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Tag: Max Life Insurance

  • Yuvaa’s latest endeavour ‘Sisterhood’ celebrates womanhood

    Yuvaa’s latest endeavour ‘Sisterhood’ celebrates womanhood

    Mumbai: Yuvaa, India’s beloved Gen Z impact, research, and media organisation, launched its women’s day initiative – ‘Sisterhood’ with an exclusive, invite-only slumber party.

    The event brought women from all walks of life together under one roof to celebrate womanhood and honour each other’s journeys. The night kicked off with a panel discussion about what women desire in their personal and professional lives. The panel, curated in collaboration with Max Life Insurance, used the brand’s latest IPQ (India Protection Quotient) 6.0 study to underline the importance of financial awareness and planning. Featuring a stellar lineup of Neha Dhupia, Faye D’Souza, Anshula Kapoor, and Aastha Shah, the conversation highlighted the importance of the awareness surrounding financial security. “There are difficult decisions that are emotionally taxing, but they shouldn’t be financially taxing as well. Which means you need to have enough money to quit that job, to walk out of that relationship if you need to, to do whatever it is you need to do,” Faye D’Souza said while sharing her thoughts on how important it is for women to be financially independent and secure. “It’s important to have your financial independence. It doesn’t have to be a lot of money, and you don’t have to reach a certain amount of zeros in your bank account as long as you know your money is yours,” actor Neha Dhupia added on the same topic. The discussion utilized information from Yuvaa’s latest insights report ‘That’s What Sis Said’ – an understanding of women’s preferences, desires, and aspirations from brands that cater to them, from their workplace and from their friendships and relationships.

    Speaking of the association with Yuvaa, Max Life Insurance chief marketing officer Rahul Talwar said, “Max Life remains steadfast in its commitment to trust and recognizes the vital role of financial planning in securing India’s future. The sixth edition of our marquee study, India Protection Quotient (IPQ), emphasizes the critical need for financial empowerment across diverse sections, particularly among women. As part of our focus on developing integrated marketing plans that resonate with Gen Z and Millennials, partnering with Yuvaa for International Women’s Day was a strategic decision. Yuvaa’s ability to connect with younger audiences perfectly aligns with our brand ethos and goals. As advocates for financial empowerment, we were particularly drawn to Yuvaa’s ability to connect with young women. The Sisterhood Slumber Party’s focus on Gen Z women influencers presented a unique opportunity to raise financial awareness amongst this growing demographic. Through partnerships like this, we aim to enable diverse communities with the knowledge and tools they need to take control of their financial futures, making informed decisions that pave the way for long-term security and success.”

    Yuvaa head of creative strategy Anusha Shetty also expressed her thoughts on the event, saying, “Sisterhood is the cornerstone of every woman’s journey, both personally and professionally. Through Sisterhood, we aim to create a space where women uplift and support each other, fostering a sense of belongingness. Personally, Sisterhood has been instrumental in my own growth and development, reminding me of the strength that lies in solidarity and sisterhood. At Yuvaa, we’ve championed women-centric initiatives, from our mindful hiring practices to projects like ‘You Grow Girl’ with Navya Nanda and now the ‘UnstreeOtype’ podcast. These endeavours are a testament to our commitment to amplifying young women’s voices and reshaping societal narratives. Sisterhood is not just a concept but a lived experience that drives positive change and celebrates the diversity and resilience of women everywhere.”

    Another highlight of the night was when the legendary thespian Ratna Pathak Shah took the stage for a deeply insightful Ask Me Anything (AMA) session with the audience. Known for her work in Sarabhai vs. Sarabhai, Kapoor & Sons, Dhak Dhak, and more, Ratna Pathak Shah charmed the audience with her wisdom and warm energy. She said – “Stree dhan should be stree dhan – it doesn’t matter if it’s given by your parents or you earn it for yourself. Financial independence is a must.”

    Yuvaa also gave the audience a sneak peek into their upcoming podcast – ‘UnstreeOtype.’ A special collaboration between Yuvaa and Amazon Music, the podcast aims to shatter age-old stereotypes that society imposes on women. Featuring an impressive lineup of guests like Uorfi Javed, Richa Chadha, Rasika Dugal, Trinetra Haldar Gummaraju, Barkha Singh, and Suchitra Pillai among others, the podcast will stream exclusively on Amazon Music starting 12 March. Later, Uorfi Javed herself took the stage for a spirited fireside chat moderated by popular Instagram creator Saumya Sahni. The conversation dove into her life, choices, and media image while also talking about her newly launched podcast ‘Uncancellable.’ She spoke about finding inspiration in the women she encounters every day. “I find inspiration every day, in everyone I meet. Today I have come here and met these beautiful women – I feel inspired by them,” she said.

    The event also had an interactive quiz that tested the audience’s ‘financial wisdom’ hosted by popular Instagram creator Vanika Sangtani, titled ‘Wo-money-a.’ Furthermore, domestic worker turned comedian, and internet sensation, Deepika Mhatre performed a vibrant stand-up comedy set that had the audience in splits. Krittika Kannojia, a Dalit, queer creator, and an alumnus of Yuvaa Pride Class – a celebration of young, queer voices – announced the 2024 edition of Yuvaa Pride Class. Finally, the night was capped off by an energetic performance by the Konkan Kanya Band.

    In the past, Yuvaa has been in the news for its work around gender sensitivity and empowerment. In 2023, the company traveled across the country with Navya Nanda on its roadshow titled ‘You Grow Girl’ in partnership with L’Oréal – aimed at spreading awareness about street harassment. The launch of Sisterhood is yet another resounding victory for Yuvaa – one that is bound to change the way we celebrate everything about women.

  • YES BANK & CNBC-TV18 Growth Summit in association with Max Life Insurance puts a spotlight on India’s $10 trillion economy plan

    YES BANK & CNBC-TV18 Growth Summit in association with Max Life Insurance puts a spotlight on India’s $10 trillion economy plan

    Mumbai: The Delhi edition of YES BANK and CNBC-TV18’s – The Growth Summit: A Vision to a $10 Trillion Economy, in association with Max Life Insurance, was organised on Wednesday. The summit brought together policymakers, industry leaders, startup founders, and a diverse range of experts to engage in substantive discussions regarding India’s economic growth. The primary focus of the summit centred on the government’s ambitious 25-year plan aimed to position India as the world’s third-largest economy, boasting a GDP of $10 trillion.

    A spokesperson from CNBC-TV18 extended a warm welcome to the attendees, moving to the opening remarks by YES Bank CEO & MD Prashant Kumar.  “In the last few years, we have witnessed large investments in the infrastructure landscape, taking the country to the next-level. India has come out as a strong force with all the headwinds happening around the world, and to continue that, we need to remain self-insulated and self-reliant. Moving towards becoming the third largest economy is not enough; the ultimate goal should be that every Indian benefits from this growth. It is crucial for all of us to work collaboratively and focus on areas including—inclusivity with growth, manufacturing, boosting exports, supporting MSME and the startup ecosystem and funding innovation. The involvement of the government and private sector together is the key to achieving the $10 trillion economy plan.”

    During his address, Mr Kumar announced the launch of ‘Yes Private’ in Delhi, which is the Bank’s newest market offering that aims to partner HNI Business owners and C-Suite executives in their endeavour to leverage the opportunities on the road towards a $10 trillion Indian economy.

    The event kicked off with a fireside chat on ‘Leading from the front: How to Live up to your Strategic Vision’ in conversation with Nestle India CMD Suresh Narayanan, he said, I feel fortunate to be a part of a 160-year-old company that values providing experiences to people, not just selling products. Nowadays, digitisation has levelled the playing field for everyone, and e-commerce and AI are helping us plan better. However, with tech being such a driving force presently, we need to utilise it responsibly and remember technology is here to serve mankind and not the other way around. Lastly, trust, empathy and compassion are not just buzzwords and the long-lived companies are going to be those where this five letter ‘TRUST’ is placed in everything they do.” The discussion was moderated by CNBC-TV18 managing editor Shereen Bhan.

    The event continued with another interesting thought-provoking discussion on ‘Unveiling Indian Healthcare as a Model of Growth & Excellence’ in conversation with Medanta executive chairman Dr Naresh Trehan, he stated “Every person in India deserves access to decent healthcare. With the introduction of the Ayushman Bharat scheme, the industry has extended a lifeline to over 500 million individuals who were previously left out of the healthcare facility. It’s surprising to admit that healthcare expenses alone are driving 2 to 4% of our population below the poverty line each year. Considering the extent of our nation’s growth, with a population increasing by 25 million annually, the challenge before us is immense, but the steps taken by the current government through Ayushman Bharat have provided immense relief.”

    Subsequently, there was another fireside chat on ‘Betting Big One on India: Identifying New Growth Opportunities’, Dixon Technologies chairman Sunil Vachani.  

    The fireside chat was followed by a special address by Max Life Insurance CEO & MD Prashant Tripathy. He said, “In India’s pursuit of becoming a $10 trillion economy, visionary policy initiatives stand as cornerstones of inclusive growth. From pioneering financial inclusion schemes and the development of robust digital infrastructure to the progress of our vibrant start-up ecosystem- these collective endeavours underscore the remarkable journey we’ve undertaken as an economy in the last decade. As we stride forward, India must prioritize policies that foster innovation, technological advancement, tackle income inequality, and promote sustainable development practices. These critical areas demand our unhindered focus, as we inch towards an economy that unlocks sustained development for one and all.”

    The evening continued with an engaging panel discussion on ‘Facilitating the Emerging Stars of Indian Business’ with insights from industry experts Akshay Ghulati (Co-founder & COO, Shiprocket); Mr Anirudh Arun (Co-founder, CEO, BluSmart Fleet) and Ish Babbar  (Cofounder & CTO, Insurance Dekho).

    The evening continued with an engaging conversation with Former Indian cricketer Virendra Sehwag. Talking about how the Indian team can bring home the World Cup, he said, “We need to play it like a knockout match, be brave and fearless and most importantly, make the right decision on the field. India has never lacked talent; we need to play aggressive cricket and not worry about winning.”

    Concluding the summit was a thought-provoking session conducted by Kumaar Bagrodia, leading Neuroscientist & Founder of NeuroLeap, on ‘The Neuroscience of Investing’.

    The Delhi edition of ‘The Growth Summit – Vision for a $10 trillion Economy’ underscored India’s trajectory towards economic prosperity as industry leaders and experts converged to chart a path towards a $10 trillion economy. The next edition of the summit will be held in Hyderabad on 15 March,2024.

  • Insights and Innovations unveiled at YES BANK and CNBC-TV18’s Growth Summit in Bengaluru

    Insights and Innovations unveiled at YES BANK and CNBC-TV18’s Growth Summit in Bengaluru

    Mumbai: The third edition of YES BANK and CNBC-TV18’s – The Growth Summit: A vision to a $10 Trillion Economy, in association with Max Life Insurance, was held in Taj Westend, Bengaluru on February 28, 2024. The summit brought policymakers, industry leaders, startup founders, pioneering innovators, and a diverse array of experts under one roof to engage in meaningful discussions around India’s economic advancement Central to the summit’s discussions was the government’s ambitious 25-year plan aimed at positioning India as the world’s third-largest economy with a GDP of $10 trillion.

    In his opening remarks at the Summit, YES BANK managing director & CEO Prashant Kumar said, “The Bengaluru chapter of The Growth Summit was centred on leveraging Karnataka’s industrial and technical expertise to propel India towards its $10 trillion mark. It calls for the collective involvement of business leaders. With over 40 unicorns and IT exports soaring, Karnataka is not merely a hub, but a nucleus of innovation. From electronic design to biotechnology, its diverse sectors thrive under a conducive policy framework. The collaborative efforts of ISRO, private enterprises, and the state have propelled us forward, fueling our ascent towards a $10 trillion economy. Now, as global businesses seek refuge from China, India beckons as the premier destination. Let us seize this moment to sculpt a future where India shines as a global powerhouse of technology and manufacturing.”

    During his address, Mr. Kumar announced the launch of ‘Yes Private’ in Bengaluru, which is the Bank’s newest market offering that aims to partner HNI Business owners and C-Suite executives in their endeavour to leverage the opportunities on the road towards a $10 trillion Indian economy.

    The event kicked off with a thought-provoking discussion on ‘Ushering in India’s Techade’ in conversation with RBI Innovation Hub CEO Rajesh Bansal, who stated, “As I see it, this decade marks a pivotal moment for India’s growth trajectory. While I may not witness it firsthand, I firmly believe that the young generation, will recognize this as the turning point. Over the past decade, we’ve laid the groundwork with digital infrastructure, making us unique among 1.3 billion nations. With 12 million transactions daily, our payment and ID systems are the backbone of individual and business transactions. Now, with the right steps, we stand at the precipice of a quantum leap in technology adoption, inching closer to our $10 trillion economy vision. Our foundational layers of technology position us uniquely, setting us apart globally. Key advancements like BharatQR and our ONDC initiative illustrate our commitment to staying ahead.”

    The event continued with another stimulating discussion on ‘Preparing India for Global Leadership’ in conversation with Aarin Capital and 3one4 Capital chairman Mohandas Pai said “India is truly incredible, boasting a PPP GDP of $12.2 trillion and a nominal GDP of $3.45 trillion. What sets us apart is our unique PPP multiple of 3×3, surpassing even China’s sixfold difference between nominal and PPP GDP. While countries like China and the US lead in nominal figures, India’s true value often goes unrecognised. To bridge this gap, we must focus on three key pillars: human capital, financial capital, and innovation. Despite graduating millions annually, only 28% of our youth aged 18 to 23 are currently engaged in the workforce. It’s imperative we harness our vast potential and invest wisely for a brighter, more prosperous future.”

    Subsequently, panel discussion on the topic ‘Digital Transformation Strategies Driving Future Growth’ with Mr. Gaurav Singh Kushwaha (CEO & Founder, Bluestone.com); Akash Sinha(CEO & Co-Founder Cashfree); Mr. Mathew Chandy (MD, Duroflex Private Limited); and Harsh Jain (Co-Founder, Groww) gave further insights into India’s rise as a digital hub.

    The panel discussion was followed by a special address by Max Life Insurance COO Manu Lavanya. He said, “India’s digital journey over the past decade, has been nothing short of revolutionary, marked by transformative initiatives like UPI and Aadhar. The integration of the larger Bharat digital stack within the insurance sector holds immense promise for driving access and inclusivity. By leveraging digital as a channel, we will not only streamline processes but also make significant strides towards extending insurance coverage to every corner of the nation. This convergence isn’t merely about innovation; it’s about empowerment. It’s about ensuring that every Indian, regardless of their location or background, has the opportunity to safeguard their financial well-being with ease. As we embrace this symbiotic relationship between digitization, AI and insurance, we have a tremendous opportunity to unite efforts and realize IRDAI’s vision of ‘Insurance for all by 2047’. Role of AI and digital will be pivotal in creating customer centric micro-products enabled by straight through Underwriting with vernacular journeys that appeal to the Non-Urban consumer base, making the vision of “Insurance for All” a reality.”

    The evening continued with an engaging panel discussion on ‘Nurturing the Green Shoots of Innovation’, with insights from industry experts Mr. Dhiraj Agarwal(CEO & Co-founder, Campus Sutra); Mr. Hrishi Gandhi (President Finance and Chief Business Officer, Newspace); Mr. Raj Shah(Co-founder and Director, WeHear Innovations Pvt Ltd) and Mr. Manish Kumar(Founder, KredX)

    Taking the evening towards its end, an enticing conversation between CNBC-TV18 anchor Mugdha Kalra and celebrity chef Ranveer Brar. He said “I think what changed after COVID is that a lot of people who didn’t believe they could cook started cooking. These people who earlier didn’t believe in the power of the food and restaurant industry have now changed. The people who earlier refused loans to restaurants believing that it’s not a money-making business now are gaining confidence. That’s why you see a lot of food businesses today, because the belief is now coming from MBA graduates who are finding food to be a viable, durable, and profitable venture. I think that’s something that has changed and deserves to be addressed here”.

    Concluding the summit was a final thought-provoking session conducted by Neuroscientist & founder Kumaar Bagrodia, NeuroLeap on ‘The Neuroscience of Investing’.

  • FCB Interface wins integrated creative mandate for Max Life Insurance

    FCB Interface wins integrated creative mandate for Max Life Insurance

    New Delhi: FCB Interface wins the integrated creative mandate for Max Life Insurance. After a multi-agency pitch that included multiple rounds, Max Life Insurance has assigned its integrated creative mandate to FCB Interface.

    The mandate includes creative strategy, execution and social media management for the brand across all channels.

    Commenting on the announcement, Max Life Insurance chief marketing officer Rahul Talwar said, “We are geared up to make the Max Life brand authentic, contemporary, and relatable to millennials & Gen Z. This partnership will strengthen our brand purpose of ‘You are the difference’. FCB Interface joins our strong ecosystem of highly credible partners, and fits in our vision to build integrated communication channels from strength to strength and deliver impactful work together.”

    Speaking of this association, FBB Group chairman & CEO Rohit Ohri, said, “Max life is looking at accelerated growth in India and we at FCB Interface are excited to partner with them on this journey. Integrated mandates are what we love because that’s what empowers us to build relevance, authenticity, and consistency across every stage of the customer journey.”

  • HiveMinds bags digital mandate for Max Life Insurance

    HiveMinds bags digital mandate for Max Life Insurance

    Mumbai: HiveMinds Innovative Market Solutions, the digital specialist of Madison World has bagged the digital mandate to manage Max Life Insurance’s paid marketing portfolio. The account will be serviced by HiveMinds’ newly opened North branch.

    “We are proud of winning this highly contested mandate,” stated HiveMinds founder and CEO Jyothrimayee J T. “There is a massive transformation happening in the Insurance sector powered by digital expansion. Bringing the right digital integrations and innovation will be key to our success.”

    As per the agreement, HiveMinds will be responsible for carrying out digital marketing activities across all publishers and platforms for Max Life Insurance including Google, Facebook, Taboola, Outbrain amongst others. This will in turn enable new customer acquisition for Max Life Insurance, said the statement.

    “Today’s consumers are evolved and very digital-savvy, so the success of insurance companies is increasingly dependent upon their ability to innovate and engage with customers on digital platforms. We are pleased to partner with HiveMinds in the next phase of our digital growth,” said Max Life Insurance corporate VP (e-commerce and digital marketing) Aditya Satpute.

    “Max Life Insurance is one of those companies, that has the vision, the clarity of thought, and the right team to ride the digital wave in the country. We are confident that together we’ll create new benchmarks in digital marketing,” commented HiveMinds’ chief strategy officer Deepti Bhadauria. 

  • IAMAI’s India Affiliate Summit gets underway on 25 Aug

    IAMAI’s India Affiliate Summit gets underway on 25 Aug

    Mumbai: The Internet and Mobile Association of India (IAMAI) is organising the seventh edition of India Affiliate Summit (IAS) on 25 August. The event will witness about 3,000 delegates from different spheres of the affiliate marketing industry including online publishers, bloggers, traffic sources, retailers, networks, and technology firms. Over 700 global companies and 50 exhibitors will converge at the conference.

    Among the key speakers will be vCommission, CEO, Parul Bhargava; Craig Campbell SEO, SEO trainer and consultant, Craig Campbell; Bright Leads Media, founder, Hassan Aanbar; Acceleration Partners, founder and CEO, Robert Glazer; Cashkaro, co-founder, Rohan Bhargava; Ferns N Petals, head – digital marketing, Sai Tota; Max Life Insurance, CVP – e-commerce and digital marketing Aditya Satpute; HDFC Bank, VP and head- digital, content and social media marketing, Jahid Ahmed; Godrej Consumer Products, VP and head – digital, Pankaj Parihar; and Lendinkart, director – marketing, Nijish Nair.

    Some of the key topics of discussion at the summit will include ‘How to build a multi-million-pound affiliate empire?’, ‘Is performance marketing a win-win deal or has a flip side?’, ‘Growing role of affiliate marketing in fintech domain’, ‘How are influencers changing the affiliate marketing fame?’, ‘Implementing affiliate marketing in mobile gaming’, and ‘GenZ, the social media generation – vital audience for affiliates’.

    According to reports, affiliate marketing continues to grow at 10 per cent year-on-year, thanks to the boom in online. Today, most of the brands and online marketplaces are partnering with the affiliates as they increase their bandwidth in the business of gaining more customers.

    One of the keynote speakers, Parul Bhargava said, “India Affiliate Summit is an event very close to my heart – being the only affiliate/performance-centric event in the country. The event historically has experienced great brainstorming and networking by and with stalwarts of affiliates from our country who contribute to the global industry. Since the pandemic restricted our travels, it’s amazing to see how IAMAI is working so hard to ensure the affiliate industry comes together virtually every year with great insights on how affiliate trends are emerging.”

    “Indian e-commerce has seen massive growth and a shift in consumer behaviour over the last two years,” said Rohan Bhargava. “With D2C brands gaining popularity, CashKaro and EarnKaro have witnessed the same trends in sales and high ROI we drive for our partners like MamaEarth, MCaffeine and Ustraa. Cashback, rewards and affiliate programs are definitely the place to be right now for real results. I am really excited to explore this further with other players in the space at the India Affiliate Summit.”

    “Having the second-largest e-commerce market in the world and with digital shoppers increasing, India has seen immense growth in affiliate marketing in the last one-and-a-half year,” Admitad Affiliate India’s country manager, Neha Kulwal remarked. “With inventories like content sites, influencers, loyalty partners being capitalised by brands via affiliate marketing, it is imperative for brands to launch their affiliate programs to maximise growth. In line with e-commerce, other sectors such as fintech, online education, and many more have added affiliate channels into their advertising mix.”

    “Affiliate marketing has become an integral part of our growth strategy and the event is a great platform to discuss ideas and best practices. The affiliate ecosystem in India is still at a nascent stage. As the ecosystem matures, media tie-ups could transform into strategic win-win business partnerships in the future,” added Aditya Satpute.

  • Max Life Insurance renews Royal Challengers Bangalore sponsorship

    Max Life Insurance renews Royal Challengers Bangalore sponsorship

    MUMBAI: Max Life Insurance Company has renewed its association with the Royal Challengers Bangalore (RCB) for the upcoming season of the Indian Premier League (IPL) 2021. For the third consecutive year, Max Life will serve as the official life insurance partner of the Virat Kohli-led team, with a logo presence on the non-leading trouser leg.

    Through this partnership, Max Life Insurance seeks not only to motivate the RCB cricketers to play with 'Protection on the Front Foot' but also encourage its larger fan base to protect themselves with term life insurance financially. The association reinforces the company's belief 'You Are the Difference' which reaffirms that as an individual, it is 'You' who brings a difference to the lives of your loved ones and must therefore secure their financial well-being by investing in a robust term life insurance plan.

    Max Life director and chief marketing officer Aalok Bhan said, "It's true that consumer sentiments remained largely affected due to Covid -19, but with the nation binding event that cricket and especially Indian Premier League is, one can look forward to a positive spin. We are thrilled to partner with Royal Challengers Bangalore for the third consecutive year as their official life insurance partner. Through the means of this partnership, we aim to reach out to the team's diverse and dynamic audience base with the message that they are the difference in the lives of their loved ones. Also, in these financially challenging times brought by the pandemic, it remains crucial to consider life insurance for securing one's financial future, especially with term insurance plans, that offer income benefits, at the time that it is needed the most."

    Royal Challengers Bangalore vice president & head Rajesh V Menon said, "We are pleased to associate with Max Life Insurance as our official life insurance partner for the third year in a row. Our partnership gives us the opportunity to create awareness about financial protection and its importance in life. While the protection of players on the field is taken care of in many ways, it is imperative to gear up well in life too, by calculating risks and leading with financial protection. Thus, becoming a very meaningful proposition to engage with our fans."

    The latest edition of the IPL is scheduled to begin in Chennai from 9 April 2021.

  • Redefining life insurance marketing, Max Life Insurance takes new age customers through a Virtual Reality tour of ‘Journey of Life’

    Redefining life insurance marketing, Max Life Insurance takes new age customers through a Virtual Reality tour of ‘Journey of Life’

    MUMBAI: Pioneering the use of Virtual Reality (VR) for experiential marketing in the Indian life insurance industry, Max Life Insurance Co. Ltd (“Max Life/Company”), is bringing new age customers closer to the “Journey of Life”.  As a company at the forefront of digitization, it is organizing a unique walk-in experience across its 200+ offices, that’ll invite customers to experience a virtual reality ride through the different stages of life from childhood to marriage to parenthood to retirement. Coinciding with Max Life third ‘Protection Day’ (three months since Company announced that it will dedicate the6th day of every calendar month as 'Protection Day' towards driving awareness regarding financial protection), the initiative will help establish how life keeps evolving across various stages, making the need for an evolving protection cover equally important.

    Commenting on the occasion, Aalok Bhan, Director & Chief Marketing Officer- Max Life said, “In India, the uptake of life insurance is still alarmingly low, and most do not fully realize the need for a policy until a life event triggers action. Effective life insurance marketing that identifies and reaches out to customers at the right time with the right message, can be a powerful means of bridging this gap. At Max Life, we believe in driving customer engagement via innovative marketing and branding efforts. Our experiential virtual reality (VR) activity will take customers through a fun ‘Journey of Life’ – a roller coaster with lots of twists and turns helping them realize the need to plan upfront for every life stage be it childhood or marriage, parenthood or retirement. Through the means of this initiative, we aim to help our customers become financially smarter and strengthen our commitment towards building a financially protected nation where #YouAreTheDifference.”

    Being organized from 8th to 12th July 2019, the virtual reality initiative will serve to build awareness among customers regarding comprehensive protection cover required to support all stages of life.

  • Max Life Insurance announces partnership with Royal Challengers Bangalore

    Max Life Insurance announces partnership with Royal Challengers Bangalore

    MUMBAI: Max Life Insurance has announced its partnership with Royal Challengers Bangalore for the upcoming T20 season. As a part of the partnership, Max Life Insurance will be the official life insurance partner of the Bengaluru team for T20 League.

    Speaking on the partnership, Max Life Insurance managing director and CEO Prashant Tripathy said, “India is a young country and T20 offers a great platform to connect with the youth. The partnership of Max Life with Royal Challengers Bangalore is aimed at reaching out to the youth in an impactful manner through their diverse and dynamic fan base. The recent India Protection Quotient survey conducted by with Kantar IMRB across India has revealed that only 17 per cent of youth own term insurance, which is one of the cheapest forms of life insurance. As life insurance partners of the team, we hope to increase awareness around protection with the youth and drive the message to build a more protected nation.”

    Royal Challengers Bangalore chairman Sanjeev Churiwala stated, “While protection of players is taken care of in many ways, the financial manifestation is something that needs to be given equal thought to. We are happy to be partnering with Max Life Insurance, a life insurer that also has one of the best claims paid ratio currently in the country. We aim to drive the message of the importance of financial protection through this partnership.”

    The partnership between Max Life and Royal Challengers Bangalore aims to draw the attention of fans and public alike, to the importance and criticality of financial protection in today’s world. Royal Challengers Bangalore will play Chennai Super Kings at the MA Chidambaram Stadium on 23 March to kick start the 12th edition of Indian Premier League.