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Mumbai: MAX, the Premium Hindi Movies and Special Events channel, invites you to watch the World Television Premier of the bestseller movie ‘Gippi’, on Friday, 9th...
MUMBAI: It‘s official. At the time of writing, two leading Indian TV networks, Multi Screen Media (which runs Sony Entertainment TV, Sab, Max, Pix and Six)...
MUMBAI: The verdict is out and it clearly shows that this time around the cash rich league which was in the news for all the wrong...
MUMBAI: The Hindi general entertainment channels (GECs) have roared back in week 18 (28 April-4 May 2013) of the Tam ratings roster. Last week, Max had...
MUMBAI: Sports lifestyle brand Puma India is shifting its marketing focus from lifestyle to performance this year. It has launched ‘The Nature of Performance’ campaign. This...
Ever thought of making an eminent cricketer dance with a click of a computer mouse or a phone call? Chucking them in and out of a...
Neeraj Vyas, the Executive Vice-President and Business Head of Max and Sony Mix, is excited with the way the year went for Max, the Hindi...
MUMBAI: Max, the Hindi movies and special events channel by Sony Entertainment Network, is carrying out a 360 degree marketing campaign to promote the premiere of...
MUMBAI: Retail media network, Aurora Comms, has carried out a campaign using the technology called augmented reality for insurance provider Max New York Life. Taking over...
MUMBAI: Max, the official broadcast partner of the Indian Premier League, has unveiled its 360-degree pan-India marketing campaign themed ‘Aisa Mauka Aur Kahan Milega’ to celebrate...
MUMBAI: Multi Screen Media (MSM)‘s Hindi movie and special events channel Max has launched a new campaign highlighting its weekend programming. The campaign promotes the idea...
MUMBAI: The apparel brand Blackberrys has launched a new TV commercial that aims to bring to life the “Go Sharp” philosophy of the refurbished brand. The...
Multi Screen Media‘s hybrid channel Max has completed 11 years and today is a prime asset of the company. While it telecasts the lucrative Indian...
BANGALORE: Dubai-based Landmark Group’s value fashion retail brand Max plans to increase the number of stores in the country from the current 38 to around 50-56...
2 009 is expected to be a rough year for all in media. Television is no exception. With the stockmarket collapsing and balance sheets getting battered,...
Sony reaps IPL rewards for innovation, concerted effort The Indian Premier League‘s success has exceeded everybody‘s expectations, including that of broadcast rights holder MSM India‘s...
The Indian Premier League (IPL) has got off to a solid start. The ratings have been positive and crowds have thronged the stadiums. For Sony the...
It’s the festival of lights. And for many the festival of noise courtesy exploding fireworks. In the hope of reducing the number of those belonging to...
Filmy, the one and a half year old Hindi movie channel from the Sahara Group, has experimented with a varied mix of movies and shows to...
MUMBAI: With the World Cup scheduled to kick off later this month, Sony is ready with a few plans up its sleeve. One of these involves...
While Viacom’s smallest wonder, Nick India wants to be synonymous with fun and laughter, the network seems to have found the perfect fit in Nina Jaipura...
MUMBAI: With seven weeks to go before the biggest sports event of the year the cricket World Cup kicks off Max is gearing up to create...
It has been an eventful time for Max. It recently aired the champions Trophy. Having successfully shored up its share on the weekend due to its...
Indian television‘s Hindi movie channels (HMCs) are no more playing second fiddle to the big brother general entertainment channels (GECs).Since 2005, the space has been witnessing...
MUMBAI: Sahara One Media and Entertainment Ltd’s Hindi movie channel Filmy has chosen the occasion of Diwali to unveil its Hollywood dubbed movie block Firangi Filmy....
Cricket, cricket and cricket. That is the exciting scorecard SET India will have for display in the fiscal 2006-07. A lineup of eight sponsors that is...
MUMBAI: Cricket weds entertainment! With the Champions trophy in cricket kicking off in less than a month’s time on 7 October 2006, Max is adding more...
MUMBAI: The Bombay High Court has asked for an undertaking from broadcasters and cable service providers declaring that they will only be transmitting U and U/A...
MUMBAI: After Sahara One and Filmy, the weekend saw the return of the remaining seven “banned” channels to most cable TV networks in Maharashtra. However, these...
MUMBAI: Sahara One and Filmy are back on the cable TV networks in Maharashtra while the ban on the other seven channels for showing adult movie...
MUMBAI: Cable television is finally back in Mumbai after almost two days. However, movie channels, as well as Hindi entertainment channels Star One and Sahara One,...
MUMBAI: Sahara One Media & Entertainment Ltd’s Hindi movie channel Filmy is entering the second half of its first year with a slew of new initiatives....
MUMBAI: It’s now official. The Sony-Discovery One Alliance today announced a distribution tie-up with India’s first direct-to-home service Dish TV to carry their channels. The announcement...
MUMBAI: Ahead of the ICC Champions Trophy in September, the telecast rights holder Max is attempting to create a buzz in the market. Driving the initiative...
Sunday, 07th May 2006 at 1: 00 pm, Only on MAX! Continuing with its promise of making Sundays bigger MAX is all set to treat its...
MUMBAI: Set Discovery Pvt. Ltd., which distributes a bouquet channels under the brand name One Alliance, has promoted Gurjeev Singh Kapoor to the position of SVP,...
ESPN Star Sports (ESS), a monopoly in satellite sports broadcasting for years, has found challengers like Ten Sports, Max and Zee Sports with cricket content being...
MUMBAI: HBO Asia is launching two 24 hour, commercial-free movie channels in the region. HBO Family and HBO Hits join the existing flagship channel, HBO Signature...
MUMBAI: Verizon launched a full suite of archive and specially tailored Disney content video content on its broadband service and Fios TV on-demand platform. The two...
Making an entry into a genre that has three firmly entrenched channels – Zee Cinema, Max and Star Gold – will be Filmy on 12 February....
After a 14-year stint with JWT, Unilever Business, Albert Almeida took up his first job in television as Sony Entertainment Television senior vice president marketing. In...
MUMBAI: Panchali Chakraverty, former head of acquisitions and syndication for Sahara One Motion Pictures has joined Reliance Entertainment as the business development head as the Anil...
MUMBAI: Delivering on its promise of being a channel that caters specifically to the heartland after its relaunch under the Sony Entertainment Television umbrella, Sab has...
MUMBAI: Max, the movies and special events channel from Sony Entertainment Television, has appointed Sanjay Ramakrishnan as its marketing and communications vice president. Ramakrishnan will report...
India’s very first Jodi No1 perform LIVE in a musical extravaganza for the launch of their maiden music album ‘Jodi No 1’ After the grand...
Four new shows start 21st November 2005 between 8:30 – 10:00 pm, Mondays – Fridays on Sony Entertainment Television In keeping with its continuous efforts in...
CANNES: Buena Vista International Television – Asia Pacific (BVITV-AP) and Sony Entertainment Television’s movies and events channel Max have signed a multi-year agreement for a library...
MUMBAI: Sony Entertainment Television’s movie and events channel Max has associated with film distributors Rainbow Films for the release of the November release Garam Masala in...
MUMBAI: SET Max is all set to launch a Madhuri Dixit film festival for the afternoons. Starting 20 June, the channel will telecast super hit films...
New Delhi, September 16, 2005: Tune in to your television sets this Sunday afternoon, 18th September 2005 to watch one of India’s most celebrated and extraordinary...
