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Tag: Mauj Telecom

  • Digital marketing veteran Amit Lall switches to WPP Media as planning lead

    Digital marketing veteran Amit Lall switches to WPP Media as planning lead

    MUMBAI: Amit Lall, a digital marketing stalwart with over two decades in the trenches, has traded his principal partner role at Mindshare for a planning lead position at WPP Media, overseeing the conglomerate’s western and southern Indian operations from Mumbai.

    The move in September ends Lall’s four-year-eight-month stint at Mindshare, where he commanded a team of over 30 professionals whilst juggling a diverse client roster spanning consumer durables, fintech, telecom, pharmaceuticals, and banking. His portfolio included marquee accounts across multiple sectors, positioning him as one of the agency’s key rainmakers in the fiercely competitive western market.

    Before his Mindshare tenure, Lall spent just over a year as senior vice president at DigitalKites Global, where he steered a pioneering audience intelligence platform touching 250 million profiled users—India’s largest first-party audience marketplace. The role saw him managing full profit-and-loss responsibility across markets whilst delivering digital transformation solutions to brands and agencies.

    He has had a fascinating career trajectory. At Omnicom Media Group, he spent over five years crafting digital strategies for western India’s premium clients, earning local and global accolades including Foma and James Burke awards. Earlier, at Mobile2win, he turbocharged mobile advertising revenue by 260 per cent year-on-year during a recession, whilst onboarding 50 new accounts and slashing overheads by 30 per cent.

    Lall’s appointment signals WPP Media’s intent to consolidate its Indian operations under seasoned digital natives who’ve witnessed the subcontinent’s advertising metamorphosis from traditional media to mobile-first strategies. His deep understanding of India’s fragmented media landscape—from pioneering SMS ad networks at Mauj Telecom to managing channel partnerships at Reliance Communications—positions him well to navigate WPP’s evolving client demands.

    The hire comes as global advertising giants scramble to retain top talent in India’s booming digital advertising market, where homegrown expertise commands premium valuations.

  • Eros International signs mobile content license deal with Mauj Telecom

    Eros International signs mobile content license deal with Mauj Telecom

    MUMBAI: Eros International has announced that it has signed a license deal involving minimum guarantee revenues with telecom solutions company Mauj Telecom for distribution of mobile content.

    In the past the two companies have collaborated on films including “Omkara” and “I See You”. The deal includes films such as “Namaste London”, “Eklavya – The Royal Guard”, “No Smoking” and “Friends Forever.”.

    “With mobile and wireless connectivity in India growing at an impressive 80 per cent CAGR, the opportunity to monetise Bollywood content through mobile properties such as ringtones, wallpapers, songs and video clips is becoming increasingly lucrative,” Eros said in a statement.

    Eros’ content will be distributed on Mauj’s international telecom network. “The Mauj deal is a significant landmark in Eros’ commitment to tap into the new media opportunities presented by digital convergence. The deal enhances Eros’s recent expansion into music publishing as most mobile content is derived from Bollywood musicals. Mauj has created a niche in the mobile space within a short span of time and we are pleased to be working with them to unlock further value in our mobile content,” said Eros International chairman and CEO Kishore Lulla.

    Added Mauj chairman and managing director Anupam Mittal, “Eros International is one of the largest content owners in the Bollywood business and has a very strong pipeline of forthcoming films. We were keen to secure the deal to distribute that premium content on mobile platforms in an increasingly competitive environment. Eros’ content combined with Mauj’s technical infrastructure and relationships with mobile networks operators make this an attractive deal for both companies.”

  • Mauj launches its debut music album ‘Asha and Friends’

    Mauj launches its debut music album ‘Asha and Friends’

    MUMBAI: Wireless solutions provider Mauj Telecom has announced the launch of a music album – Asha and Friends.

    Asha Bhosle, has got in tune with some known achievers from various fields to come up with a music album called Asha and Friends. Her friends in the album include Sanjay Dutt, Brett Lee, Urmila Matondkar, Sa Re Ga Ma Pa Lil’ Champs and many more. The songs are being distributed by Virgin Records (India) Pvt Ltd, asserts an official release.

    Commenting on the launch of the new music album, Mauj CEO Arun Gupta said, “Mauj has always been an innovator in the arena of entertainment and digital lifestyle. We are extremely happy to partner with a legend – Asha Bhosle – to produce an exciting and fun album.”

    Asha Bhosale said, “I thought of Sanjay Dutt after seeing Munnabhai MBBS. I realised there were some portions in the songs which he sang himself. He has a bass voice, which is important for male singers. He has the right sense of tune and melody.”

    Commenting on Bret Lee’s involvement she added, “He was very excited about singing with me, and couldn’t believe I was more than double his age”

    Aussie pace bowler Brett Lee who was down in India for the Champions Trophy also agreed to sing with her even though he had earlier refused other offers in India. “She is phenomenal. For her age of 74, she sings like a youngster,” said Lee.

    The project has been conceptualised and composed by Shamir Tandon. The original idea was to have seven voices singing with her, further to which Ashaji shared her idea of having seven voices from different walks of life of people who can sing, but are not known for their singing.

    The album will be followed by several other albums which are cut and ready with the videos directed by some of India’s well known filmmakers.adds the release.

  • Mauj brings Lakme Fashion Week 2006 on mobile phones

    Mauj brings Lakme Fashion Week 2006 on mobile phones

    MUMBAI: Mauj Telecom, a mobile wireless solutions provider has announced their association with Lakme Fashion Week to bring the fashion extravaganza on mobile handsets. Mauj Telecom is the official mobile content partner for this event which is being held from 31 October to 4 November 2006 at Mumbai.

    Mauj Telecom has tied up with leading designers like Vikram Phadnis, Sabyasaachi Mukherjee, Wendell Rodricks, Seema Khan and Deepti Toor providing them a platform to showcase their entire exquisite collection to millions of cell phone users across the globe.

    People from across the country can stay abreast with the latest happenings at the LFW with exclusive wireless fashion content like animated screensavers, images, wallpapers, themes, video clips of models, interviews of designers, highlights of the shows and all the possible action on the ramp. This will be made available across majority of Indian cellular operators. Content will be available through both SMS and WAP platforms.

    Mauj Telecom has also announced a contest, where by sending SMS “LFW06” to 7007 one stands a chance to be the lucky winner of a Sabyasaachi creation.

    On the occasion of this partnership Mauj Telecom CEO Arun Gupta said, “Mobile phones are now a fashion accessory. Mauj has always been at the forefront of introducing some of the biggest events and movies on the wireless platforms including Miss World, Wimbledon, KANK, Omkara and Gladrags. We are excited not only to become the official mobile content partner for LFW but also to extend our association with IMG by creating a platform for the fashion designers to display their creations on mobile phones.”

    For entering the world of Lakme Fashion Week- Spring Summer Collection 2006, all one needs to do is send an SMS ‘LFW’ to the shortcode 7007 or log on to the WAP portal www.wap.mauj.com. One can access designers’ collection with whom Mauj has tied up by sending keywords to 7007.

  • Mauj Telecom joins Miss World Ltd as global media partner

    Mauj Telecom joins Miss World Ltd as global media partner

    MUMBAI: Mauj Telecom has entered into a partnership with the Miss World Ltd as its global mobile partner. Mauj through its partnership with 50 plus operators and portals worldwide would be distributing the Miss World content exclusively on mobile phones worldwide.

    The mobile content would include World zone show highlights, contestant images, final highlights, video profiles of contestants, video ring tones, wallpapers, ring tones, screensavers, themes, and calendar application, as per an official release.

    Mauj is also developing a virtual reality application called as “I want to be Miss World” which takes the users through the experience of preparing for the Miss World pageant. All archived images and videos from Miss World 2003-2005 will also be available to subscribers across the world through Mauj and its Partners. The content will be available on 200 plus handsets from all leading manufacturers.

    Mauj would also be the interactive voting partner for Miss World worldwide on mobiles, adds the release.

  • Mauj Telecom wins Red Herring Asia 100 Award

    Mauj Telecom wins Red Herring Asia 100 Award

    MUMBAI: Mauj Telecom, the wireless solutions provider, has emerged as a ‘Red Herring Asia 100 Winner’, an award programme that recognises the most promising private technology companies in the region.

    Red Herring’s lists of top private companies are an important part of the renowned magazine’s tradition of identifying new and innovative technology firms and entrepreneurs. Companies like Google and eBay were spotted in their early days by Red Herring editors as companies that would change the way we live and work, states an official release.

    After receiving more than 600 submissions and nominations from across countries in Asia, Red Herring’s editorial staff rigorously evaluated Mauj Telecom and the other contenders through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy and dedication to research and development. The Red Herring 100 Asia companies are at the forefront of the technologies that are changing our lives in profound ways, the release adds.

    Mauj Telecom CEO Arun Gupta says, “Mauj Telecom in less than three years is established as the Gold Standard in the Mobile Entertainment business in India. We are continually pushing to set new standards in mobile entertainment by delivering a broad range of exclusive and highly compelling content,applications and services on the mobile phone and that is revolutionizing the way people experience entertainment on the move, transforming the mobile into the fourth screen for entertainment after Cinema, TV and PC. Mobile media channel is one of the biggest opportunities of this century and Mauj Telecom is very excited to be at the vanguard of this business.”

  • Mauj Telecom is the mobile partner for Wimbledon in India

    Mauj Telecom is the mobile partner for Wimbledon in India

    MUMBAI: Indian mobile value added services provider Mauj Telecom has just served an ace. In partnership with the All England Lawn Tennis and Croquet Club, Mauj Telecom has launched an exclusive Wimbledon Mobile portal. This partnership has been facilitated by IMG Media. The multi-modal portal is available on sms, voice and WAP/GPRS.

    Tennis buffs can catch match schedules, score updates and Wimbledon news by sending ‘Wimbledon’ as a sms to 7007. The Mauj Talk Voice portal can be accessed by calling 5057007 on the mobile phone. Radio Wimbledon is another innovation that will be available live on this. Wallpapers, videos, video ringtones, themes, colour logos and other mobile content will be available on www.mauj.com on the net and on wap.mauj.com on GPRS / edge phones.

    The content also includes 2005 Championship Round-Up and 2006 Championship Preview. Throughout the Wimbledon fortnight, wallpapers and videos of daily preview, individual match highlights, player interviews and daily round-up will be updated approximately within two hours of the matches.

    A separate zone is being built featuring 101 Golden Moments of Wimbledon History. This features videos and images of some of the most memorable moments at Wimbledon, including the historic tennis battles between Martina Navratilova and Steffi Graf, John McEnroe and Bjorn Borg, Andre Agassi and Goran Ivanisevic, Pete Sampras and Goran Ivanisevic.

    Sampras’ epic seven victories and the fierce battles of the Williams sisters will also be there.

    IMG Media sdenior intl VP Andrew Wildblood said, “IMG Media is excited to partner with Mauj to bring Wimbledon mobile content to India. IMG is always trying to extend the reach of its premier sports properties like Wimbledon beyond the traditional broadcast viewing. Mauj is the best of class mobile partner and distributor in India and will help us extend the reach of Wimbledon among the fastest growing mobile markets in the world”

    Mauj Telecom CEO Arun Gupta said, “Mobile phones are becoming the centre of the entertainment universe. In the past, too, we have been bringing quality mobile content to cell phone customers, be it entertainment, sports or Bollywood. Mauj Telecom is extremely glad to partner with Wimbledon and IMG Media to launch the content exclusively in India on 7007, 5057007 Mauj Talk and wap.mauj.com portals. With this, we bring the best tennis action to the 90 million mobile consumers in India.”

    Mauj Telecom is part of the People Group, which also owns internet brands such as Shaadi.com, Astrolife.com and Fropper.com. Mauj’s wap portal wap.mauj.com offers mobile gaming, mobile music, mobile video and GPRS/EDGE/WAP space facilities. Its shortcode is 7007.