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Tag: Max

  • Niva Bupa adds a fresh perspective to Diwali gifting with new campaign

    Niva Bupa adds a fresh perspective to Diwali gifting with new campaign

    Mumbai: Niva Bupa Health Insurance, formerly known as Max Bupa Health Insurance, has launched a digital campaign to kickstart the Diwali festivities. The campaign, conceptualised and executed by Leo Burnett, has been designed to celebrate the festival of lights with more enthusiasm and joy this year by giving a token of good health to our loved ones to enable them to live life to the fullest, without any financial constraints.

    Since the tradition of gifting is synonymous with Diwali, on this occasion, Niva Bupa is introducing a new concept of gifting this festive season and urging everyone to light up each other’s lives by gifting a comprehensive health policy to secure the near and dear ones against any kind of medical emergency.

    In the digital film, the protagonist, who is visiting home for his first Diwali since he started working, can be seen exploring Diwali gift options for his parents. He wants to give them something special to make the occasion memorable. He asks his friends for recommendations but is unable to decide on the perfect gift. Just then, a eureka moment strikes him when his mother is urging him to take care of his health. That’s when it occurred to him that the gift of health would be the best gift for his parents. Therefore, on the day of Diwali, he hands over a Niva Bupa health insurance policy to his parents so that they can live their life carefree without worrying about their medical expenses.

    Speaking of this campaign, Niva Bupa Health Insurance senior vice president and head of marketing Nimish Agrawal said, “We are happy to announce the digital campaign this Diwali, in our attempt to light up the lives of everyone around us. Let’s celebrate this festive season by securing the lives of our loved ones and special ones by gifting them health insurance to secure their health and wealth for the future. The campaign has been designed to add a new flavour to Diwali gifting and we hope it nudges everyone to give a gift of good health to the ones who gave us the gift of life. This Diwali, ‘Zindagi Ko Claim Kar Le.’”

    Sharing his thoughts on the creative front, Leo Burnett executive creative director Mayuresh Dubhashi said, “Usually communication around health insurance tends to be grim. With this campaign, we wanted to celebrate good health, and our film brings this forth with a heart-warming story. Gifting your loved ones an insurance plan which helps them live life to the fullest.”

  • Niva Bupa signs Leo Burnett as its advertising agency

    Niva Bupa signs Leo Burnett as its advertising agency

    New Delhi: Niva Bupa Health Insurance, formerly known as Max Bupa Health Insurance, has signed Leo Burnett as its advertising agency partner. The account was won following a multi-agency pitch.

    Niva Bupa is on a mission to democratise health insurance to make quality healthcare accessible for the masses. The company intends to bring a fresh perspective to the health insurance category by enabling consumers to live a carefree life, without worrying about the financial constraints related to hospitalisation. This partnership with Leo Burnett will aid the brand in fulfilling its vision of creating ground-breaking work to give people more control over their health and well-being.

    Speaking of this collaboration, Niva Bupa Health Insurance senior vice president and head of marketing Nimish Agrawal said, “At Niva Bupa, we are evangelizing insurance for freedom and not constraints and the brand philosophy around claiming life captures the brand mission. There is a massive need to simplify the category and lift the category narrative to be more positive and empowering. During our interaction, we found the approach of Leo Burnett to be bold yet extremely intuitive and in line with our vision for the brand and are delighted to partner with them.”

    BBH India chairman and Leo Burnett South Asia chief executive officer Dheeraj Sinha said, “Health insurance category has come into sharp focus owing to the pandemic. Niva Bupa being one of the leaders in this segment offers some of the most comprehensive products making health insurance more accessible to all. We look forward to partnering with them to enhance consumer understanding about the benefits of health insurance using data, technology and creativity; encouraging everyone to take a health-first approach.”

    Adding further, Leo Burnett head of North Samir Gangahar said, “This is a fantastic opportunity for us to create a conversation around a category that has immense growth potential. The brand needs a strong communication plan that addresses its business problems backed by new age thinking and creative solutions. We are looking forward to working together with the team.”

  • FCB Interface wins integrated creative mandate for Max Life Insurance

    FCB Interface wins integrated creative mandate for Max Life Insurance

    New Delhi: FCB Interface wins the integrated creative mandate for Max Life Insurance. After a multi-agency pitch that included multiple rounds, Max Life Insurance has assigned its integrated creative mandate to FCB Interface.

    The mandate includes creative strategy, execution and social media management for the brand across all channels.

    Commenting on the announcement, Max Life Insurance chief marketing officer Rahul Talwar said, “We are geared up to make the Max Life brand authentic, contemporary, and relatable to millennials & Gen Z. This partnership will strengthen our brand purpose of ‘You are the difference’. FCB Interface joins our strong ecosystem of highly credible partners, and fits in our vision to build integrated communication channels from strength to strength and deliver impactful work together.”

    Speaking of this association, FBB Group chairman & CEO Rohit Ohri, said, “Max life is looking at accelerated growth in India and we at FCB Interface are excited to partner with them on this journey. Integrated mandates are what we love because that’s what empowers us to build relevance, authenticity, and consistency across every stage of the customer journey.”

  • Myntra teams up with Max Fashion for festive season blowout

    Myntra teams up with Max Fashion for festive season blowout

    NEW DELHI: Myntra is teaming up with Max Fashion, one of the largest fashion retailers in India, to make your festive season shopping spree even more lit. The announcement comes ahead of the e-commerce giant’s ‘Big Fashion Festival’ scheduled to be held from October 16-22

    Under the partnership, over 20,000 of the latest styles and designs from Max Fashion’s collection will be made available on Myntra; the selection of styles will grow through the festive season, giving customers a wide array of choices from everyday fashion to ethnic wear.

    Myntra will also be offering a curated array of products bundled as ‘packs’ at value for customers who want to style their looks from across categories. The bundle ‘packs’ are a part of the ‘Max Your Look’ proposition that empowers fashion-conscious customers to curate their complete look under Rs 999. Myntra aims at targeting the sweet spot for value-conscious customers across tier 1/2/3 cities to strengthen its position as a one-stop online fashion destination.

    The association with Myntra will enable Max to access Myntra’s tech capabilities, large customer base and reach untapped markets. On its part, Max will offer an even greater variety of options for shoppers on Myntra looking for trendy yet affordable daily wear across all age groups and categories – from apparel to footwear and accessories, ahead of the festive season. 

    In addition to Myntra’s strong ethnic line-up, this launch will also have a wide range of exclusive collections across women, men and kidswear. Some of the styles include Romantic Retro (Retro-inspired style statement) in Women’s Western wear, Neo Sports in athleisure, Binge on Prints, Casual Brights, Cool Checks, Graphic Mania in Men’s Wear and Floral Fantasy, Candyland Pastels, Print Play and All Things Blue in Kids Wear.

    Myntra head of business Ayyappan Rajagopal said, “Our collaboration with Max provides a platform that caters to all the fashion needs of a family under one roof. Coming as it does, ahead of the festive season, the association offers a huge impetus for consumers to shop for their favourite collection from the comfort and safety of their homes.”

    Max Fashion India CEO and Lifestyle International Pvt Ltd MD Shital Mehta added: “Our focus on the latest cutting-edge fashion from around the globe makes it a perfect addition for their (Myntra) platform. With an ever-increasing number of fashion-forward users on Myntra, we see this as a long-term partnership that will enable Max Fashion to reach a much larger audience in the country and provide them access to our amazing fashion at unbelievable prices.”

    Myntra’s strong delivery network and wide reach are set to enhance Max’s foothold in the country while offering the perfect opportunity for consumers to access a wide range of fashion and lifestyle products. The partnership between Myntra and Max is set to bring this year’s festive cheer a little early. 

  • Sony Sab to carry jester poet Tenali Rama series

    NEW DELHI: The wit and humour of jester poet (Vikatakavi) Tenali Ramakrishnan had first been telecast in a serues by T S Nagabharana on Doordarshan in 1990 with Vijay Kashyap playing the title role. It has since come as a series on YouTube.

    A newer version of Tenali Rama will be telecast from 11 July on Sony Sab with some of his stories that are part of popular folklore. The series will be telecast every Monday to Friday at 8.00 pm.

    Tenali Rama will take the audience back in time to the 15th Century and prove that intelligence and presence of mind can be used deftly to solve any problem or to deal with any demanding situation.

    Tenali Rama was a witty poet in the court of King Krishnadevraya. With his acumen and humour, it did not take much time for him to become the King’s favorite. However, his popularity bred contempt in Tathacharya, the head priest of the darbaar, who worked relentlessly to dishonor Tenali. The way Tenali handles tricky situations created by Tathacharya will be a great treat for viewers to watch and they will end up learning from it as well!

    The premise of the show centers around Tenali Rama, played by Krishna Bharadwaj who gets appointed as the poet and one of the eight wise men in the court of King Krishnadevraya, played by Manav Gohil. Tenali Rama always uses his shrewdness and unique methods to solve the craftiest and trickiest of all problems. His swaggering success makes his rival Tathacharya played by Pankaj Berry, supremely jealous and wants to throw him out of the court.

    Some of the other important people in Tenali’s life are his mother, Laxmi played by Nimisha Vakharia, his wife Sharda, played by Priyamvada Kant. Tenali is often stumped by the peculiarities of his mother and wife as his mother is a religious woman who has taken a wow of lifetime silence and his wife is the only one who understands her sign language but interprets it according to her own will, often adding a little spice and drama.

    The show begins with 25-year-old Tenali Rama who is an ultimate procrastinator and too lazy to pursue his dreams, but at the same time he also wants to become rich and famous. An honored saint asks him to go to the village temple and recite a powerful mantra. Tenali does the same and manages to impress Goddess Kali played by Barkha Bisht. Goddess Kali appears in front of him with a bowl of milk and a bowl of curd. She asks him to pick one but Tenali ends up gulping both which leaves Kali fuming. The very astute Tenali reasons by explaining that there is no use of one without the other. She gets impressed by his wit and blesses him saying that he will become a Vaikatavi, a jesting poet in Krishnadevaraya’s court. Later, Tenali Rama leaves for Hampi with a desire to be a part of Krishnadevraya’s court.
     
    Senior vice-president & Head, Channel SAB and MAX cluster of channels Neeraj Vyas said: “India has a compelling tradition of both written and oral folklore. Our epics are treasures that teach life-lessons via stories. Tenali Rama was a legendary poet of the 15th century who has remained immortal; his wit being admired and relevant even in today’s times. With Tenali Rama’s adaptation on SAB, we intend to offer a restored and renewed version of this classic chronicle.”

    Contiloe Pictures CEO Abhimanyu Singh added: “Tenali Rama is a show full of wit and humour. Krishnadevaraya’s kingdom was the richest during the Medieval times and we have taken utmost care to show this opulent kingdom with rich sets, costumes and tradition. Tenali Rama is a classic comedy made on a grand scale and we are very confident that the audience will like it.”

    Star Cast Details:
     

     

    Tenali Rama – Krishna Bharadwaj                       
    Chinnadevi – Sonia Sharma
    King Krishnadevraya – Manav Gohil
    Thirumalamba – Priyanka Singh
    Tathacharya – Pankaj Berry
    Mantri Timmarasu – Jiten Mukhi
    Laxmi – Nimisha Vakharia
    Dhani and Mani – Sohit Vijaysoni and Sanny Kishan
    Sharda – Priyamvada Kant
    Goddess Kali – Barkha Bisht Sengupta
  • Tickle your funny bone with ‘Star World 10-Tickles’ from 26 Nov

    Tickle your funny bone with ‘Star World 10-Tickles’ from 26 Nov

    MUMBAI: After a long hard day of work, looking for a way to unwind? Star World has the perfect solution. Kick up your heels and grab a bowl of popcorn or salad (if you are the healthy kind) and get ready to laugh out loud with the latest and biggest comedy shows every night at 10pm on Star World 10-Tickles.

    The channel first launched the ‘Star World 10-Tickles’ slot on weekdays a few of months ago bringing about a paradigm shift by airing comedy shows at prime time 10pm. This strategic move was based on the consumer insight that viewers are looking to unwind and simply let go of the day’s worries before they turn in for the night. Starting 26 November, the channel will be extending the slot to include weekends as well.

    Weekends couldn’t get more exciting! Max and Caroline are making their dreams come true in 2 Broke Girls season 6 every Saturday at 10pm. Watch a brand new comedy drama series Speechless every Saturday at 10:30pm featuring the DiMeo family – an odd bunch of people at the center of which is J.J., the eldest son who suffers from cerebral palsy but has a wit and biting sense of humor. Jay Pritchett’s dysfunctional family is back in the multi-award winning series Modern Family season 8 every Sunday at 10pm. Modern Family will be followed by a brand new animated comedy series Son of Zorn every Sunday at 10:30pm. The first season of the series follows the journey of Zorn, an animated warrior from the South Pacific island of Zephyria, who returns to California to reconnect with his live-action ex-wife and estranged teenage son Alan. Hilarity ensues as Zorn tries to fit back into the humdrum of real-live society.

    Weekdays too will take on a turn for the better with Fresh of the Boat seasons 1 and 2 airing from 9 December at 10pm and Baby Daddy Seasons 4 and 5 airing from 5 December at 10:30pm.

  • Tickle your funny bone with ‘Star World 10-Tickles’ from 26 Nov

    Tickle your funny bone with ‘Star World 10-Tickles’ from 26 Nov

    MUMBAI: After a long hard day of work, looking for a way to unwind? Star World has the perfect solution. Kick up your heels and grab a bowl of popcorn or salad (if you are the healthy kind) and get ready to laugh out loud with the latest and biggest comedy shows every night at 10pm on Star World 10-Tickles.

    The channel first launched the ‘Star World 10-Tickles’ slot on weekdays a few of months ago bringing about a paradigm shift by airing comedy shows at prime time 10pm. This strategic move was based on the consumer insight that viewers are looking to unwind and simply let go of the day’s worries before they turn in for the night. Starting 26 November, the channel will be extending the slot to include weekends as well.

    Weekends couldn’t get more exciting! Max and Caroline are making their dreams come true in 2 Broke Girls season 6 every Saturday at 10pm. Watch a brand new comedy drama series Speechless every Saturday at 10:30pm featuring the DiMeo family – an odd bunch of people at the center of which is J.J., the eldest son who suffers from cerebral palsy but has a wit and biting sense of humor. Jay Pritchett’s dysfunctional family is back in the multi-award winning series Modern Family season 8 every Sunday at 10pm. Modern Family will be followed by a brand new animated comedy series Son of Zorn every Sunday at 10:30pm. The first season of the series follows the journey of Zorn, an animated warrior from the South Pacific island of Zephyria, who returns to California to reconnect with his live-action ex-wife and estranged teenage son Alan. Hilarity ensues as Zorn tries to fit back into the humdrum of real-live society.

    Weekdays too will take on a turn for the better with Fresh of the Boat seasons 1 and 2 airing from 9 December at 10pm and Baby Daddy Seasons 4 and 5 airing from 5 December at 10:30pm.

  • SPN India TV ad revenue & subscriber numbers rise: Sony Corp

    SPN India TV ad revenue & subscriber numbers rise: Sony Corp

    MUMBAI: Sony Pictures Networks (SPN) India – led by CEO NP Singh – is doing well, if one goes by the numbers its Japanese parent Sony Corp announced last weekend.

    For one the Sony Corp presentation around its financial results for the quarter ending 30 June 2016 clearly states that it has been seeing “higher advertising revenues in Latin America and India” which has helped boost its media networks business in the period.

    Then SPN India’s subscriber numbers too are on the up, according to Sony Corp.

    It states in its notes to the financials that the India channel cluster (consisting of SET, MAX, SAB, Pix, Aatth, Mix, Six, AXN, PAL, MAX2, Sony ESPN, Wah and Animax India) has increased its subscriber number from 650.4 million on 30 June 2015 to 690.4 million on 30 June 2016 – a growth of about 6 per cent.

    The channels which are distributed over India, North America, Europe, the Pacific, South east Asia, Australia, west Asia and Africa reported an increase in international subscribers from 2 million to 2.3 million an increase of 15 per cent in the same period.

    Sony Pictures worldwide media network business – which covers all its TV channels – did a revenue of $588.418 million in the same period as compared to $576.04 million in Q1-2015. It clearly shows that business is on upswing.

    Sony Corp’s Pictures segment (including media networks revenue and theatrical box office income) reported a revenue of 183.3 million Japanese Yen ($1.8 billion) and an operating loss of 10.6 billion Japanese Yen ($103.84 million) in the quarter to 30 June 2016. In terms of the Japanese currency that tots up to a 6.9 per cent increase in revenues (Q1 2015 – 171.5 billion Japanese yen), and a 1 billion Japanese Yen reduction in its operating loss (11.7 billion Japanese yen in Q1 2015).

    Meanwhile, sales and operating revenue of the mother company Sony Corp decreased by 10.8 per cent compared to the same quarter of the previous fiscal year (year-on-year) to 1,613.2 billion yen ($15,662 million).

    This significant decrease was mainly due to the impact of foreign exchange rates, a decrease in Mobile Communications segment sales reflecting a significant decrease in smartphone unit sales, a decrease in revenues in the Financial Services segment due to the deterioration in investment performance in the separate account at Sony Life Insurance Co Ltd as well as decreases in sales in the Semiconductors and Imaging Products & Solutions segments due to the impact of the earthquakes in the Kumamoto region in 2016. This decrease was partially offset by an increase in Game & Network Services segment sales reflecting increases in PlayStation 4 software sales. On a constant currency basis, sales decreased 3 per cent year-on-year.

  • SPN India TV ad revenue & subscriber numbers rise: Sony Corp

    SPN India TV ad revenue & subscriber numbers rise: Sony Corp

    MUMBAI: Sony Pictures Networks (SPN) India – led by CEO NP Singh – is doing well, if one goes by the numbers its Japanese parent Sony Corp announced last weekend.

    For one the Sony Corp presentation around its financial results for the quarter ending 30 June 2016 clearly states that it has been seeing “higher advertising revenues in Latin America and India” which has helped boost its media networks business in the period.

    Then SPN India’s subscriber numbers too are on the up, according to Sony Corp.

    It states in its notes to the financials that the India channel cluster (consisting of SET, MAX, SAB, Pix, Aatth, Mix, Six, AXN, PAL, MAX2, Sony ESPN, Wah and Animax India) has increased its subscriber number from 650.4 million on 30 June 2015 to 690.4 million on 30 June 2016 – a growth of about 6 per cent.

    The channels which are distributed over India, North America, Europe, the Pacific, South east Asia, Australia, west Asia and Africa reported an increase in international subscribers from 2 million to 2.3 million an increase of 15 per cent in the same period.

    Sony Pictures worldwide media network business – which covers all its TV channels – did a revenue of $588.418 million in the same period as compared to $576.04 million in Q1-2015. It clearly shows that business is on upswing.

    Sony Corp’s Pictures segment (including media networks revenue and theatrical box office income) reported a revenue of 183.3 million Japanese Yen ($1.8 billion) and an operating loss of 10.6 billion Japanese Yen ($103.84 million) in the quarter to 30 June 2016. In terms of the Japanese currency that tots up to a 6.9 per cent increase in revenues (Q1 2015 – 171.5 billion Japanese yen), and a 1 billion Japanese Yen reduction in its operating loss (11.7 billion Japanese yen in Q1 2015).

    Meanwhile, sales and operating revenue of the mother company Sony Corp decreased by 10.8 per cent compared to the same quarter of the previous fiscal year (year-on-year) to 1,613.2 billion yen ($15,662 million).

    This significant decrease was mainly due to the impact of foreign exchange rates, a decrease in Mobile Communications segment sales reflecting a significant decrease in smartphone unit sales, a decrease in revenues in the Financial Services segment due to the deterioration in investment performance in the separate account at Sony Life Insurance Co Ltd as well as decreases in sales in the Semiconductors and Imaging Products & Solutions segments due to the impact of the earthquakes in the Kumamoto region in 2016. This decrease was partially offset by an increase in Game & Network Services segment sales reflecting increases in PlayStation 4 software sales. On a constant currency basis, sales decreased 3 per cent year-on-year.

  • Chrome Week 19: English News channels genre emerge as top gainer

    Chrome Week 19: English News channels genre emerge as top gainer

    MUMBAI: English News channels genre appeared on top in Chrome’s opportunity to see (OTS) analysis for the eight metros. This space marked an increase of 1.8 per cent and saw Lok Sabha TV as the leader with 93.7 per cent OTS in week 19.

     The former was followed by Infotainment with 1.3 per cent gain across all India. History TV 18 topped with 84.6 per cent OTS. Hindi Movies in Hindi Speaking Market (HSM) took the third spot in the list of top gainers with 0.7 per cent increase in OTS. Max led the tally with 91.9 per cent OTS.

    Music genre in HSM also noted a growth of 0.6 per cent. 9X M emerged as the chart topper with 89.1 per cent OTS.

     English Entertainment witnessed a drop of 2.2 per cent in the eight metros; it topped the loser category with Zee Café scoring 47.7 per cent OTS. With a drop of 1.8 per cent, Business News channels genre in six metros booked the second spot. CNBC Awaz emerged as the most affected channel with 80.4 per cent OTS.

    The English Movies category in six metros also observed a decline of 1.7 per cent. Movies Now topped the list with 53.0 per cent OTS. The last spot was taken by the Youth genre with a drop of 1.1 percent in Hindi Speaking Market. Channel V grabbed the top position with 88.2 per cent OTS.