ITV

Tag: Max

  • Chrome Week 19: English News channels genre emerge as top gainer

    Chrome Week 19: English News channels genre emerge as top gainer

    MUMBAI: English News channels genre appeared on top in Chrome’s opportunity to see (OTS) analysis for the eight metros. This space marked an increase of 1.8 per cent and saw Lok Sabha TV as the leader with 93.7 per cent OTS in week 19.

     The former was followed by Infotainment with 1.3 per cent gain across all India. History TV 18 topped with 84.6 per cent OTS. Hindi Movies in Hindi Speaking Market (HSM) took the third spot in the list of top gainers with 0.7 per cent increase in OTS. Max led the tally with 91.9 per cent OTS.

    Music genre in HSM also noted a growth of 0.6 per cent. 9X M emerged as the chart topper with 89.1 per cent OTS.

     English Entertainment witnessed a drop of 2.2 per cent in the eight metros; it topped the loser category with Zee Café scoring 47.7 per cent OTS. With a drop of 1.8 per cent, Business News channels genre in six metros booked the second spot. CNBC Awaz emerged as the most affected channel with 80.4 per cent OTS.

    The English Movies category in six metros also observed a decline of 1.7 per cent. Movies Now topped the list with 53.0 per cent OTS. The last spot was taken by the Youth genre with a drop of 1.1 percent in Hindi Speaking Market. Channel V grabbed the top position with 88.2 per cent OTS.

  • Chrome week 51: English Entertainment gains 3.3%, Hindi GECs drop by 0.0%

    Chrome week 51: English Entertainment gains 3.3%, Hindi GECs drop by 0.0%

    MUMBAI: In week 51, the English Entertainment genre benefitted the most while the Hindi general entertainment channels (GECs) genre dropped by 0.0 per cent, according to Chrome opportunity to see (OTS).

    The English Entertainment segment in six metros increased by 3.3 per cent OTS with Zee Café leading the chart with 50 per cent OTS. 

    Next in the list was English Movies genre, which recorded 2.7 per cent rise in the six metros with Movies Now as the top gainer in the section with 50.7 per cent OTS. 

    The Religious genre in Hindi Speaking Market (HSM) saw a growth of one per cent OTS with Aastha channel leading the genre with 94.2 per cent OTS. 

    Last but not the least, the Hindi News genre in HSM went up by one per cent with India TV topping the chart with 94.4 per cent OTS.

    Kids, Business News, Hindi Movies and Hindi GECs genres were among the losers in week 51. The Kids section dropped by 0.2 per cent with Nickelodeon leading the chart with 76.3 per cent OTS.

    The Business News genre saw a fall of 0.1 per cent OTS with CNBC Awaaz leading the segment with 75.7 per cent OTS. 

    The Hindi Movies and Hindi GEC genres in HSM dropped by 0.1 and 0.0 per cent OTS respectively. Max and DD National led the chart with 91.3 per cent and 95.5 per cent OTS respectively.

  • MSM rebrands as Sony Pictures Networks; trains eyes on GECs, sports & digital

    MSM rebrands as Sony Pictures Networks; trains eyes on GECs, sports & digital

    MUMBAI: Multi Screen Media (MSM), which was earlier known as Sony Entertainment Television (SET) India, has now rebranded itself as Sony Pictures Networks (SPN) India as the company marks its 20th year of operations in the country.

     

    The rebranding, which also signifies a complete alignment with its parent company Sony Pictures Entertainment, comes as a shot of adrenaline as the company has now trained its eyes on three key levers namely general entertainment, sports and digital.

     

    “With a comprehensive bouquet of varied channels and aggressive growth plans, including new genres and expansion of our distribution footprint, we are equipping ourselves to serve our viewers in urban areas, in rural areas and across global geographies. Overall, our focus will remain on becoming the first choice in television & digital entertainment,” said Sony Pictures Networks India CEO NP Singh.

     

    The rebranding was announced earlier but as the company was awaiting due approvals, the network continued to operate as MSM. From today (14 December, 2015), the network will use its new identity.

     

    “After 20 years of successfully experimenting with many firsts including redefining how cinema and cricket are viewed on Indian television, Multi Screen Media has renamed itself as Sony Pictures Networks India. The new name reflects an integrated brand alignment as it allows us to leverage the strength of the Sony parentage. Naturally, we are guided by a new wave of optimism as we set forth on a journey of exploring new vistas of entertainment,” added Singh.

     

    Singh went on to say that the company will adopt a six-fold path to serve the multitude of viewers with more channels, more genres, more content, more movies, more digital and more television.

     

    “This is our six-fold path to serve the multitude of viewers whose hopes and expectations, we are aiming, to exceed. Our focus will remain on becoming the first choice in television and digital entertainment in the country,” he said.

     

    It may be recalled that earlier this year, the company also clinched a joint venture deal with sportscaster ESPN, under which Sony Kix will be rebranded as Sony ESPN. The two companies will also jointly launch other new channels as well as a co-branded localised multi-sport website and app in the coming months.

     

    Today, SPN’s bouquet includes a range of channels like Sony Entertainment Television (SET), Max, Max 2, Sab, Pix, AXN, Aath, Mix, Six and Kix as well as the digital entertainment channel Liv.

     

    “We are priming ourselves to become the first choice of entertainment in the country. So, there is a new surge wave of optimism that is guiding us. We’re now poised to leverage our experiential credibility to do more for our audiences,” Singh says.

  • Multi Screen Media rebrands as Sony Pictures Networks

    Multi Screen Media rebrands as Sony Pictures Networks

    MUMBAI: Multi Screen Media, which was earlier known as Sony Entertainment Television (SET) India, has rebranded as Sony Pictures Networks (SPN) in India as the company marks its 20th year in the country. SPN will be a division of Sony Pictures Entertainment.

     

    It was back in December 2007 that SET India was renamed as Multi Screen Media (MSM). The then CEO of the company Kunal Dasgupta had said that the new name was reflective of the company’s evolution from a pure television broadcaster to a multimedia one. And that was exactly what the company did. Today, SPN’s bouquet of channels includes a range of channels like Sony Entertainment Television (SET), Max, Max 2, Sab, Pix, AXN, Aath, Mix, Six and Kix as well as the digital entertainment channel Liv.

     

    PlNow, as Sony completes its two decade run in the country, Sony Pictures Television (SPT) president of worldwide networks Andy Kaplan said of the re-branding, “Our channels in India represent an important part of Sony Pictures Television’s global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, it’s only fitting that these networks be branded as part of our Sony family. Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers.”

     

    SPN CEO NP Singh added,  “As MSM, we’ve served television audiences worldwide for the last 20 years, during which time we pioneered new formats, new shows and actually set the trends for television entertainment. We changed the dynamics of how cricket and cinema were viewed on Indian television and contoured a variety of genres in TV entertainment. So while Kaun Banega Crorepati and Dus Ka Dum created new waves in television gaming, and Boogie Woogie and Indian Idol brought the commoner’s talent on the telly, we were also the first ones to embrace the cultural fabric of India by providing Sab – an out-and-out family humour channel.”

  • YuppTV takes three Sony channels to Singapore market

    YuppTV takes three Sony channels to Singapore market

    MUMBAI: As part of its endeavor to provide TV viewers globally with Indian TV soaps and serials, YuppTV – the subscription-based internet TV provider, has launched Multi Screen Media’s (MSM) three Hindi channels in Singapore. 

     

    The channels are the Hindi general entertainment channels (GEC) Sony Entertainment TV and Sab as well as movies and special events channel Max.

     

    With this move, YuppTV has strengthened its offering in the Singapore region. YuppTV delivers 200+ Indian TV channels worldwide in 13 Indian languages, as Live TV.

     

    “Meeting the high demand for Indian television offerings, we are pleased to take three of India’s most popular channels to the TV viewers in Singapore. We are confident that the Indian Diaspora will be delighted to watch their favourite shows on Sony Entertainment Television, SET Max and SAB. The premium content that YuppTV is offering to the viewers across the world continues to grow and expand its scope as we add leading channels to our catalogue. This launch we trust will be the source of much pleasure to viewers across Singapore,” said YuppTV CEO Uday Reddy.

  • Chrome week 21: English News genre sees max growth, Times Now leads

    Chrome week 21: English News genre sees max growth, Times Now leads

    MUMBAI: Week 21 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media observed the English News genre leading the crowd with growth of 1.1 per cent. Times Now led the chart with 75.7 per cent OTS.

     

    Second to top the list was the Kids genre across All India with 0.1 per cent growth. Cartoon Network continued to hold on to its numero uno position with 79.5 per cent OTS.

     

    On the losers front, English Entertainment genre in the eight metros stood at the number one position and dropped by five per cent with Comedy Central securing the first position with 48.4 per cent OTS.

     

    English Movies genre in the eight metros dropped by 2.1 per cent with Movies Now as the most affected with 61.1 per cent OTS. It was followed by Religious category in the Hindi speaking markets (HSM), which witnessed a drop of 1.4 per cent with Aastha the most affected as it noted 90.6 per cent OTS.

     

    Last but not the least, Hindi Movies genre in the HSM markets dropped by 1.2 per cent with Max leading the chart with 95.1 per cent OTS.

  • Chrome Data: No gainers this week

    Chrome Data: No gainers this week

    MUMBAI: It was a ‘no gainer’ week in the opportunity to see (OTS) collated by Chrome Data Analytics & Media.

     

    In Week 17, Hindi Movie channels in the Hindi speaking markets (HSM) and English Entertainment channels in the eight metros were the most affected ones with 3.3 per cent OTS. Max topped the category with 95.2 per cent OTS and Comedy Central with 49.3 per cent OTS.

     

    Next on the list were English movie channels in the eight metros with 3.0 per cent OTS. Movies Now led the category with 61.2 per cent OTS.

     

    On the other hand, Hindi News channels in the HSM markets observed 1.3 per cent OTS with ABP News being the most affected channel with 94.3 per cent OTS.

  • Chrome Data: Religious channel genre see growth in OTS

    Chrome Data: Religious channel genre see growth in OTS

    MUMBAI: Week 14 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, saw a spike in the religious channel genre in the Hindi Speaking Markets (HSM). With 1.3 per cent growth, the genre was led by Aastha channel with 96.7 per cent OTS.

     

    This was followed by Hindi News genre, which grew by 0.7 per cent in HSM. ABP News topped the category with 94.9 per cent OTS.

     

    Music in HSM too saw a hike with 0.3 per cent with MTV leading the chart with 90.2 per cent OTS.

     

    Last but not the least, the Hindi Movies genre too garnered growth with 0.2 per cent. Max led the chart with 94.5 per cent OTS.

     

    Talking about the losers this week, English Entertainment channels in the eight metros dropped by 9.1 per cent with AXN affecting the most with 52.3 per cent OTS. English Movie channels witnessed a drop of 8.8 per cent with Movies Now topping the space with 63.3 per cent OTS.

     

    Next in the list was English News channels that saw a dip of 7.2 per cent in the eight metros. Times Now led the space with 72.9 per cent OTS.

     

    Lastly, Business News channels observed a dip of 5.8 per cent with CNBC Awaaz topping the chart with 77.5 per cent OTS.

  • Max2 presents the ‘Baadshah’ of movie festivals this March

    Max2 presents the ‘Baadshah’ of movie festivals this March

    MUMBAI: King Khan fans can’t get enough of their idol this March. Starting 22 March until the 28, fans will be privy to some of the most acclaimed and evergreen movies of the star airing during prime time slots on India’s iconic Hindi movie channel Max2.

     

    The channel has carefully handpicked films for its viewers that showcase the ‘Baadshah of Bollywood’ in unforgettable roles with its ‘Shah Rukh Film Festival’.

     

    The SRK movie festival showcases the actor’s repertoire of films celebrating his versatility across genres. The weeklong festival showcases some of the star’s best movies ranging from  Indian cinema’s iconic love story Dilwale Dulhaniya Le Jayenge to the thriller blockbuster- Darr which happens to be the star’s debut film, to the musical romantic Dil To Pagal Hai and the action thriller Karan Arjun amongst others.

     

    Commenting on this film festival Max and Max2 Sr EVP and business head said, “With the fan following that he has, King khan commands the respect that only a few in the industry can boast of. His films resonate through the ages and just like the channel continues to stay ‘evergreen’ with his films. In fact, he is one of the few actors whose charm works on audiences and who continues to be loved. We look forward to audiences enjoying these evergreen hits all this month in the comfort of their homes”.

  • Chrome Data: Hindi News channels gain maximum in week 11

    Chrome Data: Hindi News channels gain maximum in week 11

    MUMBAI: In week 11 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, Hindi News channels in the Hindi Speaking Markets (HSM) gained the maximum. With 0.9 per cent growth, the genre saw ABP News leading the chart with 95.5 per cent OTS.

     

    Second on the list was Hindi Movies channels, which observed a growth of 0.8 per cent in the HSM markets. Max topped the category with 95.0 per cent OTS.

     

    Hindi general entertainment channels (GECs) in HSM markets too saw a hike and noted 0.5 per cent with Zee TV leading the chart with 96.6 per cent OTS.

     

    Last but not the least; Music channels noticed a growth of 0.4 per cent in the HSM markets with 9XM topping the chart with 90.9 per cent OTS.

     

    Talking about the losers this week, English Entertainment channels across eight metros dropped 12.3 per cent with Comedy Central topping the chart with 50.6 per cent OTS.

     

    Second on the losers list was English Movies channels across eight metros, which dropped by 6.6 per cent. Movies Now lost the maximum with 62.9 per cent OTS.

     

    Sports across all India dropped by 3.2 per cent and Kids too saw a fall across all India with 2.3 per cent. Cartoon Network lead the category with 79.3 per cent OTS.