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MUMBAI: This monsoon Max has lined up a set of five blockbusters through a festival called ‘5 Baje 5 Superstar’. Starting Monday, 11 July to 22...
MUMBAI: Panchali Chakraverty, who was earlier with SET India’s movies and events channel Max handling movie acquisitions, has joined Sahara One Motion Pictures as head of...
MUMBAI: The Sahara India Entertainment Management Company Limited (SIEMCL) has roped in yet another Sony hand. Now Sony Entertainment TV India’s Pavan Chawla has been appointed...
MUMBAI: SET India’s events and movie channel Max has reasons to celebrate. The channel, quoting TAM figures, claims that the premiere of Spiderman I has won...
MUMBAI: : Having established the prime time band, Max’s focus this year will be to build the afternoon and Sunday blocks. First to kick off is...
MUMBAI: The inaugural ICC Super Series, which will be aired live on MAX from 6 October this year, will pit world champion Australia against ICC World...
MUMBAI: Sony Entertainment Television India seems to be in an overdrive on the film acquisition front. Making a clean sweep of all the Yash-Raj films released...
MUMBAI: SET India CEO Kunal Dasgupta seems to have this penchant for making big cricket-related announcements at MAX parties. It was no different this evening during...
NEW DELHI: After having made some aggressive forays to come at par with competition, SET Max, the Hindi movie-cricket hybrid channel, now is on a consolidation...
MUMBAI: To help victims of the Tsunami natural disaster the International Cricket Council (ICC) will organise a World Cricket Tsunami Appeal fund-raising game at the Melbourne...
MUMBAI: It seems that capturing the number one position in the Hindi movies channels space was not enough for Sony Entertainment Television’s (SET) movies and special...
MUMBAI: Sony Entertainment TV India’s movies and special events channel Max has vanquished arch rival Zee Cinema in terms of channel share and prime time viewership...
MUMBAI: If there is one channel that goes the whole hog on advertising its brand and its major properties, it most definitely is Sony Entertainment Television’s...
MUMBAI: The Champions Trophy for cricket which was held in September and aired on Max and DD was considered a let down by many followers of...
MUMBAI: Walt Disney India has poached another senior executive from Sony Entertainment Television India. Nachiket Pantvaidya, V-P sales and marketing English channels, is joining Disney as...
MUMBAI: With the mini world cup, The Champions Trophy, kicking off today (10 September) it will be a fight between Max and Doordarshan to see who...
These are busy times for Max. The channel, which has been starved of cricket for over a year and a half now, is all geared up...
MUMBAI: Max is steadily planning expansion overseas with its international channel, which is all set to launch in the US in October. Speaking to indiantelevision.com, Sony...
MUMBAI: “The postal department has met Sony Entertainment Television half way to make it possible,” Maharashtra Circles’ chief post master general K Noorjehan was quick to...
MUMBAI: One of the biggest cricket tournaments the Champions Trophy in England is a mere 10 days away. Max, which will air the event in India...
MUMBAI: The recently concluded Videocon Cup may have been an overall damp squib but has worked wonders for Max. The second and decisive half of the...
MUMBAI: The scene is abuzz with the cricket fever building up as the Videocon Cup rolls out on 21 August. Maxing on the opportunity, Sony Entertainment’s...
MUMBAI: Showing aggresive intent, Star India’s Hindi movie channel Star Gold has an eventful August-September planned out. Taking off on the Nimbu mar ke campaign of...
After being absent for over a year on the cricket front, Max is all set to steal the limelight. It has two mouth-watering tournaments back to...
xMUMBAI: A children’s music video with a social message! That is what Colgate and Sony have come up with on the occasion of Oral Health Month....
MUMBAI: Sony Entertainment Television India has moved swiftly to fill in the vacancy left by the departure of executive vice president and business head for MAX...
MUMBAI: Innovation is the name of the game as far as presenting sports is concerned. The same holds true for cricket. Sri Lanka Cricket (SLC) together...
MUMBAI: Media speculation may have thrown up varied names, but the man who will be heading The Walt Disney Company’s diversified operations in India is Rajat...
MUMBAI: Sony’s flagship channel SET India and its events and movies channel MAX have between them won three awards at the Promax World Gold Awards held...
MUMBAI: Sony Entertainment’s events and movies channel Max has decided to take to a road already traversed with some success by arch rival Star Gold. Max...
Women climbing trees to watch cricket matches; a traditionally dressed South Indian woman replacing Sanskrit words with the names of cricket stars while drawing a rangoli...
MUMBAI: What had looked like a dead duck property —Sony Television’s broadcast rights for the recently concluded Under 19 World Cup in Dhaka, Bangladesh — has...
Phir mile hain… break ke baad!! Yes, the famous gully cricket duo – Kapil Dev and the ‘kid with the attitude’ are back together after a...
After the Big Event what? That must have been the dilemma confronting Sony Entertainment Television’s executive V-P ad sales and revenue management Rohit Gupta in the...
MUMBAI: When it comes to awards Max appears to be the channel to beat. At the Promax & BDA Asia Awards 2003 in Singapore last evening,...
LONDON: The England and Wales Cricket Board (ECB) and the International Cricket Council (ICC) have announced that The Oval, Edgbaston and Hampshire’s Rosebowl will stage the...
MUMBAI: Zee Cinema’s Sholay gamble has paid off, claims the channel. The evergreen hit that had an unprecedented run in cinema theatres when it was released...
Star World is counting on the science fiction genre to widen its audience base and maintain viewer loyalty. Dark Angel from the mind of Oscar winner...
MUMBAI: It is not merely a story but an epic saga! This is the tagline that MAX is using for its latest programme initiative. This will...
MUMBAI: Former cricketer and MAX brand ambassador Kapil Dev will be seen in Sony Television’s detective series CID sometime in mid-October. Telecast on Fridays at 10:30...
Kunal Dasgupta has just completed eight years as chief executive of Sony Entertainment Television India, which makes him the longest serving professional CEO in the television...
MUMBAI: MAX, the premium movies and events channel, has notched up an average Television Rating (TVR) of 5.2 for its blockbuster offering, Kabhi Khushi Kabhie Gham...
MUMBAI: The Bombay High Court this afternoon dismissed the interim relief that the Consumer Action Network (CAN) had sought. CAN wanted the government to direct ESPN...
MUMBAI: With her track record at MAX it was just a while before they had her back. Starting 10 July at 9 pm, the former Extraaa...
MUMBAI: When it comes to awards Max appears to be the channel to beat. At the Promax & BDA Asia Awards 2003 in Singapore last evening,...
NEW DELHI / MUMBAI: After LG Electronics India, one of the title sponsors of the ICC Cricket World Cup, decided it would totally boycott Sony Entertainment...
indiantelevision.com’s Media, Advertising & Marketing Watch MAX takes out press ads to set ‘record straight’ on cricket coverage The Indiantelevision.com Team (15 January 2003...
MUMBAI: The “last mile” syndrome seems to be catching up with the sales teams of the MAX-SET combine. The efforts that were initiated in May 2002...
MUMBAI: MTV, Nickelodeon, Pepsi and MAX have announced the Pepsi Badaa Shikari Hunt which gives six kids the chance to lead the Indian team onto the...
MUMBAI: The story of the revamped Zee Cinema is not one of great acquisitions. It’s rather one of smart packaging and aggressive promotions. It may not...
