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Tag: Max Life

  • Poulomi Saha Joins Havas Media Network India as associate vice president

    Poulomi Saha Joins Havas Media Network India as associate vice president

    MUMBAI: Poulomi Saha has been appointed associate vice president at Havas Media Network India. She has over 13 years of experience in marketing, media strategy, and integrated communication planning, 

    Prior to this role, she served as deputy general manager at Madison World, overseeing media operations for Max Life. Her professional journey also includes roles such as director at Publicis Groupe and associate business director at Mediacom, where she led media strategies for major brands including Mars, Subway, and Adidas.

    Saha has previously held leadership positions at Zenith, Mindshare, and Madison World, managing high-profile accounts such as LVMH, Swarovski, H&M, and ITC.

    She holds a professional diploma in digital marketing from SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) and a postgraduate degree in marketing from the International School of Business & Media.

  • Max Life celebrates Teacher’s Day with new radio campaign

    Max Life celebrates Teacher’s Day with new radio campaign

    MUMBAI: Max Life Insurance has launched a radio campaign ‘Sachchi Advice’ to celebrate Teacher’s Day and express gratitude towards the importance of true guidance by teachers in one’s life.

     

    As part of the campaign, Max Life will invite listeners to share their personal life experiences on how true advice given by their teachers has changed their lives.

     

    The radio campaign from 3 – 5 September, was aired in nine cities namely Delhi, Mumbai, Kolkata, Bangalore, Hyderabad, Lucknow, Pune, Ahmedabad and Jaipur.

     

    This radio campaign is an extension to the Sachchi Advice campaign launched by Max Life last month.

     

    The central theme of the campaign is well captured with the tag line ‘Sachchi advice sirf apne hi dete hain.’

  • Dentsu wins creative mandate for Max India corporate

    Dentsu wins creative mandate for Max India corporate

    MUMBAI: Dentsu Creative Impact, Dentsu India’s full service advertising agency, has been awarded the creative duties for Max India Limited, a leading multi-business corporate with commanding India presence in life insurance (Max Life), healthcare (Max Healthcare), health insurance (Max Bupa Health Insurance), clinical Research (Max Neeman) and the manufacturing of speciality products for the packaging industry (Max Speciality Films).

    The agency has also won the creative mandate for the newest brand within the Max India Group – Antara, which is in the business of redefining how seniors live in India today through their upcoming residential communities for people over the age of sixty.

    Dentsu India Group executive chairman Rohit Ohri said “We’re really excited to partner Max India in its next phase of growth and development in the market. Max India is focused on creating positive social impact in the country through its businesses. This vision offers us a unique opportunity to create communication that not only connects with audiences at multiple emotional levels but also through a wide variety of touch points. Another opportunity for us to demonstrate our integrated communication thinking!”

    Driven by the spirit of enterprise, Max India Limited focuses on people and service-oriented businesses, the core of which revolves around ‘Life’. The Group is credited with forging and successfully nurturing strong and fruitful business relationships with leading global companies over the years. Max India enjoys strong relationships with its JV partners – Fortune 100 company New York Life, South African healthcare major Life Healthcare and leading international healthcare provider, Bupa.

    Max India Head – Communications Nitin Thakur said, “We were looking for a creative partner to help us think through a distinct and meaningful positioning of brand Max that reflects our ethos and is a powerful enough core for our Group businesses to build their individual product positioning around it. Two things about Dentsu’s approach stood out for us. While strategy was at the forefront, the enthusiasm displayed by the new team at Dentsu Creative Impact helped fortify our belief that a lot of fresh thinking is on the cards for a stronger and resurgent Brand Max.”

  • Max New York Life to rebrand as Max Life

    MUMBAI: Japan‘s Mitsui Sumitomo Insurance has acquired New York Life Insurance‘s stake in Max New York Life. Following this, the insurance company will be renamed as Max Life Insurance, subject to regulatory approval.

    Max New York Life Insurance has announced the completion of 26 per cent of its stake transfer to Mitsui Sumitomo Insurance. The transfer was made after obtaining the requisite approvals from Insurance Regulatory and Development Authority (IRDA), the Reserve Bank of India and Competition Commission of India earlier this month. Post transaction, Max India‘s majority stake of 70 per cent remains unchanged.

    The company has also appointed Toshinara Tokoi and Hideaki Nomura into the Max Life Insurance board of directors as representatives of Mitsui Sumitomo Insurance.

    According to the official communiqué, the stake transfer successfully culminates the all cash transaction announced in May 2012, which resulted in MS&AD (Mitsui Sumitomo Insurance‘s holding company) of paying $535 million for 26 per cent stake in Max New York Life. The transaction values Max Life at $2.1 billion.

    Max India chairman Analjit Singh said, “For the next stage of Max Life Insurances growth and development, we view Mitsui Sumitomo as an ideal partner. I am confident that the rich experience, financial strength and risk management expertise of Mitsui Sumitomo Insurance, coupled with our inherent strengths of people and processes we have an even brighter growth journey in years to come.”

    Max India MD Rahul Khosla added, “Life insurance is the most profitable business in Max India‘s portfolio and forms about 80 per cent of group revenue. We are committed to this business and will continue to nurture it.”

    Tokoi comes in with over 30 years of experience in insurance industry which encompasses expertise in the fields of planning, sales production, underwriting of marine insurance as well as governance and administration of international business operations.

    Nomura has 26 years of experience in financial industries, including insurance, banking and investment banking. He has been instrumental in establishing Mitsui Sumitomo‘s presence in the Asian local insurance businesses, the company said.