyfriend (Rakesh) on the day of her marriage.  This leads to her father and his enraged relations kidnapping Rakesh’s friends, including Bablu [Tiger Shroff] to get details of Rakesh’s whereabouts. With Bablu losing his heart to Dippy [Kriti Sanon], who happens to be Chaudhary’s younger daughter, the movie goes on to reveal whether their love can survive the terror of a brutal clan and the violent landscape it is set against.
     
    Talking about his first day of the shoot, Tiger Shroff, said, “I was very nervous and very anxious. Initially, I couldn’t give the shot. I went back to the van and I teared up a little. I thought to myself, I am my father’s son, what will my father think if I don’t give the shot, what will people say because my dad is such a big personality. I was scared of how people would judge me. So I psyched myself, took the shot which turned out to be ok and from then it was smooth sailing.”
     
    Catch Tiger Shroff perform gravity defying action stunts by tuning in to catch the MAX television premier of ‘Heropanti’ on Saturday 18th October at 8 pm and Sunday 19th October at 1 pm.

     

  • Big B fans are in for a bonanza treat on the occasion of his birthday

    Big B fans are in for a bonanza treat on the occasion of his birthday

    Mumbai, 6th October, 2014:  Commemorating the star’s 72nd birthday, SONY MAX & MAX2, India’s leading movie channels present Amitabh Bachchan fans with a movie extravaganza starting from 5th October to 11th October. MAX will premiere the supernatural comedy blockbuster, ‘Bhoothnath Returns,’ on Thursday 11th October at 8pm and MAX2 will run the a special film festival ‘Ab Tak Bachchan’ from 5th -11th October during the evening prime time.

     

    The MAX premier of ‘Bhoothnath Returns’, a sequel to the 2008 film, tells the fascinating tale of a ghost (Bhoothnath – Amitabh Bachchan) who returns to earth in his quest to scare children. Upon befriending Akhrot, a street smart boy, they form a formidable team set out to help people which sees the ghost contest elections. The film stars Amitabh Bachchan, Parth Bhalerao (Child actor) and Boman Irani in lead roles.

    The evergreen actor, who has enthralled audiences with unforgettable roles in his 45 year old career, will also be seen on television screens through carefully handpicked films showcasing him in unforgettable roles. The ‘Ab Tak Bachchan’ movie festival on MAX2 will showcase the movie icon at his versatile best portraying roles ranging from a bumbling simpleton in Yaraana to the shrewd Natwar in Mr Natwarlal, to a hardened criminal in Kaalia.

     

    Commenting on the Big B movie bonanza, Neeraj Vyas, EVP & Business Head, MAX & MAX2 stated, “Indians across all age groups and segments of society, admire and love Bachchanji. He is an iconic movie star who has left an indelible mark on the Indian movie industry.  We couldn’t have thought of honoring a more fitting actor through our movie channels which aim to provide enriching and memorable movie experience for our viewers.”

    Tune-in to catch Big B in action on MAX & MAX2 from 5th -11th October during the prime time movie slots

  • Catch the MAX premiere of ‘Gunday’ at 1 pm on Sunday 17th and at 8 pm on Saturday 23rd August

    Catch the MAX premiere of ‘Gunday’ at 1 pm on Sunday 17th and at 8 pm on Saturday 23rd August

    MAX, the premium Hindi movies and special events channel brings you the fast paced action thriller, ‘Gunday,’ at 1 pm on Sunday, 17th August with a repeat telecast on Saturday, 23rd August at 8 pm.

     

    In his latest directorial venture, Ali Abbas Zafar has brought together Ranveer Singh, Arjun Kapoor, Priyanka Chopra and Irrfan Khan to create a power house of a crime thriller. Packed with action, emotions, friendship, drama and some terrific performances, the film is a must watch for viewers at home.

     

    Set against the backdrop of the partition of Bangladesh from India in the 1970s, Gunday tracks the story of two Bangladeshi refugees Bikram (Ranveer Singh) and Bala (Arjun Kapoor) who arrive in Kolkata to escape the paedophilic industry. From stealing coal from trains as children to becoming the biggest coal mafia in Calcutta, they turn into the quintessential ‘Gunday’ who undertake a lot of charity work on the side.

     

    On finding filming in the fish market a challenge, Priyanka Chopra says, “The fish market really distracted me. Such a bad smell! I thought I would throw up after every five minutes. It was a distraction as there’s nothing you can do about your olfactory senses. It was horrible.”

     

    On being paired opposite his costar Priyanka Chopra for the first time, Ranveer Singh says, “She is actor-friendly, director-friendly, and producer-friendly. She makes everyone’s task easier by tapping-in her experience. She is a one-take artist.”

     

    Tune-in to watch the action-drama-cum-romance ‘Gunday’ that premieres at 1pm on Sunday, 17th and at 8 pm on Saturday 23rd August only on Sony MAX

  • Mashraque to replace Anjuman in Middle East

    Mashraque to replace Anjuman in Middle East

    Anjuman, the UK-based Reminiscent Television Network’s (RTN) Urdu language entertainment channel, is being phased out in the Middle East due to its poor response.

    Anjuman will be replaced by a new combi channel, Mashraque, having an equal mix of Urdu and Arabic, that will essentially target expatriates from India and Pakistan who need a working knowledge of the two languages in order to be able to work in the region, along with the local populace.

    Mashraque is to be a free to air channel and will be beamed off the Arabsat satellite. The network’s Indian affiliate RITV was supplying 30 per cent of the content for Anjuman.

    It has also entered a deal with entertainment major Viacom, which will promote RITV’s Lashkara and Gurjari channels as part of a pay package ‘Asia Plus’ in the Middle East and North Africa. The package also includes the Sony channels (Sony Entertainment, MAX, AXN and CNBC India), MTV, 24-hour Hindi news channel Aaj Tak and Malayalam language channel Kairali.

    Although channel officials were unable to put a figure on the extent of viewership Mashraque would target, they said the channel’s profile would enable it to compete successfully with other government owned channels in the region, like Dubai TV and Saudi TV. The channel is being projected as an entertainment channel with a judicious mix of songs, soaps and comedy. The channel is, however, reluctant to divulge details about where it would be source content.

    While Asia Plus will be headquartered at the new Dubai Media City enclave, RITV too is planning to set up its offices there to establish its presence in the region, it is learnt. UK-based RTV which has the cutting edge of offering a group of ethnic channels under one umbrella, owns 20 per cent of RITV.

    RITV launched Lashkara and Gurjari in 1998, both 24-hour channels which address the needs of the Punjabi and Gujarati communities respectively. Since their launch, both channels have been telecast in over 30 South Asian contries. Lashkara made its UK launch in May 2000. RTN runs a seven-channel bouquet in the UK.

  • The One Alliance threatens to switch off channels to Reliance BIG TV

    The One Alliance threatens to switch off channels to Reliance BIG TV

    MUMBAI: The subscribers of direct-to-home TV services provider Reliance Big TV may stop receiving 26 channels that form part of the The One Alliance bouquet about three weeks from now.

     

    The One Alliance through a public notice has informed subscribers of Reliange Big TV that the channels it aggregates can go off in the next three weeks, if the DTH player doesn’t clear outstanding dues.

     

    “We have issued a public notice as per the guidelines. The outstanding is huge and we are hoping that the matter is resolved soon,” says The One Alliance EVP sales and strategy Makarand Palekar.

     

    The channels that come in The One Alliance bouquet are: Sony Entertainment Television, MAX, MIX, SAB, PIX,SIX,Aath, Animal Planet, AXN, Animax, Discovery Channel, Discovery Channel Tamil, TLC, Discovery Science, Discovery Turbo, Aaj Tak, Headlines Today, Times Now, Tez, Discovery Kids, ET Now, Zoom, Movies Now, Discovery HD World, SIX HD and SET HD.

     

    “Talks are on with Reliance Big TV,” informs Palekar.

     

    The One Alliance is getting tough against all distribution platforms. The aggregator had switched off channels given to IndusInd Media and Communications (IMCL) on 5 March, after issuing a 21 day notice to the multi system operator (MSO) for non-payment of huge outstanding.

     

    “We met the officials from IMCL and resolved the matter on Friday, 7 March. The channels from the bouquet (to IMCL) have been restored,” says Palekar.

  • Max Television Premiere of ‘Shuddh Desi Romance’ on 15 Feb

    Max Television Premiere of ‘Shuddh Desi Romance’ on 15 Feb

    MUMBAI: MAX, the premium Hindi movies and special events channel brings to you the MAX Television Premierof romantic comedyfilm, ‘SHUDDH DESI ROMANCE’ on Saturday, 15th February at 9PM and Sunday, 16th February at 1PM only on MAX.

    The movie is about three young people in today’s changing India trying to figure out what love, attraction and commitment mean to each of them. Raghu (Shushant Singh Rajput) needs a woman in his life -the rest he’s going to figure out along the way. Gayatri (Parineeti Chopra) has been around the block a few times and knows the scene. Tara (Vaani Kapoor) knows what’s right for her, but a little experimenting never did hurt anybody. When their lives crisscross, their beliefs get challenged, and their love tested. But it may not be as easy as it seems.

    Speaking about her on screen character(Gayatri) ParineetiChopra states, “I play a completely different person in the film than who I am in real life. The decisions that Gayatri takes is not what I would take but I think that’s the beauty of cinema where you get a chance to play someone who is not you and still carry it off with conviction.”

    Speaking about his experience of working with Parineeti Chopra, Sushant Singh Rajput states,“If you are working with such a spontaneous actor, you don’t think of much apart from staying in character and how you are going to react to a particular situation.” Adding on, Rishi Kapoor says, “Both Sushant and Parineetiare so spontaneous that you feel they are like the students of the ‘Spontaneity’ school and I personally love working with such actors.

    Watch a story on a modern twist between love, attraction and commitmentduring the MAX Television Premiere of SHUDDH DESI ROMANCE on Saturday, 15thFebruary at 9PM and Sunday, 16th February at 1PM only on MAX.