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Tag: Max Life Insurance

  • Max Life Insurance launches ‘i-genius Young Singing Stars’

    Max Life Insurance launches ‘i-genius Young Singing Stars’

    MUMBAI:  In a bid to nurture young talent in the country, Universal Music India has partnered with Max Life Insurance to launch ‘i-genius Young Singing Stars’ aiming to recognise and reward young singing talent in the country.

     

    Commenting on the collaboration, Universal Music & EMI Music, South Asia managing director Devraj Sanyal said, “The i-genius Young Singing Stars initiative from Max Life Insurance is one where the return on emotional quotient clearly outweighs the brand’s requirement for a return on investment. At Universal Music, nothing matters more to us than finding the right talent; the younger the better. This platform is backed by great mentors Salim Merchant & Shraddha Sharma, a technology layer by Sensibol Technologies and a robust platform by Hungama.”

     

    Collaborating on the venture to discover music stars in the making, Universal Music and Max Life Insurance will scout talented children between the ages of 8-11 years (i-genius Junior) and 12-15 years (i-genius Senior). Salim Merchant and Shraddha Sharma will feature as brand ambassadors and jury of the talent hunt. Winners will get a chance to be signed on by Universal Music India.

     

    Commenting on becoming a brand ambassador, Salim Merchant said, “It brings me great pride to be a part of an initiative like this. Working with kids brings me great joy, and I am absolutely looking forward to mentoring them” 

     

    Universal Music India will offer one lucky winner from each category an album contract. Also, four finalists from each category, win a singles contract with Universal Music for a compilation. Registrations to the talent contest are now open and will end on the 31 October 2014 , wherein those interested can register via IVR on 092500 32222 or visit the i-genius website www.igenius.org. The grand finale of Max Life Insurance i-genius Young Singing Stars is scheduled to take place in December.

     

    Max Life Insurance CEO and managing director Rajesh Sud said, “We are glad that this property has become a legacy and reached out to over 20 lakh children across the country. The overwhelming response to all our i-genius initiatives in the past has prompted us to extend the programme in the field of music as well.”

     

  • Cheil WW expands leadership team

    MUMBAI: Cheil Worldwide SW Asia has strengthened its leadership with appointments in leadership positions across three verticals.
    The agency has appointed Vikas Khanna to the post of head – activations, while Rajesh Bhatia joins as head interactive and Manish Shukla as head of retail.

    Bhatia comes in from Euro RSCG 4D where he was president while Khanna‘s last stint was with G2Rams, a WPP group company aligned with Grey Worldwide where he was VP and branch head. Shukla joins the agency from Retailscape.

    Bhatia is a digital evangelist with over 17 years of work experience and has been driving innovative digital and integrated marketing strategies for global brands including Nokia, IBM, Max Life Insurance, Airtel, Reckitt Bencksier (Dettol, Harpic, Vanish, Veet, Mortein) and Unilever.

    Bhatia joined the world of digital and data led consumer marketing almost a decade ago and has been a part of the evolution of new age communication in India and has been helping brands transition from traditional marketing communication to effective marketing in the digital world. He has been instrumental in the creation of one of virtual community ? igenius for Max Life Insurance.

    Prior to Euro RSCG 4D, Bhatia has held senior level positions with Solutions Digitas, IDC and Onida across various digital and consumer marketing domains.

    Khanna has over 13 years of experience in the field of events, BTL and activation and has a longstanding portfolio of client relationships. Over the years he has managed brands including BlackBerry (RIM), Cisco, Audi, BMW, M3M, Genpact, Hyundai, GE, Canara HSBC, ITDC and HTC. Prior to G2Rams Khanna has worked with George P Johnson, 360 Degrees, Magnum Nexus Private Limited, Showtime Events India Pvt. Ltd. etc.

    Shukla moves from Retailscape which he set up in 1996. Prior to this he has worked with Lintas, JWT, Gillette, Coca?Cola India. He is an honorary member of POPAI, an industry body and has chaired the organization in the past. He is also on the board of advisor to Point of Purchase Magazine and In?Store Asia.

    Shukla brings with him a wide range of business expertise, experience and relationships in the area of retail marketing and management. Over the years he has consulted to a wide range of clients such as HUL?Wall‘s Ice cream ? Danone International, Evian, PepsiCo, Coca?Cola, Bacardi ? Martini, Bharat Shell, Braun, Parker, Airtel, Shaw Wallace, Samsung, LG – CDMA Phones and Barista Coffee Bars.

    Cheil WW SW Asia COO Alok Agrawal said, “The story of our growth trajectory is already known. Nima‘s joining has tripled our creative strength. Now with Vikas, Rajesh and Manish on board, our leadership team has become even stronger. This enables us to further capitalise on the demands of the marketplace and take brand Cheil to even greater heights.”

  • Media2win to handle Bharat Benz’s digital biz

    Media2win to handle Bharat Benz’s digital biz

    MUMBAI: Media2win has won the digital business of Bharat Benz (Daimler India Commercial Vehicles) based in Chennai.

    The digital agency will be responsible for the digital marketing initiatives encompassing website development, creative ideas, social media, digital media planning/ buying and search.

    The business will be handled out of the agency‘s Bengaluru office.

    Media2win COO Namrata Balwani said, “We are delighted to work with the prestigious Daimler brand. They have exciting plans for the Indian market. The level of investment that they have lined up in India will surely see positive results in the coming months. This is an interesting category & we hope to create some great digital work with the Daimler team.”

    Media2win also works with clients like Tata Sky, Max Life Insurance, Bajaj Auto, Karnataka Tourism and Ericsson.